Marketing Management Book

Marketing Management

  • Author : Max Mittelstaedt
  • Publisher : Independently Published
  • Release Date : 2020-03-22
  • Genre: Uncategoriezed
  • Pages : 202
  • ISBN 10 : 9798629589921

Marketing Management Excerpt :

You no longer have to read complicated and boring books to learn about Marketing and Brand Management. Every important point you need to know about Marketing Management is summarized in this easy-to-read 200-page book! Marketing is more than just selling products, promoting them, building a distribution and setting prices. The entire Marketing process is much more extensive. The book shows how Marketing theory can be applied in a practical manner through the Marketing Mix. It consists of the analysis, planning, implementation and control of company activities. In addition, several strategic and operational topics on Brand Management are highlighted in the book. The combination of important insights from both Marketing and Brand Management will ensure that you are proficient in the indispensable business function. You will find everything you need to know about the basics of Marketing and Brand Management in this book, including: ▶️ Marketing Plan ▶️ Marketing Strategies ▶️ Marketing Mix ▶️ Brand Process & Strategies ▶️ Strategic Marketing Management ▶️ Brand Positioning It's true to the title: Marketing Management - strategic Marketing Management - Marketing Planning and Strategy simply explained! The book includes: ✔️ All relevant Marketing Theories are explained in a understandable way ✔️ Over 65 images as an overview ✔️ Practical examples, tips and summaries The book is already ranked among the Top 20 in Marketing and International Management in Germany. Get into the world of marketing now!

Health Care Marketing Management Book
Score: 5
From 2 Ratings

Health Care Marketing Management

  • Author : Montague Brown
  • Publisher : Jones & Bartlett Learning
  • Release Date : 1992
  • Genre: Political Science
  • Pages : 230
  • ISBN 10 : 0834203022

Health Care Marketing Management Excerpt :

This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.

Strategic Marketing Management Book

Strategic Marketing Management

  • Author : Alexander Chernev
  • Publisher : Unknown
  • Release Date : 2009
  • Genre: Marketing
  • Pages : 283
  • ISBN 10 : 0982512635

Strategic Marketing Management Excerpt :

Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

Hospitality Marketing Management  6th Edition Book

Hospitality Marketing Management 6th Edition

  • Author : David C. Bojanic
  • Publisher : Wiley Global Education
  • Release Date : 2016-11-16
  • Genre: Business & Economics
  • Pages : 384
  • ISBN 10 : 9781119195153

Hospitality Marketing Management 6th Edition Excerpt :

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.

Marketing Management Book

Marketing Management

  • Author : S. Jayachandran
  • Publisher : Excel Books India
  • Release Date : 2004-05
  • Genre: Marketing
  • Pages : 528
  • ISBN 10 : 8174463623

Marketing Management Excerpt :

This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.

Marketing Management  For B Com  Sem 6  Delhi University  Book

Marketing Management For B Com Sem 6 Delhi University

  • Author : J.P. Mahajan & Anupama Mahajan
  • Publisher : Vikas Publishing House
  • Release Date : 2023-02-02
  • Genre: Business & Economics
  • Pages : null
  • ISBN 10 : 9789325986626

Marketing Management For B Com Sem 6 Delhi University Excerpt :

Marketing Management is a curriculum-driven text. It is designed to cater to the knowledge-and examination needs of B.Com. students of Semester VI of the University of Delhi. KEY FEATURES • Provides exhaustive coverage of all topics in the syllabus • Makes productive use of study aids such as Flow Charts, Tables, Boxes, Illustrations and Snapshots to reinforce learning and help students acquire greater conceptual clarity • Incorporates Review Questions, University Examination Questions and Projects

Marketing Management Book

Marketing Management

  • Author : Dr. Mukul A. Burghate
  • Publisher : mukul burghate
  • Release Date : 2023-02-02
  • Genre: Antiques & Collectibles
  • Pages : 258
  • ISBN 10 : 978186723xxxx

Marketing Management Excerpt :

