Impossible to Ignore  Creating Memorable Content to Influence Decisions Book

Impossible to Ignore Creating Memorable Content to Influence Decisions


  • Author : Carmen Simon
  • Publisher : McGraw Hill Professional
  • Release Date : 2016-06-03
  • Genre: Business & Economics
  • Pages : 256
  • ISBN 10 : 9781259584145

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Impossible to Ignore Creating Memorable Content to Influence Decisions Excerpt :

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

Impossible to Ignore  Creating Memorable Content to Influence Decisions Book

Impossible to Ignore Creating Memorable Content to Influence Decisions


  • Author : Carmen Simon
  • Publisher : McGraw-Hill Education
  • Release Date : 2016-05-11
  • Genre: Business & Economics
  • Pages : 288
  • ISBN 10 : 1259584135

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Impossible to Ignore Creating Memorable Content to Influence Decisions Excerpt :

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory—and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience’s needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today’s intentions into tomorrow’s actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions. It’s not just memorable—it’s Impossible to Ignore.

Impossible to Ignore Book

Impossible to Ignore


  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2018
  • Genre: Attention
  • Pages : 8
  • ISBN 10 : OCLC:1078347594

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Impossible to Ignore Excerpt :

Too Big to Ignore Book

Too Big to Ignore


  • Author : Phil Simon
  • Publisher : John Wiley & Sons
  • Release Date : 2015-11-02
  • Genre: Business & Economics
  • Pages : 256
  • ISBN 10 : 9781119217848

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Too Big to Ignore Excerpt :

Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analys

Ignore the Impossible Book

Ignore the Impossible


  • Author : Dane Rauschenberg
  • Publisher : Mascot Books
  • Release Date : 2020-03-03
  • Genre: Self-Help
  • Pages : 152
  • ISBN 10 : 1645433110

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Ignore the Impossible Excerpt :

"Do you give up when faced with your limits? Dane Rauschenberg asks you to work through, move past, and, ultimately, ignore the impossible. Armed with his own life experiences and sharp wit, Rauschenberg explains how you can face your limitations and overcome your obstacles. He also shows you how to isolate the bad advice in your life, transforming "I can't" into "I can." Ignore the Impossible is a collection of ideas, methods, and hints that can assist you in creating the best version of yourself. After all, the best way to find out how far you can go is to go further than you've ever gone before."

So Good They Can t Ignore You Book
Score: 3.5
From 12 Ratings

So Good They Can t Ignore You


  • Author : Cal Newport
  • Publisher : Grand Central Publishing
  • Release Date : 2012-09-18
  • Genre: Business & Economics
  • Pages : 288
  • ISBN 10 : 9781455509102

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So Good They Can t Ignore You Excerpt :

In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers. Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers. Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it. With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.

Don t Even Think About It Book
Score: 4
From 1 Ratings

Don t Even Think About It


  • Author : George Marshall
  • Publisher : Bloomsbury Publishing USA
  • Release Date : 2014-08-19
  • Genre: Science
  • Pages : 272
  • ISBN 10 : 9781620401347

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Don t Even Think About It Excerpt :

From the founder of the Climate Outreach and Information Network, a groundbreaking take on the most urgent question of our time: Why, despite overwhelming scientific evidence, do we still ignore climate change? “Please read this book, and think about it.” --Bill Nye Most of us recognize that climate change is real, and yet we do nothing to stop it. What is this psychological mechanism that allows us to know something is true but act as if it is not? George Marshall's search for the answers brings him face to face with Nobel Prize-winning psychologists and the activists of the Texas Tea Party; the world's leading climate scientists and the people who denounce them; liberal environmentalists and conservative evangelicals. What he discovered is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared, dividing people in their wake. With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different and drive us apart, but rather in what we all share: how our human brains are wired-our evolutionary origins, our perceptions of threats, our cognitive blindspots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe. Once we understand what excites, threatens, and motivates us, we can rethink and reimagine climate change, for it is not an impossible problem. Rather, it is one we can halt if we can make it our common purpose and common ground. Silence and inaction are the most persuasive of narratives, so we need to change the story. In the end, Don't Even Think About It is both about climate change and about the qualities that make us human and how we can grow as we deal with the greatest challenge we have ever faced.

The Book Thief Book
Score: 4.5
From 2,621 Ratings

The Book Thief


  • Author : Markus Zusak
  • Publisher : Knopf Books for Young Readers
  • Release Date : 2007-12-18
  • Genre: Young Adult Fiction
  • Pages : 592
  • ISBN 10 : 9780307433848

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The Book Thief Excerpt :

#1 NEW YORK TIMES BESTSELLER • ONE OF TIME MAGAZINE’S 100 BEST YA BOOKS OF ALL TIME The extraordinary, beloved novel about the ability of books to feed the soul even in the darkest of times. When Death has a story to tell, you listen. It is 1939. Nazi Germany. The country is holding its breath. Death has never been busier, and will become busier still. Liesel Meminger is a foster girl living outside of Munich, who scratches out a meager existence for herself by stealing when she encounters something she can’t resist–books. With the help of her accordion-playing foster father, she learns to read and shares her stolen books with her neighbors during bombing raids as well as with the Jewish man hidden in her basement. In superbly crafted writing that burns with intensity, award-winning author Markus Zusak, author of I Am the Messenger, has given us one of the most enduring stories of our time. “The kind of book that can be life-changing.” —The New York Times “Deserves a place on the same shelf with The Diary of a Young Girl by Anne Frank.” —USA Today DON’T MISS BRIDGE OF CLAY, MARKUS ZUSAK’S FIRST NOVEL SINCE THE BOOK THIEF.

