Building Brand Communities Book

Building Brand Communities


  • Author : Carrie Melissa Jones
  • Publisher : Berrett-Koehler Publishers
  • Release Date : 2020-06-09
  • Genre: Business & Economics
  • Pages : 265
  • ISBN 10 : 9781523086627

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An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.

Building Community Book

Building Community


  • Author : James S. Gruber
  • Publisher : New Society Publishers
  • Release Date : 2020-05-19
  • Genre: Business & Economics
  • Pages : 354
  • ISBN 10 : 9781550927252

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An easy-to-use guide for local leaders working to engage their community in growing a more equitable, healthy, and sustainable future Building Community is the easy-to-use guide that distills the success of healthy thriving communities from around the world into twelve universally applicable principles that transcend cultures and locations. Exploring how community building can be approached by local citizens and their local leaders, Building Community features: A chapter on each of the 12 Guiding Principles, based on research in 27 countries Over 30 knowledgeable contributing author-practitioners Critical practical leadership tools Notes from the field – with practical dos and don'ts A wealth of 25 case studies of communities that have learned to thrive, including towns and villages, inner-city neighborhoods, Indigenous groups, nonprofits, women's empowerment groups, and a school, business, and faith community. Building Community is essential reading for community leaders, activists, planners, policy makers, and students looking to help their communities thrive. Strong local communities are the foundation of a healthy, participatory, and resilient society. Rather than looking to national governments, corporations, or new technologies to solve environmental and social problems, we can learn and apply the successes of thriving communities to protect the environment, enhance local livelihood, and grow social vitality.

Building Community  Book

Building Community


  • Author : Cara Milne
  • Publisher : Unknown
  • Release Date : 2017-01
  • Genre: Uncategoriezed
  • Pages : null
  • ISBN 10 : 0995831602

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Building Successful Online Communities Book

Building Successful Online Communities


  • Author : Robert E. Kraut
  • Publisher : MIT Press
  • Release Date : 2012-03-23
  • Genre: Social Science
  • Pages : 328
  • ISBN 10 : 9780262297394

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How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

Building Communities Book

Building Communities


  • Author : Denise Garofalo
  • Publisher : Elsevier
  • Release Date : 2013-10-31
  • Genre: Computers
  • Pages : 242
  • ISBN 10 : 9781780634012

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Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final section considers the future and asks: ‘What’s next?’ Provides information on how to plan, integrate, and assess the use of social media in academic libraries Gives examples on the best social media technologies to implement in academic libraries Discusses the skills and knowledge required in the academic library to launch a successful social media campaign

Creating Cohousing Book

Creating Cohousing


  • Author : Charles Durrett
  • Publisher : New Society Publishers
  • Release Date : 2011-02-01
  • Genre: Architecture
  • Pages : 338
  • ISBN 10 : 9781550924657

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The cohousing "bible" by the US originators of the concept. A man's home is his castle. But demographic and economic changes haveturned our castles into islands. How can we regain the elements of the traditional village – family, cooperation, community and a sense of belonging – within the context of 21st century life? Creating Cohousing: Building Sustainable Communities is an in-depth exploration of a uniquely rewarding type of housing which is perfect for anyone who values their independence but longs for more connection with those around them. Written by the award-winning team that wrote the original "cohousing bible" and first brought cohousing to North America, this fully-illustrated manual combines nuts-and-bolts practical considerations and design ideas with extensive case studies of dozens of diverse communities in Europe and North America. Cohousing communities create unique opportunities for designing more sustainable lifestyles. Whether urban, suburban or rural; senior or intergenerational; retrofit or new, the authors show how the physical structures of cohousing communities lend themselves to a more efficient use of resources, and make everything from gardening to childcare to socializing easier. Creating Cohousing puts the "neighbor" back into "neighborhood"; and is an essential resource for anyone interested in more environmentally and socially sustainable living.

Building Communities  Together Book

Building Communities Together


  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1994
  • Genre: Community development
  • Pages : 32
  • ISBN 10 : IND:30000035480940

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Building Communities of Learners Book
Score: 3
From 1 Ratings

Building Communities of Learners


  • Author : Sudia Paloma McCaleb
  • Publisher : Routledge
  • Release Date : 2013-09-13
  • Genre: Education
  • Pages : 212
  • ISBN 10 : 9781135468866

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This popular text shows how teachers can create partnerships with parents and students that facilitate participation in the schools while also validating home culture and family concerns and aspirations. It reflects current research and theory in several areas related to literacy development, including family literacy, bilingual and multicultural education, critical pedagogy, participatory research, cooperative learning, and feminist perspectives. Teachers of students who are immigrants, non-native speakers of English, and members of marginalized groups will find this book especially pertinent.

