Marketing Management

Marketing Management


  • Author : Philip Kotler and Kevin Lane Keller and Mairead Brady and Malcolm Goodman and Torben Hansen
  • Publisher : Pearson UK
  • Release Date :
  • Genre:
  • Pages :
  • ISBN 10 : 9781292248462


Marketing Management Book Description :

Marketing Management
Score: 4.5
From 4 Ratings

Marketing Management


  • Author : Philip Kotler
  • Publisher : Pearson Education
  • Release Date : 2009
  • Genre: Education
  • Pages : 889
  • ISBN 10 : 0273718568


Marketing Management Book Description :

Inspired by the American ed. of same title.

Marketing Management
Score: 5
From 1 Ratings

Marketing Management


  • Author : Ramaswamy
  • Publisher : Tata McGraw-Hill Education
  • Release Date : 2013
  • Genre: Marketing
  • Pages : 788
  • ISBN 10 : 9781259026416


Marketing Management Book Description :

Direct Marketing Management
Score: 2.5
From 2 Ratings

Direct Marketing Management


  • Author : Mary Lou Roberts
  • Publisher : Prentice Hall International (UK)
  • Release Date : 1999
  • Genre: Business & Economics
  • Pages : 447
  • ISBN 10 : 0130804347


Direct Marketing Management Book Description :

This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.

Marketing Management
Score: 3
From 2 Ratings

Marketing Management


  • Author : M. C. Cant
  • Publisher : Juta and Company Ltd
  • Release Date : 2009
  • Genre: Business & Economics
  • Pages : 614
  • ISBN 10 : 0702171883


Marketing Management Book Description :

Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Marketing Management  2nd Edition

Marketing Management 2nd Edition


  • Author : Arun Kumar & N. Meenakshi
  • Publisher : Vikas Publishing House
  • Release Date : 2011
  • Genre: Business & Economics
  • Pages : 942
  • ISBN 10 : 9788125942597


Marketing Management 2nd Edition Book Description :

Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

Marketing Management
Score: 5
From 1 Ratings

Marketing Management


  • Author : F. Lao
  • Publisher : Rex Bookstore, Inc.
  • Release Date : 1998
  • Genre:
  • Pages : 524
  • ISBN 10 : 9712323900


Marketing Management Book Description :