Media Convergence Handbook   Vol  2 Book

Media Convergence Handbook Vol 2


  • Author : Artur Lugmayr
  • Publisher : Springer
  • Release Date : 2016-05-11
  • Genre: Business & Economics
  • Pages : 473
  • ISBN 10 : 9783642544873

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Media Convergence Handbook Vol 2 Excerpt :

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

Media Convergence Handbook   Vol  1   2 Book

Media Convergence Handbook Vol 1 2


  • Author : Artur Lugmayr
  • Publisher : Springer
  • Release Date : 2015-12-04
  • Genre: Business & Economics
  • Pages : 900
  • ISBN 10 : 3662482924

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Media Convergence Handbook Vol 1 2 Excerpt :

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.

Media Convergence and Deconvergence Book

Media Convergence and Deconvergence


  • Author : Sergio Sparviero
  • Publisher : Springer
  • Release Date : 2017-10-20
  • Genre: Social Science
  • Pages : 341
  • ISBN 10 : 9783319512891

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Media Convergence and Deconvergence Excerpt :

This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture. Chapter 1 is available open access under a CC BY 4.0 license at link.springer.com

Media Convergence Handbook   Vol  1 Book

Media Convergence Handbook Vol 1


  • Author : Artur Lugmayr
  • Publisher : Springer
  • Release Date : 2015-11-20
  • Genre: Business & Economics
  • Pages : 429
  • ISBN 10 : 9783642544842

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Media Convergence Handbook Vol 1 Excerpt :

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

Foreign Direct Investment Inflows Into the South East European Media Market Book

Foreign Direct Investment Inflows Into the South East European Media Market


  • Author : Zvezdan Vukanović
  • Publisher : Springer
  • Release Date : 2016-07-25
  • Genre: Business & Economics
  • Pages : 202
  • ISBN 10 : 9783319305127

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Foreign Direct Investment Inflows Into the South East European Media Market Excerpt :

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

Global esports Book

Global esports


  • Author : Dal Yong Jin
  • Publisher : Bloomsbury Publishing USA
  • Release Date : 2021-03-25
  • Genre: Social Science
  • Pages : 336
  • ISBN 10 : 9781501368769

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Global esports Excerpt :

Global eSports explores the recent surge of eSports in the global scene and comprehensively discusses people's understanding of this spectacle. By historicizing and institutionalizing eSports, the contributors analyze the rapid growth of eSports and its implications in culture and digital economy. Dal Yong Jin curates a discussion as to why eSports has become a global phenomenon. From games such as Spacewar to Starcraft to Overwatch, a key theme, distinguishing this collection from others, is a potential shift of eSports from online to mobile gaming. The book addresses why many global game players and fans play and enjoy online and mobile games in professional game competitions, and therefore, they investigate the manner in which the transfer to, from and between online and mobile gaming culture is occurring in a specific subset of global youth. The remaining focus identifies the major platforms used to enjoy eSports, including broadcasting and smartphones. By analyzing these unexamined or less-discussed agendas, this book sheds light on the current debates on the growth of global eSports culture.

Information Systems and Management in Media and Entertainment Industries Book

Information Systems and Management in Media and Entertainment Industries


  • Author : Artur Lugmayr
  • Publisher : Springer
  • Release Date : 2017-01-03
  • Genre: Computers
  • Pages : 339
  • ISBN 10 : 9783319494074

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Information Systems and Management in Media and Entertainment Industries Excerpt :

This book defines an agenda for research in information management and systems for media and entertainment industries. It highlights their particular needs in production, distribution, and consumption. Chapters are written by practitioners and researchers from around the world, who examine business information management and systems in the larger context of media and entertainment industries. Human, management, technological, and content creation aspects are covered in order to provide a unique viewpoint. With great interdisciplinary scope, the book provides a roadmap of research challenges and a structured approach for future development across areas such as social media, eCommerce, and eBusiness. Chapters address the tremendous challenges in organization, leadership, customer behavior, and technology that face the entertainment and media industries every day, including the transformation of the analog media world into its digital counterpart. Professionals or researchers involved with IT systems management, information policies, technology development or content creation will find this book an essential resource. It is also a valuable tool for academics or advanced-level students studying digital media or information systems.

The Oxford Handbook of Mobile Communication and Society Book

The Oxford Handbook of Mobile Communication and Society


  • Author : Rich Ling
  • Publisher : Oxford University Press
  • Release Date : 2020-04-06
  • Genre: Language Arts & Disciplines
  • Pages : 1000
  • ISBN 10 : 9780190864392

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The Oxford Handbook of Mobile Communication and Society Excerpt :

Mobile communication has dramatically changed over the past decade with the diffusion of smartphones. Unlike the basic 2G mobile phones, which "merely" facilitated communication between individuals on the move, smartphones allow individuals to communicate, to entertain and inform themselves, to transact, to navigate, to take photos, and countless other things. Mobile communication has thus transformed society by allowing new forms of coordination, communication, consumption, social interaction, and access to news/entertainment. All of this is regardless of the space in which users are immersed. Set in the context of the developed and the developing world, The Oxford Handbook of Mobile Communication and Society updates current scholarship surrounding mobile media and communication. The 43 chapters in this handbook examine mobile communication and its evolving impact on individuals, institutions, groups, societies, and businesses. Contributors examine the communal benefits, social consequences, theoretical perspectives, organizational potential, and future consequences of mobile communication. Topics covered include, among many other things, trends in the Global South, location-based services, and the "appification" of mobile communication and society.

