Freemium Economics Book
Score: 4
From 2 Ratings

Freemium Economics


  • Author : Eric Benjamin Seufert
  • Publisher : Elsevier
  • Release Date : 2013-12-27
  • Genre: Business & Economics
  • Pages : 254
  • ISBN 10 : 9780124166981

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Freemium Economics Excerpt :

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. By reading Freemium Economics, you will: Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel

Freemium Economics Book

Freemium Economics


  • Author : Eric Benjamin Seufert
  • Publisher : Morgan Kaufmann
  • Release Date : 2014
  • Genre: Computers
  • Pages : 233
  • ISBN 10 : 0124166903

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Freemium Economics Excerpt :

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. By reading Freemium Economics, you will: Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel

Game Analytics Book
Score: 5
From 1 Ratings

Game Analytics


  • Author : Magy Seif El-Nasr
  • Publisher : Springer Science & Business Media
  • Release Date : 2013-03-30
  • Genre: Computers
  • Pages : 800
  • ISBN 10 : 9781447147695

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Game Analytics Excerpt :

Developing a successful game in today’s market is a challenging endeavor. Thousands of titles are published yearly, all competing for players’ time and attention. Game analytics has emerged in the past few years as one of the main resources for ensuring game quality, maximizing success, understanding player behavior and enhancing the quality of the player experience. It has led to a paradigm shift in the development and design strategies of digital games, bringing data-driven intelligence practices into the fray for informing decision making at operational, tactical and strategic levels. Game Analytics - Maximizing the Value of Player Data is the first book on the topic of game analytics; the process of discovering and communicating patterns in data towards evaluating and driving action, improving performance and solving problems in game development and game research. Written by over 50 international experts from industry and research, it covers a comprehensive range of topics across more than 30 chapters, providing an in-depth discussion of game analytics and its practical applications. Topics covered include monetization strategies, design of telemetry systems, analytics for iterative production, game data mining and big data in game development, spatial analytics, visualization and reporting of analysis, player behavior analysis, quantitative user testing and game user research. This state-of-the-art volume is an essential source of reference for game developers and researchers. Key takeaways include: Thorough introduction to game analytics; covering analytics applied to data on players, processes and performance throughout the game lifecycle. In-depth coverage and advice on setting up analytics systems and developing good practices for integrating analytics in game-development and -management. Contributions by leading researchers and experienced professionals from the industry, including Ubisoft, Sony, EA, Bioware, Square Enix, THQ, Volition, and PlayableGam

Free to Play Book
Score: 5
From 1 Ratings

Free to Play


  • Author : Will Luton
  • Publisher : New Riders
  • Release Date : 2013-05-27
  • Genre: Computers
  • Pages : 216
  • ISBN 10 : 9780133411249

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Free to Play Excerpt :

“ Will’s knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book—economics, gameplay, monetization, analytics and marketing—are important to consider when you’re building an F2P game, and Will covers each with an easy-to-digest style.” —Ian Marsh, co-founder, NimbleBit Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like. Written by respected game designer and consultant Will Luton, Free-to-Play gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find: Psychology behind player decisions and the motivations to play Simple and accessible explanations of the math and economic theories behind F2P, including working examples Processes for capturing and using player data to improve your game Marketing tips on positioning your game and attracting players Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.

Free Book
Score: 4
From 1 Ratings

Free


  • Author : Chris Anderson
  • Publisher : Hachette Books
  • Release Date : 2009-07-07
  • Genre: Business & Economics
  • Pages : 288
  • ISBN 10 : 9781401394516

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Free Excerpt :

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future. Download the audiobook of Free for free! Details inside the book.

The Economics of Platforms Book

The Economics of Platforms


  • Author : Paul Belleflamme
  • Publisher : Cambridge University Press
  • Release Date : 2021-10-31
  • Genre: Business & Economics
  • Pages : 300
  • ISBN 10 : 9781108482578

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The Economics of Platforms Excerpt :

The first book on platforms that concisely incorporates path-breaking insights in economics over the last twenty years.

