It s Not How Good You Are  It s How Good You Want to Be Book
Score: 4
From 5 Ratings

It s Not How Good You Are It s How Good You Want to Be


  • Author : Paul Arden
  • Publisher : Phaidon Press
  • Release Date : 2003-06-01
  • Genre: Self-Help
  • Pages : 128
  • ISBN 10 : 0714843377

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It s Not How Good You Are It s How Good You Want to Be Book Description :

" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

Whatever You Think Think the Opposite Book
Score: 5
From 2 Ratings

Whatever You Think Think the Opposite


  • Author : Paul Arden
  • Publisher : Portfolio Trade
  • Release Date : 2006
  • Genre: Business & Economics
  • Pages : 142
  • ISBN 10 : 1591841216

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Whatever You Think Think the Opposite Book Description :

Gives advice for how to achieve success, advocating risk-taking and entrepreneurial thinking by presenting examples of people who made unique decisions that paid off.

Damn Good Advice  For People with Talent   Book
Score: 4
From 1 Ratings

Damn Good Advice For People with Talent


  • Author : George Lois
  • Publisher : Phaidon Press
  • Release Date : 2012-03-12
  • Genre: Business & Economics
  • Pages : 176
  • ISBN 10 : 0714863483

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Damn Good Advice For People with Talent Book Description :

Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

God Explained in a Taxi Ride Book

God Explained in a Taxi Ride


  • Author : Paul Arden
  • Publisher : Perigee Trade
  • Release Date : 2009-01-06
  • Genre: Religion
  • Pages : 123
  • ISBN 10 : 039953508X

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God Explained in a Taxi Ride Book Description :

Addresses the nature of human religious belief in a series of vignettes and questions that explore humankind's relationship to the divine, from ancient times to the present, in the context of a taxi ride.

A Technique for Producing Ideas Book
Score: 4
From 1 Ratings

A Technique for Producing Ideas


  • Author : James Webb Young
  • Publisher : Blurb
  • Release Date : 2018-05-21
  • Genre: Self-Help
  • Pages : 38
  • ISBN 10 : 1388415933

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A Technique for Producing Ideas Book Description :

This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field...

Conversational Capital Book
Score: 5
From 2 Ratings

Conversational Capital


  • Author : Bertrand Cesvet
  • Publisher : FT Press
  • Release Date : 2008-08-07
  • Genre: Business & Economics
  • Pages : 208
  • ISBN 10 : 0132703742

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Conversational Capital Book Description :

“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.” Stewart Emery, coauthor of international best-seller Success Built to Last “Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.” Guy Laliberte, founder, Cirque du Soleil “Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.” Rupert Duchesne,CEO of Aeroplan “Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.” Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart! Embed into Your Products and Experiences the Ingredients that Drive Advocacy: Create products and services that consumers find truly significant Intensify consumption experiences to transform your brands into market leaders Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services

Hegarty on Advertising  New Edition  Book

Hegarty on Advertising New Edition


  • Author : John Hegarty
  • Publisher : Thames & Hudson
  • Release Date : 2017-12-05
  • Genre: Business & Economics
  • Pages : 232
  • ISBN 10 : 9780500773987

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Hegarty on Advertising New Edition Book Description :

Anyone interested in learning about advertising throughout the world will enjoy reading this book. —Choice What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive’s shelf is now fully revised and ready to inspire a new generation of marketers.

Hegarty on Creativity  There Are No Rules Book

Hegarty on Creativity There Are No Rules


  • Author : John Hegarty
  • Publisher : Thames & Hudson
  • Release Date : 2014-04-22
  • Genre: Business & Economics
  • Pages : 128
  • ISBN 10 : 9780500771938

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Hegarty on Creativity There Are No Rules Book Description :

A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.

Find Your Thing Book

Find Your Thing


  • Author : Lucy Whittington
  • Publisher : John Wiley & Sons
  • Release Date : 2015-02-06
  • Genre: Business & Economics
  • Pages : 176
  • ISBN 10 : 9780857085979

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Find Your Thing Book Description :

Finding it, refining it, loving it, and actually getting out there and doing it Don't waste your life not doing something you aren't brilliant at, not setting the world on fire with your ideas, your thinking, your inventions, your words — it doesn't matter how you do your Thing, what matters is that you DO IT! And how about turning that Thing into your business too? Lucy Whittington is on a mission — she wants everyone in the world to do what they're brilliant at and not just what they're 'good' at. Having done what she was 'good' at for a long time (marketing), and getting overqualified with an MBA, Lucy realized that her 'Thing' was finding other people's Thing and helping them turn it into a great business that they love. In this book, Lucy uses her proven five-step process to help even more people find what they are brilliant at. Find out what you should be doing and how to make a living from it Take advantage of Lucy's expertise and follow her five-step process for success Be inspired and gain real practical advice Receive guidance on taking your new business to the next level by creating your "Star Plan" Become famous for what you do Imagine being so gifted that the work you are paid to do comes as naturally as breathing, and is so enjoyable that you would do it for free. It can happen. You're gifted at something, and that something is marketable. You can put yourself on the path to your ideal life, but first you have to Find Your Thing.

The Book of Doing Book

The Book of Doing


  • Author : Allison Arden
  • Publisher : TarcherPerigee
  • Release Date : 2012
  • Genre: Crafts & Hobbies
  • Pages : 179
  • ISBN 10 : 9780399537349

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The Book of Doing Book Description :

An inspiring collection of ideas and activities to increase creativity and joy. There are suggestions of objects to create and make, ways to explore and experiment with everyday tasks and all manner of things to play, build, paint and cook. Readers will be inspired to roll up their sleeves and get out the glitter and re-discover happiness in nostalgic crafts.