Ethical and Social Marketing in Asia Book

Ethical and Social Marketing in Asia


  • Author : Bang Nguyen
  • Publisher : Chandos Publishing
  • Release Date : 2015-02-16
  • Genre: Business & Economics
  • Pages : 342
  • ISBN 10 : 9780081001042

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Ethical and Social Marketing in Asia Excerpt :

There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. explores the nature of ethical and social marketing from an Asian perspective discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications compares and contrasts unethical situations covering important aspects related to ethics, soci

Ethical Approaches to Marketing Book

Ethical Approaches to Marketing


  • Author : Carolyn Strong
  • Publisher : Walter de Gruyter GmbH & Co KG
  • Release Date : 2021-08-23
  • Genre: Business & Economics
  • Pages : 248
  • ISBN 10 : 9783110659566

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Ethical Approaches to Marketing Excerpt :

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the environment and social injustice mount during the 21st century, harnessing the power of marketing to help find and promote positive solutions is going to be crucial for all our futures. Billy Bob Thornton once claimed publicly that ‘Marketing is the Devil’, but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." (Professor Ken Peattie)

The SAGE Handbook of Marketing Ethics Book

The SAGE Handbook of Marketing Ethics


  • Author : Lynne Eagle
  • Publisher : SAGE
  • Release Date : 2020-10-05
  • Genre: Business & Economics
  • Pages : 576
  • ISBN 10 : 9781529738575

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The SAGE Handbook of Marketing Ethics Excerpt :

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Stakeholder Involvement in Social Marketing Book

Stakeholder Involvement in Social Marketing


  • Author : Kathy Knox
  • Publisher : Routledge
  • Release Date : 2020-11-25
  • Genre: Business & Economics
  • Pages : 212
  • ISBN 10 : 9780429508226

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Stakeholder Involvement in Social Marketing Excerpt :

This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, involving and prioritising different stakeholders in social marketing interventions. Through sharing real-world experience, the text aims to extend and synthesise current knowledge in the field and contribute to establishing stronger and long-lasting alliances with stakeholders involved in social marketing interventions with an aim of ensuring sustainable behavioural change. This book features a diverse series of case studies from different countries (including but not limited to Australia, Finland, India, Slovenia, the United Kingdom) conducted in various behaviour change contexts (including alcohol consumption, nutrition intake, and breast feeding). Leading international social marketing and social science scholars provide case studies on stakeholder involvement in an intervention or multiple interventions and elucidate relevant lessons to inform theoretical as well as practical implications for multi-stakeholder social marketing interventions. This volume will be of interest to researchers, advanced students, practitioners and policy makers in social marketing and health policy.

Social Marketing and Advertising in the Age of Social Media Book

Social Marketing and Advertising in the Age of Social Media


  • Author : Lukas Parker
  • Publisher : Edward Elgar Publishing
  • Release Date : 2020-11-27
  • Genre: Business & Economics
  • Pages : 192
  • ISBN 10 : 9781786434678

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Social Marketing and Advertising in the Age of Social Media Excerpt :

This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.

Strategic Marketing Management in Asia Book

Strategic Marketing Management in Asia


  • Author : Syed Saad Andaleeb
  • Publisher : Emerald Group Publishing
  • Release Date : 2016-12-22
  • Genre: Business & Economics
  • Pages : 592
  • ISBN 10 : 9781786357458

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Strategic Marketing Management in Asia Excerpt :

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Ethics in Social Marketing Book

Ethics in Social Marketing


  • Author : Alan R. Andreasen
  • Publisher : Georgetown University Press
  • Release Date : 2001-02-05
  • Genre: Law
  • Pages : 228
  • ISBN 10 : 1589013166

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Ethics in Social Marketing Excerpt :

Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.

Marketing Ethics   Society Book

Marketing Ethics Society


  • Author : Lynne Eagle
  • Publisher : SAGE
  • Release Date : 2015-09-15
  • Genre: Business & Economics
  • Pages : 320
  • ISBN 10 : 9781473934030

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Marketing Ethics Society Excerpt :

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online. Visit: https://study.sagepub.com/eagle

Social Computing and Social Media Book

Social Computing and Social Media


  • Author : Gabriele Meiselwitz
  • Publisher : Springer
  • Release Date : 2016-07-04
  • Genre: Computers
  • Pages : 474
  • ISBN 10 : 9783319399102

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Social Computing and Social Media Excerpt :

This book constitutes the refereed proceedings of the 8th International Conference on Social Computing and Social Media, SCSM 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016. The total of 1287 papers and 186 posters presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 43 contributions included in the SCSM 2016 proceedings were organized in the following topical sections: designing and developing social media; users behaviour in social media; social media, policy, politics and engagement; social network analysis; social media in learning and collaboration; and enterprise social media.

