Invisible Influence Book

Invisible Influence


  • Author : Jonah Berger
  • Publisher : Simon and Schuster
  • Release Date : 2017-06-20
  • Genre: Business & Economics
  • Pages : 272
  • ISBN 10 : 9781476759739

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Invisible Influence Excerpt :

Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.

Invisible Influence Book

Invisible Influence


  • Author : Kevin Hogan
  • Publisher : John Wiley & Sons
  • Release Date : 2013-03-08
  • Genre: Business & Economics
  • Pages : 224
  • ISBN 10 : 9781118620472

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Invisible Influence Excerpt :

"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in plain English how to understand, apply, and master the science of persuasion. The book is brilliant— and you can be brilliantly persuasive. Buy the book, read the book, and implement the book." —Jeffrey Gitomer, author of The Sales Bible and The Little Book of Leadership "One eyebrow-raising, head-whacking, forehead-slapping technique after another. Anyone whose daily life depends on influencing people—in other words, everyone—should read this book. Buy copies for your friends and hide it from your enemies." —Richard Brodie, author of Virus of the Mind: The New Science of the Meme "Master persuaders know that it's not really about the words you use or the moves you make—other people get persuaded because of what you think and how you feel. Kevin Hogan explains in delightfully clear detail how to make these master-persuader secrets work for you. Not only that, he also explains why all of this works, and he shows you the exact scientific research that proves it!" —David Garfinkel, author of Advertising Headlines That Make You Rich "Invisible Influence is a masterpiece. It will be the master influencer's reference book for the years to come. Invisible influence is like oxygen, you can't see it, but your life depends on it. In this book, you will discover the persuasion tactics that will compel your clients to say yes to you—again and again." —Roberto Monaco, www.influenceology.com "Dump the script—it's old news before the ink's dry. Trust yourself and use your new understanding of the ever-changing context to succeed. In his fascinating book, Hogan weaves established research findings into a handbook for successful influence. The guidelines are obvious but hidden, simple but profound. Understand them and you've mastered the complex and crucial art of persuasion." —William D. Crano, author of The

The Invisible Influence Book

The Invisible Influence


  • Author : Alexander Cannon
  • Publisher : Cosimo, Inc.
  • Release Date : 2006-09-01
  • Genre: Body, Mind & Spirit
  • Pages : 96
  • ISBN 10 : 9781596054332

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The Invisible Influence Excerpt :

Black magic. Telepathy. The Universal Mind. Such wonders are real, insists spiritualist Alexander Cannon in this 1933 tome, all manifestations of the invisible influence all around us. Subtitled "a story of the mystic Orient with great truths which can never die," this florid and enthusiastic narrative, structured as a conversation between Cannon and a series of mystics, yogis, and other sages, offers anecdotes of crystal gazing, levitation, hypnotism, distant-touching, and other weird phenomena as evidence of this "invisible influence." A breathless document of the fascination with the occult that gripped the early years of the 20th century, these tales of the paranormal continue to beguile today. British physician and psychiatrist ALEXANDER CANNON (b. 1896) also wrote Sleeping Through Space, The Shadow of Destiny, Science of Hypnotism, and Powers That Be.

Summary of Invisible Influence Book

Summary of Invisible Influence


  • Author : Instaread
  • Publisher : Instaread
  • Release Date : 2016-08-26
  • Genre: Study Aids
  • Pages : 42
  • ISBN 10 : 9781683784661

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Summary of Invisible Influence Excerpt :

Summary of Invisible Influence by Jonah Berger | Includes Analysis Preview: Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision. Familiarity is a strong motivator for choices. People think more favorably about the things they see frequently even if they are unaware that they have seen them. They are also more likely to conform to group consensus, which can lead to increased popularity of popular products but can cause individuals to avoid contradicting a group that agreed on the wrong choice. Individuals differentiate themselves from others by choosing unfamiliar options intentionally. Privately, the same people will make similar choices as the rest of the group… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Invisible Influence by Jonah Berger | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Summary of Invisible Influence by Jonah Berger Book

Summary of Invisible Influence by Jonah Berger


  • Author : QuickRead
  • Publisher : QuickRead.com
  • Release Date : 2023-02-03
  • Genre: Study Aids
  • Pages : null
  • ISBN 10 : 978186723xxxx

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Summary of Invisible Influence by Jonah Berger Excerpt :

Learn how other people impact our behavior. Would you consider yourself to be a person who is easily influenced by others? Most of us would probably say no-- but we might be wrong! Invisible Influence (2016) explores the hidden power that other people wield over our life, our choices, and our behavior. Written by a renowned marketing professor who understands the power of influencers and successful social media campaigns, this book posits that we have to understand the power of the invisible influence if we want to reclaim our lives and make decisions for ourselves. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a summary and an analysis and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at hello@quickread.com.