Please Ignore Vera Dietz Book

Please Ignore Vera Dietz


  • Author : A.S. King
  • Publisher : Knopf Books for Young Readers
  • Release Date : 2010-10-12
  • Genre: Young Adult Fiction
  • Pages : 336
  • ISBN 10 : 9780375896170

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Please Ignore Vera Dietz Excerpt :

Vera’s spent her whole life secretly in love with her best friend, Charlie Kahn. And over the years she’s kept a lot of his secrets. Even after he betrayed her. Even after he ruined everything. So when Charlie dies in dark circumstances, Vera knows a lot more than anyone—the kids at school, his family, even the police. But will she emerge to clear his name? Does she even want to? Edgy and gripping, Please Ignore Vera Dietz is an unforgettable novel: smart, funny, dramatic, and always surprising.

Mister Impossible  The Dreamer Trilogy  2  Book
Score: 4
From 4 Ratings

Mister Impossible The Dreamer Trilogy 2


  • Author : Maggie Stiefvater
  • Publisher : Scholastic Inc.
  • Release Date : 2021-05-18
  • Genre: Young Adult Fiction
  • Pages : 352
  • ISBN 10 : 9781338188387

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Mister Impossible The Dreamer Trilogy 2 Excerpt :

From the #1 New York Times bestselling author of The Raven Boys, a mesmerizing story of dreams and desires, death and destiny. Something is happening to the source of the dreamers' power. It is blocked. Diminished. Weak. If it goes away entirely, what will happen to the dreamers and those who depend on them? Ronan Lynch isn't planning to wait and find out. Backed by his mentor, Bryde, he is ready to do what needs to be done to save the dreamers and the dreamed . . . even if it takes him far from his family and the boy he loves. Jordan Hennessy knows she will not survive if the dreaming fails. So she plunges into a dark underworld in order to find an object that may sustain her. Carmen Farooq-Lane is afraid of the dreamers -- which is why she's agreed to hunt them down. The closer she gets, though, the more complicated her feelings become. Will the dreamers destroy the world . . . or will the world be destroyed trying to eliminate the dreamers? In the remarkable second book of The Dreamer Trilogy, Maggie Stiefvater pushes her characters to their limits -- and shows what happens when they start to break.

The Impossible Will Take a Little While Book
Score: 5
From 1 Ratings

The Impossible Will Take a Little While


  • Author : Paul Loeb
  • Publisher : Basic Books
  • Release Date : 2014-04-29
  • Genre: Literary Collections
  • Pages : 432
  • ISBN 10 : 9780465038589

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The Impossible Will Take a Little While Excerpt :

In The Impossible Will Take a Little While, a phrase borrowed from Billie Holliday, the editor of Soul of a Citizen brings together fifty stories and essays that range across nations, eras, wars, and political movements. Danusha Goska, an Indiana activist with a paralyzing physical disability, writes about overcoming political immobilization, drawing on her history with the Peace Corps and Mother Teresa. Vaclav Havel, the former president of the Czech Republic, finds value in seemingly doomed or futile actions taken by oppressed peoples. Rosemarie Freeney Harding recalls the music that sustained the civil rights movement, and Paxus Calta-Star recounts the powerful vignette of an 18-year-old who launched the overthrow of Bulgaria's dictatorship. Many of the essays are new, others classic works that continue to inspire. Together, these writers explore a path of heartfelt community involvement that leads beyond despair to compassion and hope. The voices collected in The Impossible Will Take a Little While will help keep us all working for a better world despite the obstacles.

You Can Make Changes Book

You Can Make Changes


  • Author : Connie Colwell Miller
  • Publisher : Making Good Choices
  • Release Date : 2019-08
  • Genre: Children
  • Pages : 24
  • ISBN 10 : 1681516918

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You Can Make Changes Excerpt :

In this illustrated choose-your-own-ending book, Yusra must choose between asking for help rebuilding her neighborhood park or ignoring the problem. Readers make choices for Yusra and read what happens next, with each story path leading to different consequences. Includes four different endings and discussion questions.