Social Marketing and Public Health Book

Social Marketing and Public Health


  • Author : Jeff French
  • Publisher : Oxford University Press
  • Release Date : 2017
  • Genre: Medical
  • Pages : 273
  • ISBN 10 : 9780198717690

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Social Marketing and Public Health Excerpt :

The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.

Ethical Approaches to Marketing Book
Score: 5
From 1 Ratings

Ethical Approaches to Marketing


  • Author : Carolyn Strong
  • Publisher : Walter de Gruyter GmbH & Co KG
  • Release Date : 2021-08-23
  • Genre: Business & Economics
  • Pages : 248
  • ISBN 10 : 9783110655735

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Ethical Approaches to Marketing Excerpt :

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the environment and social injustice mount during the 21st century, harnessing the power of marketing to help find and promote positive solutions is going to be crucial for all our futures. Billy Bob Thornton once claimed publicly that ‘Marketing is the Devil’, but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." (Professor Ken Peattie)

New Perspectives on Critical Marketing and Consumer Society Book

New Perspectives on Critical Marketing and Consumer Society


  • Author : Elaine L. Ritch
  • Publisher : Emerald Group Publishing
  • Release Date : 2021-03-01
  • Genre: Business & Economics
  • Pages : 252
  • ISBN 10 : 9781839095542

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New Perspectives on Critical Marketing and Consumer Society Excerpt :

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought providing guide for all upper-level students of marketing, branding and consumer behaviour.

Corporate Social Responsibility and the Three Sectors in Asia Book

Corporate Social Responsibility and the Three Sectors in Asia


  • Author : Samiul Hasan
  • Publisher : Springer
  • Release Date : 2017-03-31
  • Genre: Social Science
  • Pages : 246
  • ISBN 10 : 9781493969159

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Corporate Social Responsibility and the Three Sectors in Asia Excerpt :

This volume investigates how much governmental control is needed to reign in corporate and business greed and to make business "socially responsible" in Asia. It also questions whether business entities need to be reigned in by the government itself, or if other social, religious, or economic dynamics shape business entities in Asia. Moreover, it looks at how the Asian third sector influences BSR/CSR activities.

Business Ethics in East Asia Book

Business Ethics in East Asia


  • Author : Chris Rowley
  • Publisher : Routledge
  • Release Date : 2018-07-26
  • Genre: Business & Economics
  • Pages : 170
  • ISBN 10 : 9781315455716

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Business Ethics in East Asia Excerpt :

For organisations and management the role of business ethics is of key importance, but to what extent business ethics are actually new or fashionable or universally applicable are interesting questions. Asia has been the site of contests between competing economic and ethical views of how economic norms and institutions are organized. This book examines the evolutionary similarities and differences of institutionalizing business ethics in Asia in a historical context and in comparison to better-explored business ethics literature, both empirically and theoretically. This collection uses both historical and contemporary cases in Japan, Korea and China to show that these countries have tried to balance their traditional business ethics norms and values with those that have been introduced from the West. Underpinning the case studies is the fact that these countries have historically pursued ethical mandates in running private corporations, although corruptive practices were also rampant during different historical periods.

Managerial Attitudes Toward a Stakeholder Prominence within a Southeast Asia Context Book

Managerial Attitudes Toward a Stakeholder Prominence within a Southeast Asia Context


  • Author : Lorne Cummings
  • Publisher : Emerald Group Publishing
  • Release Date : 2009-04-16
  • Genre: Business & Economics
  • Pages : 232
  • ISBN 10 : 9781848552548

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Managerial Attitudes Toward a Stakeholder Prominence within a Southeast Asia Context Excerpt :

Examines the attitudes of managers and managerial students in Australia, China and Indonesia toward the perceived 'prominence' and 'salience' of selected organisational stakeholders, and their subsequent 'class'.