Getting to Yes with Yourself Book

Getting to Yes with Yourself


  • Author : William Ury
  • Publisher : HarperOne
  • Release Date : 2016-10-04
  • Genre: Business & Economics
  • Pages : 208
  • ISBN 10 : 0062363417

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Getting to Yes with Yourself Excerpt :

William Ury, coauthor of the international bestseller Getting to Yes, returns with another groundbreaking book, this time asking: how can we expect to get to yes with others if we haven’t first gotten to yes with ourselves? Renowned negotiation expert William Ury has taught tens of thousands of people from all walks of life—managers, lawyers, factory workers, coal miners, schoolteachers, diplomats, and government officials—how to become better negotiators. Over the years, Ury has discovered that the greatest obstacle to successful agreements and satisfying relationships is not the other side, as difficult as they can be. The biggest obstacle is actually our own selves—our natural tendency to react in ways that do not serve our true interests. But this obstacle can also become our biggest opportunity, Ury argues. If we learn to understand and influence ourselves first, we lay the groundwork for understanding and influencing others. In this prequel to Getting to Yes, Ury offers a seven-step method to help you reach agreement with yourself first, dramatically improving your ability to negotiate with others. Practical and effective, Getting to Yes with Yourself helps readers reach good agreements with others, develop healthy relationships, make their businesses more productive, and live far more satisfying lives.

Contagious Book
Score: 3.5
From 21 Ratings

Contagious


  • Author : Jonah Berger
  • Publisher : Simon and Schuster
  • Release Date : 2013-03-05
  • Genre: Business & Economics
  • Pages : 256
  • ISBN 10 : 9781451686593

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Contagious Excerpt :

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

The Invisible Life of Addie LaRue Book
Score: 4
From 77 Ratings

The Invisible Life of Addie LaRue


  • Author : V. E. Schwab
  • Publisher : Tor Books
  • Release Date : 2020-10-06
  • Genre: Fiction
  • Pages : 480
  • ISBN 10 : 9780765387585

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The Invisible Life of Addie LaRue Excerpt :

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER NATIONAL INDIE BESTSELLER THE WASHINGTON POST BESTSELLER Recommended by Entertainment Weekly, Real Simple, NPR, Slate, and Oprah Magazine #1 Library Reads Pick—October 2020 #1 Indie Next Pick—October 2020 BOOK OF THE YEAR (2020) FINALIST—Book of The Month Club A “Best Of” Book From: Oprah Mag * CNN * Amazon * Amazon Editors * NPR * Goodreads * Bustle * PopSugar * BuzzFeed * Barnes & Noble * Kirkus Reviews * Lambda Literary * Nerdette * The Nerd Daily * Polygon * Library Reads * io9 * Smart Bitches Trashy Books * LiteraryHub * Medium * BookBub * The Mary Sue * Chicago Tribune * NY Daily News * SyFy Wire * Powells.com * Bookish * Book Riot * Library Reads Voter Favorite * In the vein of The Time Traveler’s Wife and Life After Life, The Invisible Life of Addie LaRue is New York Times bestselling author V. E. Schwab’s genre-defying tour de force. A Life No One Will Remember. A Story You Will Never Forget. France, 1714: in a moment of desperation, a young woman makes a Faustian bargain to live forever—and is cursed to be forgotten by everyone she meets. Thus begins the extraordinary life of Addie LaRue, and a dazzling adventure that will play out across centuries and continents, across history and art, as a young woman learns how far she will go to leave her mark on the world. But everything changes when, after nearly 300 years, Addie stumbles across a young man in a hidden bookstore and he remembers her name. Also by V. E. Schwab Shades of Magic A Darker Shade of Magic A Gathering of Shadows A Conjuring of Light Villains Vicious Vengeful At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Trumping the Mainstream Book

Trumping the Mainstream


  • Author : Lise Esther Herman
  • Publisher : Routledge
  • Release Date : 2018-08-24
  • Genre: Political Science
  • Pages : 286
  • ISBN 10 : 9781351384018

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Trumping the Mainstream Excerpt :

In 2016, the striking electoral success of the UK Vote Leave campaign and Donald Trump’s presidential bid defied conventional expectations and transformed the political landscape. Considered together, these two largely unpredicted events constitute a defining moment in the process of the incorporation of far-right populist discourse in mainstream politics. This timely book argues that there has been a change in the fundamental dynamic of the mainstreaming of far-right populist discourse. In recent elections, anti-establishment actors have rewritten the playbook, defeated the establishment and redefined political norms. They have effectively outplayed, overtaken and trumped mainstream parties and policies. As fringe discourse becomes mainstream, how we conceive of the political landscape and indeed the very distinction between a political centre and periphery has been challenged. This book provides new theoretical tools and empirical analyses to understand the ongoing mainstreaming of far-right populism. Offering case studies and comparative research, it analyses recent political events in the US, UK, France and Belgium. This book is essential reading for scholars and students of populism and far-right politics who seek to make sense of recent world-altering events.

