Mass Communication Book

Mass Communication


  • Author : Jason R. Detrani
  • Publisher : CRC Press
  • Release Date : 2016-04-19
  • Genre: Technology & Engineering
  • Pages : 314
  • ISBN 10 : 9781466562585

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Mass Communication Excerpt :

Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media’s role in public health campaigns. It also also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the coverage.

Mass Communication in Canada 7e   Making Sense in the Social Sciences Pack Book

Mass Communication in Canada 7e Making Sense in the Social Sciences Pack


  • Author : Mike Gasher
  • Publisher : Unknown
  • Release Date : 2013-05-02
  • Genre: Uncategoriezed
  • Pages : 416
  • ISBN 10 : 0199009481

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Mass Communication in Canada 7e Making Sense in the Social Sciences Pack Excerpt :

The leader in Canadian communication studies for twenty-five years, this highly-anticipated new edition introduces the history, theories, and basic concepts of traditional media, while integrating the latest information on digitization and various types of new media. The authors explore a widerange of exciting topics including media culture and politics, media content, audiences, law and policy, the structure and role of media ownership, journalists as content producers, the effects of media convergence, and globalization. With a stunning new full-colour design, a reorganized chapter oncommunication policy, and extensive updates throughout, the seventh edition of Mass Communication in Canada is essential reading for anyone studying this constantly evolving field.

Essentials of Mass Communication Theory Book
Score: 2
From 1 Ratings

Essentials of Mass Communication Theory


  • Author : Arthur Asa Berger
  • Publisher : SAGE
  • Release Date : 1995-07-05
  • Genre: Language Arts & Disciplines
  • Pages : 208
  • ISBN 10 : 0803973578

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Essentials of Mass Communication Theory Excerpt :

'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound

McQuail   s Mass Communication Theory Book

McQuail s Mass Communication Theory


  • Author : Denis McQuail
  • Publisher : SAGE
  • Release Date : 2010-02-28
  • Genre: Social Science
  • Pages : 632
  • ISBN 10 : 9780857023223

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McQuail s Mass Communication Theory Excerpt :

"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

McQuail   s Mass Communication Theory Book
Score: 4.5
From 4 Ratings

McQuail s Mass Communication Theory


  • Author : Denis McQuail
  • Publisher : SAGE
  • Release Date : 2010-02-28
  • Genre: Social Science
  • Pages : 632
  • ISBN 10 : 1446244024

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McQuail s Mass Communication Theory Excerpt :

"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Anthropology   Mass Communication Book

Anthropology Mass Communication


  • Author : Mark Allen Peterson
  • Publisher : Berghahn Books
  • Release Date : 2005
  • Genre: Social Science
  • Pages : 321
  • ISBN 10 : 1571812784

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Anthropology Mass Communication Excerpt :

Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists.

Theory and Research in Mass Communication Book

Theory and Research in Mass Communication


  • Author : David K. Perry
  • Publisher : Routledge
  • Release Date : 2001-11-01
  • Genre: Language Arts & Disciplines
  • Pages : 336
  • ISBN 10 : 9781135645007

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Theory and Research in Mass Communication Excerpt :

This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.

Mass Communication Book

Mass Communication


  • Author : Ralph E. Hanson
  • Publisher : SAGE Publications
  • Release Date : 2016-10-20
  • Genre: Language Arts & Disciplines
  • Pages : 488
  • ISBN 10 : 9781506358574

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Mass Communication Excerpt :

Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

A Student s Guide to Mass Communication Law Book
Score: 5
From 1 Ratings

A Student s Guide to Mass Communication Law


  • Author : Amber Nieto
  • Publisher : Rowman & Littlefield
  • Release Date : 2005
  • Genre: Business & Economics
  • Pages : 223
  • ISBN 10 : 0742538419

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A Student s Guide to Mass Communication Law Excerpt :

A unique learning tool for students in journalism and mass communication, A Student's Guide to Mass Communication Law is written for students by a top student. Amber Nieto and her professor John F. Schmitt--who also brings his experience as a lawyer and a journalist--have created an easy-to-read study guide to be used alongside any main textbook on media law or communication law. An outline format allows for quick reference and for instructors to choose material useful to their courses. Including a glossary and the text of the U.S. Constitution, this concise guide covers key areas such as free speech, freedom of the press, censorship, the student press, defamation and libel, privacy, intellectual property, fair trial issues, shield laws, freedom of information, obscenity, electronic media regulation, media ownership, and advertising. A Student's Guide helps students understand textbook material and serves as an ongoing refresher course on the basics of mass communication law and media law.