Economics in Two Lessons Book

Economics in Two Lessons


  • Author : John Quiggin
  • Publisher : Princeton University Press
  • Release Date : 2021-04-13
  • Genre: Business & Economics
  • Pages : 408
  • ISBN 10 : 9780691217420

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Economics in Two Lessons Excerpt :

Since 1946, Henry Hazlitt's bestselling Economics in One Lesson has popularized the belief that economics can be boiled down to one simple lesson: market prices represent the true cost of everything. But one-lesson economics tells only half the story. It can explain why markets often work so well, but it can't explain why they often fail so badly--or what we should do when they stumble. As Nobel Prize-winning economist Paul Samuelson quipped, "When someone preaches 'Economics in one lesson, ' I advise: Go back for the second lesson." In Economics in Two Lessons, John Quiggin teaches both lessons, offering a masterful introduction to the key ideas behind the successes--and failures--of free markets. Economics in Two Lessons explains why market prices often fail to reflect the full cost of our choices to society as a whole. For example, every time we drive a car, fly in a plane, or flick a light switch, we contribute to global warming. But, in the absence of a price on carbon emissions, the costs of our actions are borne by everyone else. In such cases, government action is needed to achieve better outcomes. Two-lesson economics means giving up the dogmatism of laissez-faire as well as the reflexive assumption that any economic problem can be solved by government action, since the right answer often involves a mixture of market forces and government policy. But the payoff is huge: understanding how markets actually work--and what to do when they don't. Brilliantly accessible, Economics in Two Lessons unlocks the essential issues at the heart of any economic question.

Is Behavioral Economics Doomed  Book

Is Behavioral Economics Doomed


  • Author : David K. Levine
  • Publisher : Open Book Publishers
  • Release Date : 2012
  • Genre: Business & Economics
  • Pages : 152
  • ISBN 10 : 9781906924928

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Is Behavioral Economics Doomed Excerpt :

In this book, David K. Levine questions the idea that behavioral economics is the answer to economic problems. He explores the successes and failures of contemporary economics both inside and outside the laboratory, and asks whether popular behavioral theories of psychological biases are solutions to the failures. The book not only provides an overview of popular behavioral theories and their history, but also gives the reader the tools for scrutinizing them.

Virtual Economies Book

Virtual Economies


  • Author : Vili Lehdonvirta
  • Publisher : MIT Press
  • Release Date : 2014-05-09
  • Genre: Business & Economics
  • Pages : 306
  • ISBN 10 : 9780262323321

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Virtual Economies Excerpt :

How the basic concepts of economics—including markets, institutions, and money—can be used to create and analyze economies based on virtual goods. In the twenty-first-century digital world, virtual goods are sold for real money. Digital game players happily pay for avatars, power-ups, and other game items. But behind every virtual sale, there is a virtual economy, simple or complex. In this book, Vili Lehdonvirta and Edward Castronova introduce the basic concepts of economics into the game developer's and game designer's toolkits. Lehdonvirta and Castronova explain how the fundamentals of economics—markets, institutions, and money—can be used to create or analyze economies based on artificially scarce virtual goods. They focus on virtual economies in digital games, but also touch on serious digital currencies such as Bitcoin as well as virtual economies that emerge in social media around points, likes, and followers. The theoretical emphasis is on elementary microeconomic theory, with some discussion of behavioral economics, macroeconomics, sociology of consumption, and other social science theories relevant to economic behavior. Topics include the rational choice model of economic decision making; information goods versus virtual goods; supply, demand, and market equilibrium; monopoly power; setting prices; and externalities. The book will enable developers and designers to create and maintain successful virtual economies, introduce social scientists and policy makers to the power of virtual economies, and provide a useful guide to economic fundamentals for students in other disciplines.

