Moralising Global Markets Book

Moralising Global Markets


  • Author : Annette Cerne
  • Publisher : Springer
  • Release Date : 2018-11-19
  • Genre: Business & Economics
  • Pages : 219
  • ISBN 10 : 9783319759814

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Moralising Global Markets Excerpt :

Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.

Contemporary Issues in Branding Book

Contemporary Issues in Branding


  • Author : Pantea Foroudi
  • Publisher : Routledge
  • Release Date : 2019-12-16
  • Genre: Business & Economics
  • Pages : 300
  • ISBN 10 : 9780429769122

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Contemporary Issues in Branding Excerpt :

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era. Digital marketing and social media create opportunities for managers to communicate their brand’s identity to their consumers and stakeholders. Yet, limited empirical research exists to elucidate these issues, and less still that assists our understanding of branding issues at an international level. Recognising the complexity and plurality at the heart of the branding discipline, this text explores the relationship between brands, identity and stakeholders. Working through building, designing and maintaining a brand, the authors consider such aspects as strategic planning and campaign management, research and measurement, media relations, employee communication, leadership and change communication, and crisis branding. Critically, differing methods and approaches applied to branding and communication research design are assessed, including both qualitative and quantative methods. Proposing a mixture of theory and practice with international case studies, this book is an invaluable companion for advanced undergraduate and postgraduate students, academics of marketing and strategic brand management, as well as managers and decision makers globally.

Moralizing the Market Book

Moralizing the Market


  • Author : Yves-Marie Péréon
  • Publisher : JHU Press
  • Release Date : 2018-03-01
  • Genre: History
  • Pages : 224
  • ISBN 10 : 9781421424866

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Moralizing the Market Excerpt :

Moralizing the Market will appeal to professors and students of economic history, international relations, and political science, as well as business and finance historians, policy makers, and professionals.

Histories of Global Inequality Book

Histories of Global Inequality


  • Author : Christian Olaf Christiansen
  • Publisher : Springer
  • Release Date : 2019-07-09
  • Genre: History
  • Pages : 337
  • ISBN 10 : 9783030191634

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Histories of Global Inequality Excerpt :

This book argues that inequality is not just about numbers, but is also about lived, historical experience. It supplements economic research and offers a comprehensive stocktaking of existing thinking on global inequality and its historical development. The book is interdisciplinary, drawing upon regional and national perspectives from around the world while seeking to capture the multidimensionality and multi-causality of global inequalities. Grappling with what economics offers – as well as its blind spots – the study focuses on some of today’s most relevant and pressing themes: discrimination and human rights, defences and critiques of inequality in history, decolonization, international organizations, gender theory, the history of quantification of inequality and the history of economic thought. The historical case studies featured respond to the need for wider historical research and to calls to examine global inequality in a more holistic manner. The Introduction 'Chapter 1 Histories of Global Inequality: Introduction' is open access under a CC BY 4.0 license via link.springer.com.

National Brands and Global Markets Book

National Brands and Global Markets


  • Author : Nikolas Glover
  • Publisher : Taylor & Francis
  • Release Date : 2023-02-07
  • Genre: Business & Economics
  • Pages : 259
  • ISBN 10 : 9781000850376

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National Brands and Global Markets Excerpt :

Between Brexit, efforts to ‘Make America great again’, and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on ‘Made in’ campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of ‘Made in’ can be used to shed light on society at large: the actors that have promoted it, the institutions that have regulated it, and the cultural environments that have attributed it meaning. At times ‘Made in’ has been a basic, descriptive trade mark, while, in other periods, it has been a key component of carefully developed commercial brands, and in yet other instances it has been used in attempts to forge and redefine national identities. The book opens with an introduction to the three key factors which have featured prominently in ‘Made in’ campaigns – commercial logic, national economic policy, and its use as an instrument in political discourse, and it provides an overview of the evolution of ‘Made in’ from a marketing perspective. This is followed by country-specific discussions of ‘Made in’ with case studies including countries in Western Europe, the US, Japan, and the antipodes. This book will be of significant interest to students and scholars of economic history, business history, and marketing.

The Moralisation of Tourism Book

The Moralisation of Tourism


  • Author : Jim Butcher
  • Publisher : Routledge
  • Release Date : 2005-07-08
  • Genre: Business & Economics
  • Pages : 176
  • ISBN 10 : 9781134435098

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The Moralisation of Tourism Excerpt :

Tourism is no longer an innocent pleasure. It has been interpreted and reinterpreted as an activity which is ultimately damaging to receiving cultures and the environment. 'New' forms of tourism, such as ecotourism, alternative tourism, community tourism and ethical tourism, have been presented as morally superior alternatives to the package holiday, yet ironically, even advocates of these new, ethical tourism brands are increasingly subject to criticisms, not dissimilar to those they themselves level against package holidays. Using a host of international examples from the industry, the media and non-governmental organisations, this intriguing book examines what the advocates of 'new tourism' see as being wrong with mass tourism, looks critically at the claims made for the new alternatives and makes a case for guilt-free holidays. The only book on the market to provide a sustained critique of conventional mass tourism’s own critics, Butcher offers a counterpoint to the moral rhetoric steadily turning travellers into guilty tourists.

Political Conditionality Book

Political Conditionality


  • Author : Georg Sorensen
  • Publisher : Routledge
  • Release Date : 2013-11-05
  • Genre: Business & Economics
  • Pages : 139
  • ISBN 10 : 9781135200978

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Political Conditionality Excerpt :

Political conditionality involves the linking of development aid to certain standards of observance of human rights and (liberal) democracy in recipient countries. Although this may seem to be an innocent policy, it has the potential to bring about a dramatic change in the basic principles of the international system: putting human rights first means putting respect for individuals and rights before respect for the sovereignty of states.

Global Voice  3  Casting Light Differently Book

Global Voice 3 Casting Light Differently


  • Author : Giovanni Pagliardi
  • Publisher : ESSEC Publishing
  • Release Date : 2018-01-30
  • Genre: Business & Economics
  • Pages : 66
  • ISBN 10 : 9782364561748

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Global Voice 3 Casting Light Differently Excerpt :

Global Voice has a vocation to offer others the high-level research output of the schools making up the Council on Business & Society in a readable, enjoyable and practical style. It also aims to spark awareness on key issues challenging us today and provoke food for thought and debate. This quarter’s magazine focuses on business and society (including financial and cultural insights), leadership and management (including HR issues such as employee welfare and diversity), entrepreneurship, and sustainability. For professionals, these sections provide a look at future trends in business practice, new methods and ways of managing teams, and research into entrepreneurship and social entrepreneurship. For those working in education – teachers, trainers, consultants and faculty – our features can also be used for classroom study and debate. For students, our articles can offer additional knowledge to deepen their understanding and strengthen their assignments with.

Focus Brazil  On the upbeat and tackling the challenges Book

Focus Brazil On the upbeat and tackling the challenges


  • Author : Council on Business and Society
  • Publisher : ESSEC Publishing
  • Release Date : 2018-03-16
  • Genre: Business & Economics
  • Pages : 41
  • ISBN 10 : 9782364561762

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Focus Brazil On the upbeat and tackling the challenges Excerpt :

The Council on Business & Society publishes a special Global Voice that collates a series of impact articles on Brazil and, more widely, South America that includes features on women and entrepreneurship, value-added statements as a CSR reporting tool, research on the shadow economy, and social entrepreneurship and innovation.

Moralizing International Relations Book

Moralizing International Relations


  • Author : Ariel Colonomos
  • Publisher : Sciences Po International
  • Release Date : 2008-04-15
  • Genre: Philosophy
  • Pages : 288
  • ISBN 10 : UOM:39015076168692

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Moralizing International Relations Excerpt :

The end of the cold war politics and the fall of the Berlin wall have had major ethical consequences. In the 90s Ethics have become a rallying point for non-state actors and experts who gather around values and norms in order to oblige institutions to justify their behavior. This process is the result of different changes, the transformation of the international system, the individualization of Western societies and the growing importance of expertise in the justification of decisions in risk adverse societies. Along with the globalization of the economy and the formation of new political coalitions, global ethics are the pillar of our era of international ‘turbulence’.

