The Dynamics of Mass Communication Book

The Dynamics of Mass Communication


  • Author : Joseph R. Dominick
  • Publisher : Unknown
  • Release Date : 1996
  • Genre: Mass media
  • Pages : 599
  • ISBN 10 : PSU:000058863138

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The Dynamics of Mass Communication Excerpt :

An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.

Dynamics of Mass Communication  Media in Transition Book

Dynamics of Mass Communication Media in Transition


  • Author : Joseph R Dominick
  • Publisher : McGraw-Hill Education
  • Release Date : 2012-03-02
  • Genre: Performing Arts
  • Pages : 496
  • ISBN 10 : 0073526193

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Dynamics of Mass Communication Media in Transition Excerpt :

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Dynamics Of Mass CommunicationTheory And Practice Book
Score: 5
From 1 Ratings

Dynamics Of Mass CommunicationTheory And Practice


  • Author : Uma Narula
  • Publisher : Atlantic Publishers & Dist
  • Release Date : 2006
  • Genre: Communication
  • Pages : 324
  • ISBN 10 : 8126906367

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Dynamics Of Mass CommunicationTheory And Practice Excerpt :

The Present Book Has Highlighted The Impacts Of The Two Significant Communication Dynamics Of Innovative Communication Technologies And Globalization Process In The Current Decades Which Have Transformed The World. Dynamics Of Mass Media And Interpersonal Communications, Viz. Economics, Literacy, Social, Technology And Globalization Are Changing Human Condition. The Impact And Interplay Of These Different Dynamics Create The Holistic Communication Scenario. New Ideas, New Models Of Communications And Newer Perspectives Through Which Communication Has Been Studied, Applied, Or Practiced Have Evolved And Changed Overtime And That Has Changed Its Dynamics Both In Theory And Practice. The Book Has Presented The Significance Of These Dynamics. The Relevance And Significance Of Dynamics Of Communications In Every Walk Of Human Life Is Presented Through Vivid Human Stories. These Stories Suggest That Power Of Communication Lays In Its Holistic Integration Of Various Communication Perspectives. That Is The Major Contribution Of The Book. In 2000 Decades The Communication Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To An Integrated Communication Scenario For People, Society And Governance. The Book Is Unique In Presenting Significance Of Such Dynamics And Impacts To All Those Who Focus On The Critical Issues Of Development, Culture, Globalization And Information Technology Etc. In Different World Societies. It Is Challenging And Provocative Book And Essential Reading For All Those Who Care About Such Dynamics. The Author S Four Decades Of Communication Researches In Diverse Communication Areas, From Diverse Perspectives And In Different Geo Areas Have Provided Depth In Presenting The Dynamic View Of Communication In Cohesive And Understandable Pattern.

The Dynamics of Mass Communication Book

The Dynamics of Mass Communication


  • Author : Joseph R. Dominick
  • Publisher : Unknown
  • Release Date : 2005
  • Genre: Mass media.
  • Pages : 550
  • ISBN 10 : 0072885793

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The Dynamics of Mass Communication Excerpt :

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.

The Dynamics of News Book

The Dynamics of News


  • Author : Richard M. Perloff
  • Publisher : Routledge
  • Release Date : 2019-09-09
  • Genre: Language Arts & Disciplines
  • Pages : 328
  • ISBN 10 : 9781351233491

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The Dynamics of News Excerpt :

This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular myths of news, the overarching forces involved in contemporary news gathering, critical economic determinants of news and social system influences, and innovative trends in the future of journalism. Drawing on scholarship in the fields of journalism studies and sociology of news, Perloff offers readers a critical, in-depth exploration of news filled with relevant examples from newspapers, newscasts, and social media. Students of journalism, communication, sociology, politics, and related courses, as well as inquisitive scholars, will find this book’s intellectual focus enriching, the writing and examples engaging, and the thoroughness of its search of the contemporary media scene invigorating. Boxes summarizing theory and key concepts help students to deepen their understanding of both what news is now and its future.

Emerging Media Book

Emerging Media


  • Author : Xigen Li
  • Publisher : Routledge
  • Release Date : 2015-12-07
  • Genre: Language Arts & Disciplines
  • Pages : 389
  • ISBN 10 : 9781317378310

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Emerging Media Excerpt :

Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.0 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call: it is a comprehensive examination of emerging media evolution and concurrent social interaction. This collection: Provides a comprehensive analysis of digital media use and online communication with empirical data Contains both theoretical and empirical studies, which not only test communication and related theories in the age of digital media, but also provide new insights into important issues in digital media use and online communication with significant theoretical advances Spotlights studies that use a variety of research methods and approaches, including surveys, content analysis and experiments This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.

Dynamics of Media Writing Book

Dynamics of Media Writing


  • Author : Vincent F. Filak
  • Publisher : SAGE Publications
  • Release Date : 2021-07-22
  • Genre: Language Arts & Disciplines
  • Pages : 304
  • ISBN 10 : 9781544385662

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Dynamics of Media Writing Excerpt :

Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.

Mass Communication Book

Mass Communication


  • Author : Ralph E. Hanson
  • Publisher : SAGE Publications
  • Release Date : 2016-10-20
  • Genre: Language Arts & Disciplines
  • Pages : 1183
  • ISBN 10 : 9781506358574

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Mass Communication Excerpt :

Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

When Media are New Book

When Media are New


  • Author : John Carey
  • Publisher : University of Michigan Press
  • Release Date : 2010
  • Genre: Social Science
  • Pages : 363
  • ISBN 10 : 0472050850

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When Media are New Excerpt :

The world of communication media has undergone massive changes since the mid-1980s. Along with the extraordinary progress in technological capability, it has experienced stunning decreases in costs; a revolutionary opening up of markets (a phenomenon exemplified by but not limited to the rise of the Internet); the advent of new business models; and a striking acceleration in the rate of change. These technological, regulatory, and economic changes have attracted the attention of a large number of researchers, from industry and academe, and given rise to a substantial body of research and data. Significantly less attention has been paid to the people who use new media---whose own rate of adoption and assimilation often lags notably behind the technologies themselves. When Media Are New addresses this research and publishing gap by investigating the human factors involved in technological change and their implications for current and future media. It will find a broad audience ranging from media and communication scholars to historians and organizational theorists to industry professionals. John Carey is Professor of Communications and Media Industries at Fordham Business School and Director of Greystone Communications, a media research and planning firm. Martin C. J. Elton first became involved with new media while a member of the research staff of the Tavistock Institute of Human Relations in London. He has served as principal investigator of research projects sponsored by many prominent foundations, companies, and government agencies. He has also acted as consultant to many corporations in the United States and Europe.

The Dynamics of Political Communication Book

The Dynamics of Political Communication


  • Author : Richard M. Perloff
  • Publisher : Routledge
  • Release Date : 2013-12-04
  • Genre: Computers
  • Pages : 489
  • ISBN 10 : 9781136294600

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The Dynamics of Political Communication Excerpt :

What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the d.

Media in War and Armed Conflict Book

Media in War and Armed Conflict


  • Author : Romy Fröhlich
  • Publisher : Routledge
  • Release Date : 2018-10-26
  • Genre: Language Arts & Disciplines
  • Pages : 354
  • ISBN 10 : 9781351685399

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Media in War and Armed Conflict Excerpt :

This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict. Its contributions combine qualitative and quantitative approaches through interview studies and computer-assisted content analysis and apply a unique comparative and holistic approach over time, across different cycles of six conflicts in three regions of the world, and across different types of domestic, international and transnational media. In so doing, it explores the roles of public communication through traditional media, social media, strategic communication, and public relations in informing and involving national and international actors in conflict prevention, resolution and peace-keeping. It provides a key point of reference for creative, innovative, and state-of-the-art empirical research on media and armed conflict.

Dynamics Of Mediatization Book

Dynamics Of Mediatization


  • Author : Olivier Driessens
  • Publisher : Springer
  • Release Date : 2017-11-30
  • Genre: Social Science
  • Pages : 338
  • ISBN 10 : 9783319629834

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Dynamics Of Mediatization Excerpt :

This volume sheds light on the underlying dynamics of mediatization, disentangling the actual unfolding of mediatization processes. The wide adoption and deep embedding of digital media and technology brings new questions to mediatization studies: how can we grasp this ‘deep mediatization’? In which way should we develop existing approaches of mediatization to analyse such dynamics? What are the consequences of this for theorising and empirically studying mediatization? By using these questions as a starting point, this book presents an innovative and original collection that is dedicated to both the underlying dynamics of mediatization and recent dynamics related to digital media.

Media of Mass Communication Book

Media of Mass Communication


  • Author : John Vivian
  • Publisher : Pearson Higher Ed
  • Release Date : 2013-08-29
  • Genre: Language Arts & Disciplines
  • Pages : 457
  • ISBN 10 : 9781292037806

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Media of Mass Communication Excerpt :

People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media literacy.The Media of Mass Communication, 11eteaches students to understand how the media work and why. The material engages students as both consumers and creators of mass media. Students explore the latest media economic, technological, cultural and political shifts all in historical context. They engage with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills. Praised for its dynamic writing style, The Media of Mass Communication, 11e helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry. Personalize Learning–MyCommunicationLab for Mass Communication delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. With tools such as MediaShare (our video upload and commenting tool), MyOutline, and self-assessments in MyPersonalityProfile, MyCommunicationLab works with students and instructors to personalize the learning experience and make it more effective. Improve Skill Development and Application– Pedagogical tools including Study Preview; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources help students understand central concepts and prepare for the course. Additional activities on MyCommunicationLab.com emphasize skill-building and applications. Engage Students– Introductory vignettes at the beginning of each chapter provide evocative stories that illustrate important issues about the mass

Mass Media Book
Score: 2
From 1 Ratings

Mass Media


  • Author : James B. Martin
  • Publisher : Nova Publishers
  • Release Date : 2002
  • Genre: Reference
  • Pages : 279
  • ISBN 10 : 1590332628

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Mass Media Excerpt :

Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.