The Advertising Concept Book Book
Score: 5
From 1 Ratings

The Advertising Concept Book


  • Author : Pete Barry
  • Publisher : Unknown
  • Release Date : 2012
  • Genre: Advertising
  • Pages : 296
  • ISBN 10 : 0500516235

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The Advertising Concept Book Excerpt :

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Breakthrough Advertising Book

Breakthrough Advertising


  • Author : Eugene Schwartz
  • Publisher : Unknown
  • Release Date : 2017-04-15
  • Genre: Uncategoriezed
  • Pages : null
  • ISBN 10 : 0998503509

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Advertising Management Book
Score: 5
From 1 Ratings

Advertising Management


  • Author : C. L. Tyagi
  • Publisher : Atlantic Publishers & Dist
  • Release Date : 2004
  • Genre: Advertising
  • Pages : 452
  • ISBN 10 : 8126902574

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Advertising Management Excerpt :

This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Mass Media Advertising Book

Mass Media Advertising


  • Author : Edith Smit
  • Publisher : Het Spinhuis
  • Release Date : 1999
  • Genre: Language Arts & Disciplines
  • Pages : 208
  • ISBN 10 : 9055891363

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Mass Media Advertising Excerpt :

For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.

The Entrepreneur s Guide to Advertising Book

The Entrepreneur s Guide to Advertising


  • Author : James R. Ogden
  • Publisher : ABC-CLIO
  • Release Date : 2010
  • Genre: Business & Economics
  • Pages : 122
  • ISBN 10 : 9780313365829

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The Entrepreneur s Guide to Advertising Excerpt :

Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. * Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan

Ogilvy on Advertising Book

Ogilvy on Advertising


  • Author : David Ogilvy
  • Publisher : Vintage
  • Release Date : 2013-09-11
  • Genre: Social Science
  • Pages : 224
  • ISBN 10 : 9780804170055

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Ogilvy on Advertising Excerpt :

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Profitable Advertising Book

Profitable Advertising


  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1899-12
  • Genre: Advertising
  • Pages : null
  • ISBN 10 : COLUMBIA:CU04607465

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Profitable Advertising Excerpt :

Advertising Principles and Practice Book

Advertising Principles and Practice


  • Author : Gupta Ruchi
  • Publisher : S. Chand Publishing
  • Release Date : 2012
  • Genre: Business & Economics
  • Pages : 402
  • ISBN 10 : 9788121940016

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Advertising Principles and Practice Excerpt :

Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary

International Advertising Book

International Advertising


  • Author : John Philip Jones
  • Publisher : SAGE
  • Release Date : 2000
  • Genre: Business & Economics
  • Pages : 423
  • ISBN 10 : 9780761912453

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International Advertising Excerpt :

A handbook of the theory and practice of international advertising linked to overall trends in business globalization.

Advertising Progress Book

Advertising Progress


  • Author : Pamela Walker Laird
  • Publisher : JHU Press
  • Release Date : 2001-02-21
  • Genre: Business & Economics
  • Pages : 520
  • ISBN 10 : 0801866456

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Advertising Progress Excerpt :

Contains primary source material.

The Advertising Handbook Book

The Advertising Handbook


  • Author : Helen Powell
  • Publisher : Routledge
  • Release Date : 2013-09-13
  • Genre: Business & Economics
  • Pages : 260
  • ISBN 10 : 9781134718924

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The Advertising Handbook Excerpt :

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

Advanced Introduction to Advertising Book

Advanced Introduction to Advertising


  • Author : De Pelsmacker, Patrick
  • Publisher : Edward Elgar Publishing
  • Release Date : 2022-01-21
  • Genre: Business & Economics
  • Pages : 192
  • ISBN 10 : 9781802200898

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Advanced Introduction to Advertising Excerpt :

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

The Economics of Advertising  RLE Advertising  Book

The Economics of Advertising RLE Advertising


  • Author : Frederic Wilfred Taylor
  • Publisher : Routledge
  • Release Date : 2013-05-02
  • Genre: Business & Economics
  • Pages : 154
  • ISBN 10 : 9781136670497

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The Economics of Advertising RLE Advertising Excerpt :

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Global and Multinational Advertising Book

Global and Multinational Advertising


  • Author : Basil G. Englis
  • Publisher : Psychology Press
  • Release Date : 2013-11-19
  • Genre: Business & Economics
  • Pages : 278
  • ISBN 10 : 9781317759775

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Global and Multinational Advertising Excerpt :

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.