Advantage Books

Authority Marketing

• Author : Adam Witty
• Publisher : Forbesbooks
• Release Date : 2018-05-03
• Genre: Business & Economics
• Pages : 160
• ISBN 10 : 1946633135

Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

The Advantage

• Author : Patrick M. Lencioni
• Publisher : John Wiley & Sons
• Release Date : 2012-03-14
• Genre: Business & Economics
• Pages : 247
• ISBN 10 : 9781118266106

There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health—complete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way—one that maximizes human potential and aligns the organization around a common set of principles.

The College Handbook of Creative Writing

• Author : Robert DeMaria
• Publisher : Wadsworth Publishing Company
• Release Date : 1998
• Genre: College readers
• Pages : 0
• ISBN 10 : 0155053019

THE COLLEGE HANDBOOK OF CREATIVE WRITING is a best-selling textbook designed for all creative writing courses. Covering fiction, poetry, and drama, it explores such across-the-genres subjects as theme, setting, characters, plot, point of view, tone, style, description, dialogue, thoughts, time, images, and sounds. There are also useful chapters on The Performance Factor, Fundamentals of Writing, and Writing as a Career, which includes sample listings of jobs for writers. Contemporary and classic selections serve to illustrate discussions and act as models to promote the writing process, and are followed by exercises and writing suggestions at the end of each chapter. A glossary of literary terms and a bibliography complete this concise textbook, resulting in a design that allows for a maximum of information in a portable little book.

Eternity Invading Time

• Author : Renny G. McLean
• Publisher : Unknown
• Release Date : 2005-07-15
• Genre: Uncategoriezed
• Pages : 204
• ISBN 10 : 1597557056

In the Old Testament, God's people saw Him in a cloud by day and a pillar of fire by night. In the New Testament, the religious world thought they had God in a box behind the veil. When Jesus died, the veil was rent and God went public. In an ever changing world where the darkness prides itself by proclaiming they have psychic insights for every person, the church has become anemic, without as much as a sign, a miracle or a wonder. Where do we go from here? Faith is at a level the church has never known before. It is a faith being seen in the "here and now". We must understand what Jesus meant when He said, "I only do what I hear and what I see My Father do and say." You are about to enter that eternal zone, where time is losing its grip on the earth. Eternity is Invading Time.

Understanding Arguments

• Author : Robert J. Fogelin
• Publisher : Harcourt College Pub
• Release Date : 1991
• Genre: Philosophy
• Pages : 452
• ISBN 10 : 0155926721

Drawing A Contemporary Approach

• Author : Teel Sale
• Publisher : Cengage Learning
• Release Date : 2007-01-19
• Genre: Art
• Pages : 336
• ISBN 10 : 9781111799137

DRAWING: A CONTEMPORARY APPROACH takes you beyond conventional approaches, emphasizing the emotional, intellectual, spiritual, and social significance of art. The authors trace the evolution of today's art from that of the past, showing drawing's meaning and continuity. DRAWING: A CONTEMPORARY APPROACH offers a combination of effective pedagogy, good exercises, and high-quality, contemporary drawings as models, focusing on contemporary artists who draw in a multicultural world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Home Field Advantage

• Author : Dahlia Adler
• Publisher : Wednesday Books
• Release Date : 2022-06-07
• Genre: Young Adult Fiction
• Pages : 304
• ISBN 10 : 9781250765857

In Dahlia Adler's Home Field Advantage, a sweet and funny f/f romance from the author of Cool for the Summer, a cheerleader and the school's newest quarterback are playing to win, but might lose their hearts in the process. Amber McCloud’s dream is to become cheer captain at the end of the year, but it’s an extra-tall order to be joyful and spirited when the quarterback of your team has been killed in a car accident. For both the team and the squad, watching Robbie get replaced by newcomer Jack Walsh is brutal. And when it turns out Jack is actually short for Jaclyn, all hell breaks loose. The players refuse to be led by a girl, the cheerleaders are mad about the changes to their traditions, and the fact that Robbie’s been not only replaced but outshined by a QB who wears a sports bra has more than a few Atherton Alligators in a rage. Amber tries for some semblance of unity, but it quickly becomes clear that she's only got a future on the squad and with her friends if she helps them take Jack down. Just one problem: Amber and Jack are falling for each other, and if Amber can't stand up for Jack and figure out how to get everyone to fall in line, her dream may come at the cost of her heart. Dahlia Adler's Home Field Advantage is a sparkling romance about fighting for what - or who - you truly want.

Essential Arithmetic

• Author : Carol Lee Johnston
• Publisher : Unknown
• Release Date : 1974
• Genre: Arithmetic
• Pages : 500
• ISBN 10 : UVA:X000653347

Looking Out Looking In

• Author : Ronald B. Adler
• Publisher : Cengage Learning
• Release Date : 2010-01-05
• Genre: Social Science
• Pages : 480
• ISBN 10 : 0495796212

Used by more than a million readers, LOOKING OUT/LOOKING IN, Thirteenth Edition, continues its market-leading tradition of combining current scholarship and research with a reader-friendly voice that links course topics to students' everyday lives. This popular text motivates students to improve their interpersonal skills and sharpen their critical understanding of communication processes with diverse and compelling examples that illustrate how each student's communication skills impact both society and their own life. Show your students how and why learning the basic concepts of communication can change their relationships and their career success, with the text that engages them in theory through popular references to interpersonal concepts that are familiar in music, art, movies, and television. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Cengage Advantage Books Pocketful of Plays

