Media Selling Book

Media Selling


  • Author : Charles Warner
  • Publisher : John Wiley & Sons
  • Release Date : 2020-09-23
  • Genre: Social Science
  • Pages : 576
  • ISBN 10 : 9781119477396

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Media Selling Excerpt :

The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Selling Electronic Media Book

Selling Electronic Media


  • Author : Ed Shane
  • Publisher : Gulf Professional Publishing
  • Release Date : 1999
  • Genre: Technology & Engineering
  • Pages : 462
  • ISBN 10 : 0240803272

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Selling Electronic Media Excerpt :

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Media Selling Book

Media Selling


  • Author : Charles Warner
  • Publisher : John Wiley & Sons
  • Release Date : 2011-08-26
  • Genre: Business & Economics
  • Pages : 616
  • ISBN 10 : 9781444359275

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Media Selling Excerpt :

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Media Selling Book

Media Selling


  • Author : Charles Warner
  • Publisher : John Wiley & Sons
  • Release Date : 2020-07-17
  • Genre: Social Science
  • Pages : 576
  • ISBN 10 : 9781119477419

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Media Selling Excerpt :

The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Selling Electronic Media Book

Selling Electronic Media


  • Author : Ed Shane
  • Publisher : CRC Press
  • Release Date : 1999-02-17
  • Genre: Language Arts & Disciplines
  • Pages : 488
  • ISBN 10 : 9781136026263

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Selling Electronic Media Excerpt :

"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.

Selling War Book
Score: 5
From 1 Ratings

Selling War


  • Author : Josef Seethaler
  • Publisher : Intellect Books
  • Release Date : 2013
  • Genre: Social Science
  • Pages : 367
  • ISBN 10 : 9781841506104

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Selling War Excerpt :

Brings together international scholarship to explore the changing relationships between war, media, and the public from multidisciplinary perspectives and over an extended historical period, spanning from World War I through the so-called 'War on Terror'.

Connected Viewing Book

Connected Viewing


  • Author : Jennifer Holt
  • Publisher : Routledge
  • Release Date : 2013-12-04
  • Genre: Social Science
  • Pages : 266
  • ISBN 10 : 9781135081287

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Connected Viewing Excerpt :

As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media. The result is a wide-ranging analysis of shifting business models, policy matters, technological infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. Connected Viewing contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers students and scholars alike a diverse set of methods and perspectives for studying this critical moment in media culture.

Brand Hollywood Book

Brand Hollywood


  • Author : Paul Grainge
  • Publisher : Routledge
  • Release Date : 2007-10-31
  • Genre: Performing Arts
  • Pages : 224
  • ISBN 10 : 9781134258963

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Brand Hollywood Excerpt :

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.

Social Media Just for Writers Book

Social Media Just for Writers


  • Author : Frances Caballo
  • Publisher : Createspace Independent Pub
  • Release Date : 2012-10-09
  • Genre: Computers
  • Pages : 140
  • ISBN 10 : 1480030821

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Social Media Just for Writers Excerpt :

You wrote your book and sold copies to family members, friends, and colleagues. Now you want to reach readers around the state, across the country, or on the other side of the world. But how? With social media, you can build your platform and reach markets you never imagined possible before. In this book you will learn how to: create your Facebook fan page and initiate active engagement with your readers, use a myriad of Twitter applications to help you economize your time while expanding your tribe, optimize your LinkedIn profile with keywords, tackle Google+ with renewed confidence, build Pinterest pinboards and use them to promote your books and blog, and round out your online strategies with offline marketing techniques.

Digital Selling Book

Digital Selling


  • Author : Grant Leboff
  • Publisher : Kogan Page Publishers
  • Release Date : 2016-09-03
  • Genre: Business & Economics
  • Pages : 224
  • ISBN 10 : 9780749475086

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Digital Selling Excerpt :

The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more. Packed with great advice for business people on engaging with their customers online and via social media, Digital Selling explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network and more. As such, sales professionals, digital sales directors, senior directors, SME owners and anyone required to make strategic decisions, implement programmes, and go out and sell seeking new ideas and ways to reach their markets will benefit from this straightforward and practical book from one of today's thought leaders on digital sales and marketing.

Selling De Radicalisation Book

Selling De Radicalisation


  • Author : Gordon Clubb
  • Publisher : Routledge
  • Release Date : 2021-07-22
  • Genre: Political Science
  • Pages : 218
  • ISBN 10 : 9781000413151

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Selling De Radicalisation Excerpt :

This book examines how de-radicalisation programmes have been portrayed in the media and details the role of public relations (PR) strategies employed by such programmes and Countering Violent Extremism (CVE) to create positive coverage of their work. CVE and de-radicalisation programmes have seen a significant rise in recent years and are now cornerstones of many countries’ counterterrorism strategies. Despite the increased importance of these tools to counter violent radicalisation leading to terrorism, they remain controversial and sometimes receive fierce public criticism and opposition. This work looks at how CVE and de-radicalisation programs are able to influence a country’s discourse on de-radicalisation, and how far governmental programs differ from non-governmental initiatives in terms of their PR strategies. The book also provides a theoretical basis of how the discourse on CVE is constructed in the media. As major case studies, this book examines the United Kingdom, Germany and Nigeria. For these countries, the authors have gathered and assessed roughly 3,000 newspaper articles on de-radicalisation programmes over a decade to provide an empirical base. This book will be of much interest to students of countering violent extremism, de-radicalisation, and terrorism studies.

Maximizing Linkedin for Sales and Social Media Marketing Book

Maximizing Linkedin for Sales and Social Media Marketing


  • Author : Neal Schaffer
  • Publisher : Neal Schaffer
  • Release Date : 2013-02-01
  • Genre: Business & Economics
  • Pages : 228
  • ISBN 10 : 9781456604615

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Maximizing Linkedin for Sales and Social Media Marketing Excerpt :

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.

Fill Your Funnel Book

Fill Your Funnel


  • Author : Tom Hopkins
  • Publisher : Made For Success Publishing
  • Release Date : 2022-05-28
  • Genre: BUSINESS & ECONOMICS
  • Pages : null
  • ISBN 10 : 9781641462846

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Fill Your Funnel Excerpt :

In sales, filling a sales pipeline with qualified leads is the magic behind predictable income and massive commission checks. In Fill Your Funnel, get step-by-step instructions on using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate qualified leads and fill your sales funnel. Learn what experts Tom Hopkins and Dan Portik know about social media strategies to generate leads. This book contains social media posts and email templates from successful campaigns to show you how to set up an effective social media campaign that drives conversions. If you're striving to become successful in sales, this book contains the resources you are seeking. Learn how to: create an attractive online presence for professionals,navigate the differences between Instagram and LinkedIn,build social media profiles for salespeople,effectively prospect in LinkedIn Groups,send posts at the most opportune times,format a video post, andcreate social media follow-up templates. Social media selling doesn't need to be hard, if you know the system. By following the system in Fill Your Funnel, you will be set up for an amazing year.

Advertising Media Book

Advertising Media


  • Author : Ed Brennen
  • Publisher : Unknown
  • Release Date : 1951
  • Genre: Advertising
  • Pages : 410
  • ISBN 10 : MINN:319510009995952

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Advertising Media Excerpt :

Selling Intervention and War Book

Selling Intervention and War


  • Author : Jon Western
  • Publisher : JHU Press
  • Release Date : 2005-06-07
  • Genre: History
  • Pages : 305
  • ISBN 10 : 0801881099

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Selling Intervention and War Excerpt :

Selling Intervention and War examines the competition among foreign policy elites in the executive branch and Congress in winning the hearts and minds of the American public for military intervention. The book studies how the president and his supporters organize campaigns for public support for military action. According to Jon Western, the outcome depends upon information and propaganda advantages, media support or opposition, the degree of cohesion within the executive branch, and the duration of the crisis. Also important is whether the American public believes that military threat is credible and victory plausible. Not all such campaigns to win public support are successful; in some instances, foreign policy elites and the president and his advisors have to back off. Western uses several modern conflicts, including the current one in Iraq, as case studies to illustrate the methods involved in selling intervention and war to the American public: the decision not to intervene in French Indochina in 1954, the choice to go into Lebanon in 1958, and the more recent military actions in Grenada, Somalia, Bosnia, and Iraq. Selling Intervention and War is essential reading for scholars and students of U.S. foreign policy, international security, the military and foreign policy, and international conflict.