Engaging Social Media in China Book

Engaging Social Media in China


  • Author : Guobin Yang
  • Publisher : MSU Press
  • Release Date : 2021-05-01
  • Genre: Language Arts & Disciplines
  • Pages : 308
  • ISBN 10 : 9781611863918

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Engaging Social Media in China Excerpt :

Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social media platforms. The party-state increasingly penetrates commercial social media while aspiring to turn its own media agencies into platforms. Yet state-sponsored platformization does not necessarily produce the Chinese Communist Party’s desired outcomes. Citizens continue to appropriate social media for creative public engagement at the same time that more people are managing their online settings to reduce or refuse connection, inducing new forms of crafted resistance to hyper-social media connectivity. The wide-ranging essays presented here explore the mobile radio service Ximalaya.FM, Alibaba’s evolution into a multi-platform ecosystem, livestreaming platforms in the United States and China, the role of Twitter in Trump’s North Korea diplomacy, user-generated content in the news media, the emergence of new social agents mediating between state and society, social media art projects, Chinese and US scientists’ use of social media, and reluctance to engage with WeChat. Ultimately, readers will find that the ten chapters in this volume contribute significant new research and insights to the fast-growing scholarship on social media in China at a time when online communication is increasingly constrained by international struggles over political control and privacy issues.

Pitch  Tweet  or Engage on the Street Book

Pitch Tweet or Engage on the Street


  • Author : Kara Alaimo
  • Publisher : Taylor & Francis
  • Release Date : 2016-08-25
  • Genre: Business & Economics
  • Pages : 488
  • ISBN 10 : 9781317425427

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Pitch Tweet or Engage on the Street Excerpt :

Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.

Quotations from Chairman Mao Tsetung Book
Score: 4
From 9 Ratings

Quotations from Chairman Mao Tsetung


  • Author : Tse-tung Mao
  • Publisher : China Books
  • Release Date : 1990
  • Genre: History
  • Pages : 311
  • ISBN 10 : 083512388X

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Quotations from Chairman Mao Tsetung Excerpt :

Social Media in Industrial China Book

Social Media in Industrial China


  • Author : Xinyuan Wang
  • Publisher : UCL Press
  • Release Date : 2016-09-13
  • Genre: Social Science
  • Pages : 236
  • ISBN 10 : 9781910634622

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Social Media in Industrial China Excerpt :

Life outside the mobile phone is unbearable.’ Lily, 19, factory worker. Described as the biggest migration in human history, an estimated 250 million Chinese people have left their villages in recent decades to live and work in urban areas. Xinyuan Wang spent 15 months living among a community of these migrants in a small factory town in southeast China to track their use of social media. It was here she witnessed a second migration taking place: a movement from offline to online. As Wang argues, this is not simply a convenient analogy but represents the convergence of two phenomena as profound and consequential as each other, where the online world now provides a home for the migrant workers who feel otherwise ‘homeless’. Wang’s fascinating study explores the full range of preconceptions commonly held about Chinese people – their relationship with education, with family, with politics, with ‘home’ – and argues why, for this vast population, it is time to reassess what we think we know about contemporary China and the evolving role of social media.

The Internet  Social Media  and a Changing China Book

The Internet Social Media and a Changing China


  • Author : Jacques deLisle
  • Publisher : University of Pennsylvania Press
  • Release Date : 2016-03-30
  • Genre: Political Science
  • Pages : 312
  • ISBN 10 : 9780812223514

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The Internet Social Media and a Changing China Excerpt :

The Internet and social media are pervasive and transformative forces in contemporary China. The Internet, Social Media, and a Changing China explores the changing relationship between China's Internet and social media and its society, politics, legal system, and foreign relations.

Wanghong as Social Media Entertainment in China Book

Wanghong as Social Media Entertainment in China


  • Author : David Craig
  • Publisher : Springer Nature
  • Release Date : 2021-02-25
  • Genre: Social Science
  • Pages : 197
  • ISBN 10 : 9783030653767

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Wanghong as Social Media Entertainment in China Excerpt :

In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.

