Hidden Persuaders in Cocoa and Chocolate Book

Hidden Persuaders in Cocoa and Chocolate


  • Author : Renata Januszewska
  • Publisher : Woodhead Publishing
  • Release Date : 2018-02-03
  • Genre: Technology & Engineering
  • Pages : 165
  • ISBN 10 : 9780128154489

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Hidden Persuaders in Cocoa and Chocolate Excerpt :

Hidden Persuaders of Cocoa and Chocolate: A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas and notes, the book broadens the language for describing chocolate by relating tasting experiences to the process of pairing flavors. This resource, designed for both academics and those working in research and development, equips the reader to describe these attributes in a sensory language for the purposes of new product development or quality improvement. Provides an overview of the tastes, aromas and notes describing cocoa and chocolate Features scientific explanations of the volatile and non-volatile aspects of each flavor Contains science-based categorization of taste, various aromas, trigeminal sensations and atypical flavors

Hidden Persuaders in Cocoa and Chocolate Book

Hidden Persuaders in Cocoa and Chocolate


  • Author : Renata Januszewska
  • Publisher : Woodhead Publishing
  • Release Date : 2018-04-27
  • Genre: Uncategoriezed
  • Pages : 162
  • ISBN 10 : 012816431X

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Hidden Persuaders in Cocoa and Chocolate Excerpt :

Hidden Persuaders of Cocoa and Chocolate: A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas and notes, the book broadens the language for describing chocolate by relating tasting experiences to the process of pairing flavors. This resource, designed for both academics and those working in research and development, equips the reader to describe these attributes in a sensory language for the purposes of new product development or quality improvement. Provides an overview of the tastes, aromas and notes describing cocoa and chocolate Features scientific explanations of the volatile and non-volatile aspects of each flavor Contains science-based categorization of taste, various aromas, trigeminal sensations and atypical flavors

Bean to Bar Chocolate Book

Bean to Bar Chocolate


  • Author : Megan Giller
  • Publisher : Storey Publishing, LLC
  • Release Date : 2017-09-19
  • Genre: Cooking
  • Pages : 208
  • ISBN 10 : 9781612128221

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Bean to Bar Chocolate Excerpt :

Author Megan Giller invites fellow chocoholics on a fascinating journey through America’s craft chocolate revolution. Learn what to look for in a craft chocolate bar and how to successfully pair chocolate with coffee, beer, spirits, cheese, or bread. This comprehensive celebration of chocolate busts some popular myths (like “white chocolate isn’t chocolate”) and introduces you to more than a dozen of the hottest artisanal chocolate makers in the US today. You’ll get a taste for the chocolate-making process and understand how chocolate’s flavor depends on where the cacao was grown — then discover how to turn your artisanal bars into unexpected treats with 22 recipes from master chefs.

Priceless Book
Score: 4.5
From 4 Ratings

Priceless


  • Author : William Poundstone
  • Publisher : Hill and Wang
  • Release Date : 2010-01-05
  • Genre: Business & Economics
  • Pages : 352
  • ISBN 10 : 1429943939

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Priceless Excerpt :

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.

How to Persuade People Who Don t Want to be Persuaded Book

How to Persuade People Who Don t Want to be Persuaded


  • Author : Joel Bauer
  • Publisher : John Wiley & Sons
  • Release Date : 2011-02-23
  • Genre: Business & Economics
  • Pages : 256
  • ISBN 10 : 9781118040102

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How to Persuade People Who Don t Want to be Persuaded Excerpt :

The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.

Cross Cultural Marketing Book

Cross Cultural Marketing


  • Author : Dawn Burton
  • Publisher : Routledge
  • Release Date : 2008-11-21
  • Genre: Business & Economics
  • Pages : 328
  • ISBN 10 : 9781134060177

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Cross Cultural Marketing Excerpt :

Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies. Given the importance of new emerging markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of existing marketing theory and practice, which was originally developed using the model of Western society. An extensive range of cross-cultural marketing issues is addressed, including: Cross-cultural consumer behaviour Cross-cultural management practice Promotional strategies Product development Distribution Marketing research methods Cross-cultural Marketing offers a new, more complex and sophisticated approach to the important challenges for existing marketing theory and practice and their continued relevance for stakeholders. As such, it is an invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to assess new developments in the field.

Consumer Behavior in Action Book

Consumer Behavior in Action


  • Author : Geoffrey Paul Lantos
  • Publisher : Routledge
  • Release Date : 2015-01-28
  • Genre: Business & Economics
  • Pages : 648
  • ISBN 10 : 9781317473831

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Consumer Behavior in Action Excerpt :

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

My Method Book

My Method


  • Author : Roberto Rossellini
  • Publisher : Marsilio Pub
  • Release Date : 1992
  • Genre: Performing Arts
  • Pages : 256
  • ISBN 10 : UOM:39015029717116

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My Method Excerpt :

Interviews and other writings reveal the filmmaker's outlook on film and culture

Business Ethics Book

Business Ethics


  • Author : Stephen M. Byars
  • Publisher : Unknown
  • Release Date : 2018-09-24
  • Genre: Uncategoriezed
  • Pages : null
  • ISBN 10 : 1947172565

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Business Ethics Excerpt :

Chocolate  Cocoa and Confectionery  Science and Technology Book
Score: 5
From 1 Ratings

