Everybody Writes Book
Score: 4.5
From 2 Ratings

Everybody Writes


  • Author : Ann Handley
  • Publisher : John Wiley & Sons
  • Release Date : 2014-09-15
  • Genre: Business & Economics
  • Pages : 325
  • ISBN 10 : 9781118905555

DOWNLOAD BOOK
Everybody Writes Excerpt :

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pag

Everybody Writes Book
Score: 4.5
From 4 Ratings

Everybody Writes


  • Author : Ann Handley
  • Publisher : John Wiley & Sons
  • Release Date : 2014-09-02
  • Genre: Business & Economics
  • Pages : 325
  • ISBN 10 : 9781118905616

DOWNLOAD BOOK
Everybody Writes Excerpt :

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pag

Everybody Writes by Ann Handley  Summary  Book

Everybody Writes by Ann Handley Summary


  • Author : QuickRead
  • Publisher : QuickRead.com
  • Release Date : 2022-09-27
  • Genre: Study Aids
  • Pages : null
  • ISBN 10 : 978186723xxxx

DOWNLOAD BOOK
Everybody Writes by Ann Handley Summary Excerpt :

Your Go-To Guide to Creating Ridiculously Good Content. In today’s world, we spend a lot of our time online. As a result, we communicate through pictures, memes, gifs, and more. Who needs writing anymore, right? Well, with all this content creation, writing matters more now than ever before. Whether you are simply sharing pictures on social media or maintaining an entire website for your company, you are a writer. Today, online words now act as our currency, they tell our customers who we are, and they carry our marketing messages. This means you need to choose your words well and begin placing value on an often-overlooked skill in content marketing: how to write! In Everybody Writes, top marketing guru Ann Handley provides insight and guidance into the process and strategy of content creation, production, and publishing. The lessons and rules apply to all areas online, including web pages, landing pages, blogs, email, and even Facebook, Twitter, LinkedIn, and other social media. As you read, you’ll learn why your first draft should be "ugly," why less is more, and how to write a successful landing page. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries.

Content Rules Book
Score: 5
From 3 Ratings

Content Rules


  • Author : Ann Handley
  • Publisher : John Wiley & Sons
  • Release Date : 2012-05-22
  • Genre: Business & Economics
  • Pages : 320
  • ISBN 10 : 9781118232606

DOWNLOAD BOOK
Content Rules Excerpt :

Explains how to use the art of storytelling and the science of journalism to form an authentic message for a company's product and a successful social networking site that can reach a wide audience.

Content Rules Book
Score: 4.5
From 7 Ratings

Content Rules


  • Author : Ann Handley
  • Publisher : John Wiley & Sons
  • Release Date : 2010-11-11
  • Genre: Business & Economics
  • Pages : 192
  • ISBN 10 : 0470948728

DOWNLOAD BOOK
Content Rules Excerpt :

How to Write Short Book
Score: 4
From 2 Ratings

How to Write Short


  • Author : Roy Peter Clark
  • Publisher : Little, Brown Spark
  • Release Date : 2013-08-27
  • Genre: Language Arts & Disciplines
  • Pages : 272
  • ISBN 10 : 9780316204347

DOWNLOAD BOOK
How to Write Short Excerpt :

America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In How to Write Short, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, How to Write Short guides writers to crafting brilliant prose, even in 140 characters.

The Guilty Couple Book

The Guilty Couple


  • Author : C.L. Taylor
  • Publisher : HarperCollins UK
  • Release Date : 2022-06-23
  • Genre: Fiction
  • Pages : 332
  • ISBN 10 : 9780008379278

DOWNLOAD BOOK
The Guilty Couple Excerpt :

‘Wow. Addictive. And what an ending!’ – Sunday Times bestselling author Claire Douglas ‘A red-hot, non-stop rollercoaster of a book’ – Sunday Times bestselling author Lisa Jewell What would you do if your husband framed you for murder?

Writing to Change the World Book
Score: 4
From 3 Ratings

Writing to Change the World


  • Author : Mary Pipher, PhD
  • Publisher : Penguin
  • Release Date : 2007-05-01
  • Genre: Language Arts & Disciplines
  • Pages : 272
  • ISBN 10 : 9781440679469

DOWNLOAD BOOK
Writing to Change the World Excerpt :

From the #1 New York Times bestselling author of Reviving Ophelia, Another Country, and The Shelter of Each Other comes an inspirational book that shows how words can change the world. Words are the most powerful tools at our disposal. With them, writers have saved lives and taken them, brought justice and confounded it, started wars and ended them. Writers can change the way we think and transform our definitions of right and wrong. Writing to Change the World is a beautiful paean to the transformative power of words. Encapsulating Mary Pipher's years as a writer and therapist, it features rousing commentary, personal anecdotes, memorable quotations, and stories of writers who have helped reshape society. It is a book that will shake up readers' beliefs, expand their minds, and possibly even inspire them to make their own mark on the world.

