Knowledge Management for Sales and Marketing Book

Knowledge Management for Sales and Marketing


  • Author : Tom Young
  • Publisher : Elsevier
  • Release Date : 2011-05-03
  • Genre: Business & Economics
  • Pages : 196
  • ISBN 10 : 9781780632643

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Knowledge Management for Sales and Marketing Excerpt :

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert

Knowledge Management for Sales and Marketing Book

Knowledge Management for Sales and Marketing


  • Author : Tom Young
  • Publisher : Chandos Pub
  • Release Date : 2011
  • Genre: Business & Economics
  • Pages : 174
  • ISBN 10 : 1843346044

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Knowledge Management for Sales and Marketing Excerpt :

Knowledge Management for Sales and Marketing provides managers and practitioners with the principles and approaches necessary to either design their Knowledge Management (KM) strategy from scratch or compare their existing practices against world class examples. The book offers several methods that can be applied to or replicated in a wide variety of industries. It also features numerous real-world case studies that illustrate the journeys various companies are taking as they implement KM within sales and marketing.

Knowledge Management Strategies for Business Development Book

Knowledge Management Strategies for Business Development


  • Author : Russ, Meir
  • Publisher : IGI Global
  • Release Date : 2009-09-30
  • Genre: Computers
  • Pages : 446
  • ISBN 10 : 9781605663494

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Knowledge Management Strategies for Business Development Excerpt :

"This book addresses the relevance of knowledge management strategies for the advancement of organizations worldwide"--Provided by publisher.

Knowledge Management Book

Knowledge Management


  • Author : Christian Stary
  • Publisher : World Scientific
  • Release Date : 2007
  • Genre: Business & Economics
  • Pages : 384
  • ISBN 10 : 9789812770592

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Knowledge Management Excerpt :

This collection of papers from the 2007 International Conference on Knowledge Management, organized by the Executive Academy of the Vienna University of Economics jointly with the International Knowledge Management Society (IKMS), the Austrian Society for Technology Policy (uGTP), the Platform Knowledge Management (PWM), the Society of Learning (SoL Austria), the Competence Centre for Knowledge Management Linz, the Austrian Computing Society (OCG), Business Innovation Consulting (BIC-Austria) and Knowledge Management Associates (KMA), represents recent outstanding work by researchers and practitioners in the field of knowledge management."

AI empowered Knowledge Management Book

AI empowered Knowledge Management


  • Author : Soumi Majumder
  • Publisher : Springer Nature
  • Release Date : 2022-02-23
  • Genre: Technology & Engineering
  • Pages : 114
  • ISBN 10 : 9789811903168

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AI empowered Knowledge Management Excerpt :

This book is focused on AI-empowered knowledge management to improve processes, implementation of technology for providing easy access to knowledge and the impact of knowledge management to promote the platform for generation of new knowledge through continuous learning. The book discusses process of knowledge management which includes entirety of the creation, distribution, and maintenance of knowledge to achieve organizational objectives. It also covers knowledge management tools which enable and enhance knowledge creation, codification, and transfer within business firms thereby reducing the burden of work and allowing application of resources and effective usage towards practical tasks. An immense growth of artificial intelligence in business organizations has occurred and AI-empowered knowledge management practice is leading towards growth and development of the organization.

Knowledge Management Book

Knowledge Management


  • Author : Murray E. Jennex
  • Publisher : IGI Global
  • Release Date : 2008-01-01
  • Genre: Business & Economics
  • Pages : 3442
  • ISBN 10 : 9781599049342

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Knowledge Management Excerpt :

Provides comprehensive, in-depth coverage of all issues related to knowledge management, including conceptual, methodological, technical, and managerial issues. Presents the opportunities, future challenges, and emerging trends related to this subject.

Knowledge Management Handbook Book
Score: 4.5
From 2 Ratings

Knowledge Management Handbook


  • Author : Jay Liebowitz
  • Publisher : CRC Press
  • Release Date : 1999-02-25
  • Genre: Technology & Engineering
  • Pages : 334
  • ISBN 10 : 0849302382

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Knowledge Management Handbook Excerpt :

Many organizations are now realizing that their competitive edge lies mostly in the brainpower-the intellectual capital-of their employees and management. To stay ahead of the pack, companies must leverage their knowledge, internally and externally. But it is not enough to develop lessons-learned databases. Experts now believe the current savior of organizations is knowledge management-the conceptualization, review, consolidation, and action phases of creating, securing, combining, coordinating, and retrieving knowledge-in short, the process of creating value from an organization's intangible assets. Jay Liebowitz, one of the leading knowledge management and expert systems authorities in the world, brings together over thirty articles contributed by the top researchers and practitioners to produce what seems destined to become the key reference for this emerging field. With it you will find: How to create a knowledge-sharing environment How senior executives can show tangible benefits using methods that value the intellectual capital-especially the "human capital" within the organization How knowledge management is not the same as information management How senior management commitment and involvement are essential to the success of a knowledge management system

Change Paradigms in the Setting of Knowledge Management Systems Book

Change Paradigms in the Setting of Knowledge Management Systems


  • Author : Hauke Heier
  • Publisher : Springer Science & Business Media
  • Release Date : 2012-12-06
  • Genre: Business & Economics
  • Pages : 184
  • ISBN 10 : 9783322811509

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Change Paradigms in the Setting of Knowledge Management Systems Excerpt :

Hauke Heier examines how technology-facilitated knowledge management initiatives can establish supportive knowledge-intensive cultures.

