Media Essentials Book

Media Essentials


  • Author : Richard Campbell
  • Publisher : Macmillan Higher Education
  • Release Date : 2019-10-02
  • Genre: Uncategoriezed
  • Pages : 524
  • ISBN 10 : 9781319266073

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Media Essentials Excerpt :

A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape--and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content--and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with--and interested in--the information they need to succeed in class.

The Importance of the Media   Essentials and Impact of Current Events Grade 4   Children s Reference Books Book

The Importance of the Media Essentials and Impact of Current Events Grade 4 Children s Reference Books


  • Author : Baby Professor
  • Publisher : Speedy Publishing LLC
  • Release Date : 2020-12-31
  • Genre: Juvenile Nonfiction
  • Pages : 72
  • ISBN 10 : 9781541962934

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The Importance of the Media Essentials and Impact of Current Events Grade 4 Children s Reference Books Excerpt :

The media is said to be the government’s watchdog. It serves many purposes but primarily to deliver news on what’s happening around us. How the media chooses and delivers news impact people’s reaction. In this book, you will read about the importance of the media as well as its functions in the society. Grab a copy today.

Interactive Media Book

Interactive Media


  • Author : Brian Blum
  • Publisher : Ziff Davis Press
  • Release Date : 1995
  • Genre: Computers
  • Pages : 292
  • ISBN 10 : 1562763474

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Interactive Media Excerpt :

Developing an interactive media project can be a big risk - but it doesn't have to be. Focusing on the big picture and mapping out your project ahead of time can save you time, stress, and money down the road. By discussing the fundamentals of planning, designing, and developing an interactive media project - from conceptualization to production - this book will help you make informed decisions and develop a solid multimedia project from day one.

Communicating   Connecting With Social Media Book

Communicating Connecting With Social Media


  • Author : William M. Ferriter
  • Publisher : Solution Tree Press
  • Release Date : 2012-01-01
  • Genre: Business & Economics
  • Pages : 144
  • ISBN 10 : 9781935543138

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Communicating Connecting With Social Media Excerpt :

Social media holds great potential benefits for schools reaching out to our communities, preparing our teachers, and connecting with our kids. In this short text, the authors examine how enterprising schools are using social media tools to provide customized professional development for teachers and to transform communication practices with staff, students, parents, and other stakeholders.

Media Law Essentials Book

Media Law Essentials


  • Author : Douglas Maule
  • Publisher : Edinburgh University Press
  • Release Date : 2014-03-17
  • Genre: Law
  • Pages : 217
  • ISBN 10 : 9780748698431

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Media Law Essentials Excerpt :

Media Law Essentials is an invaluable study guide for students. It provides up-to-date, concise and comprehensive coverage of media law in Scotland and is the ideal text for students who come new to the subject and for those preparing for exams. This book is also an excellent resource for those who need to refresh or update their knowledge. Summary sections of Essential Facts and Essential Cases will help students identify, understand and remember the key elements of the subject. Contents Sources of the Law and Court Structure Reporting Restrictions Contempt of Court Defamation Official Secrets Racial Hatred Privacy Breach of Confidence Copyright UK Media Regulation EC Media Regulation

Design Essentials for the Motion Media Artist Book
Score: 5
From 1 Ratings

Design Essentials for the Motion Media Artist


  • Author : Angie Taylor
  • Publisher : Taylor & Francis
  • Release Date : 2013-03-20
  • Genre: Computers
  • Pages : 320
  • ISBN 10 : 9781136136856

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Design Essentials for the Motion Media Artist Excerpt :

Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration and photography where necessary. An accompanying website will contain any necessary digital files for download, updates and links to other resources.

Media Education for a Digital Generation Book

Media Education for a Digital Generation


  • Author : Julie Frechette
  • Publisher : Routledge
  • Release Date : 2015-10-14
  • Genre: Social Science
  • Pages : 300
  • ISBN 10 : 9781317402978

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Media Education for a Digital Generation Excerpt :

Media education for digital citizenship is predicated upon the ability to access, analyze, evaluate and produce media content and communication in a variety of forms. While many media literacy approaches overemphasize the end-goal of accessing digital media content through the acquisition of various technology, software, apps and analytics, this book argues that the goals for comprehensive and critical digital literacy require grasping the means through which communication is created, deployed, used, and shared, regardless of which tools or platforms are used for meaning making and social interaction. Drawing upon the intersecting matrices of digital literacy and media literacy, the volume provides a framework for developing critical digital literacies by exploring the necessary skills and competencies for engaging students as citizens of the digital world.

Essentials of Public Health Book

Essentials of Public Health


  • Author : Guthrie S. Birkhead
  • Publisher : Jones & Bartlett Learning
  • Release Date : 2020-02-18
  • Genre: Medical
  • Pages : 333
  • ISBN 10 : 9781284173253

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Essentials of Public Health Excerpt :

As one of the foundational texts in the Essential Public Health series, Essentials of Public Health, Fourth Edition -- formerly authored by Turnock -- is an excellent introduction to the field of public health, covering public health practice, government public health, and careers in public health. After defining Public Health and looking at the current U.S. public health system and practice, the book looks at population health measurement, policy development, and collaboration between the public health and the health system. Final chapters explore career opportunities in public health administration, epidemiology, public health nursing, and health education as well as emerging ones such as health information technologists, emergency managers, and more. Helpful learning tools such as chapter exercises and discussion questions, making it an ideal text to prepare your students for the profession of public health.

Essentials of Teaching and Integrating Visual and Media Literacy Book

Essentials of Teaching and Integrating Visual and Media Literacy


  • Author : Danilo M. Baylen
  • Publisher : Springer
  • Release Date : 2015-04-23
  • Genre: Education
  • Pages : 292
  • ISBN 10 : 9783319058375

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Essentials of Teaching and Integrating Visual and Media Literacy Excerpt :

This book focuses on how to effectively integrate the teaching and learning of visual and media literacies in K-12 and higher education. Not only does it address and review the elements and principles of visual design but also identifies, discusses and describes the value of media in learning diverse and challenging content across disciplines. Finally, this book provides a balanced treatment of how visual and media literacies support deep content learning, student engagement, critical thinking, creativity, problem solving, and production.

Essentials of Media Planning Book

Essentials of Media Planning


  • Author : Arnold M. Barban
  • Publisher : N T C Business Books
  • Release Date : 1993
  • Genre: Business & Economics
  • Pages : 184
  • ISBN 10 : 0844235229

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Essentials of Media Planning Excerpt :

In six concise, highly readable chapters, Essentials of Media Planning explains the key elements behind every successful media program. With an emphasis on the role of media planning in marketing decision making, this practical, hands-on guide is the first step towards structuring a complete and workable media plan for any product or service. New to This Edition Actual media plans by leading agencies for top new consumer and business-to-business products--Levi Dockers, Sun Microsystems, and Samsonite Luggage An illustrated analysis of the media decision-making process The enhanced role of database marketing in media planning to reach individual consumers with targeted messages Expanded coverage of market segmentation devices, including new VALS 2 and SMRB data Up-to-date media sources and statistics Critical evaluation of newly developed online media selection services, including SMRB's CHOICES and Telmar's MicroNetwork N3P Authoritative and easy-to-use, Essentials of Media Planning is a "real-world," back-to-basics guide for every media specialist, advertiser, marketer, and media student.

Media Essentials Book

Media Essentials


  • Author : Richard Campbell
  • Publisher : Bedford Books
  • Release Date : 2019-10-02
  • Genre: Mass media and culture
  • Pages : 560
  • ISBN 10 : 1319208177

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Media Essentials Excerpt :

A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape--and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content--and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with--and interested in--the information they need to succeed in class.

Microbiology  Laboratory Theory and Application  Essentials  2nd Edition Book

Microbiology Laboratory Theory and Application Essentials 2nd Edition


  • Author : Lourdes Norman-McKay
  • Publisher : Morton Publishing Company
  • Release Date : 2022-01-14
  • Genre: Science
  • Pages : 528
  • ISBN 10 : 9781640434011

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Microbiology Laboratory Theory and Application Essentials 2nd Edition Excerpt :

This newest addition to the best-selling Microbiology: Laboratory Theory & Application series of manuals provides an excellent value for courses where lab time is at a premium or for smaller enrollment courses where customization is not an option. The Essentials edition is intended for courses populated by nonmajors and allied health students and includes exercises selected to reflect core microbiology laboratory concepts.

Social Media Book

Social Media


  • Author : Graham Meikle
  • Publisher : Routledge
  • Release Date : 2016-02-05
  • Genre: Social Science
  • Pages : 170
  • ISBN 10 : 9781134660964

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Social Media Excerpt :

Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those users become complicit in their own commercial exploitation. In this accessible book, Graham Meikle explores the tensions between these two aspects of social media. From Facebook and Twitter to Reddit and YouTube, Meikle examines social media as industries and as central sites for understanding the cultural politics of everyday life. Building on the new forms of communication and citizenship brought about by these platforms, he analyzes the meanings of sharing and privacy, internet memes, remix cultures and citizen journalism. Throughout, Social Media engages with questions of visibility, performance, platforms and users, and demonstrates how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.

Handbook of Research on Media Literacy in Higher Education Environments Book

Handbook of Research on Media Literacy in Higher Education Environments


  • Author : Cubbage, Jayne
  • Publisher : IGI Global
  • Release Date : 2018-05-11
  • Genre: Education
  • Pages : 396
  • ISBN 10 : 9781522540601

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Handbook of Research on Media Literacy in Higher Education Environments Excerpt :

Media is rapidly evolving, from social media to news channels, individuals are being bombarded with headlines, new technologies, and varying opinions. Teaching the next generation of communication professionals how to interact with varying forms of media is paramount as they will be the future distributors of news and information. The Handbook of Research on Media Literacy in Higher Education Environments provides emerging research on the role of journalism and mass communication education in the digital era. While highlighting topics such as community media labs, political cognition, and public engagement, this publication explores the impact of globalization and a changing and diversified world within the realm of higher education. This publication is an important resource for educators, academicians, professionals, and researchers seeking current research on applications and strategies in promoting media and digital studies in higher education.

Social Media and the New Academic Environment  Pedagogical Challenges Book

Social Media and the New Academic Environment Pedagogical Challenges


  • Author : P?tru?, Bogdan
  • Publisher : IGI Global
  • Release Date : 2013-01-31
  • Genre: Education
  • Pages : 511
  • ISBN 10 : 9781466628526

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Social Media and the New Academic Environment Pedagogical Challenges Excerpt :

As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social interaction. The benefits of these services have entered in the educational areas to become new means by which scholars communicate, collaborate, and teach. Social Media and the New Academic Environment: Pedagogical Challenges provides relevant theoretical frameworks and the latest research on social media and its challenges in the educational context. This book is essential for professionals aiming to improve their understanding of social media at different levels of education, as well as researchers in the fields of e-learning, educational science, information and communication sciences, and much more.