Library Management and Marketing in a Multicultural World Book

Library Management and Marketing in a Multicultural World


  • Author : James L. Mullins
  • Publisher : Walter de Gruyter
  • Release Date : 2007-01-01
  • Genre: Language Arts & Disciplines
  • Pages : 382
  • ISBN 10 : 9783598440267

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Library Management and Marketing in a Multicultural World Excerpt :

The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.

The Survival Kit For Libraries  A Marketing Approach  Book

The Survival Kit For Libraries A Marketing Approach


  • Author : Dr. R.K. Bhatt
  • Publisher : K.K. Publications
  • Release Date : 2022-02-20
  • Genre: Language Arts & Disciplines
  • Pages : 186
  • ISBN 10 : 978186723xxxx

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The Survival Kit For Libraries A Marketing Approach Excerpt :

The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and services, strategies and technique, promotion of LIS products and services, management consultancy and information analysis consolidation and repackaging etc. The organization of the book is done as given below: Chapter: 1- Fundamental Concepts Chapter: 2- Strategies and Techniques Chapter: 3- Promotion of LIS Products and Services Chapter: 4- Management Consultancy Chapter: 5 Information Analysis, Consolidation and Re-Packaging Appendix : 1 Research in Marketing of LIS Products and Services Appendix : 2 Research in Manag-ement Consultancy Appendix : 3 Case study on Marketing

Innovations in Services Marketing and Management  Strategies for Emerging Economies Book

Innovations in Services Marketing and Management Strategies for Emerging Economies


  • Author : Goyal, Anita
  • Publisher : IGI Global
  • Release Date : 2013-10-31
  • Genre: Business & Economics
  • Pages : 331
  • ISBN 10 : 9781466646728

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Innovations in Services Marketing and Management Strategies for Emerging Economies Excerpt :

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Marketing Library and Information Services II Book

Marketing Library and Information Services II


  • Author : Dinesh K. Gupta
  • Publisher : Walter de Gruyter
  • Release Date : 2013-06-25
  • Genre: Language Arts & Disciplines
  • Pages : 423
  • ISBN 10 : 9783110281040

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Marketing Library and Information Services II Excerpt :

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Collaboration in International and Comparative Librarianship Book
Score: 5
From 1 Ratings

Collaboration in International and Comparative Librarianship


  • Author : Chakraborty, Susmita
  • Publisher : IGI Global
  • Release Date : 2013-07-31
  • Genre: Language Arts & Disciplines
  • Pages : 406
  • ISBN 10 : 9781466643666

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Collaboration in International and Comparative Librarianship Excerpt :

With the introduction of the Bologna Process, the emphasis on the importance of international librarianship and its activity between governmental or non-governmental institutions, organizations, and groups of nations has continued to grow. Collaboration in International and Comparative Librarianship highlights the importance of international librarianship in governmental and non-governmental institutions, organizations, and groups in order to promote, develop, and maintain librarianship and the library profession around the world. This publication is essential for graduate students, researchers, teachers, and LIS administrators in the field of library science.

Marketing and Consumer Behavior  Concepts  Methodologies  Tools  and Applications Book

Marketing and Consumer Behavior Concepts Methodologies Tools and Applications


  • Author : Management Association, Information Resources
  • Publisher : IGI Global
  • Release Date : 2014-12-31
  • Genre: Business & Economics
  • Pages : 2214
  • ISBN 10 : 9781466673588

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Marketing and Consumer Behavior Concepts Methodologies Tools and Applications Excerpt :

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

IFLA Library Building Guidelines Book

IFLA Library Building Guidelines


  • Author : International Federation of Library Associations and Institutions
  • Publisher : Walter de Gruyter
  • Release Date : 2007
  • Genre: Language Arts & Disciplines
  • Pages : 266
  • ISBN 10 : 359811768X

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IFLA Library Building Guidelines Excerpt :

Provides information and guidelines for the building planning process whether you are planning a new public or academic library building. This work reflects on fundamental issues, on development trends and on the planning process. It explores the library building process from both the library manager's perspective as well as that of the architect.

Keep It Simple Book

Keep It Simple


  • Author : Ravonne A. Green
  • Publisher : ABC-CLIO
  • Release Date : 2011
  • Genre: Language Arts & Disciplines
  • Pages : 146
  • ISBN 10 : 9781591588665

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Keep It Simple Excerpt :

Simple, straightforward guidance for the practitioner who wants to use assistive technologies to extend library access. * Tutorials on technologies for individuals with disabilities arranged by disability category * 47 Microsoft Accessibility Options screenshots * Extensive bibliographies for each disability category and for universal access, training, and marketing * A glossary of assistive technology terms * Extensive resources for each disability category

IFLA Annual Report Book

IFLA Annual Report


  • Author : International Federation of Library Associations and Institutions
  • Publisher : Unknown
  • Release Date : 2003
  • Genre: International librarianship
  • Pages : null
  • ISBN 10 : STANFORD:36105132154274

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IFLA Annual Report Excerpt :

The Australian Library Journal Book

The Australian Library Journal


  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2008
  • Genre: Libraries
  • Pages : null
  • ISBN 10 : STANFORD:36105131563434

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The Australian Library Journal Excerpt :

Library Services for Multicultural Patrons Book

Library Services for Multicultural Patrons


  • Author : Carol Smallwood
  • Publisher : Rowman & Littlefield
  • Release Date : 2013
  • Genre: Language Arts & Disciplines
  • Pages : 338
  • ISBN 10 : 9780810887220

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Library Services for Multicultural Patrons Excerpt :

Library Services for Multicultural Patrons provides librarians of all types who want to better serve the multicultural groups in their communities with easy-to-implement suggestions for collaborative efforts, many rich and diverse programming ideas, strategies for improving reference services and library instruction to speakers of English as a second language, marketing and promotional tips designed to welcome multicultural patrons into the library, and much more.

The Bowker Annual Book

The Bowker Annual


  • Author : Information Today Inc
  • Publisher : Information Today Incorporated
  • Release Date : 2007
  • Genre: Language Arts & Disciplines
  • Pages : 807
  • ISBN 10 : 157387289X

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The Bowker Annual Excerpt :

Restaurator Book

Restaurator


  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2008
  • Genre: Books
  • Pages : null
  • ISBN 10 : UOM:39015078220939

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Restaurator Excerpt :

IFLA Directory Book

IFLA Directory


  • Author : International Federation of Library Associations
  • Publisher : Unknown
  • Release Date : 2007
  • Genre: International librarianship
  • Pages : null
  • ISBN 10 : UIUC:30112073625326

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IFLA Directory Excerpt :