The Dynamics of Mass Communication Book

The Dynamics of Mass Communication


  • Author : Joseph R. Dominick
  • Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
  • Release Date : 1996
  • Genre: Communication
  • Pages : 599
  • ISBN 10 : 0070179964

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The Dynamics of Mass Communication Book Description :

This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.

The Dynamics of Mass Communication Book

The Dynamics of Mass Communication


  • Author : Joseph R. Dominick
  • Publisher :
  • Release Date : 2005
  • Genre: Mass media.
  • Pages : 494
  • ISBN 10 : 0072885793

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The Dynamics of Mass Communication Book Description :

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.

Dynamics of Mass Communication Book

Dynamics of Mass Communication


  • Author : Joseph R. Dominick
  • Publisher :
  • Release Date : 2011
  • Genre: Mass media
  • Pages : 482
  • ISBN 10 : 0071221468

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Dynamics of Mass Communication Book Description :

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and many more.

The Dynamics of Mass Communication Book

The Dynamics of Mass Communication


  • Author : Joseph R. Dominick
  • Publisher : McGraw-Hill Education
  • Release Date : 2012
  • Genre: Social Science
  • Pages : 470
  • ISBN 10 : 0071318267

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The Dynamics of Mass Communication Book Description :

Offers an introduction for mass communication majors and non-majors alike. This book takes a look at the changing world of mass media. It also explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet.

Dynamics of Mass Communication with OLC Book

Dynamics of Mass Communication with OLC


  • Author : Joseph R. Dominick
  • Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
  • Release Date : 1999-06-01
  • Genre: Business & Economics
  • Pages : 608
  • ISBN 10 : 0072359684

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Dynamics of Mass Communication with OLC Book Description :

Dynamics of Mass Communication Book

Dynamics of Mass Communication


  • Author : Joseph Dominick
  • Publisher :
  • Release Date : 2001-06
  • Genre:
  • Pages :
  • ISBN 10 : 007112330X

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Dynamics of Mass Communication Book Description :

This book focuses on aspects of the media - history, organization, ownership, economics, feedback and career -with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's writing style has made this text a student favourite.

Dynamics of Mass Communication  Media in Transition Book

Dynamics of Mass Communication Media in Transition


  • Author : Joseph R Dominick
  • Publisher : McGraw-Hill Education
  • Release Date : 2012-03-02
  • Genre: Performing Arts
  • Pages : 496
  • ISBN 10 : 0073526193

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Dynamics of Mass Communication Media in Transition Book Description :

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Looseleaf for Dynamics of Mass Communication  Media in Transition Book

Looseleaf for Dynamics of Mass Communication Media in Transition


  • Author : Joseph Dominick
  • Publisher : McGraw-Hill Education
  • Release Date : 2012-05-22
  • Genre: Social Science
  • Pages : 512
  • ISBN 10 : 0077649753

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Looseleaf for Dynamics of Mass Communication Media in Transition Book Description :

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Dynamics of Media Writing Book

Dynamics of Media Writing


  • Author : Vincent F. Filak
  • Publisher : CQ Press
  • Release Date : 2018-07-18
  • Genre: Language Arts & Disciplines
  • Pages : 296
  • ISBN 10 : 9781506381459

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Dynamics of Media Writing Book Description :

This fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience. New to the Second Edition: A new chapter on social media discusses the latest developments in this rapidly changing area. New Helpful Hints boxes help you hone your media writing skills. New and updated information on interviewing, dictionary usage, lead structure and more bring the book fully up-to-date. Themes from the former Chapter 14 are now woven through the book to stress the importance of clarity and accuracy, lifelong learning and transferable skills. Fake news is now covered in multiple sections to help you both understand and spot it when reviewing the news. Additional photos and graphics illustrate the various elements of storytelling to make the information easier for you to apply. New "Give It a Try" features at the end of the Adapt and Connect boxes allow you to try out the skills outlined.

Mass Media Book
Score: 2
From 1 Ratings

Mass Media


  • Author : James B. Martin
  • Publisher : Nova Publishers
  • Release Date : 2002
  • Genre: Reference
  • Pages : 279
  • ISBN 10 : 1590332628

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Mass Media Book Description :

Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.

Dynamics Of Mass CommunicationTheory And Practice Book
Score: 5
From 1 Ratings

Dynamics Of Mass CommunicationTheory And Practice


  • Author : Uma Narula
  • Publisher : Atlantic Publishers & Dist
  • Release Date : 2006
  • Genre: Communication
  • Pages : 312
  • ISBN 10 : 8126906367

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Dynamics Of Mass CommunicationTheory And Practice Book Description :

The Present Book Has Highlighted The Impacts Of The Two Significant Communication Dynamics Of Innovative Communication Technologies And Globalization Process In The Current Decades Which Have Transformed The World. Dynamics Of Mass Media And Interpersonal Communications, Viz. Economics, Literacy, Social, Technology And Globalization Are Changing Human Condition. The Impact And Interplay Of These Different Dynamics Create The Holistic Communication Scenario. New Ideas, New Models Of Communications And Newer Perspectives Through Which Communication Has Been Studied, Applied, Or Practiced Have Evolved And Changed Overtime And That Has Changed Its Dynamics Both In Theory And Practice. The Book Has Presented The Significance Of These Dynamics. The Relevance And Significance Of Dynamics Of Communications In Every Walk Of Human Life Is Presented Through Vivid Human Stories. These Stories Suggest That Power Of Communication Lays In Its Holistic Integration Of Various Communication Perspectives. That Is The Major Contribution Of The Book. In 2000 Decades The Communication Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To An Integrated Communication Scenario For People, Society And Governance. The Book Is Unique In Presenting Significance Of Such Dynamics And Impacts To All Those Who Focus On The Critical Issues Of Development, Culture, Globalization And Information Technology Etc. In Different World Societies. It Is Challenging And Provocative Book And Essential Reading For All Those Who Care About Such Dynamics. The Author S Four Decades Of Communication Researches In Diverse Communication Areas, From Diverse Perspectives And In Different Geo Areas Have Provided Depth In Presenting The Dynamic View Of Communication In Cohesive And Understandable Pattern.