Beyond Holy Russia Book

Beyond Holy Russia


  • Author : Michael Hughes
  • Publisher : Open Book Publishers
  • Release Date : 2014-02-19
  • Genre: Biography & Autobiography
  • Pages : 369
  • ISBN 10 : 9781783740123

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Beyond Holy Russia Excerpt :

This biography examines the long life of the traveller and author Stephen Graham. Graham walked across large parts of the Tsarist Empire in the years before 1917, describing his adventures in a series of books and articles that helped to shape attitudes towards Russia in Britain and the United States. In later years he travelled widely across Europe and North America, meeting some of the best known writers of the twentieth century, including H.G.Wells and Ernest Hemingway. Graham also wrote numerous novels and biographies that won him a wide readership on both sides of the Atlantic. This book traces Graham’s career as a world traveller, and provides a rich portrait of English, Russian and American literary life in the first half of the twentieth century. It also examines how many aspects of his life and writing coincide with contemporary concerns, including the development of New Age spirituality and the rise of environmental awareness. Beyond Holy Russia is based on extensive research in archives of private papers in Britain and the USA and on the many works of Graham himself. The author describes with admirable tact and clarity Graham’s heterodox and convoluted spiritual quest. The result is a fascinating portrait of a man who was for many years a significant literary figure on both sides of the Atlantic.

Tacitus  Annals  15 20   23  33   45 Book

Tacitus Annals 15 20 23 33 45


  • Author : Mathew Owen
  • Publisher : Open Book Publishers
  • Release Date : 2013-09-23
  • Genre: History
  • Pages : 278
  • ISBN 10 : 9781783740000

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Tacitus Annals 15 20 23 33 45 Excerpt :

e emperor Nero is etched into the Western imagination as one of ancient Rome's most infamous villains, and Tacitus' Annals have played a central role in shaping the mainstream historiographical understanding of this flamboyant autocrat. This section of the text plunges us straight into the moral cesspool that Rome had apparently become in the later years of Nero's reign, chronicling the emperor's fledgling stage career including his plans for a grand tour of Greece; his participation in a city-wide orgy climaxing in his publicly consummated 'marriage' to his toy boy Pythagoras; the great fire of AD 64, during which large parts of central Rome went up in flames; and the rising of Nero's 'grotesque' new palace, the so-called 'Golden House', from the ashes of the city. This building project stoked the rumours that the emperor himself was behind the conflagration, and Tacitus goes on to present us with Nero's gruesome efforts to quell these mutterings by scapegoating and executing members of an unpopular new cult then starting to spread through the Roman empire: Christianity. All this contrasts starkly with four chapters focusing on one of Nero's most principled opponents, the Stoic senator Thrasea Paetus, an audacious figure of moral fibre, who courageously refuses to bend to the forces of imperial corruption and hypocrisy. This course book offers a portion of the original Latin text, study aids with vocabulary, and a commentary. Designed to stretch and stimulate readers, Owen's and Gildenhard's incisive commentary will be of particular interest to students of Latin at both A2 and undergraduate level. It extends beyond detailed linguistic analysis and historical background to encourage critical engagement with Tacitus' prose and discussion of the most recent scholarly thought.

Economics after Neoliberalism Book

Economics after Neoliberalism


  • Author : Joshua Cohen
  • Publisher : MIT Press
  • Release Date : 2019-09-17
  • Genre: Political Science
  • Pages : 176
  • ISBN 10 : 9781946511454

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Economics after Neoliberalism Excerpt :

How we can look beyond the tyranny of market logic in our public lives to reimagine the fundamentals of democracy. Bringing together thirty-two world-class economists, Economics After Neoliberalism offers a powerful case for a new brand of economics—one focused on power and inequality and aimed at a more inclusive society. Three prominent economists—Suresh Naidu, Dani Rodrik, and Gabriel Zucman—lead off with a vision for economic policy that stands as a genuine alternative to market fundamentalism. Contributors from across the spectrum expand on the state of creative ferment Naidu, Rodrik, and Zucman describe and offer new essays that challenge the current shape of markets and suggest more democratic alternatives. Contributors Samuel Bowles, Ethan Bueno de Mesquita, Oren Cass, William R. Easterly, Alice Evans, Amy Kapczynski, Robert Manduca, Suresh Naidu, Caleb Orr, Lenore Palladino, Margaret Peters, Corey Robin, Dani Rodrik, Debra Satz, Quinn Slobodian, Marshall Steinbaum, Arvind Subramanian, Gabriel Zucman.