• Author : David Madden
• Publisher : Cengage Learning
• Release Date : 2006
• Genre: Drama
• Pages : 432
• ISBN 10 : STANFORD:36105121884253

A new addition to David Madden's POCKETFUL series (including titles in fiction, poetry, drama, and the essay), this chronologically arranged anthology contains a number of classic longer plays as well as four one-act plays, included to create a mini one-act anthology, spanning a range of time. Because one-acts plays are shorter, they are easier to teach in a shorter time period, making this a real benefit for this anthology. Rather than annotations, the author has included a question set specific to one-act plays to be used as guidance throughout reading. The plays will be accompanied by critical source material that will help students understand the playwright and/or play. This source material will include the playwright's notes and/or a review of a specific production of the play. Priced to be affordably packaged with two or even three other volumes, each book in the POCKETFUL series can also be used separately.

The AI Advantage

• Author : Thomas H. Davenport
• Publisher : MIT Press
• Release Date : 2019-08-06
• Genre: Business & Economics
• Pages : 243
• ISBN 10 : 9780262538008

Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient. Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise. Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

Edge

• Author : Laura Huang
• Publisher : Penguin
• Release Date : 2020-01-28
• Genre: Business & Economics
• Pages : 274
• ISBN 10 : 9780525540816

Laura Huang, an award-winning Harvard Business School professor, shows that success is about gaining an edge: that elusive quality that gives you an upper hand and attracts attention and support. Some people seem to naturally have it. Now, Huang teaches the rest of us how to create our own from the challenges and biases we think hold us back, and turning them to work in our favor. How do you find a competitive edge when the obstacles feel insurmountable? How do you get people to take you seriously when they're predisposed not to, and perhaps have already written you off? Laura Huang has come up against that problem many times--and so has anyone who's ever felt out of place or underestimated. Many of us sit back quietly, hoping that our hard work and effort will speak for itself. Or we try to force ourselves into the mold of who we think is "successful," stifling the creativity and charm that makes us unique and memorable. In Edge, Huang offers a different approach. She argues that success is rarely just about the quality of our ideas, credentials, and skills, or our effort. Instead, achieving success hinges on how well we shape others' perceptions--of our strengths, certainly, but also our flaws. It's about creating our own edge by confronting the factors that seem like shortcomings and turning them into assets that make others take notice. Huang draws from her groundbreaking research on entrepreneurial intuition, persuasion, and implicit decision-making, to impart her profound findings and share stories of previously-overlooked Olympians, assistants-turned-executives, and flailing companies that made momentous turnarounds. Through her deeply-researched framework, Huang shows how we can turn weaknesses into strengths and create an edge in any situation. She explains how an entrepreneur scored a massive investment despite initially being disparaged for his foreign accent, and how a first-time political candidate overcame voters' doubts about his physical disabilities

Introduction to Physical Anthropology 2011 2012 Edition

• Author : Robert Jurmain
• Publisher : Cengage Learning
• Release Date : 2012-07-19
• Genre: Social Science
• Pages : 624
• ISBN 10 : 1111297932

INTRODUCTION TO PHYSICAL ANTHROPOLOGY 2011-2012 continues to present the most up-to-date and balanced, comprehensive introduction to the field, combining an engaging writing style and compelling visual content to bring the study of physical anthropology to life for today’s students. With a focus on the big picture of human evolution, the text helps students master the basic principles of the subject and arrive at an understanding of the human species and its place in the biological world. This book continues to keep pace with changes in the field by including thorough coverage of cutting-edge advances in molecular biology and genomics, primatology, key fossil discoveries, and modern human biology. A new Conclusion: Why it Matters, drives home the importance of understanding human evolution and the incredible impact our species has had, and will continue to have, on the environment and all life forms on this planet. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Cengage Advantage Books Essentials of Statistics for Behavioral Science

• Author : Frederick J. Gravetter
• Publisher : Wadsworth Publishing Company
• Release Date : 2010
• Genre: Social sciences
• Pages : 0
• ISBN 10 : 0495910554

Gravetter and Wallnau's proven best seller gives you straightforward instruction, accuracy, built-in learning aids, and plenty of real-world examples that will help you understand statistical concepts. The authors take time to explain statistical procedures so that you can go beyond memorizing formulas and begin gaining a conceptual understanding of statistics. The authors also take care to show you how having an understanding of statistical procedures will help you comprehend published findings and will lead you to become a savvy consumer of information. Known for its exceptional accuracy and examples, this text also has a complete supplements package to support your learning.

Heavenly Messages From Above

• Author : Catherine Pagano
• Publisher : Unknown
• Release Date : 2021-12-13
• Genre: Uncategoriezed
• Pages : 106
• ISBN 10 : 1597556602

Have you ever felt uncertainty about your future? Your Life? Your purpose? Heavenly Messages From Above is a guide to help YOU! It will introduce you to the universe's endless possibilities and how you fit into it all. The approach allows you to examine aspects of your life one step at a time with easy steps and thoughts that will help you. You will be encouraged to renew your levels of trust and love in yourself and God. Thus, improving your relationship with God, yourself, and others. The angels will offer you positive reinforcements and give you the tools to work through all of life's challenges. The angel message cards in the back of the book will give you reinforcements for all the days of your life. Enjoy the journey! Let this book envelope your life as you learn and accept God's plan for your life.