Invisible Influence

Invisible Influence


  • Author : Jonah Berger
  • Publisher : Simon and Schuster
  • Release Date : 2017-06-20
  • Genre: Business & Economics
  • Pages : 272
  • ISBN 10 : 9781476759739


Invisible Influence Book Description :

Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.

Invisible Influence

Invisible Influence


  • Author : Kevin Hogan
  • Publisher : John Wiley & Sons
  • Release Date : 2013-03-18
  • Genre: Business & Economics
  • Pages : 224
  • ISBN 10 : 9781118602256


Invisible Influence Book Description :

Explores the art of quiet persuasion, explaining how subtle influence can be employed effectively in sales, marketing, and communication, and offering insight into the mental shortcuts people use when they make purchases.

Summary of Invisible Influence

Summary of Invisible Influence


  • Author : InstaRead Summaries Staff
  • Publisher :
  • Release Date : 2016-08-26
  • Genre:
  • Pages : 34
  • ISBN 10 : 153732232X


Summary of Invisible Influence Book Description :

Summary of Invisible Influence by Jonah Berger | Includes Analysis Preview: Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision. Familiarity is a strong motivator for choices. People think more favorably about the things they see frequently even if they are unaware that they have seen them. They are also more likely to conform to group consensus, which can lead to increased popularity of popular products but can cause individuals to avoid contradicting a group that agreed on the wrong choice. Individuals differentiate themselves from others by choosing unfamiliar options intentionally. Privately, the same people will make similar choices as the rest of the group... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Invisible Influence by Jonah Berger | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

The Catalyst
Score: 3
From 1 Ratings

The Catalyst


  • Author : Jonah Berger
  • Publisher : Simon and Schuster
  • Release Date : 2020-03-10
  • Genre: Business & Economics
  • Pages : 288
  • ISBN 10 : 9781982108656


The Catalyst Book Description :

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?” The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

The Influential Mind
Score: 4.5
From 10 Ratings

The Influential Mind


  • Author : Tali Sharot
  • Publisher : Henry Holt and Company
  • Release Date : 2017-09-19
  • Genre: Psychology
  • Pages : 320
  • ISBN 10 : 9781627792660


The Influential Mind Book Description :

A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

Summary of Invisible Influence

Summary of Invisible Influence


  • Author : Better Business Summaries
  • Publisher : Createspace Independent Publishing Platform
  • Release Date : 2016-09-29
  • Genre:
  • Pages :
  • ISBN 10 : 1539103854


Summary of Invisible Influence Book Description :

Invisible Influence: The Hidden Forces that Shape Behavior Summary Book Preview: Invisible Influence by Jonah Berger helps the readers understand the psychology that motivates the decisions about branding and identity. The decisions made by an individual on a daily basis are dictated by subconscious factors so one is hardly aware of its effects. An individual can detect the influence by a suggestion from other people and not be able to recognize the level of impact the same factors had in their decision. Familiarity largely affects choices. People are biased on the things they often see even if they do not recall seeing them. They are likely to follow a group's decision on a preferred product or brand, which leads to increase in popularity of already popular brands. Individuals can, however, shy from going against a group of people that made a wrong choice. This is a summary and analysis of the book and NOT the original book This Book Contains: Summary Of The Entire Book Chapter By Chapter Breakdown Analysis Of The Reading Experience Download Your Copy Today"

Contagious
Score: 3.5
From 18 Ratings

Contagious


  • Author : Jonah Berger
  • Publisher : Simon and Schuster
  • Release Date : 2016-05-03
  • Genre: Business & Economics
  • Pages : 256
  • ISBN 10 : 9781451686586


Contagious Book Description :

Upper Saddle River, N.J. : Creative Homeowner,

The Invisible Influence

The Invisible Influence


  • Author : Alexander Cannon
  • Publisher : Cosimo, Inc.
  • Release Date : 2006-09-01
  • Genre: Body, Mind & Spirit
  • Pages : 96
  • ISBN 10 : 9781596054332


The Invisible Influence Book Description :

Black magic. Telepathy. The Universal Mind. Such wonders are real, insists spiritualist Alexander Cannon in this 1933 tome, all manifestations of the invisible influence all around us. Subtitled "a story of the mystic Orient with great truths which can never die," this florid and enthusiastic narrative, structured as a conversation between Cannon and a series of mystics, yogis, and other sages, offers anecdotes of crystal gazing, levitation, hypnotism, distant-touching, and other weird phenomena as evidence of this "invisible influence." A breathless document of the fascination with the occult that gripped the early years of the 20th century, these tales of the paranormal continue to beguile today. British physician and psychiatrist ALEXANDER CANNON (b. 1896) also wrote Sleeping Through Space, The Shadow of Destiny, Science of Hypnotism, and Powers That Be.

Invisible Women
Score: 4
From 9 Ratings

Invisible Women


  • Author : Caroline Criado Perez
  • Publisher : Abrams
  • Release Date : 2019-03-12
  • Genre: Social Science
  • Pages : 432
  • ISBN 10 : 9781683353140


Invisible Women Book Description :

Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias, in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates shocking root cause of gender inequality and research in Invisible Women†‹, diving into women’s lives at home, the workplace, the public square, the doctor’s office, and more. Built on hundreds of studies in the US, the UK, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, unforgettable exposé that will change the way you look at the world.

Summary of Invisible Influence

Summary of Invisible Influence


  • Author : Instaread
  • Publisher : Instaread
  • Release Date : 2016-08-26
  • Genre: Study Aids
  • Pages : 42
  • ISBN 10 : 9781683784661


Summary of Invisible Influence Book Description :

Summary of Invisible Influence by Jonah Berger | Includes Analysis Preview: Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision. Familiarity is a strong motivator for choices. People think more favorably about the things they see frequently even if they are unaware that they have seen them. They are also more likely to conform to group consensus, which can lead to increased popularity of popular products but can cause individuals to avoid contradicting a group that agreed on the wrong choice. Individuals differentiate themselves from others by choosing unfamiliar options intentionally. Privately, the same people will make similar choices as the rest of the group… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Invisible Influence by Jonah Berger | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.