Contagious Book
Score: 3.5
From 21 Ratings


  • Author : Jonah Berger
  • Publisher : Simon and Schuster
  • Release Date : 2013-03-05
  • Genre: Business & Economics
  • Pages : 256
  • ISBN 10 : 9781451686593

Contagious Excerpt :

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Contagious Book
Score: 5
From 1 Ratings


  • Author : Priscilla Wald
  • Publisher : Duke University Press
  • Release Date : 2008-01-09
  • Genre: Literary Criticism
  • Pages : 396
  • ISBN 10 : 0822341530

Contagious Excerpt :

DIVShows how narratives of contagion structure communities of belonging and how the lessons of these narratives are incorporated into sociological theories of cultural transmission and community formation./div

Contagious Diseases Sourcebook Book

Contagious Diseases Sourcebook

  • Author : Joyce Brennfleck Shannon
  • Publisher : Omnigraphics Incorporated
  • Release Date : 2010
  • Genre: Health & Fitness
  • Pages : 667
  • ISBN 10 : PSU:000067843954

Contagious Diseases Sourcebook Excerpt :

"Provides basic consumer health information about the transmission and treatment of diseases spread from person to person, along with facts about prevention, self-care, and drug resistance. Includes index, glossary of related terms, and other resources"--Provided by publisher.

Invisible Influence Book

Invisible Influence

  • Author : Jonah Berger
  • Publisher : Simon and Schuster
  • Release Date : 2017-06-20
  • Genre: Business & Economics
  • Pages : 272
  • ISBN 10 : 9781476759739

Invisible Influence Excerpt :

Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.

Recognizing Contagious Bovine Pleuropneumonia Book

Recognizing Contagious Bovine Pleuropneumonia

  • Author : Food and Agriculture Organization
  • Publisher : FAO
  • Release Date : 2002
  • Genre: Technology & Engineering
  • Pages : 30
  • ISBN 10 : UOM:39015056922472

Recognizing Contagious Bovine Pleuropneumonia Excerpt :

Contagious bovine pleuropneumonia (CBPP) is a major problem for cattle production in Africa, and the difficulties in diagnosing and combating the disease pose a serious challenge to all stakeholders. This publication is a revised edition of the booklet with larger pictures of clinical signs and gross pathological changes of CBPP, as a means of assisting its diagnosis and treatment.

Contagion of Violence Book

Contagion of Violence

  • Author : National Research Council
  • Publisher : National Academies Press
  • Release Date : 2013-03-06
  • Genre: Medical
  • Pages : 152
  • ISBN 10 : 9780309263641

Contagion of Violence Excerpt :

The past 25 years have seen a major paradigm shift in the field of violence prevention, from the assumption that violence is inevitable to the recognition that violence is preventable. Part of this shift has occurred in thinking about why violence occurs, and where intervention points might lie. In exploring the occurrence of violence, researchers have recognized the tendency for violent acts to cluster, to spread from place to place, and to mutate from one type to another. Furthermore, violent acts are often preceded or followed by other violent acts. In the field of public health, such a process has also been seen in the infectious disease model, in which an agent or vector initiates a specific biological pathway leading to symptoms of disease and infectivity. The agent transmits from individual to individual, and levels of the disease in the population above the baseline constitute an epidemic. Although violence does not have a readily observable biological agent as an initiator, it can follow similar epidemiological pathways. On April 30-May 1, 2012, the Institute of Medicine (IOM) Forum on Global Violence Prevention convened a workshop to explore the contagious nature of violence. Part of the Forum's mandate is to engage in multisectoral, multidirectional dialogue that explores crosscutting, evidence-based approaches to violence prevention, and the Forum has convened four workshops to this point exploring various elements of violence prevention. The workshops are designed to examine such approaches from multiple perspectives and at multiple levels of society. In particular, the workshop on the contagion of violence focused on exploring the epidemiology of the contagion, describing possible processes and mechanisms by which violence is transmitted, examining how contextual factors mitigate or exacerbate the issue. Contagion of Violence: Workshop Summary covers the major topics that arose during the 2-day workshop. It is organized by important elements of the inf

Are Financial Crises Becoming Increasingly More Contagious  Book

Are Financial Crises Becoming Increasingly More Contagious

  • Author : Michael D. Bordo
  • Publisher : Unknown
  • Release Date : 2000
  • Genre: Contagion (Social psychology)
  • Pages : 84
  • ISBN 10 : UCSD:31822030031355

Are Financial Crises Becoming Increasingly More Contagious Excerpt :

We examine the evidence of contagion during the pre World War I era and the interwar and contrast our findings with the evidence of contagion from the recent crises in Asia and Latin America. Using weekly data on bond prices and interest rates, we investigate the extent to which bilateral cross-market correlations rise following the onset of a crisis. After correcting for heteroscedasticity, ala Forbes and Rigobon (1998, 1999), we find little evidence of significant increases in cross-market correlations in either the earlier regimes or in the more recent period. We use principle components analysis to assess the extent of comovement across all markets as well as within various groups of markets, prior to, and after the onset of a crisis. Countries are grouped into regions, as well as along the lines of advanced and emerging. There is little evidence to suggest that cross-country linkages are tighter in the aftermath of a financial crisis for the recent period. There is, however, some evidence of stronger comovement during periods of instability in earlier regimes.

Contagious Generosity Book

Contagious Generosity

  • Author : Barry L. Cameron
  • Publisher : College Press
  • Release Date : 2006
  • Genre: Generosity
  • Pages : 228
  • ISBN 10 : 0899009441

Contagious Generosity Excerpt :