People Focused Knowledge Management Book

People Focused Knowledge Management


  • Author : Karl Wiig
  • Publisher : Routledge
  • Release Date : 2012-06-14
  • Genre: Business & Economics
  • Pages : 392
  • ISBN 10 : 9781136374272

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People Focused Knowledge Management Excerpt :

The business environment has changed. Sharper competition requires organizations to exhibit greater effectiveness in their operations and services and faster creation of new products and services—all hallmarks of the knowledge economy. Up until now, most of the knowledge management literature has focused on technology, systems, or culture. This book moves to the next stage, to focus on the people—the knowledge workers themselves. Noted expert Karl Wiig synthesizes recent research findings in cognitive science and related fields to describe how people actually work. He focuses on how people learn, remember, make decisions, solve problems and act—in general, how knowledge relates to work behavior. By understanding how people work, managers can improve effectiveness to gain competitive advantage.

Customer Knowledge Management Book

Customer Knowledge Management


  • Author : Silvio Wilde
  • Publisher : Springer Science & Business Media
  • Release Date : 2011-01-04
  • Genre: Business & Economics
  • Pages : 143
  • ISBN 10 : 9783642164750

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Customer Knowledge Management Excerpt :

Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand its availability for a good customer relationship. It includes a case study that investigates both the administrative and the operational area of a concrete company. The survey results are then discussed in detail, key success factors identified and mistakes pointed out. After this critical analysis, final recommendations are given that every company can benefit from.

Knowledge Management Book
Score: 5
From 3 Ratings

Knowledge Management


  • Author : Paul R. Gamble
  • Publisher : Kogan Page Publishers
  • Release Date : 2001
  • Genre: Business & Economics
  • Pages : 244
  • ISBN 10 : 0749436492

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Knowledge Management Excerpt :

Knowledge management can be defined as identifying, organizing, transferring and using the information and knowledge, both personal and institutional, within an organization to support its strategic objectives. Knowledge Management sets out to show readers how to do so.

Knowledge Management and Business Model Innovation Book
Score: 5
From 1 Ratings

Knowledge Management and Business Model Innovation


  • Author : Yogesh Malhotra
  • Publisher : IGI Global
  • Release Date : 2001-01-01
  • Genre: Business & Economics
  • Pages : 470
  • ISBN 10 : 1878289985

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Knowledge Management and Business Model Innovation Excerpt :

We are living in interesting times characterized by increasing digitalization of business enterprises in a global interconnected knowledge economy. With waning euphoria about the first wave of digital e-business enterprises and a sobering dot-com stock market, business model innovation is being recognized as the key enabler that can unleash value creation for new digital enterprises. In contrast to traditional factors of production, knowledge assets and intellectual capital are expected to play a dominant role in determining both valuation and value-creation capabilities of most new age enterprises. Not surprisingly, Knowledge Management for Business Model Innovation is anticipated to be the mantra for survival, competence and success of Net enterprises as well as traditional brick-and-mortar enterprises faced with the challenge of transforming their business models into and beyond click-and-mortar companies.

Service Science Research  Strategy and Innovation  Dynamic Knowledge Management Methods Book

Service Science Research Strategy and Innovation Dynamic Knowledge Management Methods


  • Author : Delener, N.
  • Publisher : IGI Global
  • Release Date : 2012-01-31
  • Genre: Business & Economics
  • Pages : 731
  • ISBN 10 : 9781466600782

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Service Science Research Strategy and Innovation Dynamic Knowledge Management Methods Excerpt :

"This book explores areas such as strategy development, service contracts, human capital management, leadership, management, marketing, e-government, and e-commerce"--Provided by publisher.

Case Studies in Knowledge Management Book

Case Studies in Knowledge Management


  • Author : Jennex, Murray E.
  • Publisher : IGI Global
  • Release Date : 2005-04-30
  • Genre: Computers
  • Pages : 372
  • ISBN 10 : 9781591403531

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Case Studies in Knowledge Management Excerpt :

Case Studies in Knowledge Management provides rich, case-based lessons learned from several examples of actual applications of knowledge management in a variety of organizational and global settings. A variety of KM issues are explored, including issues associated with building a KMS, organizational culture and its effect on knowledge capture, sharing, re-use, strategy, and implementation of KM initiatives and a KMS. The benefit of focusing on case and action research is that this research provides an extensive and in-depth background and analysis on the subjects, providing readers with greater insight into the issues discussed.