Chocolate Cocoa and Confectionery Science and Technology


  • Author : Bernard Minifie
  • Publisher : Springer Science & Business Media
  • Release Date : 2012-12-06
  • Genre: Science
  • Pages : 904
  • ISBN 10 : 9789401179249

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Chocolate Cocoa and Confectionery Science and Technology Excerpt :

The second edition of this book achieved worldwide recognition within the chocolate and confectionery industry. I was pressed to prepare the third edition to include modern developments in machinery, production, and packaging. This has been a formidable task and has taken longer than anticipated. Students still require, in one book, descriptions of the fundamental principles of the industry as well as an insight into modern methods. Therefore, parts of the previous edition describing basic technology have been retained, with minor alterations where necessary. With over fifty years' experience in the industry and the past eighteen years working as an author, lecturer, and consultant, I have collected a great deal of useful information. Visits to trade exhibitions and to manufacturers of raw materials and machinery in many parts of the world have been very valuable. Much research and reading have been necessary to prepare for teaching and lecturing at various colleges, seminars, and manufacturing establishments. The third edition is still mainly concerned with science, technology, and production. It is not a book of formulations, which are readily available elsewhere. Formulations without knowledge of principles lead to many errors, and recipes are given only where examples are necessary. _ Analytical methods are described only when they are not available in textbooks, of which there are many on standard methods of food analysis. Acknowledgments I am still indebted to many of the persons mentioned under "Acknowledgments" in the second edition. I am especially grateful to the following.

Launch  Advertising and Promotion in Real Time Book

Launch Advertising and Promotion in Real Time


  • Author : Michael R. Solomon
  • Publisher : Flat World Knowledge
  • Release Date : 2009
  • Genre: Advertising
  • Pages : 316
  • ISBN 10 : 9780982043028

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Launch Advertising and Promotion in Real Time Excerpt :

"Launch! is written for advertising and promotions courses taught to students in the business school and journalism and mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end"--Open Textbook Library.

The Marketing Book Book
Score: 5
From 1 Ratings

The Marketing Book


  • Author : Michael Baker
  • Publisher : Routledge
  • Release Date : 2012-05-04
  • Genre: Business & Economics
  • Pages : 867
  • ISBN 10 : 9781136356919

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The Marketing Book Excerpt :

This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

Brand Meaning Book

Brand Meaning


  • Author : Mark Batey
  • Publisher : Psychology Press
  • Release Date : 2012-03-12
  • Genre: Psychology
  • Pages : 309
  • ISBN 10 : 9781136678721

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Brand Meaning Excerpt :

How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which meanings become attached to brands. Brand Meaning takes a comprehensive and holistic look at how consumers find and create meaning in brands. It explores the fundamental conscious and unconscious elements that connect people with products and brands. Traditional marketing concepts are questioned, and a new brand meaning framework is put forward. The book lays out new and fertile territory for the understanding of how brands can both assimilate and provide meaning. It will leave readers with a better appreciation of what brand means and what brands mean. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the book's scope should also make it rewarding and valuable reading for practitioners in the fields of marketing and advertising.

Fair Trade Book
Score: 5
From 1 Ratings

Fair Trade


  • Author : Alex Nicholls
  • Publisher : SAGE
  • Release Date : 2005-06-07
  • Genre: Business & Economics
  • Pages : 288
  • ISBN 10 : 9781446233351

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Fair Trade Excerpt :

'Today, Fair Trade finds itself at a crucial point in its evolution from alternative trading mechanism to a mainstream economic model. As the only certifier in the largest Fair Trade market in the world, TransFair USA has observed the explosive growth in consumer awareness and business interest in Fair Trade certification. New research into the progress of Fair Trade to date and, crucially, its key future directions is urgently needed. Fair Trade is therefore a valuable and timely contribution.The range and depth of the book is considerable. It is international in outlook and engages with a broad spectrum of theory and thinking. Its style is approachable yet rigorous. I would strongly recommend it to industry, academics, students, policy-makers and the interested reader in general' - Paul Rice, CEO, TransFair USA 'This work - a powerful study of the maelstrom of issues and cross currents in the Fair Trade and Development movements is long overdue. Through case studies, quantative analysis and reasoned arguement, this work makes its case with cogent force' - Hamish Renton, Product Manager Food You Can Trust, Tesco 'With the fair trade sector growing rapidly, it is vital that the concept is understood properly and the future potential mapped out. Fair Trade provides a comprehensive guide to all aspects of fair trade which make it a "must read" for everyone from casual buyer right through to seasoned producer. Here's your chance to see how you can easily change the world for the better' - Mel Young, editor-in-chief, New Consumer, Britain's only fair trade magazine, www.newconsumer.org. Fair Trade is at a crucial moment in its evolution from alternative trading mechanism to mainstream economic model. This timely and thoughtful book looks at the strategic future for Fair Trade. Each chapter spearheads a key area of Fair Trade thinking and theory and the political, legal and economic context of Fair Trade is given careful scrutiny. Difficult questions are tackled such as

Brandwashed Book

Brandwashed


  • Author : Martin Lindstrom
  • Publisher : Random House Australia
  • Release Date : 2011-09-28
  • Genre: Business & Economics
  • Pages : 304
  • ISBN 10 : 9781742753928

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Brandwashed Excerpt :

A shocking insider's look at how global giants conspire to obscure the truth and manipulate our minds. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerrilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the