Gender and Risk Taking Book

Gender and Risk Taking


  • Author : Julie A. Nelson
  • Publisher : Taylor & Francis
  • Release Date : 2017-07-14
  • Genre: Business & Economics
  • Pages : 144
  • ISBN 10 : 9781351980418

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Gender and Risk Taking Excerpt :

The belief that men and women have fundamentally distinct natures, resulting in divergent preferences and behaviours, is widespread. Recently, economists have also engaged in the search for gender differences, with a number claiming to find fundamental gender differences regarding risk-taking, altruism, and competition. In particular, the idea that "women are more risk-averse than men" has become accepted as a truism. But is it true? And what are its causes and consequences? Gender and Risk Taking makes three contributions. First, it asks whether the belief that men and women have distinct risk preferences is backed up by high quality empirical evidence. The answer turns out to be "no." This leads to a second question: Why, then, does so much of the literature claim to find evidence of "difference"? This, it will be shown, can be attributed to biases arising from too-easy categorical thinking, widespread stereotyping, and a tendency to prefer results that are publishable and that fit one’s prior beliefs. Third, the book explores the economic implications of the conventional association of risk-taking with masculinity and risk-aversion with femininity. Not only fairness in employment, but also the health of the financial sector and national responses to climate change, this book argues, are being compromised. This volume will be eye-opening for anyone interested in gender, decision-making, cognition, and/or risk, especially in areas relating to employment, finance, management, or public policy.

Labour and Value  Rethinking Marx   s Theory of Exploitation Book

Labour and Value Rethinking Marx s Theory of Exploitation


  • Author : Ernesto Screpanti
  • Publisher : Open Book Publishers
  • Release Date : 2019-10-09
  • Genre: Education
  • Pages : 144
  • ISBN 10 : 9781783747825

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Labour and Value Rethinking Marx s Theory of Exploitation Excerpt :

In this book Ernesto Screpanti provides a rigorous examination of Marx’s theory of exploitation, one of the cornerstones of Marxist thought. With precision and clarity, he identifies the holes in traditional readings of Marx’s theory before advancing his own original interpretation, drawing on contemporary philosophy and economic theory to provide a refreshingly interdisciplinary exegesis. Screpanti’s arguments are delivered with perspicuity and verve: this is a book that aims to spark a debate. He exposes ambiguities present in Marx’s exposition of his own theory, especially when dealing with the employment contract and the notions of ‘abstract labor’ and ‘labor value’, and he argues that these ambiguities have given rise to misunderstandings in previous analyses of Marx’s theory of exploitation. Screpanti’s own interpretation is a meticulously argued counterpoint to these traditional interpretations. Labour and Value is a significant contribution to the theory of economics, particularly Marxist economics. It will also be of great interest to scholars in other disciplines including sociology, political science, and moral and political philosophy. Screpanti’s clear and engaging writing style will attract the interested general reader as well as the academic theorist.

The Infrastructure Finance Challenge Book

The Infrastructure Finance Challenge


  • Author : Ingo Walter
  • Publisher : Open Book Publishers
  • Release Date : 2016-11-21
  • Genre: Business & Economics
  • Pages : 134
  • ISBN 10 : 9781783742967

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The Infrastructure Finance Challenge Excerpt :

Infrastructure and its effects on economic growth, social welfare, and sustainability receive a great deal of attention today. There is widespread agreement that infrastructure is a key dimension of global development and that its impact reaches deep into the broader economy with important and multifaceted implications for social progress. At the same time, infrastructure finance is among the most complex and challenging areas in the global financial architecture. Ingo Walter, Professor Emeritus of Finance, Corporate Governance and Ethics at the Stern School of Business, New York University, and his team of experts tackle the issue by focussing on key findings backed by serious theoretical and empirical research. The result is a set of viable guideposts for researchers, policy-makers, students and anybody interested in the varied challenges of the contemporary economy.