Marketing the 21st Century Library Book

Marketing the 21st Century Library


  • Author : Debra Lucas-Alfieri
  • Publisher : Chandos Publishing
  • Release Date : 2015-05-14
  • Genre: Language Arts & Disciplines
  • Pages : 126
  • ISBN 10 : 9781780634548

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Marketing the 21st Century Library Excerpt :

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans

Marketing the 21st Century Library Book

Marketing the 21st Century Library


  • Author : Debra Lucas-Alfieri
  • Publisher : Chandos Publishing
  • Release Date : 2015-05-15
  • Genre: Business & Economics
  • Pages : 208
  • ISBN 10 : 1843347733

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Marketing the 21st Century Library Excerpt :

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans

Collection Development and Management for 21st Century Library Collections Book

Collection Development and Management for 21st Century Library Collections


  • Author : Vicki L. Gregory
  • Publisher : American Library Association
  • Release Date : 2019-07-03
  • Genre: Language Arts & Disciplines
  • Pages : 288
  • ISBN 10 : 9780838917121

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Collection Development and Management for 21st Century Library Collections Excerpt :

Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books, open access, globalization, self-publishing, and other trends; needs assessment, policies, and selection sources and processes; budgeting and fiscal management; collection assessment and evaluation; weeding, with special attention paid to electronic materials; collaborative collection development and resource sharing; marketing and outreach; self-censorship as a component of intellectual freedom, professional ethics, and other legal issues; diversity and ADA issues; preservation; and the future of the field. Additional features include updated vendor lists, samples of a needs assessment report, a collection development policy, an approval plan, and an electronic materials license.

Libraries in the Twenty First Century Book

Libraries in the Twenty First Century


  • Author : Stuart J. Ferguson
  • Publisher : Elsevier
  • Release Date : 2007-05-31
  • Genre: Business & Economics
  • Pages : 404
  • ISBN 10 : 9781780632810

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Libraries in the Twenty First Century Excerpt :

Libraries in the Twenty-First Century brings together library educators and practitioners to provide a scholarly yet accessible overview of library and information management and the challenges that the twenty-first century offers the information profession. The papers in this collection illustrate the changing nature of the library as it evolves into its twenty-first century manifestation. The national libraries of Australia and New Zealand, for instance, have harnessed information and communication technologies to create institutions that are far more national, even democratic, in terms of delivery of service and sheer presence than their print-based predecessors. Aimed at practitioners and students alike, this publication covers specific types of library and information agencies, discusses specific aspects of library and information management and places developments in library and information services in a number of broad contexts: socio-economic, ethico-legal, historical and educational.

Handbook of Research on Records and Information Management Strategies for Enhanced Knowledge Coordination Book

Handbook of Research on Records and Information Management Strategies for Enhanced Knowledge Coordination


  • Author : Chisita, Collence Takaingenhamo
  • Publisher : IGI Global
  • Release Date : 2021-01-15
  • Genre: Language Arts & Disciplines
  • Pages : 538
  • ISBN 10 : 9781799866206

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Handbook of Research on Records and Information Management Strategies for Enhanced Knowledge Coordination Excerpt :

The convergence of technologies and emergence of interdisciplinary and transdisciplinary modus of knowledge production justify the need for research that explores the disinterestedness or interconnectivity of the information science disciplines. The quantum leap in knowledge production, increasing demand for information and knowledge, changing information needs, information governance, and proliferation of digital technologies in the era of ubiquitous digital technologies justify research that employs a holistic approach in x-raying the challenges of managing information in an increasingly knowledge- and technology-driven dispensation. The changing nature of knowledge production for sustainable development, along with trends and theory for enhanced knowledge coordination, deserve focus in current times. The Handbook of Research on Records and Information Management Strategies for Enhanced Knowledge Coordination draws input from experts involved in records management, information science, library science, memory, and digital technology, creating a vanguard compendium of novel trends and praxis. While highlighting a vast array of topics under the scope of library science, information science, knowledge transfer, records management, and more, this book is ideally designed for knowledge and information managers, library and information science schools, policymakers, practitioners, stakeholders, administrators, researchers, academicians, and students interested in records and information management.

Public Libraries in the 21st Century Book

Public Libraries in the 21st Century


  • Author : Anne Goulding
  • Publisher : Routledge
  • Release Date : 2016-04-15
  • Genre: Language Arts & Disciplines
  • Pages : 425
  • ISBN 10 : 9781317073598

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Public Libraries in the 21st Century Excerpt :

Public Libraries in the 21st Century presents a comprehensive analysis of the impact of recent policy initiatives directly targeted at public libraries along with broader developments in the public sector environment within which they operate. Key features include: ¢ An exploration of the context within which public libraries are operating and analysis of their role in local and national life; ¢ Examples of best practice in service delivery; ¢ Evaluation of the challenges and opportunities confronting public library managers; ¢ Wide ranging coverage, including information from published and unpublished sources, supplemented by interviews with key stakeholders in the public library sector. The book provides a unique and thorough guide to the contemporary discourses surrounding issues of identity, social purpose, value and strategy facing the public library service.

