Measuring the User Experience Book

Measuring the User Experience


  • Author : William Albert
  • Publisher : Newnes
  • Release Date : 2013-05-23
  • Genre: Computers
  • Pages : 320
  • ISBN 10 : 9780124157927

GET BOOK
Measuring the User Experience Book Description :

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience

Measuring the User Experience Book
Score: 4
From 3 Ratings

Measuring the User Experience


  • Author : William Albert
  • Publisher : Morgan Kaufmann
  • Release Date : 2010-07-27
  • Genre: Computers
  • Pages : 336
  • ISBN 10 : 0080558267

GET BOOK
Measuring the User Experience Book Description :

Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to effectively measure the usability of any product by choosing the right metric, applying it, and effectively using the information it reveals. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology. This book is recommended for usability professionals, developers, programmers, information architects, interaction designers, market researchers, and students in an HCI or HFE program. • Presents criteria for selecting the most appropriate metric for every case • Takes a product and technology neutral approach • Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed

Measuring the User Experience Book

Measuring the User Experience


  • Author : Thomas Tullis
  • Publisher : Morgan Kaufmann
  • Release Date : 2013
  • Genre: Computers
  • Pages : 301
  • ISBN 10 : 0124157815

GET BOOK
Measuring the User Experience Book Description :

Provides practical information to enable usability professionals and product developers to effectively measure the usability of any product by choosing the right metric, applying it and effectively using the information it reveals. Original.

Quantifying the User Experience Book
Score: 5
From 1 Ratings

Quantifying the User Experience


  • Author : Jeff Sauro
  • Publisher : Elsevier
  • Release Date : 2012
  • Genre: Computers
  • Pages : 295
  • ISBN 10 : 9780123849687

GET BOOK
Quantifying the User Experience Book Description :

"The primary purpose of this book is to provide a statistical resource for those who measure the behavior and attitudes of people as they interact with interfaces. The focus is on methods applicable to practical user research, based on our experience, investigations, and reviews of the latest statistical literature"--

Measuring the User Experience Book

Measuring the User Experience


  • Author : William Albert
  • Publisher : Morgan Kaufmann
  • Release Date : 2008-03-31
  • Genre: Computers
  • Pages : 336
  • ISBN 10 : 0123735580

GET BOOK
Measuring the User Experience Book Description :

Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to effectively measure the usability of any product by choosing the right metric, applying it, and effectively using the information it reveals. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology. This book is recommended for usability professionals, developers, programmers, information architects, interaction designers, market researchers, and students in an HCI or HFE program. . Presents criteria for selecting the most appropriate metric for every case . Takes a product and technology neutral approach . Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed

Measuring the User Experience  2nd Edition Book

Measuring the User Experience 2nd Edition


  • Author : William Albert
  • Publisher :
  • Release Date : 2013
  • Genre: Human-computer interaction
  • Pages : 320
  • ISBN 10 : OCLC:1105789087

GET BOOK
Measuring the User Experience 2nd Edition Book Description :

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience.

Beyond the Usability Lab Book

Beyond the Usability Lab


  • Author : William Albert
  • Publisher : Morgan Kaufmann
  • Release Date : 2009-12-21
  • Genre: Computers
  • Pages : 328
  • ISBN 10 : 0080953859

GET BOOK
Beyond the Usability Lab Book Description :

Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways. Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it’s appropriate to use and not use, and will learn about the various types of online usability testing techniques. *The first guide for conducting large-scale user experience research using the internet *Presents how-to conduct online tests with 1000s of participants – from start to finish *Outlines essential tips for online studies to ensure cost-efficient and reliable results

Practical Web Analytics for User Experience Book

Practical Web Analytics for User Experience


  • Author : Michael Beasley
  • Publisher : Newnes
  • Release Date : 2013-06-21
  • Genre: Computers
  • Pages : 256
  • ISBN 10 : 9780124046948

GET BOOK
Practical Web Analytics for User Experience Book Description :

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

Observing the User Experience Book
Score: 4
From 4 Ratings

Observing the User Experience


  • Author : Mike Kuniavsky
  • Publisher : Morgan Kaufmann
  • Release Date : 2003-04-22
  • Genre: Computers
  • Pages : 560
  • ISBN 10 : 1558609237

GET BOOK
Observing the User Experience Book Description :

Table of contents

It s Our Research Book

It s Our Research


  • Author : Tomer Sharon
  • Publisher : Elsevier
  • Release Date : 2012-03-21
  • Genre: Computers
  • Pages : 288
  • ISBN 10 : 9780123851314

GET BOOK
It s Our Research Book Description :

It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations. Named a 2012 Notable Computer Book for Information Systems by Computing Reviews Features a series of video interviews with UX practitioners and researchers Provides dozens of case studies and visuals from international research practitioners Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes

Think Like a UX Researcher Book

Think Like a UX Researcher


  • Author : David Travis
  • Publisher : CRC Press
  • Release Date : 2019-01-10
  • Genre: Computers
  • Pages : 294
  • ISBN 10 : 9780429774010

GET BOOK
Think Like a UX Researcher Book Description :

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

Successful User Experience  Strategies and Roadmaps Book
Score: 5
From 1 Ratings

Successful User Experience Strategies and Roadmaps


  • Author : Elizabeth Rosenzweig
  • Publisher : Morgan Kaufmann
  • Release Date : 2015-08-03
  • Genre: Computers
  • Pages : 370
  • ISBN 10 : 9780128010617

GET BOOK
Successful User Experience Strategies and Roadmaps Book Description :

Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. After reading this book, you’ll understand: How to bring high-level planning into concrete actionable steps How Design Thinking relates to creating a good UX How to set UX Goals for a product or project How to decide which tool or methodology to use at what point in product lifecycle This book takes UX acceptance as a point of departure, and builds on it with actionable steps and case studies to develop a complete strategy, from the big picture of product design, development and commercialization, to how UX can help create stronger products. This is a must-have book for your complete UX library. Uses strategic models that focus product design and development Teaches how to decipher what tool or methodology is right for a given moment, project, or a specific team Presents tactics on how to understand how to connect the dots between tools, data, and design Provides actionable steps and case studies that help users develop a complete strategy, from the big picture of product design, development, and commercialization, to how UX can help create stronger products Case studies in each chapter to aid learning

Mobile Usability Book

Mobile Usability


  • Author : Jakob Nielsen
  • Publisher : Pearson Education
  • Release Date : 2012-10-09
  • Genre: Computers
  • Pages : 216
  • ISBN 10 : 9780133122176

GET BOOK
Mobile Usability Book Description :

How do we create a satisfactory user experience when limited to a small device? This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future. The book includes 228-full color illustrations to demonstrate the points. Based on expert reviews and international studies with participants ranging from students to early technology adopters and business people using websites on a variety of mobile devices, this guide offers a complete look at the landscape for a mobile world. Author Jakob Nielsen is considered one of the world's leading experts on Web usability. He is the author of numerous best-selling books, including Prioritizing Web Usability and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.

Benchmarking the User Experience Book

Benchmarking the User Experience


  • Author : Jeff Sauro
  • Publisher : Measuringu Press
  • Release Date : 2018-06-25
  • Genre: User interfaces (Computer systems)
  • Pages : 334
  • ISBN 10 : 0692149090

GET BOOK
Benchmarking the User Experience Book Description :

"This is a practical book about how to measure the user experience of websites, software, mobile apps, products, or just anything people use. This book is for UX researchers, designers, product owners, or anyone that has a vested interest in improving experience of websites and products"--Introduction.

Improving the User Experience through Practical Data Analytics Book
Score: 5
From 1 Ratings

Improving the User Experience through Practical Data Analytics


  • Author : Mike Fritz
  • Publisher : Morgan Kaufmann
  • Release Date : 2015-03-03
  • Genre: Computers
  • Pages : 396
  • ISBN 10 : 9780128006788

GET BOOK
Improving the User Experience through Practical Data Analytics Book Description :

Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you’ll delight your users, increase your bottom line and gain a powerful competitive advantage for your company—and yourself. Key features include: Practical advise on choosing the right data analysis technique for each project. A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field. Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS. Clear and concise guidance on interpreting the data output. Exercises to practice the techniques Practical guidance on choosing the right data analysis technique for each project. Real-world examples to build a theoretical and practical understanding of key concepts from consumer and financial verticals. A step-by-step methodology for applying each predictive technique, including detailed examples. A detailed guide to interpreting the data output and examples of how to effectively present the findings in a report. Exercises to learn the techniques

Global UX Book

Global UX


  • Author : Whitney Quesenbery
  • Publisher : Elsevier
  • Release Date : 2011-11
  • Genre: Computers
  • Pages : 238
  • ISBN 10 : 9780123785916

GET BOOK
Global UX Book Description :

Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base. Current UX books and resources don't focus on the unique challenges of creating usable, well-designed products and services in light of varying cultures, technology, and breadth of audience. Challenges you may face on a daily level include: Policies, practices and behavior in multinational organizations; Cross-cultural distributed team issues; Multi-national corporations working across national boundaries and across cultures (both national and corporate); Global standards and national regulations; Accessibility for a global audience, including disabilities; and much more. With Global UX, industry leaders Whitney Quesenbery and Daniel Szuc resolve this issue by offering real world examples of successful UX practice, organized by the authors around specific project objectives, as examples of different ways of working globally. Throughout the book, they provide best practices and lessons learned to help answer common questions and avoid common problems in a multitude of situations. The chapters introduce themes and frameworks of challenges, and then provide related case studies that present how experts solved that problem. This book provides a valuable resource for anyone looking to incorporate new globalized methodologies. *Covers practical user experience best practices for the global environment *Features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world *Contains case studies and vignettes from user research and design projects for multinational companies and small start-ups

