Intercultural Public Relations Book

Intercultural Public Relations


  • Author : Lan Ni
  • Publisher : Routledge
  • Release Date : 2022-02-07
  • Genre: Business & Economics
  • Pages : 302
  • ISBN 10 : 9781317280866

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Intercultural Public Relations Excerpt :

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.

International and Intercultural Public Relations Book

International and Intercultural Public Relations


  • Author : Michael G. Parkinson
  • Publisher : Pearson College Division
  • Release Date : 2006
  • Genre: Business & Economics
  • Pages : 384
  • ISBN 10 : 0205375200

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International and Intercultural Public Relations Excerpt :

"International and Intercultural Public Relations" provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations. It is appropriate for general public relations campaigns courses as well as those specifically focused on intercultural or international public relations. FeaturesFeatures 19 real-life international or intercultural cases, complete with critiques, providing a diverse selection of successful and unsuccessful campaigns for students to learn from and analyze. Begins with detailed descriptions of case development techniques, supplying students with a framework for analysis of the cases in the text. Describes and demonstrates the "ROSTE model, " a system that can be used to critique or develop any public relations campaign, so students can apply their knowledge outside the text or classroom. Includes both mass communication and speech communication theories, making them applicable to courses in journalism, public relations, or communication programs. Incorporates instructions for case development and critique as well as class discussion and analysis, helping instructors to encourage critical thinking in the classroom. Provides suggested readings and bibliographies to facilitate student research projects and reports. Praise for "International and Intercultural Public Relations" "This is an exciting text that I would include in my library and use. It is cutting edge and hits all of the targeted marks that I look for in a text." "Eric Brown, Canyon College" "This manuscript utilizes a unique concept, ROSTE, to produce national and international campaigns. It has up-to-date national and international cases illustrating the intricacies of successful and unsuccessful c

Public Relations in Global Cultural Contexts Book

Public Relations in Global Cultural Contexts


  • Author : Nilanjana Bardhan
  • Publisher : Routledge
  • Release Date : 2011-01-31
  • Genre: Business & Economics
  • Pages : 312
  • ISBN 10 : 9781135236830

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Public Relations in Global Cultural Contexts Excerpt :

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations’ contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative ‘ways of knowing’ that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.

Reconceptualizing New Media and Intercultural Communication in a Networked Society Book

Reconceptualizing New Media and Intercultural Communication in a Networked Society


  • Author : Bilge, Nurhayat
  • Publisher : IGI Global
  • Release Date : 2018-04-20
  • Genre: Business & Economics
  • Pages : 424
  • ISBN 10 : 9781522537854

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Reconceptualizing New Media and Intercultural Communication in a Networked Society Excerpt :

Over one billion people access the internet worldwide, and new problems of language, security, and culture accompany this access. To foster productive and effective communication, it becomes imperative to understand people’s different linguistic and cultural backgrounds, as well as their value systems. Reconceptualizing New Media and Intercultural Communication in a Networked Society is a critical scholarly resource that addresses the need for understanding the complex connections between culture and new media. Featuring a broad range of topics such as social presence, crisis communication, and hyperpersonal communication model, this book is geared towards academicians, researchers, professionals, practitioners, and students seeking current research on the discipline of intercultural communication and new media.

Intercultural Communication and Public Policy Book

Intercultural Communication and Public Policy


  • Author : Iheanacho, Ngozi
  • Publisher : M & J Grand Orbit Communications
  • Release Date : 2016-07-25
  • Genre: Social Science
  • Pages : 384
  • ISBN 10 : 9789785416473

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Intercultural Communication and Public Policy Excerpt :

As there are different races and people in the world, so there are different cultures - meaning that cultural diversity is inevitable. Through human contact and association cultures meet. In such meetings every individual and culture projects itself as worthy, and should be held in high esteem. In today's world it is not encouraging to be ethnocentric - always taking action or in actions that crystallize and project a feeling of one's own culture or racial superiority. Such attitude obstructs meaningful interaction, human relations, tolerance and co-operation. Conversely, the skill and ability to tolerate and communicate effectively with people from diverse cultures is a social activity which begins from thought to behaviour, in both spoken and non-spoken versions. The book contains 19 essays, structured into five parts.

Intercultural Public Relations Book

Intercultural Public Relations


  • Author : Lan Ni
  • Publisher : Routledge
  • Release Date : 2018-06-12
  • Genre: Language Arts & Disciplines
  • Pages : 330
  • ISBN 10 : 9781317280897

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Intercultural Public Relations Excerpt :

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publics Relationship management Conflict resolution These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today’s global public relations environment.

Intercultural Public Relations Book

Intercultural Public Relations


  • Author : Lan Ni
  • Publisher : Routledge
  • Release Date : 2022-02-07
  • Genre: Uncategoriezed
  • Pages : 280
  • ISBN 10 : 1138189251

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Intercultural Public Relations Excerpt :

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework it provides will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publics Relationship management Conflict resolution These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today's global public relations environment.

Culture and Public Relations Book

Culture and Public Relations


  • Author : Krishnamurthy Sriramesh
  • Publisher : Routledge
  • Release Date : 2012
  • Genre: Business & Economics
  • Pages : 288
  • ISBN 10 : 9780415887274

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Culture and Public Relations Excerpt :

Culture and Public Relations explores the impact of culture âe" societal and organizational âe" through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Understanding Ubuntu for Enhancing Intercultural Communications Book

Understanding Ubuntu for Enhancing Intercultural Communications


  • Author : Mukuni, Joseph
  • Publisher : IGI Global
  • Release Date : 2021-05-28
  • Genre: Language Arts & Disciplines
  • Pages : 299
  • ISBN 10 : 9781799879497

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Understanding Ubuntu for Enhancing Intercultural Communications Excerpt :

Given the importance of cross-cultural competence, it is important that scholars from different parts of the world describe the conceptual frameworks underlying their cultures to provide people with knowledge helpful for understanding and navigating cultural barriers and promoting harmony and productivity in places of work. The literature is replete with reference points for understanding Eurocentric worldviews. Little has been written about non-Eurocentric worldviews with respect to the subject of socio-cultural harmony and interpersonal relations such as Ubuntu, Africa’s indigenous philosophy and its relevancy. This philosophy teaches the importance of maintaining good human relations and sensitivity to the wellbeing of other people both as individuals and collectively. In the teachings of this African conceptual framework, the wellbeing of others is more important than that of self. Another important distinguishing feature of Ubuntu is that it places great value on communalism as opposed to individualism. The tenets of Ubuntu include human-centeredness, teamwork, collaboration, cooperation, respect for diversity of opinion, and joint consideration of problems. These tenets can be applied for intercultural competence and communications. Understanding Ubuntu for Enhancing Intercultural Communications sheds some light on Ubuntu, Africa’s unique philosophy, and explores how the knowledge of Ubuntu can help minimize cross-cultural communication barriers. Within this context, the chapters work to make readers aware of the existence of an African worldview, specifically Ubuntu, and its possible contribution to interpersonal communication. This book also shares the lived experiences of being born and raised in sub-Saharan Africa where Ubuntu is a way of life. This book is essential for businesses seeking to expand internationally and managers overseeing diverse workforces as well as business executives, government officials, public relations officers, academicians, r

Public Relations Theory Book

Public Relations Theory


  • Author : Carl H. Botan
  • Publisher : Routledge
  • Release Date : 2017-10-03
  • Genre: Language Arts & Disciplines
  • Pages : 368
  • ISBN 10 : 9781351225724

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Public Relations Theory Excerpt :

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

The Global Foundations of Public Relations Book

The Global Foundations of Public Relations


  • Author : Robert E. Brown
  • Publisher : Routledge
  • Release Date : 2021-09-27
  • Genre: Business & Economics
  • Pages : 228
  • ISBN 10 : 9781351245333

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The Global Foundations of Public Relations Excerpt :

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.

Global Writing for Public Relations Book

Global Writing for Public Relations


  • Author : Arhlene A. Flowers
  • Publisher : Routledge
  • Release Date : 2015-12-07
  • Genre: Language Arts & Disciplines
  • Pages : 512
  • ISBN 10 : 9781317683872

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Global Writing for Public Relations Excerpt :

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

Mutual Intercultural Relations Book

Mutual Intercultural Relations


  • Author : John W. Berry
  • Publisher : Cambridge University Press
  • Release Date : 2017-10-31
  • Genre: Psychology
  • Pages : 544
  • ISBN 10 : 9781107183957

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Mutual Intercultural Relations Excerpt :

By examining intercultural relations in seventeen societies, this book answers the fundamental question: 'how shall we all live together?'

International Public Relations Book

International Public Relations


  • Author : Ian Somerville
  • Publisher : Routledge
  • Release Date : 2016-08-12
  • Genre: Business & Economics
  • Pages : 282
  • ISBN 10 : 9781317507901

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International Public Relations Excerpt :

International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies. With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook

Intercultural Communication with Arabs Book

Intercultural Communication with Arabs


  • Author : Rana Raddawi
  • Publisher : Springer
  • Release Date : 2014-12-08
  • Genre: Social Science
  • Pages : 358
  • ISBN 10 : 9789812872548

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Intercultural Communication with Arabs Excerpt :

This book features 18 essays that explore the ways people communicate in the Arab world, from the Unites Arab Emirates to Qatar, Saudi Arabia to Oman. While there is a concentration of studies from the Gulf Arab states, the collection spans perspectives from Iraq, Syria, Lebanon, Egypt, Libya, Tunisia, and Sudan. Written by both Arab authors and foreign scholars who live or have lived in the region, it will help readers to better understand and communicate with Arab culture and society. The book is divided into three main sections that include studies in educational, professional, and societal contexts. Based on ethnographies, case studies, and real life experiences, the essays provide insight into the ways Arabs communicate in different situations, contexts, and settings such as business, education, politics, media, healthcare, and society at large. Drawing on current theory, research, and practice, this book will help readers better understand and, as a result, better engage with the Arab world.