Copywriting Made Simple Book

Copywriting Made Simple


  • Author : Tom Albrighton
  • Publisher : Troubador Publishing Ltd
  • Release Date : 2018-05-08
  • Genre: Business & Economics
  • Pages : 240
  • ISBN 10 : 9781789013641

DOWNLOAD BOOK
Copywriting Made Simple Excerpt :

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. You’ll learn how to... • Write clearly, simply and engagingly • Choose a killer headline and a strong structure• Use 20 proven strategies for creative copywriting• Harness the power of persuasion and psychology• Create a unique tone of voice for a brand Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today. “Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher. “Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.

Content Strategy at Work Book

Content Strategy at Work


  • Author : Margot Bloomstein
  • Publisher : Elsevier
  • Release Date : 2012-01-25
  • Genre: Computers
  • Pages : 184
  • ISBN 10 : 9780123919298

DOWNLOAD BOOK
Content Strategy at Work Excerpt :

Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands Details practical sales techniques to sell content strategy and use content strategy proce

Epic Content Marketing  How to Tell a Different Story  Break through the Clutter  and Win More Customers by Marketing Less Book
Score: 5
From 2 Ratings

Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less


  • Author : Joe Pulizzi
  • Publisher : McGraw Hill Professional
  • Release Date : 2013-09-27
  • Genre: Business & Economics
  • Pages : 352
  • ISBN 10 : 9780071819916

DOWNLOAD BOOK
Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less Excerpt :

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

How to Write Copy That Sells Book

How to Write Copy That Sells


  • Author : Ray Edwards
  • Publisher : Morgan James Publishing
  • Release Date : 2016-02-16
  • Genre: Business & Economics
  • Pages : 186
  • ISBN 10 : 9781630475024

DOWNLOAD BOOK
How to Write Copy That Sells Excerpt :

This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.

The Everything Guide To Writing Copy Book

The Everything Guide To Writing Copy


  • Author : Steve Slaunwhite
  • Publisher : Simon and Schuster
  • Release Date : 2007-06-14
  • Genre: Business & Economics
  • Pages : 304
  • ISBN 10 : 9781440524035

DOWNLOAD BOOK
The Everything Guide To Writing Copy Excerpt :

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

Teach Like a Champion Field Guide 2 0 Book

Teach Like a Champion Field Guide 2 0


  • Author : Doug Lemov
  • Publisher : John Wiley & Sons
  • Release Date : 2016-09-13
  • Genre: Education
  • Pages : 696
  • ISBN 10 : 9781119254140

DOWNLOAD BOOK
Teach Like a Champion Field Guide 2 0 Excerpt :

The must-have companion workbook to the bestselling Teach Like a Champion 2.0 Teach Like a Champion Field Guide 2.0 is the teacher's hands-on guide to improving their craft. In Teach Like a Champion 2.0, veteran teaching coach Doug Lemov updated, improved upon, and replaced the original edition of this global bestseller, setting forth 62 of the most rigorously vetted and critically observed teaching techniques around. Field Guide 2.0 is a practical workbook for these 62 techniques, outlining all the tools a teacher needs to make champion teaching a reality in their classroom starting now. Coauthored by fellow educators Joaquin Hernandez and Jennifer Kim, the book is a practical guide for adapting the techniques to fit classrooms and teachers everywhere. With over 75 video clips of the techniques in play and 100+ field-tested activities to boot, Field Guide 2.0 is the professional development tool every school leader dreams of. It's the teaching playbook that every teacher, principal, and coach should have in their library, chock-full of actionable tools that unlock a teacher's potential so they can push their students to do the same! The updated '2.0' version of Teach Like a Champion written to update, improve upon and replace the original Just like Teach Like a Champion Field Guide helped educators put the original 49 techniques into practice, Field Guide 2.0 is the ultimate resource for the 62 techniques in Teach Like a Champion 2.0. They're the most rigorous, champion-vetted techniques yet and this book takes you through them from top to bottom with the kind of clarity and breadth you've come to expect from the experts at Teach Like a Champion. The book includes: Practical approaches to each of the 62 techniques 75+ video clips with analysis of the techniques in play in the classroom (note: for online access of this content, please visit my.teachlikeachampion.com) Hands-on activities to bring the 62 techniques from the page into the classroom Teach Like a Champio

Writing Without Bullshit Book

Writing Without Bullshit


  • Author : Josh Bernoff
  • Publisher : HarperCollins
  • Release Date : 2016-09-13
  • Genre: Business & Economics
  • Pages : 320
  • ISBN 10 : 9780062477170

DOWNLOAD BOOK
Writing Without Bullshit Excerpt :

Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It’s time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance. In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count. At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases. Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.