MKTG Book

MKTG


  • Author : Charles W. Lamb
  • Publisher : Unknown
  • Release Date : 2021
  • Genre: Marketing
  • Pages : 410
  • ISBN 10 : 9814930555

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MKTG Excerpt :

The Marketing Book Book
Score: 5
From 1 Ratings

The Marketing Book


  • Author : Michael J. Baker
  • Publisher : Routledge
  • Release Date : 2016-04-14
  • Genre: Business & Economics
  • Pages : 616
  • ISBN 10 : 9781134506125

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The Marketing Book Excerpt :

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

Conversational Marketing Book

Conversational Marketing


  • Author : David Cancel
  • Publisher : John Wiley & Sons
  • Release Date : 2019-01-30
  • Genre: Business & Economics
  • Pages : 288
  • ISBN 10 : 9781119541837

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Conversational Marketing Excerpt :

Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.

Marketing Research Report Book

Marketing Research Report


  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1965
  • Genre: Marketing research
  • Pages : null
  • ISBN 10 : MINN:30000010150302

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The Social Media Marketing Book Book
Score: 4
From 7 Ratings

The Social Media Marketing Book


  • Author : Dan Zarrella
  • Publisher : "O'Reilly Media, Inc."
  • Release Date : 2009-11-13
  • Genre: Computers
  • Pages : 244
  • ISBN 10 : 9781449383107

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The Social Media Marketing Book Excerpt :

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

Principles of Marketing Book

Principles of Marketing


  • Author : Charles W. Lamb
  • Publisher : Ingram
  • Release Date : 1992
  • Genre: Marketing
  • Pages : 757
  • ISBN 10 : UOM:39076002031875

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Principles of Marketing Excerpt :

The Referral Engine Book
Score: 5
From 2 Ratings

The Referral Engine


  • Author : John Jantsch
  • Publisher : Penguin
  • Release Date : 2010-05-13
  • Genre: Business & Economics
  • Pages : 256
  • ISBN 10 : 9781101429518

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The Referral Engine Excerpt :

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will gener

Marketing Research Report Book

Marketing Research Report


  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1964
  • Genre: Marketing research
  • Pages : null
  • ISBN 10 : OSU:32435052891397

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Marketing Research Report Excerpt :

Authority Marketing Book

Authority Marketing


  • Author : Adam Witty
  • Publisher : Forbesbooks
  • Release Date : 2018-05-03
  • Genre: Business & Economics
  • Pages : 160
  • ISBN 10 : 1946633135

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Authority Marketing Excerpt :

Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

Social Media Marketing for Book Publishers Book

Social Media Marketing for Book Publishers


  • Author : Miriam J. Johnson
  • Publisher : Unknown
  • Release Date : 2022-09
  • Genre: Authors and publishers
  • Pages : 0
  • ISBN 10 : 1032231556

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Social Media Marketing for Book Publishers Excerpt :

"Social media marketing is a key area of marketing that publishers and those who want to work in the industry cannot afford to ignore. This book is a guide to developing and optimising smart social strategies across works of fiction. It begins by nailing down the role of brands in publishing and how a publisher should work with an author's brand. From there, it shows publishers how to undertake research to develop insights that can be used to develop the master social strategy - a strategy that will oversee every aspect of social media that the publisher creates and shares. This leads to developing campaign and evergreen strategies and how the publisher can generate and produce valuable content at a range of budgets, and how to structure paid media promotions. This can include working with influencers, and ultimately, how the publisher can nurture and grow their online community - including how to manage when a crisis strikes. All of these elements are taken into account when reporting metrics and success, and how the publisher should utilise feedback beyond ROI, and focus on developing smart and optimised social content"--

Kickstart Marketing Book

Kickstart Marketing


  • Author : Linda Hailey
  • Publisher : Allen & Unwin
  • Release Date : 2001-09-01
  • Genre: Business & Economics
  • Pages : 268
  • ISBN 10 : 1865083879

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Kickstart Marketing Excerpt :

"Takes you through a proven step-by-step system with lots of practical exercises to teach you how to analyse your situation and develop a strategic marketing plan tailored to your own business." - cover.

This Is Marketing Book
Score: 4
From 5 Ratings

This Is Marketing


  • Author : Seth Godin
  • Publisher : Penguin
  • Release Date : 2018-11-13
  • Genre: Business & Economics
  • Pages : 288
  • ISBN 10 : 9780525540847

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This Is Marketing Excerpt :

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

MKTG Book

MKTG


  • Author : Charles W. Lamb
  • Publisher : Unknown
  • Release Date : 2021
  • Genre: Marketing
  • Pages : 398
  • ISBN 10 : 0176910077

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MKTG Excerpt :

"A textbook for first-year Introduction to Marketing courses that is comprehensive and engaging in a magazine-style layout and design with an efficient presentation of concepts, including marketing metrics, research, strategy, channels, segmentation, as well as advertising, and social media."--