Smashing UX Design Book

Smashing UX Design


  • Author : Jesmond Allen
  • Publisher : John Wiley & Sons
  • Release Date : 2012-05-03
  • Genre: Computers
  • Pages : 288
  • ISBN 10 : 9780470970621

GET BOOK
Smashing UX Design Book Description :

Understanding Your Users Book

Understanding Your Users


  • Author : Kathy Baxter
  • Publisher : Elsevier
  • Release Date : 2005-01-19
  • Genre: Computers
  • Pages : 704
  • ISBN 10 : 9780080520087

GET BOOK
Understanding Your Users Book Description :

Today many companies are employing a user-centered design (UCD) process, but for most companies, usability begins and ends with the usability test. Although usability testing is a critical part of an effective user-centered life cycle, it is only one component of the UCD process. This book is focused on the requirements gathering stage, which often receives less attention than usability testing, but is equally as important. Understanding user requirements is critical to the development of a successful product. Understanding Your Users is an easy to read, easy to implement, how-to guide on usability in the real world. It focuses on the "user requirements gathering" stage of product development and it provides a variety of techniques, many of which may be new to usability professionals. For each technique, readers will learn how to prepare for and conduct the activity, as well as analyze and present the data —all in a practical and hands-on way. In addition, each method presented provides different information about the user and their requirements (e.g., functional requirements, information architecture, task flows). The techniques can be used together to form a complete picture of the users’ requirements or they can be used separately to address specific product questions. These techniques have helped product teams understand the value of user requirements gathering by providing insight into how users work and what they need to be successful at their tasks. Case studies from industry-leading companies demonstrate each method in action. In addition, readers are provided with the foundation to conduct any usability activity (e.g., getting buy-in from management, legal and ethical considerations, setting up your facilities, recruiting, moderating activities) and to ensure the incorporation of the results into their products. ·Covers all of the significant requirements gathering methods in a readable, practical way ·Presents the foundation readers need to prepare f

User Experience Re Mastered Book

User Experience Re Mastered


  • Author : Chauncey Wilson
  • Publisher : Morgan Kaufmann
  • Release Date : 2009-09-11
  • Genre: Computers
  • Pages : 396
  • ISBN 10 : 0123751152

GET BOOK
User Experience Re Mastered Book Description :

User Experience Re-Mastered: Your Guide to Getting the Right Design provides an understanding of key design and development processes aimed at enhancing the user experience of websites and web applications. The book is organized into four parts. Part 1 deals with the concept of usability, covering user needs analysis and card sorting—a tool for shaping information architecture in websites and software applications. Part 2 focuses on idea generation processes, including brainstorming; sketching; persona development; and the use of prototypes to validate and extract assumptions and requirements that exist among the product team. Part 3 presents core design principles and guidelines for website creation, along with tips and examples on how to apply these principles and guidelines. Part 4 on evaluation and analysis discusses the roles, procedures, and documents needed for an evaluation session; guidelines for planning and conducting a usability test; the analysis and interpretation of data from evaluation sessions; and user interface inspection using heuristic evaluation and other inspection methods. *A guided, hands-on tour through the process of creating the ultimate user experience – from testing, to prototyping, to design, to evaluation *Provides tried and tested material from best sellers in Morgan Kaufmann’s Series in Interactive Technologies, including leaders in the field such as Bill Buxton and Jakob Nielsen *Features never before seen material from Chauncey Wilson’s forthcoming, and highly anticipated Handbook for User Centered Design

Moderating Usability Tests Book
Score: 4.5
From 3 Ratings

Moderating Usability Tests


  • Author : Joseph S. Dumas
  • Publisher : Elsevier
  • Release Date : 2008-04-09
  • Genre: Computers
  • Pages : 208
  • ISBN 10 : 0080558275

GET BOOK
Moderating Usability Tests Book Description :

Moderating Usability Tests provides insight and guidance for usability testing. To a large extent, successful usability testing depends on the skills of the person facilitating the test. However, most usability specialists still learn how to conduct tests through an apprentice system with little formal training. This book is the resource for new and experienced moderators to learn about the rules and practices for interacting. Authors Dumas and Loring draw on their combined 40 years of usability testing experience to develop and present the most effective principles and practices – both practical and ethical – for moderating successful usability tests. The videos are available from the publisher's companion web site. Presents the ten “golden rules that maximize every session’s value Offers targeted advice on how to maintain objectivity Discusses the ethical considerations that apply in all usability testing Explains how to reduce the stress that participants often feel Considers the special requirements of remote usability testing Demonstrates good and bad moderating techniques with laboratory videos accessible from the publisher’s companion web site