Marketing management is centered on creating, planning, and implementing strategies that will help achieve wider business objectives. These business objectives can involve increasing brand awareness, boosting profits, or entering previously untapped markets. When we begin to consider the field of marketing management, it’s important to look to marketing experts Philip Kotler and Kevin Lane Keller, who, in their book “Marketing Management," offer a standard marketing management definition as “the development, design, and implementation of marketing programs, processes, and activities that recognize the breadth and interdependencies of the business environment.” The purpose of this Study Material is to present an introduction to the Marketing Management subject of MBA. The book contains the syllabus from basics of the subjects going into the intricacies of the subjects. All the concepts have been explained with relevant examples and diagrams to make it interesting for the readers. An attempt is made here by the author to assist the students by way of providing Study Material as per the curriculum with non-commercial considerations. However, it is implicit that these are exam-oriented Study Material and students are advised to attend regular lectures in the Institute and utilize reference books available in the library for In-depth knowledge. We owe to many websites and their free contents; we would like to specially acknowledge contents of website and various authors whose writings formed the basis for this book. We acknowledge our thanks to them. At the end we would like to say that there is always a room for improvement in whatever we do. We would appreciate any suggestions regarding this study material from the readers so that the contents can be made more interesting and meaningful. Readers can email their queries and doubts to our authors on We shall be glad to help you immediately. Author Dr. Mukul Burghate

Global Marketing Management Book

Global Marketing Management

  • Author : Masaaki (Mike) Kotabe
  • Publisher : John Wiley & Sons
  • Release Date : 2020-01-09
  • Genre: Business & Economics
  • Pages : 770
  • ISBN 10 : 9781119563112

Global Marketing Management Excerpt :

Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.

Marketing Management Support Systems Book

Marketing Management Support Systems

  • Author : Berend Wierenga
  • Publisher : Springer Science & Business Media
  • Release Date : 2012-12-06
  • Genre: Business & Economics
  • Pages : 341
  • ISBN 10 : 9781461545958

Marketing Management Support Systems Excerpt :

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

Marketing Management  2nd Edition Book

Marketing Management 2nd Edition

  • Author : Arun Kumar & N. Meenakshi
  • Publisher : Vikas Publishing House
  • Release Date : 2011
  • Genre: Business & Economics
  • Pages : 942
  • ISBN 10 : 9788125942597

Marketing Management 2nd Edition Excerpt :

Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

International Marketing Management Book

International Marketing Management

  • Author : U C Mathur
  • Publisher : SAGE Publishing India
  • Release Date : 2008-07-09
  • Genre: Business & Economics
  • Pages : 523
  • ISBN 10 : 9789352801329

International Marketing Management Excerpt :

This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.

CIM Coursebook 03 04 Marketing Management in Practice Book

CIM Coursebook 03 04 Marketing Management in Practice

  • Author : Tony Curtis
  • Publisher : Routledge
  • Release Date : 2012-09-11
  • Genre: Business & Economics
  • Pages : 286
  • ISBN 10 : 9781136005534

CIM Coursebook 03 04 Marketing Management in Practice Excerpt :

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Strategic Market Management Book
Score: 5
From 1 Ratings

Strategic Market Management

  • Author : David A. Aaker
  • Publisher : John Wiley & Sons
  • Release Date : 2010
  • Genre: Business & Economics
  • Pages : 369
  • ISBN 10 : 9780470689752

Strategic Market Management Excerpt :

Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

Marketing Management by Dr  F  C  Sharma  eBook  Book

Marketing Management by Dr F C Sharma eBook

  • Author : Dr. F. C. Sharma
  • Publisher : SBPD Publications
  • Release Date : 2020-12-12
  • Genre: Business & Economics
  • Pages : 332
  • ISBN 10 : 978186723xxxx

Marketing Management by Dr F C Sharma eBook Excerpt :

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Marketing Management Book
Score: 4
From 1 Ratings

Marketing Management

  • Author : Dawn Iacobucci
  • Publisher : Cengage Learning
  • Release Date : 2021-07-19
  • Genre: Business & Economics
  • Pages : 336
  • ISBN 10 : 9780357635209

Marketing Management Excerpt :

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci’s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview offers a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning and prepare you to apply the latest marketing management principles for business success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.