Business School Libraries in the 21st Century Book

Business School Libraries in the 21st Century


  • Author : Tim Wales
  • Publisher : Routledge
  • Release Date : 2016-04-15
  • Genre: Language Arts & Disciplines
  • Pages : 248
  • ISBN 10 : 9781317170495

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Business School Libraries in the 21st Century Excerpt :

In a period of change, consolidation and cut-backs as well as rapid technological developments, the business school library is often at the forefront of new initiatives and innovative approaches to delivering and managing information in the most responsive yet cost-effective manner possible. In this unique book a respected group of business library directors from prestigious institutions around the world come together to reflect on the key challenges facing their libraries today, from change management to technology and communications to space. They document the state of the sector during a time of fundamental change, draw on their own local contexts to explore topics and concepts and share their insights into what the future might bring. This book will be essential reading not only for librarians working in business, management or social sciences disciplines but for all professionals managing library and information services.

Library Science and Administration  Concepts  Methodologies  Tools  and Applications Book

Library Science and Administration Concepts Methodologies Tools and Applications


  • Author : Management Association, Information Resources
  • Publisher : IGI Global
  • Release Date : 2017-11-30
  • Genre: Language Arts & Disciplines
  • Pages : 1735
  • ISBN 10 : 9781522539155

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Library Science and Administration Concepts Methodologies Tools and Applications Excerpt :

Effective administration of libraries is a crucial part of delivering library services to the public. To develop and implement best practices, librarians must be aware and informed of the recent advances in library administration. Library Science and Administration: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on trends, techniques, and management of libraries and examines the benefits and challenges of library administration. Highlighting a range of pertinent topics such as digital libraries, information sciences, and academic libraries, this multi-volume book is ideally designed for academicians, researchers, practitioners, and librarians seeking current research on library science and administration.

Successful Network Marketing for the 21st Century Book

Successful Network Marketing for the 21st Century


  • Author : Rod Nichols
  • Publisher : Entrepreneur Press
  • Release Date : 2002
  • Genre: Business & Economics
  • Pages : 208
  • ISBN 10 : 1555715575

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Successful Network Marketing for the 21st Century Excerpt :

Readers of this step-by-step guide will discover the secrets of the nation's most talented network marketers and learn to grow their own highly profitable business from scratch. Full color.

The Expert Library Book

The Expert Library


  • Author : Scott Walter
  • Publisher : Assoc of Cllge & Rsrch Libr
  • Release Date : 2010
  • Genre: Language Arts & Disciplines
  • Pages : 391
  • ISBN 10 : 9780838985519

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The Expert Library Excerpt :

Collects essays by academic librarians exploring such ways to advance academic libraries in the twenty-first century as identifying core competencies, promoting participatory librarianship, and supporting new roles and responsibilities.

Reference and Information Services  An Introduction  5th Edition Book

Reference and Information Services An Introduction 5th Edition


  • Author : Linda C. Smith
  • Publisher : ABC-CLIO
  • Release Date : 2016-08-29
  • Genre: Language Arts & Disciplines
  • Pages : 894
  • ISBN 10 : 9781440836978

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Reference and Information Services An Introduction 5th Edition Excerpt :

Thoroughly updated, this is the essential guide to one of the most fundamental fields in the library profession. It links you—and through you, your patrons—to the significant changes that have occurred in reference and information sciences with emphasis on the growth of digital content. • Provides a comprehensive text edited by two highly regarded experts in reference and academic librarianship, Linda C. Smith and Melissa A. Wong, with chapters written by some of the best minds in the library science field • Includes newly updated information that reflects today's realities in reference service with an indication of how reference service may be provided to meet changing patron needs in the future • Encompasses the effective use of print sources, free online sources, and fee-based sources • Features individual chapters that can be used for in-service staff training or in student course packs

Public Library Administration Transformed Book

Public Library Administration Transformed


  • Author : Karen Starr
  • Publisher : Rowman & Littlefield
  • Release Date : 2018-09-18
  • Genre: Language Arts & Disciplines
  • Pages : 290
  • ISBN 10 : 9781538106402

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Public Library Administration Transformed Excerpt :

As society struggles with issues related to the scope and effectiveness of government, librarians must ask, “How and why will communities support public libraries in the future?” This book covers public library administration in a comprehensive and detailed manner.

Marketing Libraries in a Web 2 0 World Book

Marketing Libraries in a Web 2 0 World


  • Author : Dinesh K. Gupta
  • Publisher : Walter de Gruyter
  • Release Date : 2011
  • Genre: Language Arts & Disciplines
  • Pages : 177
  • ISBN 10 : 9783110263312

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Marketing Libraries in a Web 2 0 World Excerpt :

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Library and Information Science in Developing Countries  Contemporary Issues Book

Library and Information Science in Developing Countries Contemporary Issues


  • Author : Tella, A.
  • Publisher : IGI Global
  • Release Date : 2011-11-30
  • Genre: Language Arts & Disciplines
  • Pages : 335
  • ISBN 10 : 9781613503362

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Library and Information Science in Developing Countries Contemporary Issues Excerpt :

The field of library and information science is experiencing significant and continued transformation as a result of advancements in digital technology. Adapting to new technologies is crucial for librarians and other information professionals, but there exists a particularly acute gap in technology adoption among developing countries. Library and Information Science in Developing Countries: Contemporary Issues explores the relationship between global technology development and the impact of new technologies on library practice, library education, and information science. Book chapters and case studies in this work provide insight to and support for practitioners and executives concerned with the management of knowledge, information, and organizational development in different types of work environments and learning communities.

Marketing Information Products and Services Book
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Marketing Information Products and Services


  • Author : International Development Research Centre (Canada)
  • Publisher : IDRC
  • Release Date : 1999
  • Genre: Language Arts & Disciplines
  • Pages : 483
  • ISBN 10 : 9780889368170

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Marketing Information Products and Services Excerpt :

Contributed articles presented at a workshop held in 1994.