Everybody Writes
Score: 5
From 3 Ratings

Everybody Writes


  • Author : Ann Handley
  • Publisher : John Wiley & Sons
  • Release Date : 2014-09-02
  • Genre: Business & Economics
  • Pages : 320
  • ISBN 10 : 9781118905616


Everybody Writes Book Description :

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pag

Everybody Writes
Score: 5
From 1 Ratings

Everybody Writes


  • Author : Ann Handley
  • Publisher : John Wiley & Sons
  • Release Date : 2014-09-15
  • Genre: Business & Economics
  • Pages : 320
  • ISBN 10 : 9781118905555


Everybody Writes Book Description :

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pag

Content Rules
Score: 5
From 3 Ratings

Content Rules


  • Author : Ann Handley
  • Publisher : John Wiley & Sons
  • Release Date : 2012-05-22
  • Genre: Business & Economics
  • Pages : 320
  • ISBN 10 : 9781118232606


Content Rules Book Description :

Explains how to use the art of storytelling and the science of journalism to form an authentic message for a company's product and a successful social networking site that can reach a wide audience.

Content Rules
Score: 4.5
From 7 Ratings

Content Rules


  • Author : Ann Handley
  • Publisher : John Wiley & Sons
  • Release Date : 2010-11-11
  • Genre: Business & Economics
  • Pages : 192
  • ISBN 10 : 0470948728


Content Rules Book Description :

How to Write Your First Book

How to Write Your First Book


  • Author : Gillian Carson
  • Publisher : Createspace Independent Publishing Platform
  • Release Date : 2018-04-18
  • Genre:
  • Pages : 46
  • ISBN 10 : 1717108709


How to Write Your First Book Book Description :

If I tell you to pick up a page and a pen and start writing about the first thing that comes to your mind, what would it be? Do you have a book idea that you've wanted to write for a while but were confused on where to start? With How to write your first book you will know how to come up with ideas, how to write first drafts, how to grab reader's attention. It may look hard for beginners but you can do it. You just have to learn how. In this book, you'll learn: How to use different methods of brainstorming How to sketch a rough draft How to research the topic and why do you need that What you need to know about audience when starting Type of sentences and their structure What is the good introduction for readers How to write your first book will guide you helping to figure yourpurpose of writing. It's in you and all you need to do is start from the right side! It doesn't matter if you are looking to write novel, short story, fiction or nonfiction book, whether you choose to publish it on your own or send it to the publisher, this book will be your value, your impulse of creativity! Everybody Writes And So Can You!

How To Write A Good Advertisement  A Short Course In Copywriting

How To Write A Good Advertisement A Short Course In Copywriting


  • Author : Victor O. Schwab
  • Publisher : Pickle Partners Publishing
  • Release Date : 2016-01-18
  • Genre: Business & Economics
  • Pages : 196
  • ISBN 10 : 9781786257987


How To Write A Good Advertisement A Short Course In Copywriting Book Description :

GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.

Wired for Story
Score: 5
From 5 Ratings

Wired for Story


  • Author : Lisa Cron
  • Publisher : Random House Digital, Inc.
  • Release Date : 2012
  • Genre: Language Arts & Disciplines
  • Pages : 262
  • ISBN 10 : 9781607742456


Wired for Story Book Description :

"This guide reveals how writers can take advantage of the brain's hard-wired responses to story to captivate their readers' minds through each plot element"--Provided by publisher.

The Book on Writing
Score: 5
From 2 Ratings

The Book on Writing


  • Author : Paula LaRocque
  • Publisher : Marion Street Press
  • Release Date : 2003-09-01
  • Genre: Authorship
  • Pages : 240
  • ISBN 10 : 9781933338941


The Book on Writing Book Description :

Teaches the elements of good writing through the use of essential guidelines, literary techniques, and proper writing mechanics.

Copywriting Second Edition

Copywriting Second Edition


  • Author : Mark Shaw
  • Publisher : Laurence King Publishing
  • Release Date : 2012-10-18
  • Genre: Reference
  • Pages : 240
  • ISBN 10 : 9781780671628


Copywriting Second Edition Book Description :

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

If You Want to Write
Score: 4
From 17 Ratings

If You Want to Write


  • Author : Brenda Ueland
  • Publisher : GENERAL PRESS
  • Release Date : 2019-05-10
  • Genre: Language Arts & Disciplines
  • Pages : 183
  • ISBN 10 : 9789389157017


If You Want to Write Book Description :

Brenda Ueland was a journalist, editor, freelance writer, and teacher of writing. In If You Want to Write: A Book about Art, Independence and Spirit she shares her philosophies on writing and life in general. Ueland firmly believed that anyone can write, that everyone is talented, original, and has something important to say. In this book she explains how find that spark that will make you a great writer. Carl Sandburg called this book the best book ever written about how to write. Join the millions of others who've found inspiration and unlocked their own talent.