Invisible Women Book
Score: 4.5
From 26 Ratings

Invisible Women


  • Author : Caroline Criado Perez
  • Publisher : Abrams
  • Release Date : 2019-03-12
  • Genre: Social Science
  • Pages : 432
  • ISBN 10 : 9781683353140

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Invisible Women Excerpt :

Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias, in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates shocking root cause of gender inequality and research in Invisible Women†‹, diving into women’s lives at home, the workplace, the public square, the doctor’s office, and more. Built on hundreds of studies in the US, the UK, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, unforgettable exposé that will change the way you look at the world.

The Invisible College Book

The Invisible College


  • Author : Jacques Vallee
  • Publisher : Unknown
  • Release Date : 2014-08-28
  • Genre: Body, Mind & Spirit
  • Pages : 232
  • ISBN 10 : 1938398270

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The Invisible College Excerpt :

What is the nature of unidentified aerial phenomena? Forty years ago a small cadre of dedicated researchers began actively investigating cases, interviewing witnesses, and exchanging data through a small, informal network of international contacts. Today this low-profile network, or "invisible college," has grown into a larger, multi-nation volunteer research effort joined by many individuals. But the questions first raised 40 years ago remain current-and unanswered. "I believe that a powerful force has influenced the human race in the past and is again influencing it now. Does this force represent alien intervention, or does it originate entirely within human consciousness? This is the question that forms the basis of the work of the Invisible College of UFO researchers." -- Jacques Vallee "THE INVISIBLE COLLEGE is unlike any other UFO book ever written. Dr. Vallee questions what everybody else takes for granted, doubts what everybody believes, drenches us with data that doesn't 'fit' any of the theories of either the True Believers or the die-hard non-believers and then offers a hypothesis on his own." -- Robert Anton Wilson "An important book-not only are UFOs and psychic events inextricably linked, as Dr. Vallee so nicely points out, but neither can be understood without an appreciation of the role of myth, tradition, and belief system. Must reading for the serious student of contemporary events." -- Edgar Mitchell "Certainly one of the most interesting, thought-provoking books so far written on UFOs." -- Colin Wilson Dr. Jacques Vallee began his professional life as an astronomer at the Paris Observatory in 1961. While on the staff of the French Space Committee, he witnessed the destruction of the tracking tapes of unknown objects orbiting the earth, initiating a lifelong interest in the UFO phenomenon. Vallee arrived in the U.S. in 1962 and worked in astronomy at the University of Texas at Austin before receiving a Ph.D. in computer science from Northwestern U

Invisible Cities Book
Score: 4
From 71 Ratings

Invisible Cities


  • Author : Italo Calvino
  • Publisher : HarperCollins
  • Release Date : 2013-08-12
  • Genre: Fiction
  • Pages : 176
  • ISBN 10 : 9780544133204

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Invisible Cities Excerpt :

Italo Calvino's beloved, intricately crafted novel about an Emperor's travels—a brilliant journey across far-off places and distant memory. “Cities, like dreams, are made of desires and fears, even if the thread of their discourse is secret, their rules are absurd, their perspectives deceitful, and everything conceals something else.” In a garden sit the aged Kublai Khan and the young Marco Polo—Mongol emperor and Venetian traveler. Kublai Khan has sensed the end of his empire coming soon. Marco Polo diverts his host with stories of the cities he has seen in his travels around the empire: cities and memory, cities and desire, cities and designs, cities and the dead, cities and the sky, trading cities, hidden cities. As Marco Polo unspools his tales, the emperor detects these fantastic places are more than they appear.

The Science of Influence Book

The Science of Influence


  • Author : Kevin Hogan
  • Publisher : John Wiley & Sons
  • Release Date : 2010-10-19
  • Genre: Business & Economics
  • Pages : 322
  • ISBN 10 : 9780470634189

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The Science of Influence Excerpt :

Get customers, clients, and co-workers to say "yes!" in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable. Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble Make people feel instantly comfortable in your presence Decode body language, build credibility, and be persistent without being a pain Expert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can master The amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people say "no" to you and learn how to turn that "no" into a "yes" from that moment on.

Brand Seduction Book

Brand Seduction


  • Author : Daryl Weber
  • Publisher : Red Wheel/Weiser
  • Release Date : 2016-04-25
  • Genre: Business & Economics
  • Pages : 288
  • ISBN 10 : 9781632659859

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Brand Seduction Excerpt :

For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people’s minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You’ll learn: The surprising unconscious side of brands. The biggest myths about consumer psychology. The real role of emotions in building brands. Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to “seduce” customers and grow their businesses.

An Invisible Thread Book
Score: 4
From 31 Ratings

An Invisible Thread


  • Author : Laura Schroff
  • Publisher : Simon and Schuster
  • Release Date : 2012-08-07
  • Genre: Biography & Autobiography
  • Pages : 263
  • ISBN 10 : 9781451648973

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An Invisible Thread Excerpt :

Presents the true story of a friendship that has spanned three decades, recounting how the author, a harried sales executive, befriended an eleven-year-old panhandler, changing both of their lives forever.