A Short Cut to Marketing the Library Book

A Short Cut to Marketing the Library


  • Author : Zuzana Helinsky
  • Publisher : Elsevier
  • Release Date : 2014-01-23
  • Genre: Language Arts & Disciplines
  • Pages : 108
  • ISBN 10 : 9781780631325

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A Short Cut to Marketing the Library Book Description :

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing techniques Easy to follow marketing tips geared to libraries and their offerings and working practices Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed

Managing Information Services Book

Managing Information Services


  • Author : Jo Bryson
  • Publisher : Routledge
  • Release Date : 2016-05-05
  • Genre: Language Arts & Disciplines
  • Pages : 360
  • ISBN 10 : 9781317101567

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Managing Information Services Book Description :

This fourth edition of Jo Bryson's highly regarded Managing Information Services has been thoroughly revised with an emphasis on innovation. Operating in a digital era, libraries must innovate to survive and grow. This means librarians having radical ideas which challenge the status quo, shifting strategic directions to change the way services are managed, and developing new skills and knowledge. Challenges include developing new uses for floorspace, where shelving is being replaced by mobile networking, and new practices and procedures for managing new products such as e-books and self-service. Libraries can achieve long term sustainability by information managers having more creative responses and developing innovative thinking. Essential reading for information students, this text also serves as a comprehensive and detailed reference on the key management topics for information service managers.

Fundamentals of Electronic Resources Management Book

Fundamentals of Electronic Resources Management


  • Author : Alana Verminski
  • Publisher : American Library Association
  • Release Date : 2017-05-30
  • Genre: Language Arts & Disciplines
  • Pages :
  • ISBN 10 : 9780838911464

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Fundamentals of Electronic Resources Management Book Description :

This guide to ERM fundamentals will prove invaluable, both as a primer for those preparing to enter the field as well as a ready reference for current practitioners.

Library Marketing Basics Book

Library Marketing Basics


  • Author : Mark Aaron Polger
  • Publisher : Rowman & Littlefield
  • Release Date : 2019-03-26
  • Genre: Language Arts & Disciplines
  • Pages : 332
  • ISBN 10 : 9781538125816

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Library Marketing Basics Book Description :

Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.

Marketing the 21st Century Library Book

Marketing the 21st Century Library


  • Author : Debra Lucas-Alfieri
  • Publisher : Chandos Publishing
  • Release Date : 2015-05-14
  • Genre: Language Arts & Disciplines
  • Pages : 126
  • ISBN 10 : 9781780634548

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Marketing the 21st Century Library Book Description :

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans

The Accidental Library Manager Book
Score: 5
From 1 Ratings

The Accidental Library Manager


  • Author : Rachel Singer Gordon
  • Publisher : Information Today, Inc.
  • Release Date : 2005
  • Genre: Language Arts & Disciplines
  • Pages : 362
  • ISBN 10 : 1573872105

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The Accidental Library Manager Book Description :

"Included are insights from working library managers at different levels and in various types of libraries, addressing a wide range of management issues and situations. Not to be missed: comments from library staff about the qualities they appreciate - and the styles and attitudes they find counterproductive - in their own bosses."--Jacket.

Intentional Marketing Book

Intentional Marketing


  • Author : Carol Ottolenghi
  • Publisher : Rowman & Littlefield
  • Release Date : 2018-10-15
  • Genre: Language Arts & Disciplines
  • Pages : 188
  • ISBN 10 : 9781538108499

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Intentional Marketing Book Description :

User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.

The One person Library Book

The One person Library


  • Author :
  • Publisher :
  • Release Date : 1995
  • Genre: Special libraries
  • Pages :
  • ISBN 10 : UOM:39015079415025

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The One person Library Book Description :

Marketing Your Library Book

Marketing Your Library


  • Author : Carol Smallwood,
  • Publisher : McFarland
  • Release Date : 2014-01-10
  • Genre: Language Arts & Disciplines
  • Pages : 231
  • ISBN 10 : 9780786489954

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Marketing Your Library Book Description :

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

The Library Marketing Toolkit Book
Score: 5
From 1 Ratings

The Library Marketing Toolkit


  • Author : Ned Potter
  • Publisher : Facet Publishing
  • Release Date : 2012-06-23
  • Genre: Business & Economics
  • Pages : 240
  • ISBN 10 : 9781856048064

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The Library Marketing Toolkit Book Description :

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Visible Librarian Book

Visible Librarian


  • Author : Judith A. Siess
  • Publisher : American Library Association
  • Release Date : 2003-04-04
  • Genre: Language Arts & Disciplines
  • Pages : 154
  • ISBN 10 : 0838908489

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Visible Librarian Book Description :

Outlines strategies to improve customer service, gather advocates, maintain resources, and garner recognition for providing value.

Library and Information Center Management  8th Edition Book
Score: 2
From 1 Ratings

Library and Information Center Management 8th Edition


  • Author : Robert D. Stueart
  • Publisher : ABC-CLIO
  • Release Date : 2012-11-27
  • Genre: Language Arts & Disciplines
  • Pages : 470
  • ISBN 10 : 9781610693264

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Library and Information Center Management 8th Edition Book Description :

This updated edition of the renowned library management textbook provides a comprehensive overview of the techniques needed to effectively manage a contemporary library or information center.

Marketing Library and Information Services Book

Marketing Library and Information Services


  • Author : Dinesh K. Gupta
  • Publisher : Walter de Gruyter
  • Release Date : 2006
  • Genre: Business & Economics
  • Pages : 419
  • ISBN 10 : 3598117531

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Marketing Library and Information Services Book Description :

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

New Zealand Libraries Book

New Zealand Libraries


  • Author :
  • Publisher :
  • Release Date : 1999
  • Genre: Libraries
  • Pages :
  • ISBN 10 : UOM:39015066175491

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New Zealand Libraries Book Description :

Marketing Library Services Book

Marketing Library Services


  • Author :
  • Publisher :
  • Release Date : 2007
  • Genre: Advertising
  • Pages :
  • ISBN 10 : NWU:35556041086208

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Marketing Library Services Book Description :

Blueprint for Your Library Marketing Plan Book
Score: 3.5
From 2 Ratings

Blueprint for Your Library Marketing Plan


  • Author : Patricia H. Fisher
  • Publisher : American Library Association
  • Release Date : 2006
  • Genre: Language Arts & Disciplines
  • Pages : 135
  • ISBN 10 : 0838909094

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Blueprint for Your Library Marketing Plan Book Description :

In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?