Managing Global Business Strategies Book

Managing Global Business Strategies


  • Author : John T McManus
  • Publisher : Elsevier
  • Release Date : 2008-08-30
  • Genre: Business & Economics
  • Pages : 246
  • ISBN 10 : 9781780631578

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Managing Global Business Strategies Book Description :

Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets. Written by highly knowledgeable and well-respected practitioners and academics in their field Provides practical insight and realistic answers to global and strategic problems Progressive constructs of trends and thoughts to take the reader from the current paradigm to the broader yet application-specific view of global business

Global Business Strategies in Crisis Book

Global Business Strategies in Crisis


  • Author : Ümit Hacioğlu
  • Publisher : Springer
  • Release Date : 2016-12-07
  • Genre: Business & Economics
  • Pages : 428
  • ISBN 10 : 9783319445915

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Global Business Strategies in Crisis Book Description :

As the world is currently in the midst of financial and economic crises, this collection of expert contributions focuses on strategy formation and implementation at various organizational levels to address the challenges ahead. The latest economic turmoil and its ongoing impact on business performance are compelling top managers to develop effective business strategies and redefine the boundaries of their operational and strategic activities. On one hand, tremendous challenges in the competitive business environment have become a source of global threats for many small entrepreneurs. On the other, investors faced with today’s volatile economic conditions demand more gains on their capital investments to counter-balance the growing risk of global threats. This book explores the question as to whether it is possible to efficiently and effectively address these threats and obstacles. Are managers capable of planning and implementing strategic actions? What should the major managerial strategy be in order to overcome fluctuations in a market-oriented society? The strategies and practices recommended here are aimed to design continuous development competencies and contribute to the stability, recovery and sustainability of global business operations under volatile economic conditions. This refreshingly novel book seeks to establish managerial strategies and practices for effectively responding to challenges in the competitive business environment, as global volatility and fluctuations continue to worsen.

Managing Global Business Book

Managing Global Business


  • Author : Michael Wynn-Williams
  • Publisher : Macmillan International Higher Education
  • Release Date : 2016-11-04
  • Genre: Business & Economics
  • Pages : 462
  • ISBN 10 : 9781137348265

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Managing Global Business Book Description :

This is a brand new introductory text that offers a succinct, accessible and engaging overview of the key theories and models that underpin the global economy and international business. Packed with global case studies and with an emphasis on practical employability skills it ensures students are prepared for the workplace.

Global Business Strategy Book
Score: 5
From 1 Ratings

Global Business Strategy


  • Author : Kazuyuki Motohashi
  • Publisher : Springer
  • Release Date : 2015-03-25
  • Genre: Business & Economics
  • Pages : 259
  • ISBN 10 : 9784431554684

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Global Business Strategy Book Description :

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

Global Marketing Strategy Book

Global Marketing Strategy


  • Author : Bodo B. Schlegelmilch
  • Publisher : Springer
  • Release Date : 2016-03-02
  • Genre: Business & Economics
  • Pages : 249
  • ISBN 10 : 9783319262796

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Global Marketing Strategy Book Description :

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.

Global And Transnational Business  Strategy And Management  2Nd Ed Book

Global And Transnational Business Strategy And Management 2Nd Ed


  • Author : George Stonehouse
  • Publisher : John Wiley & Sons
  • Release Date : 2009-07
  • Genre:
  • Pages : 496
  • ISBN 10 : 8126515236

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Global And Transnational Business Strategy And Management 2Nd Ed Book Description :

This book provides an integrative framework which establishes clear links between global strategy, global management, and global competitiveness. Global and Transnational Business is a definitive exploration of strategy formulation in the turbulent environment of international business. It also offers updated and comprehensive information about international business and international business strategy.

