Ogilvy On Advertising

Ogilvy on Advertising

• Author : David Ogilvy
• Publisher : Welbeck Publishing Group
• Release Date : 2023-02-02
• Genre: Business & Economics
• Pages : 393
• ISBN 10 : 9781802796988

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Ogilvy on Advertising

• Author : David Ogilvy
• Publisher : Vintage
• Release Date : 2013-09-11
• Genre: Social Science
• Pages : 224
• ISBN 10 : 9780804170055

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

The Unpublished David Ogilvy

• Author : David Ogilvy
• Publisher : Profile Books
• Release Date : 2012-12-06
• Genre: Business & Economics
• Pages : 208
• ISBN 10 : 9781847659453

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

Confessions of an Advertising Man

• Author : David Ogilvy
• Publisher : Unknown
• Release Date : 2011
• Genre: Advertising
• Pages : 0
• ISBN 10 : 190491537X

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Scientific Advertising

• Author : Claude C. Hopkins
• Publisher : Positive Club
• Release Date : 2002-01-01
• Genre: Business & Economics
• Pages : 40
• ISBN 10 : 978186723xxxx

"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…

Ogilvy on Advertising Summary and Analysis

• Author : Adam Harrison
• Publisher : Createspace Independent Publishing Platform
• Release Date : 2017-10-07
• Genre: Uncategoriezed
• Pages : 26
• ISBN 10 : 1978024592

Ogilvy on Advertising was written in 1983 by David Ogilvy. He was a prominent advertiser who shared his knowledge about how to advertise, how to get a job in advertising, and described changes happening in the world of advertising at the time. One of the most important points of this book is that originality and creativity should not be sought after for its own sake: if a strategy works in advertising, then use it. Advertising is possibly one of the most stressful occupations and does not pay well unless you absolutely love it. The author is forthcoming about many mistakes he made in the advertising industry. Ogilvy opens by emphasizing that good advertising does not just simply make people admire your message for its creativity; it influences people to action. It's a simple adage, yet easy for many advertisers to forget.

The Art of Persuasion

• Author : Bob Burg
• Publisher : Sound Wisdom
• Release Date : 2011-09-20
• Genre: Business & Economics
• Pages : 175
• ISBN 10 : 9780768487008

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

Junior

• Author : Thomas Kemeny
• Publisher : Simon and Schuster
• Release Date : 2019-11-26
• Genre: Business & Economics
• Pages : 180
• ISBN 10 : 9781576879603

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

Blood Brains and Beer

• Author : David Ogilvy
• Publisher : Unknown
• Release Date : 1978
• Genre: Advertising
• Pages : 136
• ISBN 10 : UVA:X000064474

Hey Whipple Squeeze This

• Author : Luke Sullivan
• Publisher : John Wiley & Sons
• Release Date : 2008-04-11
• Genre: Business & Economics
• Pages : 347
• ISBN 10 : 9780470267714

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Confessions of an Advertising Man

• Author : David Ogilvy
• Publisher : Unknown
• Release Date : 2002
• Genre: Advertising
• Pages : 172
• ISBN 10 : OCLC:1148602313

Pandeymonium

• Author : Piyush Pandey
• Publisher : Penguin UK
• Release Date : 2016-01-27
• Genre: Business & Economics
• Pages : 244
• ISBN 10 : 9789352140046

What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.

My Life in Advertising

• Author : Claude Hopkins
• Publisher : Lulu.com
• Release Date : 1966
• Genre: Uncategoriezed
• Pages : 92
• ISBN 10 : 9781105161261

The Advertising Solution

• Author : Craig Simpson
• Publisher : Entrepreneur Press
• Release Date : 2016-10-17
• Genre: Business & Economics
• Pages : 192
• ISBN 10 : 9781613083512

Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

How to Create an Idea If You are Not Ogilvy

• Author : Alexey Ivanov
• Publisher : Unknown
• Release Date : 2023-06-01
• Genre: BUSINESS & ECONOMICS
• Pages : null
• ISBN 10 : 3838272331