Logo Design Love Book
Score: 5
From 1 Ratings

Logo Design Love


  • Author : David Airey
  • Publisher : Peachpit Press
  • Release Date : 2014-08-18
  • Genre: Art
  • Pages : 240
  • ISBN 10 : 9780133812794

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Logo Design Love Excerpt :

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

Logo Design Love Book
Score: 4.5
From 11 Ratings

Logo Design Love


  • Author : David Airey
  • Publisher : New Riders
  • Release Date : 2009-12-20
  • Genre: Computers
  • Pages : 216
  • ISBN 10 : 9780321702722

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Logo Design Love Excerpt :

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Identity Designed Book
Score: 5
From 1 Ratings

Identity Designed


  • Author : David Airey
  • Publisher : Rockport Publishers
  • Release Date : 2019-01-01
  • Genre: Design
  • Pages : 240
  • ISBN 10 : 9781631595950

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Identity Designed Excerpt :

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Work for Money  Design for Love Book

Work for Money Design for Love


  • Author : David Airey
  • Publisher : New Riders
  • Release Date : 2012-10-26
  • Genre: Computers
  • Pages : 288
  • ISBN 10 : 9780133052756

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Work for Money Design for Love Excerpt :

Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

Made by James Book
Score: 5
From 1 Ratings

Made by James


  • Author : James Martin
  • Publisher : Unknown
  • Release Date : 2021-11-30
  • Genre: Design
  • Pages : 224
  • ISBN 10 : 9780760371497

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Made by James Excerpt :

In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.

The Designer s Dictionary of Color Book
Score: 3
From 1 Ratings

The Designer s Dictionary of Color


  • Author : Sean Adams
  • Publisher : Abrams
  • Release Date : 2017-04-11
  • Genre: Design
  • Pages : 256
  • ISBN 10 : 9781683350026

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The Designer s Dictionary of Color Excerpt :

A guide to the cultural, historical, and social meanings of twenty-seven colors, plus examples of successful usage of each as well as options for palette variations. The Designer’s Dictionary of Color provides an in-depth look at twenty-seven colors key to art and graphic design. Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail each color’s creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian—whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon. A practical and inspirational resource for designers and students alike, The Designer’s Dictionary of Color opens up the world of color for all those who seek to harness its incredible power.

Logotype Book

Logotype


  • Author : Michael Evamy
  • Publisher : Laurence King Publishing
  • Release Date : 2012-09-24
  • Genre: Design
  • Pages : 416
  • ISBN 10 : 9781780673943

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Logotype Excerpt :

Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.

Creating a Brand Identity  A Guide for Designers Book

Creating a Brand Identity A Guide for Designers


  • Author : Catharine Slade-Brooking
  • Publisher : Quercus Publishing
  • Release Date : 2016-01-18
  • Genre: Design
  • Pages : 160
  • ISBN 10 : 9781780679808

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Creating a Brand Identity A Guide for Designers Excerpt :

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Smashing Logo Design Book

Smashing Logo Design


  • Author : Gareth Hardy
  • Publisher : Wiley
  • Release Date : 2011-06-15
  • Genre: Computers
  • Pages : 304
  • ISBN 10 : 1119993326

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Smashing Logo Design Excerpt :

The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.

The Elements of Logo Design Book

The Elements of Logo Design


  • Author : Alex W. White
  • Publisher : Simon and Schuster
  • Release Date : 2017-09-05
  • Genre: Design
  • Pages : 224
  • ISBN 10 : 9781621536031

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The Elements of Logo Design Excerpt :

A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.

The Logo Design Idea Book Book

The Logo Design Idea Book


  • Author : Steven Heller
  • Publisher : Laurence King Publishing
  • Release Date : 2019-08-06
  • Genre: Design
  • Pages : 128
  • ISBN 10 : 1786274124

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The Logo Design Idea Book Excerpt :

The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book

Logo Design that Works Book
Score: 2
From 2 Ratings

Logo Design that Works


  • Author : Lisa Silver
  • Publisher : Rockport Pub
  • Release Date : 2001
  • Genre: Design
  • Pages : 143
  • ISBN 10 : 9781564967596

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Logo Design that Works Excerpt :

Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.

LOGO Theory Book

LOGO Theory


  • Author : A Michael Shumate
  • Publisher : Unknown
  • Release Date : 2016-06-07
  • Genre: Uncategoriezed
  • Pages : 156
  • ISBN 10 : 0973933321

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LOGO Theory Excerpt :

A book that reveals the principles behind enduring branding design, principles that transcend fad and fashion.

Logoism Book

Logoism


  • Author : Sandu Publishing
  • Publisher : Gingko Press Editions
  • Release Date : 2017
  • Genre: Logos (Symbols)
  • Pages : 320
  • ISBN 10 : 158423654X

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Logoism Excerpt :

Logoism is an inspirational reference for contemporary logo design, a guide to the latest innovations as well as a precursor to coming trends. Over 1,500 cutting-edge logos were selected and divided into six groups based on their styles and characters - symbol, type, symbol and type, form, ensemble, and retro. Whether they consist purely of symbols or/and letters, apply retro aesthetics or vintage styles, were designed with multiple variations or draw inspiration from geometric structures, all are brilliant examples of the form from designers around the globe.

Cruz Novillo Book

Cruz Novillo


  • Author : Cruz Novillo
  • Publisher : Unknown
  • Release Date : 2017
  • Genre: Commercial art
  • Pages : 368
  • ISBN 10 : 0993581234

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Cruz Novillo Excerpt :

"'Cruz Novillo: Logos' provides a comprehensive guide to an important facet of Pepe Cruz Novillo's output, his logo design; and in doing so proves the importance of this body of work, both to Spain and the global design community. This book offers inspiring content for any designer in this field and those looking to explore Spanish corporate design."--Back cover.