Successful Global Account Management Book

Successful Global Account Management


  • Author : Kevin Wilson
  • Publisher : Kogan Page Publishers
  • Release Date : 2002
  • Genre: Business & Economics
  • Pages : 242
  • ISBN 10 : 0749436042

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Successful Global Account Management Book Description :

While the concept of Global Account Management (GAM) is not new, there are numerous differences, both subtle and overt, between it and the conventional management of overseas accounts. So what are the differences? How should we define GAM? And how can companies ensure that their global accounts are managed successfully? These are just some of the many key issues addressed in Successful Global Account Management. Drawing on the finding of a number of international research projects, as well as their own experience as practitioners and consultants, the authors unravel the complexities of GAM. They introduce a wide range of case examples that clearly illustrate how many of the world's leading companies have addressed the challenges inherent in GAM. They also provide models, processes and implementation guidelines that will give any manager unique insights into all the major themes and issues directly related to achieving GAM effectiveness, including: - What is a global account manager - How to set up and manage a global program and team - Negotiating global agreements - Managing global supply chains - Leveraging knowledge - Reconciling global/local interests - Putting the GAM strategy into practice Successful Global Account Management will provide any manager responsible for implementing a GAM program with a range of tools for success. It will also show CEOs and senior management the strategic importance of GAM in relation to their organization's overall business objectives. About Miller Heiman Miller Heiman, Inc. is a leading developer and provider of strategic sales process solutions for sales professionals around the world. It has pioneered several highly respected sales-process programs, including Strategic Selling®, Conceptual Selling®, Large Account Management Process (LAMP)®, Manager's Coaching and Channel Partner Management. Many large companies, such as Marriott Corporation, Dow Chemical, PricewaterhouseCoopers and Wells Fargo have implemented these process

Managing Global Offshoring Strategies Book

Managing Global Offshoring Strategies


  • Author : Jacob Pyndt
  • Publisher : Copenhagen Business School Press DK
  • Release Date : 2006
  • Genre: Business & Economics
  • Pages : 208
  • ISBN 10 : 8763001691

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Managing Global Offshoring Strategies Book Description :

Addressing the challenges associated with managing global offshoring strategies, this book aims to "put a face" on some Danish companies as they engage in offshoring projects. It is aimed at bachelor, master and MBA students taking courses on global strategy. It is also useful in conjunction with a set of articles on global strategy issues.

Global Marketing Management Book

Global Marketing Management


  • Author : Kiefer Lee
  • Publisher : Oxford University Press, USA
  • Release Date : 2009
  • Genre: Business & Economics
  • Pages : 565
  • ISBN 10 : 0199239428

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Global Marketing Management Book Description :

'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.

Fundamentals of Global Strategy Book
Score: 1
From 1 Ratings

Fundamentals of Global Strategy


  • Author : Cornelis de Kluyver
  • Publisher : Business Expert Press
  • Release Date : 2010-08-20
  • Genre: Business & Economics
  • Pages : 270
  • ISBN 10 : 1606490737

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Fundamentals of Global Strategy Book Description :

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.

China and India Book

China and India


  • Author : John T McManus
  • Publisher : Elsevier
  • Release Date : 2007-02-28
  • Genre: Business & Economics
  • Pages : 188
  • ISBN 10 : 9781780632346

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China and India Book Description :

In the last 30 years, the world’s software industry has been developing rapidly and the landscape has also been changing dramatically. It is no longer predominately controlled by the developed countries such as the United States and the United Kingdom. This book examines the competitive and strategic issues faced by China and India through a political, economic, social, technological, environmental and legal analysis. The book reviews their competitive strengths and weaknesses and the potential risks for organisations looking to expand or invest resources in these two countries. The book also looks at the market strategies of both countries in a global context and identifies the critical success factors that have enabled China and India to gain competitive advantage in their respective markets. Importantly, the book examines the threats that these two countries pose to other countries looking to expand their presence in the global software markets. This book helps practitioners and business managers who are responsible for a firm’s strategy or investment resources to grasp and understand the complexities and challenges faced by those organisations looking to expand their operations in these countries. Written from a highly knowledgeable and well-respected practitioner in the field of global strategy and software engineering Draws on the authors wide-ranging practical experience of working with some of the worlds leading global service providers on major strategy development and service provision Provides practical guidance to real-world problems in the global software industry