Dynamics of Media Editing Book

Dynamics of Media Editing


  • Author : Vincent F. Filak
  • Publisher : CQ Press
  • Release Date : 2019-01-07
  • Genre: Language Arts & Disciplines
  • Pages : 248
  • ISBN 10 : 9781506379128

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Dynamics of Media Editing Book Description :

As traditional newsrooms staffed by journalists and managed by experienced editors become less and less common, there is an even greater need for all types of professional writers to be fluent in the editorial process. Dynamics of Media Editing emphasizes the broad value of editing as both a tool for journalistic management and an essential skill for individual writers of all stripes. Author Vince F. Filak recognizes editing as an essential process for improving the quality of published writing, something that is relevant and essential to investigative journalists, social media interns, celebrity bloggers, and everyone in between. By organizing the book around skills and by platforms, Dynamics of Media Editing shows students how the basic principles of good editing work across disciplines and media platforms.

Dynamics Of Mass CommunicationTheory And Practice Book
Score: 5
From 1 Ratings

Dynamics Of Mass CommunicationTheory And Practice


  • Author : Uma Narula
  • Publisher : Atlantic Publishers & Dist
  • Release Date : 2006
  • Genre: Communication
  • Pages : 312
  • ISBN 10 : 8126906367

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Dynamics Of Mass CommunicationTheory And Practice Book Description :

The Present Book Has Highlighted The Impacts Of The Two Significant Communication Dynamics Of Innovative Communication Technologies And Globalization Process In The Current Decades Which Have Transformed The World. Dynamics Of Mass Media And Interpersonal Communications, Viz. Economics, Literacy, Social, Technology And Globalization Are Changing Human Condition. The Impact And Interplay Of These Different Dynamics Create The Holistic Communication Scenario. New Ideas, New Models Of Communications And Newer Perspectives Through Which Communication Has Been Studied, Applied, Or Practiced Have Evolved And Changed Overtime And That Has Changed Its Dynamics Both In Theory And Practice. The Book Has Presented The Significance Of These Dynamics. The Relevance And Significance Of Dynamics Of Communications In Every Walk Of Human Life Is Presented Through Vivid Human Stories. These Stories Suggest That Power Of Communication Lays In Its Holistic Integration Of Various Communication Perspectives. That Is The Major Contribution Of The Book. In 2000 Decades The Communication Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To An Integrated Communication Scenario For People, Society And Governance. The Book Is Unique In Presenting Significance Of Such Dynamics And Impacts To All Those Who Focus On The Critical Issues Of Development, Culture, Globalization And Information Technology Etc. In Different World Societies. It Is Challenging And Provocative Book And Essential Reading For All Those Who Care About Such Dynamics. The Author S Four Decades Of Communication Researches In Diverse Communication Areas, From Diverse Perspectives And In Different Geo Areas Have Provided Depth In Presenting The Dynamic View Of Communication In Cohesive And Understandable Pattern.

The Dynamics of Persuasion Book
Score: 1
From 1 Ratings

The Dynamics of Persuasion


  • Author : Richard M. Perloff
  • Publisher : Routledge
  • Release Date : 2016-12-19
  • Genre: Language Arts & Disciplines
  • Pages : 628
  • ISBN 10 : 9781317328872

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The Dynamics of Persuasion Book Description :

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

Media Waves Book

Media Waves


  • Author : Geoffrey Rubinstein
  • Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
  • Release Date : 1997-08-01
  • Genre: Language Arts & Disciplines
  • Pages : 240
  • ISBN 10 : 0070180113

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Media Waves Book Description :

MediaWaves is a telecourse that explores mass media and society, includes 26 30-minute segments, and is tied to the textbook: The dynamics of mass communication, 5th edition, by Joseph R. Dominick.

Mass Communication Book

Mass Communication


  • Author : Ralph E. Hanson
  • Publisher : SAGE Publications
  • Release Date : 2016-10-20
  • Genre: Language Arts & Disciplines
  • Pages : 488
  • ISBN 10 : 9781506358574

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Mass Communication Book Description :

Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Media Literacy Book

Media Literacy


  • Author : W. James Potter
  • Publisher : SAGE Publications, Incorporated
  • Release Date : 2001-02-23
  • Genre: Language Arts & Disciplines
  • Pages : 440
  • ISBN 10 : 0761923152

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Media Literacy Book Description :

This updated Second Edition of Media Literacy introduces the fascinating world that operates behind visible media messages. This accessible edition includes updated figures and information about computers and the Internet. Media Literacy helps the reader to establish knowledge structures from which they can consciously filter out negative media effects, while acknowledging the positive instructional and entertainment value of media. The author provides the details necessary to facilitate media literacy, rather than merely surveying why it is needed; integrates theory with practice; includes exercises to help readers improve media literacy; emphasizes examples and exercises that support the key ideas of any media studies; and invites students to think like a psychologist, an economist, an advertiser, a journalist, a media critic, a producer, and a policy maker.