Digital Selling Book

Digital Selling


  • Author : Grant Leboff
  • Publisher : Kogan Page Publishers
  • Release Date : 2016-09-03
  • Genre: Business & Economics
  • Pages : 224
  • ISBN 10 : 9780749475086

GET BOOK
Digital Selling Excerpt :

The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more. Packed with great advice for business people on engaging with their customers online and via social media, Digital Selling explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network and more. As such, sales professionals, digital sales directors, senior directors, SME owners and anyone required to make strategic decisions, implement programmes, and go out and sell seeking new ideas and ways to reach their markets will benefit from this straightforward and practical book from one of today's thought leaders on digital sales and marketing.

Selling Digital Music  Formatting Culture Book

Selling Digital Music Formatting Culture


  • Author : Jeremy Wade Morris
  • Publisher : Univ of California Press
  • Release Date : 2015-09-01
  • Genre: Music
  • Pages : 288
  • ISBN 10 : 9780520962934

GET BOOK
Selling Digital Music Formatting Culture Excerpt :

Selling Digital Music, Formatting Culture documents the transition of recorded music on CDs to music as digital files on computers. More than two decades after the first digital music files began circulating in online archives and playing through new software media players, we have yet to fully internalize the cultural and aesthetic consequences of these shifts. Tracing the emergence of what Jeremy Wade Morris calls the “digital music commodity,” Selling Digital Music, Formatting Culture considers how a conflicted assemblage of technologies, users, and industries helped reformat popular music’s meanings and uses. Through case studies of five key technologies—Winamp, metadata, Napster, iTunes, and cloud computing—this book explores how music listeners gradually came to understand computers and digital files as suitable replacements for their stereos and CD. Morris connects industrial production, popular culture, technology, and commerce in a narrative involving the aesthetics of music and computers, and the labor of producers and everyday users, as well as the value that listeners make and take from digital objects and cultural goods. Above all, Selling Digital Music, Formatting Culture is a sounding out of music’s encounters with the interfaces, metadata, and algorithms of digital culture and of why the shifting form of the music commodity matters for the music and other media we love.

Make Money Selling Your Digital Products Online Book

Make Money Selling Your Digital Products Online


  • Author : Learn2succeed.com Incorporated
  • Publisher : Productive Publications
  • Release Date : 2015-06-04
  • Genre: Business & Economics
  • Pages : null
  • ISBN 10 : 9781552707173

GET BOOK
Make Money Selling Your Digital Products Online Excerpt :

Create, sell and deliver digital products over the Internet. Open a Web site and sell online. Ways to promote your site and improve your chances of being discovered. How to use metadata to help in the "discoverability" of your individual titles.

eBook Publishing for Beginners How to Make Money Selling Your Digital Books Online Book

eBook Publishing for Beginners How to Make Money Selling Your Digital Books Online


  • Author : Learn2succeed.com Incorporated
  • Publisher : Productive Publications
  • Release Date : 2012
  • Genre: Electronic publishing
  • Pages : null
  • ISBN 10 : 9781552704950

GET BOOK
eBook Publishing for Beginners How to Make Money Selling Your Digital Books Online Excerpt :

The print-on-paper book industry under threat as never before. This threat was exposed in a study by Barclay's Capital which suggested that a quarter of all worldwide book sales in 2015 will be made up of eBooks. The explosive growth of eBook publishing has serious ramifications for all bricks-and-mortar libraries, bookstores and the entire supply chain which supports them. Indeed the rationale for their very existence is under threat. This book will help publishers and authors understand the paradigm shift that is taking place. Unfortunately, the nascent eBook industry operates in a Tower of Babel with different eBook reading languages on competing devices offered by ruthless dog-eat-dog competitors; each of which is fighting for market share. It is no wonder that many publishers, self-publishers and authors are confused. That's where this book can help them. It reviews the myriad of different devices on which eBooks can be read and then it covers the different computer languages used to deliver them. Readers will find out what's involved in preparing their material so that it can be read in eBook format.

The Digital Literary Sphere Book

The Digital Literary Sphere


  • Author : Simone Murray
  • Publisher : Johns Hopkins University Press
  • Release Date : 2018-09-10
  • Genre: Literary Criticism
  • Pages : 256
  • ISBN 10 : 9781421426099

GET BOOK
The Digital Literary Sphere Excerpt :

Drawing on approaches from literary studies, media and cultural studies, book history, cultural policy, and the digital humanities, this book asks: What is the significance of authors communicating directly to readers via social media? How does digital media reframe the "live" author-reader encounter? And does the growing army of reader-reviewers signal an overdue democratizing of literary culture or the atomizing of cultural authority? In exploring these questions, The Digital Literary Sphere takes stock of epochal changes in the book industry while probing books’ and digital media’s complex contemporary coexistence.

Connected Viewing Book

Connected Viewing


  • Author : Jennifer Holt
  • Publisher : Routledge
  • Release Date : 2013-12-04
  • Genre: Social Science
  • Pages : 266
  • ISBN 10 : 9781135081287

GET BOOK
Connected Viewing Excerpt :

As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media. The result is a wide-ranging analysis of shifting business models, policy matters, technological infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. Connected Viewing contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers students and scholars alike a diverse set of methods and perspectives for studying this critical moment in media culture.