Building Communities  Routledge Revivals  Book

Building Communities Routledge Revivals


  • Author : Johnston Birchall
  • Publisher : Routledge
  • Release Date : 2014-06-17
  • Genre: Social Science
  • Pages : 225
  • ISBN 10 : 9781317703501

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Building Communities: The Co-Operative Way, first published in 1988, sets the flourishing of housing co-operatives throughout the 1980s in a theoretical and historical framework that suggests that tenant control is the best way out of the still-problematic issue of housing policy. Before the First World War, co-operative housing was poised to become a potent force in government policy, but instead municipal housing rose to prominence. However, alongside a growing crisis of confidence in state housing and a continued decline in the private rented sector, a new political consensus has emerged that has placed co-ops firmly at the top of the agenda. Setting out the argument for collective dweller-control of housing, Birchall demonstrates that the arguments for co-operatives are strong, based on a broad spectrum of political thought. He charts the early and recent history of co-operative housing, and shows how they provide a flexible and stable means of meeting housing needs.

Building Communities in Gujar  t Book

Building Communities in Gujar t


  • Author : Alka Patel
  • Publisher : BRILL
  • Release Date : 2004
  • Genre: Political Science
  • Pages : 309
  • ISBN 10 : 9789004138902

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This work analyzes the Islamic ritual buildings of western India as innovations of the local architectural tradition. These buildings themselves forged new senses of community, initiating processes of social integration and redefinition among Muslim and non-Muslim groups in the region.

Building Communities of Trust Book

Building Communities of Trust


  • Author : Ann E. Feldman
  • Publisher : Taylor & Francis
  • Release Date : 2022-06-06
  • Genre: Performing Arts
  • Pages : 168
  • ISBN 10 : 9781000642148

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Drawing upon a combination of ethnographic research and media and communication theory, Building Communities of Trust: Creative Work for Social Change offers pathways to building trust in a range of situations and communities. Ann Feldman presents rich examples from her own life and social-impact journey with nonprofit, Artistic Circles, along with supplemental case studies from interviews with 20 to 30-year-olds, to address how to create vibrant, trust-based societies and to determine what works and what doesn’t while advancing towards creating social impact. These case studies and shared experiences from real life media projects across 30 years, reveal behind-the-scenes stories of challenges, conflicts, and resolutions in global impact efforts ranging from women’s empowerment to water access. The book explains how the success – or failure – of social-impact initiatives depends on power struggles, funding, interpersonal misunderstandings, identity crises, fears, and stereotypes. The book’s goal is to help aspiring changemakers develop strategies for sustainable social-change projects. It serves as a guide for undergraduates, graduate students, and high-school upperclassmen in environmental studies, business, sociology, gender and sexuality, cross-cultural studies, music, religion, and communications and media.

Building Communities through Food Book

Building Communities through Food


  • Author : David F. Purnell
  • Publisher : Lexington Books
  • Release Date : 2019-06-28
  • Genre: Language Arts & Disciplines
  • Pages : 146
  • ISBN 10 : 9781498558914

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This book examines the power of food as a communicative tool to bring people of diverse backgrounds together. The author argues that food enables people to look past their differences and focus on their similarities, thus creating a stronger sense of community via the sharing of a meal.

Building Communities and New Markets for the New Century Book

Building Communities and New Markets for the New Century


  • Author : Andrew Cuomo
  • Publisher : DIANE Publishing
  • Release Date : 1999-06-01
  • Genre: Uncategoriezed
  • Pages : 78
  • ISBN 10 : 9780756701956

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This consolidated report outlines what HUD delivered to America's communities in 1998. It also updates through 1999 HUD's activities in a number of priority areas and previews the coming year with highlights of HUD's 2000 budget. Shows that the resources HUD invested in communities and the steps HUD took to reinvent itself in 1998 have yielded significant results. Sections: HUD's performance, customer service, and a commitment to our mission; creating jobs and livable communities; affordable housing; expanding prosperity and economic opportunity; homeownership; fair housing; and headquarters and regional offices.

Building Communities for New Tomorrows Book

Building Communities for New Tomorrows


  • Author : Margaret Terry Orr
  • Publisher : Unknown
  • Release Date : 1994
  • Genre: Federal aid to youth services
  • Pages : 80
  • ISBN 10 : UIUC:30112104416596

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Building Communities of Learners Book
Score: 3
From 1 Ratings

Building Communities of Learners


  • Author : Sudia Paloma McCaleb
  • Publisher : Routledge
  • Release Date : 2013-09-13
  • Genre: Education
  • Pages : 189
  • ISBN 10 : 9781135468934

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This popular text shows how teachers can create partnerships with parents and students that facilitate participation in the schools while also validating home culture and family concerns and aspirations. It reflects current research and theory in several areas related to literacy development, including family literacy, bilingual and multicultural education, critical pedagogy, participatory research, cooperative learning, and feminist perspectives. Teachers of students who are immigrants, non-native speakers of English, and members of marginalized groups will find this book especially pertinent.