Advertising and Promotion Book

Advertising and Promotion


  • Author : George Edward Belch
  • Publisher : Unknown
  • Release Date : 2004
  • Genre: Advertising
  • Pages : 779
  • ISBN 10 : 0072536764

DOWNLOAD BOOK
Advertising and Promotion Excerpt :

Advertising and Promotion Book

Advertising and Promotion


  • Author : Chris Hackley
  • Publisher : SAGE
  • Release Date : 2021-01-27
  • Genre: Business & Economics
  • Pages : 424
  • ISBN 10 : 9781529756142

DOWNLOAD BOOK
Advertising and Promotion Excerpt :

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

Advertising  Promotion  and New Media Book

Advertising Promotion and New Media


  • Author : Marla R. Stafford
  • Publisher : Routledge
  • Release Date : 2015-03-26
  • Genre: Business & Economics
  • Pages : 400
  • ISBN 10 : 9781317477563

DOWNLOAD BOOK
Advertising Promotion and New Media Excerpt :

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.

Advertising and Promotion Book

Advertising and Promotion


  • Author : Dr. Chris Hackley
  • Publisher : SAGE
  • Release Date : 2005-01-26
  • Genre: Business & Economics
  • Pages : 273
  • ISBN 10 : 9781848600522

DOWNLOAD BOOK
Advertising and Promotion Excerpt :

"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to c

Launch  Advertising and Promotion in Real Time Book

Launch Advertising and Promotion in Real Time


  • Author : Michael R. Solomon
  • Publisher : Flat World Knowledge
  • Release Date : 2009
  • Genre: Advertising
  • Pages : 316
  • ISBN 10 : 9780982043028

DOWNLOAD BOOK
Launch Advertising and Promotion in Real Time Excerpt :

"Launch! is written for advertising and promotions courses taught to students in the business school and journalism and mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end"--Open Textbook Library.

Online Advertising and Promotion  Modern Technologies for Marketing Book

Online Advertising and Promotion Modern Technologies for Marketing


  • Author : Hanafizadeh, Payam
  • Publisher : IGI Global
  • Release Date : 2012-04-30
  • Genre: Business & Economics
  • Pages : 248
  • ISBN 10 : 9781466608863

DOWNLOAD BOOK
Online Advertising and Promotion Modern Technologies for Marketing Excerpt :

"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.

Advertising And Sales Promotion Book
Score: 5
From 1 Ratings

Advertising And Sales Promotion


  • Author : S H H Kazmi
  • Publisher : Excel Books India
  • Release Date : 2009
  • Genre: Advertising
  • Pages : 682
  • ISBN 10 : 8174466398

DOWNLOAD BOOK
Advertising And Sales Promotion Excerpt :

Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress on India Advertising in this changed scenario, a third edition of the book 'Advertising and Sales Promotion' has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references. Highlights of this edition: (a) Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written. (b) Text on Brand Personality and Image has been updated. (c) New Appendices have been added at the end of Part-I and Part- IV, respectively. (d) Some new Boxes with insightful contents have been added. (e) Some of the old exhibits have been replaced with the new ones. The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.

Integrated Marketing Communication Book

Integrated Marketing Communication


  • Author : Jerome M. Juska
  • Publisher : Routledge
  • Release Date : 2021-11-30
  • Genre: Business & Economics
  • Pages : 320
  • ISBN 10 : 9781000485684

DOWNLOAD BOOK
Integrated Marketing Communication Excerpt :

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.

Retail Advertising and Promotion Book

Retail Advertising and Promotion


  • Author : Jay Diamond
  • Publisher : Fairchild Books
  • Release Date : 2011-03-17
  • Genre: Business & Economics
  • Pages : 448
  • ISBN 10 : 1563678985

DOWNLOAD BOOK
Retail Advertising and Promotion Excerpt :

Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.

Advertising Communications and Promotion Management Book

Advertising Communications and Promotion Management


  • Author : John R. Rossiter
  • Publisher : Unknown
  • Release Date : 1998
  • Genre: Advertising
  • Pages : 640
  • ISBN 10 : 0071155147

DOWNLOAD BOOK
Advertising Communications and Promotion Management Excerpt :

This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.

The Routledge Companion to Advertising and Promotional Culture Book
Score: 5
From 1 Ratings

The Routledge Companion to Advertising and Promotional Culture


  • Author : Matthew P. McAllister
  • Publisher : Routledge
  • Release Date : 2013
  • Genre: Business & Economics
  • Pages : 470
  • ISBN 10 : 9780415888011

DOWNLOAD BOOK
The Routledge Companion to Advertising and Promotional Culture Excerpt :

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical perspectives considers the historical roots and their relationship to recent changes in contemporary advertising and promotional practice. Political economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as labor, consumers, interpreters, fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups - such as gender, race, and the child - through industry labor practices, marketing, as well as through representation in advertising texts. Social institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self-image, values, and relationships. The Environment interrogates advertising's relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption's relationship to material waste. -- from back cover.

Advertising and Sales Promotion Book
Score: 5
From 1 Ratings

Advertising and Sales Promotion


  • Author : Ken Kaser
  • Publisher : Cengage Learning
  • Release Date : 2012-01-01
  • Genre: Business & Economics
  • Pages : 480
  • ISBN 10 : 9781285414614

DOWNLOAD BOOK
Advertising and Sales Promotion Excerpt :

Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. You will gain knowledge of techniques used in current advertising, including print, broadcast, and digital. The text provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. ADVERTISING AND SALES PROMOTION employs relevant ads, exhibits, and photographs to capture your interest and through its writing style, gives a solid understanding of advertising along with the challenges facing the promotion, advertising, and marketing industries today. Prepare for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND SALES PROMOTION, its accompanying supplements, and author-driven learning and teaching support. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Advertising  Promotion  and Other Aspects of Integrated Marketing Communications Book

Advertising Promotion and Other Aspects of Integrated Marketing Communications


  • Author : Terence Shimp
  • Publisher : Cengage Learning
  • Release Date : 2006-01-20
  • Genre: Business & Economics
  • Pages : 656
  • ISBN 10 : 0324321430

DOWNLOAD BOOK
Advertising Promotion and Other Aspects of Integrated Marketing Communications Excerpt :

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Advertising and Sales Promotion Book

Advertising and Sales Promotion


  • Author : S.H.H. Kazmi
  • Publisher : Unknown
  • Release Date : 2004
  • Genre: Advertising
  • Pages : 640
  • ISBN 10 : 8174463941

DOWNLOAD BOOK
Advertising and Sales Promotion Excerpt :

ADVERTISING: This brilliant form of art has become an indispensable part of our lives. The entire modern civilisation seems to be living and breathing this magic, which has miraculously transformed market trends and strategies. This book, essentially deals with a scientific and logical, step-by-step presentation of advertising, in the first section.The second section talks about, the dynamic concept of Sales Promotion. The authors delve deep into this concept, integral to all market strategies, to introduce the reader to the finer points and for a clear perspective. The rapid growth of this field, its various advantages, limitation and objectives are discussed in detail. The book studies the effect of Sales Promotion on the consumer. A book, particularly meant for students of management, specialising in marketing; it makes for a thoroughly educative and interesting reading.Features of the Second Edition:v All the chapters have been revised and updated.v New exhibits have been included.v More cases have been included.v More Indian illustrations and Examples.