Mass Communication Book

Mass Communication


  • Author : Tyler Miller
  • Publisher : Scientific e-Resources
  • Release Date : 2019-04-09
  • Genre: Uncategoriezed
  • Pages : 332
  • ISBN 10 : 9781839472077

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Mass Communication Excerpt :

Mass Communication has taken deep roots in the world. Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'. It influences almost all the aspects of human life viz. medical, education, culture, tradition and fashion etc. Like all other subjects mass communication also is worthy of research so that it can develop in a more understandable form. This book presents an epistemological view of levels of analysis. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis. A comparative analysis is also made as where required. The author is hopeful that this book will be very useful to those who have a flair of learning more about the mass communication.

Mass Communication in Canada Book

Mass Communication in Canada


  • Author : Rowland Lorimer
  • Publisher : Oxford University Press, USA
  • Release Date : 2007
  • Genre: Communication
  • Pages : 348
  • ISBN 10 : UOM:39015078800300

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Mass Communication in Canada Excerpt :

Mass Communication in Canada examines the past, present, and future of mass communication and its effects on society. The book investigates all media from print media, film, radio, and television, to digital media such as the internet and e-mail, providing a framework for understanding therapidly changing field of mass communication. Themes include media theories, the mass media, media culture and politics, media content, media and audiences, law and policy, the structure and role of media ownership, journalists as content producers, technology and current issues, andglobalization.

Mass Communication in the Modern Arab World Book

Mass Communication in the Modern Arab World


  • Author : Naila Nabil Hamdy
  • Publisher : Rowman & Littlefield
  • Release Date : 2022
  • Genre: Mass media
  • Pages : 312
  • ISBN 10 : 9781538140048

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Mass Communication in the Modern Arab World Excerpt :

This book introduces, explains, and explores communication in the modern Arab world. Focusing on contemporary times and the lasting effects of the Arab Spring, the book reveals how the unceasing growth of media and communication technologies have acted as agents of change and provides evidence of mass communication's potential to transform societies and cultures.

Theory and Research in Mass Communication Book

Theory and Research in Mass Communication


  • Author : David K. Perry
  • Publisher : Routledge
  • Release Date : 2001-11-01
  • Genre: Language Arts & Disciplines
  • Pages : 336
  • ISBN 10 : 9781135644994

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Theory and Research in Mass Communication Excerpt :

This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.

Women in Mass Communication Book

Women in Mass Communication


  • Author : Pamela J. Creedon
  • Publisher : SAGE
  • Release Date : 2007
  • Genre: Language Arts & Disciplines
  • Pages : 346
  • ISBN 10 : 9781412936958

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Women in Mass Communication Excerpt :

The Third Edition of Women in Mass Communication provides a new generation of students with an insightful examination of women in the journalism and mass communication professions. In this seminal volume, editors Pamela Creedon and Judith Cramer offer ideas and directions for improving the status of women—and men— working in the field.

A Cognitive Psychology of Mass Communication Book

A Cognitive Psychology of Mass Communication


  • Author : Richard Jackson Harris
  • Publisher : Psychology Press
  • Release Date : 2004
  • Genre: Language Arts & Disciplines
  • Pages : 464
  • ISBN 10 : 9780805846607

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A Cognitive Psychology of Mass Communication Excerpt :

With this fourth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge creates consequences for attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics--sex, violence, advertising--to less-studied topics, such as values, sports, and entertainment education. New chapters for the fourth edition cover: *children and media, examining children's prosocial television, advertising to children, and media literacy; *values and prosocial media, including family values, religion, social marketing, and entertainment-education programming; and *emotional media, including the effects of sports and music. New and updated material includes: *today's popular television shows; *the widespread use of the Internet; *changes brought about by telecommunications technology; *advertising on the Internet, in classrooms, and other unconventional places; *press coverage of the 2000 U.S. Presidential election and its aftermath; *stereotyping of mental illness and therapists; *male body-image media issues; *music, reflecting its increasing popularity and influence; and *effects of playing violent video games. An engaging, readable, and highly successful text, this classroom resource serves as an invaluable guide to the influences of media for courses on media and psychology, and media effects and processes.