Digital Millionaire Secrets Book

Digital Millionaire Secrets


  • Author : Dan Henry
  • Publisher : Unknown
  • Release Date : 2020-09
  • Genre: Uncategoriezed
  • Pages : null
  • ISBN 10 : 1733277390

GET BOOK
Digital Millionaire Secrets Excerpt :

Selling Digital Music  Formatting Culture Book

Selling Digital Music Formatting Culture


  • Author : Jeremy Wade Morris
  • Publisher : University of California Press
  • Release Date : 2015-09-01
  • Genre: Music
  • Pages : 288
  • ISBN 10 : 9780520287945

GET BOOK
Selling Digital Music Formatting Culture Excerpt :

Selling Digital Music, Formatting Culture documents the transition of recorded music on CDs to music as digital files on computers. More than two decades after the first digital music files began circulating in online archives and playing through new software media players, we have yet to fully internalize the cultural and aesthetic consequences of these shifts. Tracing the emergence of what Jeremy Wade Morris calls the “digital music commodity,” Selling Digital Music, Formatting Culture considers how a conflicted assemblage of technologies, users, and industries helped reformat popular music’s meanings and uses. Through case studies of five key technologies—Winamp, metadata, Napster, iTunes, and cloud computing—this book explores how music listeners gradually came to understand computers and digital files as suitable replacements for their stereos and CD. Morris connects industrial production, popular culture, technology, and commerce in a narrative involving the aesthetics of music and computers, and the labor of producers and everyday users, as well as the value that listeners make and take from digital objects and cultural goods. Above all, Selling Digital Music, Formatting Culture is a sounding out of music’s encounters with the interfaces, metadata, and algorithms of digital culture and of why the shifting form of the music commodity matters for the music and other media we love.

Selling Is Hard  Buying Is Harder  Book

Selling Is Hard Buying Is Harder


  • Author : Garin Hess
  • Publisher : Greenleaf Book Group
  • Release Date : 2020-06-16
  • Genre: Business & Economics
  • Pages : 292
  • ISBN 10 : 9781632992956

GET BOOK
Selling Is Hard Buying Is Harder Excerpt :

Enable Your Buyer for Faster B2B Sales Garin Hess, the founder and CEO of Consensus, the leader in intelligent demo automation software, points out that when it comes to B2B sales effectiveness, the real challenge for salespeople is to get better at understanding and facilitating their customers’ buying group and buying process. Sales teams can shorten sales cycles and increase close rates by learning to equip their champion—the people promoting their solution inside the target account—effectively by using the DEEP-C™ buyer enablement framework: Discover, Equip, Engage, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model.

Media Selling Book

Media Selling


  • Author : Charles Warner
  • Publisher : John Wiley & Sons
  • Release Date : 2020-09-23
  • Genre: Social Science
  • Pages : 576
  • ISBN 10 : 9781119477396

GET BOOK
Media Selling Excerpt :

The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Social Selling Mastery Book

Social Selling Mastery


  • Author : Jamie Shanks
  • Publisher : John Wiley & Sons
  • Release Date : 2016-08-15
  • Genre: Business & Economics
  • Pages : 224
  • ISBN 10 : 9781119280866

GET BOOK
Social Selling Mastery Excerpt :

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.

2014 International Conference on Computer  Network Book

2014 International Conference on Computer Network


  • Author : Anonim
  • Publisher : DEStech Publications, Inc
  • Release Date : 2014-03-12
  • Genre: Computers
  • Pages : 759
  • ISBN 10 : 9781605951676

GET BOOK
2014 International Conference on Computer Network Excerpt :

The objective of the 2014 International Conference on Computer, Network Security and Communication Engineering (CNSCE2014) is to provide a platform for all researchers in the field of Computer, Network Security and Communication Engineering to share the most advanced knowledge from both academic and industrial world, to communicate with each other about their experience and most up-to-date research achievements, and to discuss issues and future prospects in these fields. As an international conference mixed with academia and industry, CNSCE2014 provides attendees not only the free exchange of ideas and challenges faced by these two key stakeholders and encourage future collaboration between members of these groups but also a good opportunity to make friends with scholars around the word. As the first session of the international conference on CNSCE, it covers topics related to Computer, Network Security and Communication Engineering. CNSCE2014 has attracted many scholars, researchers and practitioners in these fields from various countries. They take this chance to get together, sharing their latest research achievements with each other. It has also achieved great success by its unique characteristics and strong academic atmosphere as well as its authority.

Make Money Selling Nothing on EBAY Book

Make Money Selling Nothing on EBAY


  • Author : Anonim
  • Publisher : Muhammad Naveed
  • Release Date : 2022-06-27
  • Genre: Uncategoriezed
  • Pages : null
  • ISBN 10 : 978186723xxxx

GET BOOK
Make Money Selling Nothing on EBAY Excerpt :

Make Money Selling Nothing on EBAY, Tips, Tricks & methods.

Human to Human Selling Book

Human to Human Selling


  • Author : Adrian Davis
  • Publisher : Morgan James Publishing
  • Release Date : 2014-04-08
  • Genre: Business & Economics
  • Pages : 208
  • ISBN 10 : 9781630471958

GET BOOK
Human to Human Selling Excerpt :

In our increasingly digitized and fast-paced world, human relationships are often strained—sales relationships even more so. Sales professionals must navigate new challenges as they seek to develop meaningful relationships with buyers who are often elusive. Human To Human Selling will appeal to sales professionals and the people who manage them by showing how they can increase sales performance while simultaneously developing strategic relationships with their customers.

The Ultimate LinkedIn Sales Guide Book

The Ultimate LinkedIn Sales Guide


  • Author : Daniel Disney
  • Publisher : John Wiley & Sons
  • Release Date : 2021-03-04
  • Genre: Business & Economics
  • Pages : 368
  • ISBN 10 : 9781119787891

GET BOOK
The Ultimate LinkedIn Sales Guide Excerpt :

Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.