The Palgrave Handbook on the Economics of Manipulation in Sport Book

The Palgrave Handbook on the Economics of Manipulation in Sport


  • Author : Markus Breuer
  • Publisher : Springer
  • Release Date : 2018-04-12
  • Genre: Business & Economics
  • Pages : 339
  • ISBN 10 : 9783319773896

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The Palgrave Handbook on the Economics of Manipulation in Sport Excerpt :

Sport has enjoyed steadily increasing prominence and economic importance since the Millennium. But threats to its integrity appear to have grown in parallel, undermining the very sense of innocence and fun which is an important part of its appeal. Threats to the spirit of sport come from internal, external and even state actors, who seek either to manipulate events on the field or to exploit the institutions of sport for their own ends. As the reputation of sport becomes more tarnished as a result, its sustainability as a significant part of the entertainment industry is called into question and loss of reputation may even result in decline in recreational play. In this wide-ranging collection of essays, the international team of contributors explores the structural economic sources of the problems that beset sport and address the question of ‘what is to be done?’ through economic reasoning. Specific topics covered include doping, match-fixing for betting or sporting gain, the role of forensic statistics in detecting nefarious activity, issues related to club ownership, corruption in the awarding of mega-events and within sports governing bodies, and the role of the law and the Court of Arbitration for Sport. In the final chapter, the Editors pull together the various strands and propose that policy to mitigate the threat to fair play should be built around two themes: improving sports governance and designing incentives to help actors in sport choose honest over manipulative behaviour. The book will appeal to practitioners from sport management as well as to academics including students and researchers.

The International Library of Essays on Capital Punishment  Volume 2 Book

The International Library of Essays on Capital Punishment Volume 2


  • Author : Peter Hodgkinson
  • Publisher : Routledge
  • Release Date : 2016-12-05
  • Genre: Social Science
  • Pages : 408
  • ISBN 10 : 9781351887502

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The International Library of Essays on Capital Punishment Volume 2 Excerpt :

The essays selected for this volume develop conventional abolition discourse and explore the conceptual framework through which abolition is understood and posited. Of particular interest is the attention given to an integral but often forgotten element of the abolition debate: alternatives to capital punishment. The volume also provides an account of strategies employed by the abolition community which challenges tired methodologies and offers a level of transparency previously unseen. This collection tackles complex but fundamental components of the capital punishment debate using empirical data and expert observations and is essential reading for those wishing to comprehend the fundamental issues which underpin capital punishment discourse.

Pariah States   Sanctions in the Middle East Book

Pariah States Sanctions in the Middle East


  • Author : Tim Niblock
  • Publisher : Lynne Rienner Publishers
  • Release Date : 2001
  • Genre: Political Science
  • Pages : 256
  • ISBN 10 : 1588261077

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Pariah States Sanctions in the Middle East Excerpt :

A dispassionate analysis of the effect-political, economic, and psychological-of sanctions on the Middle East's "pariah" states.

Crisis  Movement  Management  Globalising Dynamics Book

Crisis Movement Management Globalising Dynamics


  • Author : James Goodman
  • Publisher : Routledge
  • Release Date : 2016-05-23
  • Genre: Political Science
  • Pages : 158
  • ISBN 10 : 9781134905546

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Crisis Movement Management Globalising Dynamics Excerpt :

Globalised neo-liberalism has produced multiple crises – social, ecological, political. In the past, crises of global order have generated large-scale social transformations, and the current crises likewise hold a transformative promise. Social movements become a crucial barometer, in signalling both the demise and rise of political formations and programs. Elite strategies, framed as crisis management, create their own disordering side-effects. Experiments in movement strategy gain greater significance, as do contending elite efforts at repressing, managing or displacing the fall-out. In this book we investigate both movements and management in the face of crisis, taking crisis and unanticipated consequences as a normal state-of-play. The book enquires into the winners and losers from crisis, and investigates the movement-management nexus as it unfolds in particular localities as well as in broader contexts. The book deals with some of the most pressing conflicts of our time, and produces a range of theoretical insights: the ubiquity of crisis is seen as not only a hallmark of social life, but a way into a different kind of social analysis. This book was published as a special issue of Globalizations.

A History of Fair Trade in Contemporary Britain Book

A History of Fair Trade in Contemporary Britain


  • Author : Matthew Anderson
  • Publisher : Springer
  • Release Date : 2015-09-06
  • Genre: Business & Economics
  • Pages : 230
  • ISBN 10 : 9781137313300

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A History of Fair Trade in Contemporary Britain Excerpt :

This book offers an original contribution to the empirical knowledge of the development of Fair Trade that goes beyond the anecdotal accounts to challenge and analyse the trading practices that shaped the Fair Trade model. Fair Trade represented a new approach to global trade, corporate social responsibility and consumer politics.