Profit from Mobile Social Media Revolution Book

Profit from Mobile Social Media Revolution


  • Author : Laura Maya
  • Publisher : eBookIt.com
  • Release Date : 2013-01-03
  • Genre: Business & Economics
  • Pages : 208
  • ISBN 10 : 9781456612108

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Profit from Mobile Social Media Revolution Excerpt :

Learn how to Engage Social Media and Triple Your Profits By 2016, Mobile Social Media will be worth about $150 billion, Social Media + Mobile Marketing Creates Market Opportunities Cloud computing technology, mobile devices and social networking will merge to become an even more powerful force that will grow into the biggest commercial platform for many years to come. Many corporations have started embracing mobile marketing and social media to help them to connect to customers and increase their business profits. This book explores different options for using mobile social media for business development ranging from business to consumer, consumer to consumer and business to business conversation models. It shows you the many social media tools and platforms you can use in your social media marketing strategy. It answers key question in each type of social media marketing strategy to help you plan and execute a successful social media marketing campaign. In this book, you will discover - How companies are leveraging on smartphones and tablets to tap their social network power. - Types of social media marketing tools and their usage - How to integrate various mobile and social networking tools into your marketing plans - How the Chinese mobile social landscape works and strategies to engage the Chinese consumer.

Networked China  Global Dynamics of Digital Media and Civic Engagement Book

Networked China Global Dynamics of Digital Media and Civic Engagement


  • Author : Wenhong Chen
  • Publisher : Routledge
  • Release Date : 2015-05-08
  • Genre: Social Science
  • Pages : 236
  • ISBN 10 : 9781317556886

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Networked China Global Dynamics of Digital Media and Civic Engagement Excerpt :

The Internet and digital media have become conduits and locales where millions of Chinese share information and engage in creative expression and social participation. This book takes a cutting-edge look at the impacts and implications of an increasingly networked China. Eleven chapters cover the terrain of a complex social and political environment, revealing how modern China deals with digital media and issues of censorship, online activism, civic life, and global networks. The authors in this collection come from diverse geographical backgrounds and employ methods including ethnography, interview, survey, and digital trace data to reveal the networks that provide the critical components for civic engagement in Chinese society. The Chinese state is a changing, multi-faceted entity, as is the Chinese public that interacts with the new landscape of digital media in adaptive and novel ways. Networked China: Global Dynamics of Digital Media and Civic Engagement situates Chinese internet in its complex, generational context to provide a full and dynamic understanding of contemporary digital media use in China. This volume gives readers new agendas for this study and creates vital new signposts on the way for future research. .

Engaging China Book

Engaging China


  • Author : Alastair Iain Johnston
  • Publisher : Routledge
  • Release Date : 2005-08-08
  • Genre: Social Science
  • Pages : 328
  • ISBN 10 : 9781134619399

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Engaging China Excerpt :

Engaging China is one of the first books to look at the responses of major international powers to the recent economic growth of China. Anyone interested in the financial fortunes of the Asia-Pacific region cannot afford to ignore the rise of China as an economic power since the 1970s. Economic growth coupled with increased military capability and spreading nationalism have gradually enhanced Chinas international profile. In an interesting mix of the empirical and theoretical, case studies from United States, Japan, Singapore, Taiwan, Korea, Malaysia and Indonesia illustrate Chinas developing position in the Asia-Pacific.

Cyber nationalism in China Book

Cyber nationalism in China


  • Author : Ying Jiang
  • Publisher : University of Adelaide Press
  • Release Date : 2012-01-01
  • Genre: Computers
  • Pages : 141
  • ISBN 10 : 9780987171894

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Cyber nationalism in China Excerpt :

"The prevailing consumerism in Chinese cyberspace is a growing element of Chinese culture and an important aspect of this book. Chinese bloggers, who have strongly embraced consumerism and tend to be apathetic about politics, have nonetheless demonstrated political passion over issues such as the Western media's negative coverage of China. In this book, Jiang focuses upon this passion - Chinese bloggers' angry reactions to the Western media's coverage of censorship issues in current China - in order to examine China's current potential for political reform. A central focus of this book, then, is the specific issue of censorship and how to interpret the Chinese characteristics of it as a mechanism currently used to maintain state control." --Back cover.

Social Media and e Diplomacy in China Book

Social Media and e Diplomacy in China


  • Author : Ying Jiang
  • Publisher : Springer
  • Release Date : 2017-08-09
  • Genre: Social Science
  • Pages : 147
  • ISBN 10 : 9781137593580

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Social Media and e Diplomacy in China Excerpt :

As with many spheres of public life, public diplomatic communication is being transformed by the boom of social media. More than 165 foreign governmental organisations in China have embarked on the use of Weibo (a hybrid of Facebook and Twitter in China) to engage with Chinese citizens and reach out to youth populations, one of the major goals of current public diplomacy efforts. This exciting new pivot, based on systemic research of Weibo usage by embassies in China, explores the challenges and the limits that the use of Chinese Weibo (and Chinese social media in general) poses for foreign embassies, and considers ways to use these or other tools. It offers a systematic study of the effectiveness and challenges of using Weibo for public diplomatic communication in and with China. Addressing the challenges of e-diplomacy, it considers notably the occurrence of cyber-nationalism on Weibo and encourages a critical look at its practice, arguing how it can contribute to the goals of public diplomacy.

Social Media In China Book

Social Media In China


  • Author : Kelley Gunzelman
  • Publisher : Unknown
  • Release Date : 2021-07-29
  • Genre: Uncategoriezed
  • Pages : 144
  • ISBN 10 : 9798545826223

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Social Media In China Excerpt :

There are one billion active social media users in China. They spend almost two hours per day using social media. And 80% of unplanned e-commerce purchases come from social channels. So if you want to connect with your Chinese customers, social media marketing is indispensable. This book will walk you through the Chinese Internet landscape and then drill down into the social media platforms that marketers need to consider when engaging with a Chinese audience. You will be offered practical, common sense approaches on how to work with Chinese social media sites like Renren, Kaixin, Sina Weibo and many others.

Religion and Media in China Book

Religion and Media in China


  • Author : Stefania Travagnin
  • Publisher : Taylor & Francis
  • Release Date : 2016-11-10
  • Genre: Religion
  • Pages : 304
  • ISBN 10 : 9781317534525

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Religion and Media in China Excerpt :

This volume focuses on the intersection of religion and media in China, bringing interdisciplinary approaches to bear on the role of religion in the lives of individuals and greater shifts within Chinese society in an increasingly media-saturated environment. With case studies focusing on Mainland China (including Tibet), Hong Kong and Taiwan, as well as diasporic Chinese communities outside Asia, contributors consider topics including the historical and ideological roots of media representations of religion, expressions of religious faith online and in social media, state intervention (through both censorship and propaganda), religious institutions’ and communities’ use of various forms of media, and the role of the media in relations between online/offline and local/diaspora communities. Chapters engage with the major religious traditions practiced in contemporary China, namely Buddhism, Daoism, Confucianism, Christianity, Islam, and new religious movements. Religion and the Media in China serves as a critical survey of case studies and suggests theoretical and methodological tools for a thorough and systematic study of religion in modern China. Contributors to the volume include historians of religion, sinologists, sociologists, political scientists, anthropologists, and media and communication scholars. The critical theories that contributors develop around key concepts in religion—such as authority, community, church, ethics, pilgrimage, ritual, text, and practice—contribute to advancing the emerging field of religion and media studies.

Exploring the Rise of Fandom in Contemporary Consumer Culture Book

Exploring the Rise of Fandom in Contemporary Consumer Culture


  • Author : Lu Wang, Cheng
  • Publisher : IGI Global
  • Release Date : 2017-10-31
  • Genre: Business & Economics
  • Pages : 300
  • ISBN 10 : 9781522532217

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Exploring the Rise of Fandom in Contemporary Consumer Culture Excerpt :

Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.

Engaging Language Learners through Technology Integration  Theory  Applications  and Outcomes Book

Engaging Language Learners through Technology Integration Theory Applications and Outcomes


  • Author : Li, Shuai
  • Publisher : IGI Global
  • Release Date : 2014-06-30
  • Genre: Education
  • Pages : 368
  • ISBN 10 : 9781466661752

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Engaging Language Learners through Technology Integration Theory Applications and Outcomes Excerpt :

"This book provides empirical studies on theoretical issues and outcomes in regards to the integration of innovative technology into language teaching and learning, discussing empirical findings and innovative research using software and applications that engage learners and promote successful learning"--Provided by publisher.