Introduction to Media Literacy Book

Introduction to Media Literacy


  • Author : W. James Potter
  • Publisher : SAGE Publications
  • Release Date : 2015-07-23
  • Genre: Language Arts & Disciplines
  • Pages : 296
  • ISBN 10 : 9781483379609

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Introduction to Media Literacy Excerpt :

Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered – from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence – in a concise format that keeps students focused on improving their media literacy skills as effectively and efficiently as possible.

Introduction to Media Literacy Book

Introduction to Media Literacy


  • Author : W. James Potter
  • Publisher : Sage Publications, Incorporated
  • Release Date : 2015-08-25
  • Genre: Uncategoriezed
  • Pages : 296
  • ISBN 10 : 1483379582

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Introduction to Media Literacy Excerpt :

Undergraduate students of media and communication studies.

Introduction to Media Literacy Book

Introduction to Media Literacy


  • Author : Lori Moses
  • Publisher : Unknown
  • Release Date : 2010-08-18
  • Genre: Social Science
  • Pages : 270
  • ISBN 10 : 0757583725

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Introduction to Media Literacy Excerpt :

Create to Learn Book

Create to Learn


  • Author : Renee Hobbs
  • Publisher : John Wiley & Sons
  • Release Date : 2017-06-22
  • Genre: Social Science
  • Pages : 304
  • ISBN 10 : 9781118968369

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Create to Learn Excerpt :

Want to learn something well? Make media to advance knowledge and gain new ideas. You don’t have to be a communication professional to create to learn. Today, with free and low-cost digital tools, everyone can compose videos, blogs and websites, remixes, podcasts, screencasts, infographics, animation, remixes and more. By creating to learn, people internalize ideas and express information creatively in ways that may inspire others. Create to Learn is a ground-breaking book that helps learners create multimedia texts as they develop both critical thinking and communication skills. Written by Renee Hobbs, one of the foremost experts in media literacy, this book introduces a wide range of conceptual principles at the heart of multimedia composition and digital pedagogy. Its approach is useful for anyone who sees the profound educational value of creating multimedia projects in an increasingly digital and connected world. Students will become skilled multimedia communicators by learning how to gather information, generate ideas, and develop media projects using contemporary digital tools and platforms. Illustrative examples from a variety of student-produced multimedia projects along with helpful online materials offer support and boost confidence. Create to Learn will help anyone make informed and strategic communication decisions as they create media for any academic, personal or professional project.

Media Literacies Book

Media Literacies


  • Author : Michael Hoechsmann
  • Publisher : John Wiley & Sons
  • Release Date : 2012-01-30
  • Genre: Social Science
  • Pages : 233
  • ISBN 10 : 9781405186117

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Media Literacies Excerpt :

Whether we like it or not, communication technologies - ever smaller, more convergent, and more comprehensive - are tightly woven into the cultural fabric of our everyday lives. How did we get here? And what exactly does it mean to be 'literate' in this new media era? "Media Literacies: A Critical Introduction" traces the history of media literacy and grapples with the fresh challenges posed by the convergent media of the twenty-first century. The book explores the history and emergence of media education, contemporary youth and its digitally mediated lives, digital literacy, and critical citizenship. Sidebar commentary written by leading media researchers and educators spotlights specific issues and media phenomena. "Media Literacies" provides students and educators alike with an invaluable theoretical and practical approach to understanding media literacy in the remarkable digital age we find ourselves in.

Technology  Media Literacy  and the Human Subject Book
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Technology Media Literacy and the Human Subject


  • Author : Richard S. Lewis
  • Publisher : Open Book Publishers
  • Release Date : 2021-06-03
  • Genre: Computers
  • Pages : 264
  • ISBN 10 : 9781800641853

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Technology Media Literacy and the Human Subject Excerpt :