Managing Global Customers Book

Managing Global Customers


  • Author : George S. Yip
  • Publisher : OUP Oxford
  • Release Date : 2007-09-06
  • Genre: Business & Economics
  • Pages : 288
  • ISBN 10 : 9780191607837

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Managing Global Customers Book Description :

Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger, Shell, Siemens, Tesco, Unilever, Vodafone, Wal-Mart, and Xerox. Readers will learn how to · think about managing global customers in the context of their overall global strategy · develop effective global customer management programs · overcome barriers to implementation and success · build better relationships with important customers · get the entire company to engage with managing global customers This book takes a strategic, total business, and not just sales approach to managing global customers. It also takes a customer as well as a supplier perspective. The book provides guidance on both strategy and implementation. Yip and Bink's Managing Global Customers takes a systematic and logic driven approach, yet provides many creative insights and practical advice. Managing Global Customers highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. The book gives a framework that guides international companies in using their relationships with global customers to their full potential. George Yip, author of the widely-praised Total Global Strategy, and Audrey Bink tackle in-depth one of the most important aspects of global strategy: How to manage global customers.

Thunderbird on Global Business Strategy Book
Score: 5
From 1 Ratings

Thunderbird on Global Business Strategy


  • Author : The Faculty of Thunderbird, The American Graduate School of International Management
  • Publisher : John Wiley & Sons
  • Release Date : 2000-04-24
  • Genre: Business & Economics
  • Pages : 362
  • ISBN 10 : 0471326062

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Thunderbird on Global Business Strategy Book Description :

THUNDERBIRD on Global Business Strategy No matter what line of business you are in, produce or biotech, apparel or semiconductors-you can be sure that right now an ambitious management team in some distant part of the globe is devising a strategy to undermine your position and steal away your hard-won customer base. Only a decade ago, that might have seemed like an idle threat. But when you consider the awesome power of the Internet to connect foreign competitors with suppliers and markets anywhere in the world with a keystroke not to mention the precipitous toppling of political barriers to free trade over the past decade it becomes clear that your company's competitive future now depends on your ability to think and act globally. For more than fifty years, Thunderbird, the American Graduate School of International Management, has been preparing students to take their places as international business leaders. The only business school in North America to focus exclusively on global business, Thunderbird has been ranked number one in graduate international management education by U.S. News & World Report every year since 1995. Now, Thunderbird on Global Business Strategy brings together the best thinking in the field from the experts at Thunderbird. Written by an all-star team of past and present Thunderbird faculty members, each a well-known expert in his or her area of specialization, the book not only alerts you to both the dangers and opportunities inherent in today's global business environment, but also arms you with the knowledge, skills, and tools you need to meet those challenges and seize those opportunities. Packed with case studies chronicling the experiences of management at top international companies worldwide, it fills you in on what you must know about managing global crises; forming and managing global alliances; cross-cultural management; managing global supply chains; navigating various legal systems; exploiting international financial markets; th

Managing Global Supply Chain Relationships  Operations  Strategies and Practices Book

Managing Global Supply Chain Relationships Operations Strategies and Practices


  • Author : Flynn, Barbara
  • Publisher : IGI Global
  • Release Date : 2010-10-31
  • Genre: Business & Economics
  • Pages : 434
  • ISBN 10 : 9781616928643

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Managing Global Supply Chain Relationships Operations Strategies and Practices Book Description :

Recent news events related to quality in global supply chains have called attention to the need for more research on supply chains that operate in a global context. Indeed, it would be difficult to find a supply chain that does not cut across national boundaries at some point. The presence of global supply chains introduces a number of new management challenges. Managing Global Supply Chain Relationships: Operations, Strategies and Practices focuses on issues related to relationships among members of global supply chains. This comprehensive work addresses three important aspects of global supply chain relationships: supply chain integration and collaboration; outsourcing and offshoring of production; and recent growth in supplier networks.