Marketing Your Library Book

Marketing Your Library

  • Author : Nancy Rossiter
  • Publisher : Chandos Publishing
  • Release Date : 2007
  • Genre: Libraries
  • Pages : 218
  • ISBN 10 : 1843343053

Marketing Your Library Book Description :

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.

Automobile Marketing Practices  Finance and Insurance Book

Automobile Marketing Practices Finance and Insurance

  • Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
  • Publisher :
  • Release Date : 1957
  • Genre: Automobile industry and trade
  • Pages : 662
  • ISBN 10 : UCAL:B5167474

Automobile Marketing Practices Finance and Insurance Book Description :

Street Fighter Marketing Solutions Book
Score: 5
From 1 Ratings

Street Fighter Marketing Solutions

  • Author : Jeff Slutsky
  • Publisher : Simon and Schuster
  • Release Date : 2007-09-18
  • Genre: Business & Economics
  • Pages : 288
  • ISBN 10 : 9781416546153

Street Fighter Marketing Solutions Book Description :

For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising. The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits. With pressures from "big box" retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems. You'll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward. National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization. In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians. For more informatio

The Seven Principles of WOM and Buzz Marketing Book

The Seven Principles of WOM and Buzz Marketing

  • Author : Panos Mourdoukoutas
  • Publisher : Springer Science & Business Media
  • Release Date : 2010-05-03
  • Genre: Business & Economics
  • Pages : 104
  • ISBN 10 : 9783642021107

The Seven Principles of WOM and Buzz Marketing Book Description :

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment

Out of the Box Marketing Book

Out of the Box Marketing

  • Author : David Abingodon
  • Publisher : Thorogood Publishing
  • Release Date : 2008-01-01
  • Genre: Marketing
  • Pages :
  • ISBN 10 :

Out of the Box Marketing Book Description :

How to skyrocket your profits – this treasure trove of a book is crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more. This really is the ultimate, hands-on, ‘paint by numbers’ guide to help you achieve rapid business success. This book gives you.. ... countless proven, powerful and profitable ways to build your bottom-line profits faster, quicker and easier than you ever thought possible.

Marketing Communications Book

Marketing Communications

  • Author :
  • Publisher :
  • Release Date : 1899
  • Genre: Advertising
  • Pages :
  • ISBN 10 : PSU:000066995081

Marketing Communications Book Description :

No B S  Direct Marketing Book

No B S Direct Marketing

  • Author : Dan S. Kennedy
  • Publisher : Entrepreneur Press
  • Release Date : 2013-04-01
  • Genre: Business & Economics
  • Pages : 240
  • ISBN 10 : 9781613082324

No B S Direct Marketing Book Description :

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

The Green Marketing Manifesto Book
Score: 3.5
From 2 Ratings

The Green Marketing Manifesto

  • Author : John Grant
  • Publisher : John Wiley & Sons
  • Release Date : 2009-08-11
  • Genre: Business & Economics
  • Pages : 320
  • ISBN 10 : 0470687312

The Green Marketing Manifesto Book Description :

We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

Marketing Management Book

Marketing Management

  • Author : George Albert Field
  • Publisher :
  • Release Date : 1966
  • Genre: Marketing
  • Pages : 619
  • ISBN 10 : UOM:35128000192508

Marketing Management Book Description :

The Best of Guerrilla Marketing Book

The Best of Guerrilla Marketing

  • Author : Jay Levinson
  • Publisher : Entrepreneur Press
  • Release Date : 2011-10-01
  • Genre: Business & Economics
  • Pages : 464
  • ISBN 10 : 9781613081655

The Best of Guerrilla Marketing Book Description :

Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker,

IBR Book


  • Author : De Gruyter
  • Publisher :
  • Release Date : 2009-12-14
  • Genre:
  • Pages : 2579
  • ISBN 10 : 3598694520

IBR Book Description :

The IBR, published again since 1971 as an interdisciplinary, international bibliography of reviews, offers book reviews of literature dealing primarily with the humanities and social sciences published in 6,000 mainly European scholarly journals. This unique bibliography contains over 1.2 millions book reviews. 60,000 entries are added every year with details on the work reviewed and the review.

Cases in Marketing Management Book

Cases in Marketing Management

  • Author : Kenneth L. Bernhardt
  • Publisher : Business Publications, Incorporated
  • Release Date : 1985
  • Genre: Marketing
  • Pages : 705
  • ISBN 10 : UOM:39076000859392

Cases in Marketing Management Book Description :

Direct Marketing Book

Direct Marketing

  • Author :
  • Publisher :
  • Release Date : 1979
  • Genre: Direct marketing
  • Pages :
  • ISBN 10 : UCLA:L0050890391

Direct Marketing Book Description :

Marketing communications Book

Marketing communications

  • Author :
  • Publisher :
  • Release Date : 1969
  • Genre: Advertising
  • Pages :
  • ISBN 10 : UOM:35128001882768

Marketing communications Book Description :

Marketing Book
Score: 4
From 1 Ratings


  • Author : Gary M. Armstrong
  • Publisher : Scarborough, Ont. : Prentice-Hall Canada
  • Release Date : 1991
  • Genre: Marketing
  • Pages : 650
  • ISBN 10 : 0135446856

Marketing Book Description :

Business Week Book

Business Week

  • Author :
  • Publisher :
  • Release Date : 1988
  • Genre: Business
  • Pages :
  • ISBN 10 : UOM:39015021685683

Business Week Book Description :

Commonsense Marketing Book

Commonsense Marketing

  • Author : Jerome P. Nugent-Smith
  • Publisher :
  • Release Date : 1985
  • Genre: Marketing
  • Pages : 272
  • ISBN 10 : UCLA:L0050952332

Commonsense Marketing Book Description :

Essentials of Marketing Book

Essentials of Marketing

  • Author : Edmund Jerome McCarthy
  • Publisher : Irwin Professional Publishing
  • Release Date : 1994
  • Genre: Marketing
  • Pages : 552
  • ISBN 10 : 0256127468

Essentials of Marketing Book Description :