Media literacy is often focused on evaluating the message rather than reflecting on the medium. Bringing together postphenomenology, media ecology, posthumanism, and complexity theory, Richard Lewis’s book offers a method for such a reflection and shows how our everyday media environments constitute us as (post)human subjects: one that is becoming and constitutes through relations – also with our media technologies. An original interdisciplinary effort – including for example the term 'intrasubjective mediation' – and a must-read book for everyone interested in how we become with and through technologies. Prof Mark Coeckelbergh, University of Vienna Technology, Media Literacy, and the Human Subject is a clearly and concisely written book that employs a fruitful transdisciplinary approach. It at once offers an excellent grounding in the literature, whilst simultaneously developing a useful tool for students to reflect deeply and critically upon their own engagement with media. Thoroughly recommended. Alexander Thomas, University of East London What does it mean to be media literate in today’s world? How are we transformed by the many media infrastructures around us? We are immersed in a world mediated by information and communication technologies (ICTs). From hardware like smartphones, smartwatches, and home assistants to software like Facebook, Instagram, Twitter, and Snapchat, our lives have become a complex, interconnected network of relations. Scholarship on media literacy has tended to focus on developing the skills to access, analyze, evaluate, and create media messages without considering or weighing the impact of the technological medium—how it enables and constrains both messages and media users. Additionally, there is often little attention paid to the broader context of interrelations which affect our engagement with media technologies. This book addresses these issues by providing a transdisciplinary method that allows for both practical and t

Everyday Media Literacy Book

Everyday Media Literacy


  • Author : Sue Ellen Christian
  • Publisher : Routledge
  • Release Date : 2019-09-20
  • Genre: Social Science
  • Pages : 278
  • ISBN 10 : 9781351175487

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Everyday Media Literacy Excerpt :

In this graphic guide to media literacy, award-winning educator Sue Ellen Christian offers students an accessible, informed and lively look at how they can consume and create media intentionally and critically. The straight-talking textbook offers timely examples and relevant activities to equip students with the skills and knowledge they need to assess all media, including news and information. Through discussion prompts, writing exercises, key terms, online links and even origami, readers are provided with a framework from which to critically consume and create media in their everyday lives. Chapters examine news literacy, online activism, digital inequality, privacy, social media and identity, global media corporations and beyond, giving readers a nuanced understanding of the key concepts and concerns at the core of media literacy. Concise, creative and curated, this book highlights the cultural, political and economic dynamics of media in our contemporary society, and how consumers can mindfully navigate their daily media use. Everyday Media Literacy is perfect for students (and educators) of media literacy, journalism, education and media effects looking to build their understanding in an engaging way. Instructor slides and quizzes (with answers in bold) for this book are available through the Routledge Instructor Hub.

Media Literacy Book

Media Literacy


  • Author : Kathleen Tyner
  • Publisher : Routledge
  • Release Date : 2009-12-04
  • Genre: Language Arts & Disciplines
  • Pages : 256
  • ISBN 10 : 9781135269722

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Media Literacy Excerpt :

This volume explores how educators can leverage student proficiency with new literacies for learning in formal and informal educational environments. It also investigates critical literacy practices that can best respond to the proliferation of new media in society. What sorts of media education are needed to deal with the rapid influx of intellectual and communication resources and how are media professionals, educational theorists, and literacy scholars helping youth understand the possibilities inherent in such an era? Offering contributions from scholars on the forefront of media literacy scholarhip, this volume provides valuable insights into the issues of literacy and the new forms of digital communication now being utilized in schools. It is required reading for media literacy scholars and students in communication, education, and media.

Introduction to Mass Communication Book

Introduction to Mass Communication


  • Author : Stanley J. Baran
  • Publisher : Unknown
  • Release Date : 2004
  • Genre: Mass media
  • Pages : 529
  • ISBN 10 : 0072827580

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Introduction to Mass Communication Excerpt :

Requerimientos del sistema para el disco acompañante: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher).

Media Literacy Education in China Book

Media Literacy Education in China


  • Author : Chi-Kim Cheung
  • Publisher : Springer
  • Release Date : 2016-01-12
  • Genre: Education
  • Pages : 179
  • ISBN 10 : 9789811000454

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Media Literacy Education in China Excerpt :

The Chinese government has long kept tight control on both traditional and new media to prevent potential challenges to its authority. But, for better or worse, China has now reached a stage where it is difficult to exercise political hegemony through laws and regulations and the control of the mass media. China has become a global superpower and in 2011 surpassed Japan as the world’s second largest economy, second only to the USA. China’s entertainment industry is also flourishing, and the market is large enough to attract foreign investors that either view China as an important market or are interested in Chinese capital. Today, more children in China watch television than in any other country in the world, and Internet usage is also increasing, making the implementation of media literacy education an important issue. This book presents the prevailing perspectives on media literacy education in China and describes how the current curriculum reform for implementing media literacy education is being developed. It will not only stimulate debate and further research, but will also influence policy decisions regarding media literacy education in China.

