Content Inc

Content Inc How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

• Author : Joe Pulizzi
• Publisher : McGraw Hill Professional
• Release Date : 2015-09-04
• Genre: Business & Economics
• Pages : 256
• ISBN 10 : 9781259589669

The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Id

Content Inc Second Edition Start a Content First Business Build a Massive Audience and Become Radically Successful With Little to No Money

• Author : Joe Pulizzi
• Publisher : McGraw Hill Professional
• Release Date : 2021-05-25
• Genre: Business & Economics
• Pages : 368
• ISBN 10 : 9781264257553

From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to: Choose a marketable content topic Figure out where little or no competition exists Choose your top channel for disseminating content Build long-term customer loyalty Monetize your product or service Expand your content into multiple channels Sell your content asset or scale it into a large enterprise This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell. Apply the methods laid out for you in Content Inc., and create the business of your dreams.

Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less

• Author : Joe Pulizzi
• Publisher : McGraw Hill Professional
• Release Date : 2013-09-27
• Genre: Business & Economics
• Pages : 352
• ISBN 10 : 9780071819916

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Brand Meet Story

• Author : Heather Pemberton Levy
• Publisher : Routledge
• Release Date : 2016-10-04
• Genre: Business & Economics
• Pages : 104
• ISBN 10 : 9781351818452

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience. Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the book shows readers a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires readers to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.

Content Rules

• Author : Ann Handley
• Publisher : John Wiley & Sons
• Release Date : 2010-11-11
• Genre: Business & Economics
• Pages : 192
• ISBN 10 : 0470948728

Youtility

• Author : Jay Baer
• Publisher : Penguin
• Release Date : 2013-06-27
• Genre: Business & Economics
• Pages : 240
• ISBN 10 : 9781101633885

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

SUMMARY Content Inc How Entrepreneurs Use Content To Build Massive Audiences And Create Radically Successful Businesses By Joe Pulizzi

• Author : Shortcut Edition
• Publisher : Shortcut Edition
• Release Date : 2021-06-02
• Genre: Business & Economics
• Pages : 35
• ISBN 10 : 978186723xxxx

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. In this summary, you will discover how Joe Pulizzi, the father of "Content Marketing" in the United States, created his company by developing his audience, before defining products and services to match it, in order to establish himself on a long-term basis. You will also discover how : attract prospects and customers by creating high value-added information ; your audience, once it has become loyal, will stand by your side; create your business around content, make it actionable and monetizable. Content Inc. gives you all the tools you need to create and deliver content, and how to make the most of it by changing the paradigm of your business, whether it's in the process of being created or already well established. This book is divided into six key steps in content creation and delivery that teach you how to build audience loyalty and increase the growth of your startup or business. *Buy now the summary of this book for the modest price of a cup of coffee!

Get Content Get Customers Turn Prospects into Buyers with Content Marketing

• Author : Joe Pulizzi
• Publisher : McGraw Hill Professional
• Release Date : 2009-05-02
• Genre: Business & Economics
• Pages : 224
• ISBN 10 : 9780071628822

Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives. It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base. “Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.” —Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University “Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.” —Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included “Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.” —Greg Verdino, Chief Strategy Officer, Crayon, LLC

The Personalization Paradox

• Author : Val Swisher
• Publisher : XML Press
• Release Date : 2021-03-08
• Genre: Computers
• Pages : null
• ISBN 10 : 9781937434731

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. Very few companies believe they are delivering enough personalized content, or deliver it well. What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content? In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale. You'll learn: Why personalized content is imperative to the enterprise Why so many companies fail to deliver - and how to avoid the pitfalls The five dimensions of content standardization How to bring people, technology, and process together The impact of big data and artificial intelligence The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content. The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale shows you how.

Killing Marketing How Innovative Businesses Are Turning Marketing Cost Into Profit

• Author : Joe Pulizzi
• Publisher : McGraw Hill Professional
• Release Date : 2017-09-08
• Genre: Business & Economics
• Pages : 272
• ISBN 10 : 9781260026436

Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in

The Content Analysis Guidebook

• Author : Kimberly A. Neuendorf
• Publisher : SAGE
• Release Date : 2016-05-30
• Genre: Language Arts & Disciplines
• Pages : 456
• ISBN 10 : 9781412979474

Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.

Content Rules

• Author : Ann Handley
• Publisher : John Wiley & Sons
• Release Date : 2012-05-22
• Genre: Business & Economics
• Pages : 320
• ISBN 10 : 9781118232606

Explains how to use the art of storytelling and the science of journalism to form an authentic message for a company's product and a successful social networking site that can reach a wide audience.

Creativity Inc

• Author : Ed Catmull
• Publisher : Random House Canada
• Release Date : 2014-04-08
• Genre: Business & Economics
• Pages : 352
• ISBN 10 : 9780307361196

From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Gi

The New Rules of Sales and Service

• Author : David Meerman Scott
• Publisher : John Wiley & Sons
• Release Date : 2014-09-02
• Genre: Business & Economics
• Pages : 272
• ISBN 10 : 9781118827857

Offers first-hand accounts of businesses successfully utilizing customer service and sales strategies for the digital era.

Designing Data Intensive Applications

• Author : Martin Kleppmann
• Publisher : "O'Reilly Media, Inc."
• Release Date : 2017-03-16
• Genre: Uncategoriezed
• Pages : 616
• ISBN 10 : 9781491903100

Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords? In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures