Buyology Book
Score: 3.5
From 24 Ratings

Buyology


  • Author : Martin Lindstrom
  • Publisher : Currency
  • Release Date : 2010-02-02
  • Genre: Business & Economics
  • Pages : 274
  • ISBN 10 : 9780385523899

DOWNLOAD BOOK
Buyology Excerpt :

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Small Data Book
Score: 3
From 3 Ratings

Small Data


  • Author : Martin Lindstrom
  • Publisher : St. Martin's Press
  • Release Date : 2016-02-23
  • Genre: Business & Economics
  • Pages : 256
  • ISBN 10 : 9781466892590

DOWNLOAD BOOK
Small Data Excerpt :

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn... • How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound. • How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround. • How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. • How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries. • How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. • How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

Buyology by Martin Lindstrom  Summary  Book

Buyology by Martin Lindstrom Summary


  • Author : QuickRead
  • Publisher : QuickRead.com
  • Release Date : 2023-01-28
  • Genre: Study Aids
  • Pages : null
  • ISBN 10 : 978186723xxxx

DOWNLOAD BOOK
Buyology by Martin Lindstrom Summary Excerpt :

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Discover the truth and lies about why we buy. Think about your last shopping trip. Did you go to the grocery store? The mall? Perhaps you purchased a few things online. Think about the items you purchased; more importantly, think about why you purchased them. Can you even remember? What was the rationale behind your purchase? If you’re like most people, you can likely admit that your purchase was a gut-level decision you probably can’t explain. So what motivated you to buy it? Throughout Buyology, you’ll learn the science behind why we make purchases and even why we prefer some brands over others, like Pepsi vs. Coke or Apple vs. Samsung. You’ll find that science reveals that our brains are incredibly complex and companies have long tried to understand our buying habits to sell us their products. However, many companies have gotten it all wrong. In fact, neuromarketing has revealed some surprising facts about advertising. For instance, sex doesn’t actually sell and antismoking ads make smokers want to smoke even more. So if you’re looking to produce a marketing strategy that sells or if you simply want to control your impulse purchases, keep reading to find out how neuromarketing has changed the way marketing will be done forever.

Selling the Invisible Book
Score: 4
From 4 Ratings

Selling the Invisible


  • Author : Harry Beckwith
  • Publisher : Grand Central Publishing
  • Release Date : 1999-06-14
  • Genre: Business & Economics
  • Pages : 272
  • ISBN 10 : 9780446930031

DOWNLOAD BOOK
Selling the Invisible Excerpt :

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Buyology Book

Buyology


  • Author : Martin Lindstrom
  • Publisher : Random House
  • Release Date : 2012-07-31
  • Genre: Business & Economics
  • Pages : 272
  • ISBN 10 : 9781448149766

DOWNLOAD BOOK
Buyology Excerpt :

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.

Why We Buy Book
Score: 3
From 3 Ratings

Why We Buy


  • Author : Paco Underhill
  • Publisher : Simon and Schuster
  • Release Date : 2009
  • Genre: Business & Economics
  • Pages : 322
  • ISBN 10 : 9781416595243

DOWNLOAD BOOK
Why We Buy Excerpt :

A revised edition of a best-selling work on America's consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommendations for how major companies can dramatically improve customer service practices. Original.

BrandChild Book

BrandChild


  • Author : Martin Lindstrom
  • Publisher : Kogan Page Publishers
  • Release Date : 2004-10-03
  • Genre: Business & Economics
  • Pages : 320
  • ISBN 10 : 9780749447113

DOWNLOAD BOOK
BrandChild Excerpt :

Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

Brandwashed Book

Brandwashed


  • Author : Martin Lindstrom
  • Publisher : Random House Australia
  • Release Date : 2011-09-28
  • Genre: Business & Economics
  • Pages : 304
  • ISBN 10 : 9781742753928

DOWNLOAD BOOK
Brandwashed Excerpt :

A shocking insider's look at how global giants conspire to obscure the truth and manipulate our minds. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerrilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the

Brand Sense Book
Score: 5
From 1 Ratings

Brand Sense


  • Author : Martin Lindstrom
  • Publisher : Simon and Schuster
  • Release Date : 2010-02-02
  • Genre: Business & Economics
  • Pages : 194
  • ISBN 10 : 9781439172018

DOWNLOAD BOOK
Brand Sense Excerpt :

The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Epic Content Marketing  How to Tell a Different Story  Break through the Clutter  and Win More Customers by Marketing Less Book
Score: 5
From 2 Ratings

Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less


  • Author : Joe Pulizzi
  • Publisher : McGraw Hill Professional
  • Release Date : 2013-09-27
  • Genre: Business & Economics
  • Pages : 352
  • ISBN 10 : 9780071819916

DOWNLOAD BOOK
Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less Excerpt :

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Buyology Book
Score: 3
From 27 Ratings

Buyology


  • Author : Martin Lindstrom
  • Publisher : Currency
  • Release Date : 2008-10-21
  • Genre: Business & Economics
  • Pages : 256
  • ISBN 10 : 9780385528290

DOWNLOAD BOOK
Buyology Excerpt :

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Hardball for Women Book
Score: 5
From 1 Ratings

Hardball for Women


  • Author : Pat Heim
  • Publisher : Penguin
  • Release Date : 2015-03-31
  • Genre: Business & Economics
  • Pages : 432
  • ISBN 10 : 9780698183292

DOWNLOAD BOOK
Hardball for Women Excerpt :

The bestselling guide fully updated for the post-Lean In era For nearly two decades, Hardball for Women has shown women how to get ahead in the business world. Whether the arena is a law firm, a medical group, a tech company, or any other work environment, Hardball for Women decodes male business culture and shows women how to break patterns of behavior that put them at a disadvantage. It explains how to get results when you “lean in” without being thrown off balance. Illustrated with real-life examples Hardball for Women teaches women how to: Successfully navigate middle management to become a leader in your field Be assertive without being obnoxious Display confidence Engage in smart self-promotion Lead both men and women—and recognize the differences between them Use “power talk” language to your advantage

The Buying Brain Book
Score: 4
From 2 Ratings

The Buying Brain


  • Author : A. K. Pradeep
  • Publisher : John Wiley & Sons
  • Release Date : 2010-07-16
  • Genre: Business & Economics
  • Pages : 272
  • ISBN 10 : 0470646845

DOWNLOAD BOOK
The Buying Brain Excerpt :

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

Why We Buy Book
Score: 3.5
From 11 Ratings

Why We Buy


  • Author : Paco Underhill
  • Publisher : Unknown
  • Release Date : 2008-06-26
  • Genre: Business & Economics
  • Pages : null
  • ISBN 10 : 1439500215

DOWNLOAD BOOK
Why We Buy Excerpt :

An expert on shopping behavior and motivation offers an analysis of consumers' tastes and habits, discussing why point-of-sale purchases are still the most significant, and why Internet shopping will not replace the mall.

Conversion Optimization Book
Score: 4
From 1 Ratings

Conversion Optimization


  • Author : Khalid Saleh
  • Publisher : "O'Reilly Media, Inc."
  • Release Date : 2010-11-01
  • Genre: Computers
  • Pages : 272
  • ISBN 10 : 1449397697

DOWNLOAD BOOK
Conversion Optimization Excerpt :

How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)