Media Literacy for Citizenship Book

Media Literacy for Citizenship


  • Author : Kirsten Kozolanka
  • Publisher : Canadian Scholars’ Press
  • Release Date : 2018-08-22
  • Genre: Social Science
  • Pages : 268
  • ISBN 10 : 9781773380797

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Media Literacy for Citizenship Excerpt :

Offering a critical perspective, Media Literacy for Citizenship emphasizes the ability to analyze media messages as a fundamental component of engaged citizenship. The ten chapters of this text are divided into two sections: the first six chapters explore the landscape of the media today, and each of the final four chapters examines how the media presents specific issues, all of which are of vital importance to civil society. Each chapter forms a mini-lesson and encompasses three core elements: an essay on a subject area important to critical media literacy; a list of case examples that can be used for assignments; and a list of key terms common to all chapters and cases. The diverse topics of study and the rich pedagogy make this book a perfect resource for courses in communications, journalism, media studies, and education.

Media Literacy in the K 12 Classroom Book

Media Literacy in the K 12 Classroom


  • Author : Frank W. Baker
  • Publisher : International Society for Technology in educ
  • Release Date : 2012
  • Genre: Education
  • Pages : 197
  • ISBN 10 : 1564843076

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Media Literacy in the K 12 Classroom Excerpt :

"The average 8-18 year-old spends over 10 hours a day consuming media. Unfortunately their minds are often "shut off" as they watch TV, surf the web, or listen to music. Help your students "tune in" so they can begin to analyze messages and understand techniques used to influence them. By incorporating media literacy into the curriculum you can teach your students to question marketing, recognize propaganda, and understand stereotypes, and you'll also be teaching them valuable critical thinking skills they need for a successful future.

Handbook of Research on Media Literacy in Higher Education Environments Book

Handbook of Research on Media Literacy in Higher Education Environments


  • Author : Cubbage, Jayne
  • Publisher : IGI Global
  • Release Date : 2018-05-11
  • Genre: Education
  • Pages : 396
  • ISBN 10 : 9781522540601

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Handbook of Research on Media Literacy in Higher Education Environments Excerpt :

Media is rapidly evolving, from social media to news channels, individuals are being bombarded with headlines, new technologies, and varying opinions. Teaching the next generation of communication professionals how to interact with varying forms of media is paramount as they will be the future distributors of news and information. The Handbook of Research on Media Literacy in Higher Education Environments provides emerging research on the role of journalism and mass communication education in the digital era. While highlighting topics such as community media labs, political cognition, and public engagement, this publication explores the impact of globalization and a changing and diversified world within the realm of higher education. This publication is an important resource for educators, academicians, professionals, and researchers seeking current research on applications and strategies in promoting media and digital studies in higher education.

Educating Media Literacy Book

Educating Media Literacy


  • Author : Allison T. Butler
  • Publisher : BRILL
  • Release Date : 2019-10-21
  • Genre: Education
  • Pages : 130
  • ISBN 10 : 9789004416765

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Educating Media Literacy Excerpt :

Educating Media Literacy argues that critical media literacy must be part of teacher education programs in order to strengthen students’ and teachers’ media literacy knowledge and to make public schools stronger in the face of neoliberalism.

Media Literacy Book

Media Literacy


  • Author : W. James Potter
  • Publisher : SAGE Publications, Incorporated
  • Release Date : 2001-02-23
  • Genre: Language Arts & Disciplines
  • Pages : 440
  • ISBN 10 : 0761923152

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Media Literacy Excerpt :

This updated Second Edition of Media Literacy introduces the fascinating world that operates behind visible media messages. This accessible edition includes updated figures and information about computers and the Internet. Media Literacy helps the reader to establish knowledge structures from which they can consciously filter out negative media effects, while acknowledging the positive instructional and entertainment value of media. The author provides the details necessary to facilitate media literacy, rather than merely surveying why it is needed; integrates theory with practice; includes exercises to help readers improve media literacy; emphasizes examples and exercises that support the key ideas of any media studies; and invites students to think like a psychologist, an economist, an advertiser, a journalist, a media critic, a producer, and a policy maker.