Entertainment Computing     ICEC 2018 Book

Entertainment Computing ICEC 2018


  • Author : Esteban Clua
  • Publisher : Springer
  • Release Date : 2018-09-05
  • Genre: Computers
  • Pages : 412
  • ISBN 10 : 9783319994260

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Entertainment Computing ICEC 2018 Excerpt :

This book constitutes the refereed proceedings of the 17th International Conference on Entertainment Computing, ICEC 2018, held at the 24th IFIP World Computer Congress, WCC 2018, in Poznan, Poland, in September 2018. The 15 full papers, 13 short papers, and 23 poster, demostration, and workshop papers presented were carefully reviewed and selected from 65 submissions. They cover a large range of topics in the following thematic areas: digital games and interactive entertainment; design, human-computer interaction, and analysis of entertainment systems; interactive art, performance and cultural computing; entertainment devices, platforms and systems; theoratical foundations and ethical issues; entertainment for purpose and persuasion; computational methodologies for entertainment; and media studies, communication, business, and information systems.

The Politics of Ephemeral Digital Media Book

The Politics of Ephemeral Digital Media


  • Author : Sara Pesce
  • Publisher : Routledge
  • Release Date : 2016-05-26
  • Genre: Social Science
  • Pages : 254
  • ISBN 10 : 9781317512684

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The Politics of Ephemeral Digital Media Excerpt :

In the age of "complex Tv", of social networking and massive consumption of transmedia narratives, a myriad short-lived phenomena surround films and TV programs raising questions about the endurance of a fictional world and other mediatized discourse over a long arc of time. The life of media products can change direction depending on the variability of paratextual materials and activities such as online commentaries and forums, promos and trailers, disposable merchandise and gadgets, grassroots video production, archives, and gaming. This book examines the tension between permanence and obsolescence in the production and experience of media byproducts analysing the affections and meanings they convey and uncovering the machineries of their persistence or disposal. Paratexts, which have long been considered only ancillary to a central text, interfere instead with textual politics by influencing the viewers’ fidelity (or infidelity) to a product and affecting a fictional world’s "life expectancy". Scholars in the fields of film studies, media studies, memory and cultural studies are here called to observe these byproducts' temporalities (their short form and/or long temporal extention, their nostalgic politics or future projections) and assess their increasing influence on our use of the past and present, on our temporal experience, and, consequently, on our social and political self-positioning through the media.

Emergence of Cross innovation Systems Book

Emergence of Cross innovation Systems


  • Author : Indrek Ibrus
  • Publisher : Emerald Group Publishing
  • Release Date : 2019-04-04
  • Genre: Business & Economics
  • Pages : 248
  • ISBN 10 : 9781787699793

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Emergence of Cross innovation Systems Excerpt :

The ebook edition of this title is Open Access and freely available to read online. This book combines economic studies of innovation systems with studies of mediatisation, media convergence and cultural change.

Advanced Methodologies and Technologies in Media and Communications Book

Advanced Methodologies and Technologies in Media and Communications


  • Author : Khosrow-Pour, D.B.A., Mehdi
  • Publisher : IGI Global
  • Release Date : 2018-10-19
  • Genre: Business & Economics
  • Pages : 752
  • ISBN 10 : 9781522576020

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Advanced Methodologies and Technologies in Media and Communications Excerpt :

Media and communication advancements allow individuals across the globe to connect in the blink of an eye. Individuals can share information and collaborate on new projects like never before while also remaining informed on global issues through ever-improving media outlets and technologies. Advanced Methodologies and Technologies in Media and Communications provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the global society. This book is an important resource for media researchers and professionals, academics, students, and communications experts seeking new information on the effective use of modern technology in communication applications.

Global Convergence Cultures Book

Global Convergence Cultures


  • Author : Matthew Freeman
  • Publisher : Routledge
  • Release Date : 2018-05-03
  • Genre: Social Science
  • Pages : 236
  • ISBN 10 : 9781351743204

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Global Convergence Cultures Excerpt :

Today’s convergent media industries readily produce stories that span multiple media, telling the tales of superheroes across comics, film and television, inviting audiences to participate in the popular universes across cinema, novels, the Web, and more. This transmedia phenomenon may be a common strategy in Hollywood’s blockbuster fiction factory, tied up with digital marketing and fictional world-building, but transmediality is so much more than global movie franchises. Different cultures around the world are now making new and often far less commercial uses of transmediality, applying this phenomenon to the needs and structures of a nation and re-thinking it in the form of cultural, political and heritage projects. This book offers an exploration of these national and cultural systems of transmediality around the world, showing how national cultures – including politics, people, heritage, traditions, leisure and so on – are informing transmediality in different countries. The book spans four continents and twelve countries, looking across the UK, Spain, Portugal, France, Estonia, USA, Canada, Colombia, Brazil, Japan, India, and Russia.

Media Effects Book

Media Effects


  • Author : Mary Beth Oliver
  • Publisher : Routledge
  • Release Date : 2019-06-26
  • Genre: Language Arts & Disciplines
  • Pages : 444
  • ISBN 10 : 9780429957017

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Media Effects Excerpt :

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars. The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines.

Information Retrieval and Management  Concepts  Methodologies  Tools  and Applications Book

Information Retrieval and Management Concepts Methodologies Tools and Applications


  • Author : Management Association, Information Resources
  • Publisher : IGI Global
  • Release Date : 2018-01-05
  • Genre: Computers
  • Pages : 2336
  • ISBN 10 : 9781522551928

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Information Retrieval and Management Concepts Methodologies Tools and Applications Excerpt :

With the increased use of technology in modern society, high volumes of multimedia information exists. It is important for businesses, organizations, and individuals to understand how to optimize this data and new methods are emerging for more efficient information management and retrieval. Information Retrieval and Management: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material in the field of information and communication technologies and explores how complex information systems interact with and affect one another. Highlighting a range of topics such as knowledge discovery, semantic web, and information resources management, this multi-volume book is ideally designed for researchers, developers, managers, strategic planners, and advanced-level students.