The Amazing Adventures of Kavalier   Clay  with bonus content  Book
Score: 4
From 221 Ratings

The Amazing Adventures of Kavalier Clay with bonus content


  • Author : Michael Chabon
  • Publisher : Random House
  • Release Date : 2012-06-12
  • Genre: Fiction
  • Pages : 704
  • ISBN 10 : 9780812993677

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The Amazing Adventures of Kavalier Clay with bonus content Excerpt :

WINNER OF THE PULITZER PRIZE • NEW YORK TIMES BESTSELLER • The epic, beloved novel of two boy geniuses dreaming up superheroes in New York’s Golden Age of comics, now with special bonus material by the author—soon to be a Showtime limited series “It's absolutely gosh-wow, super-colossal—smart, funny, and a continual pleasure to read.”—The Washington Post Book World Named one of the 10 Best Books of the Decade by Entertainment Weekly • Finalist for the PEN/Faulkner Award, National Book Critics Circle Award, and Los Angeles Times Book Prize A “towering, swash-buckling thrill of a book” (Newsweek), hailed as Chabon’s “magnum opus” (The New York Review of Books), The Amazing Adventures of Kavalier & Clay is a triumph of originality, imagination, and storytelling, an exuberant, irresistible novel that begins in New York City in 1939. A young escape artist and budding magician named Joe Kavalier arrives on the doorstep of his cousin, Sammy Clay. While the long shadow of Hitler falls across Europe, America is happily in thrall to the Golden Age of comic books, and in a distant corner of Brooklyn, Sammy is looking for a way to cash in on the craze. He finds the ideal partner in the aloof, artistically gifted Joe, and together they embark on an adventure that takes them deep into the heart of Manhattan, and the heart of old-fashioned American ambition. From the shared fears, dreams, and desires of two teenage boys, they spin comic book tales of the heroic, fascist-fighting Escapist and the beautiful, mysterious Luna Moth, otherworldly mistress of the night. Climbing from the streets of Brooklyn to the top of the Empire State Building, Joe and Sammy carve out lives, and careers, as vivid as cyan and magenta ink. Spanning continents and eras, this superb book by one of America’s finest writers remains one of the defining novels of our modern American age. Winner of the Bay Area Book Reviewers Award and the New York Society Library Book Award

Heartbreak  A Personal and Scientific Journey Book
Score: 4
From 1 Ratings

Heartbreak A Personal and Scientific Journey


  • Author : Florence Williams
  • Publisher : W. W. Norton & Company
  • Release Date : 2022-02-01
  • Genre: Science
  • Pages : 304
  • ISBN 10 : 9781324003496

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Heartbreak A Personal and Scientific Journey Excerpt :

Florence Williams explores the fascinating, cutting-edge science of heartbreak while seeking creative ways to mend her own. When her twenty-five-year marriage unexpectedly falls apart, journalist Florence Williams expects the loss to hurt. What she doesn’t expect is that she’ll end up in the hospital, examining close-up the way our cells listen to loneliness. She travels to the frontiers of the science of “social pain” to learn why heartbreak hurts so much and why so much of the conventional wisdom about it is wrong. Searching for insight as well as personal strategies to game her way back to health, Williams tests her blood for genetic markers of grief, undergoes electrical shocks in a laboratory while looking at pictures of her ex, and ventures to the wilderness in search of awe as an antidote to loneliness. For readers of Wild and Lab Girl, Heartbreak is a remarkable merging of science and self-discovery that will change the way we think about loneliness, health, and what it means to fall in and out of love.

Win Your Case Book
Score: 4
From 1 Ratings

Win Your Case


  • Author : Gerry Spence
  • Publisher : Macmillan
  • Release Date : 2007-04-01
  • Genre: Law
  • Pages : 304
  • ISBN 10 : 9781429909013

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Win Your Case Excerpt :

From renowned trial attorney and New York Times bestselling author Gerry Spence: a must own book for every lawyer and business professional seeking to make cutting-edge winning presentations--in court, at work, everywhere, any time. Gerry Spence is perhaps America's most renowned and successful trial lawyer, a man known for his deep convictions and his powerful courtroom presentations when he argues on behalf of ordinary people. Frequently pitted against teams of lawyers thrown against him by major corporate or government interests, he has never lost a criminal case and has not lost a civil jury trial since 1969. In Win Your Case, Spence shares a lifetime of experience teaching you how to win in any arena-the courtroom, the boardroom, the sales call, the salary review, the town council meeting-every venue where a case is to be made against adversaries who oppose the justice you seek. Relying on the successful courtroom methods he has developed over more than half a century, Spence shows both lawyers and laypersons how you can win your cases as he takes you step by step through the elements of a trial-from jury selection, the opening statement, the presentation of witnesses, their cross-examinations, and finally to the closing argument itself. Spence teaches you how to prepare yourselves for these wars. Then he leads you through the new, cutting-edge methods he uses in discovering the story in which you form the evidence into a compelling narrative, discover the point of view of the decision maker, anticipate and answer the counterarguments, and finally conclude the case with a winning final argument. To make a winning presentation, you are taught to prepare the power-person (the jury, the judge, the boss, the customer, the board) to hear your case. You are shown that your emotions, and theirs, are the source of your winning. You learn the power of your own fear, of honesty and caring and, yes, of love. You are instructed on how to role-play through the use of the ps