Ogilvy on Advertising Book

Ogilvy on Advertising


  • Author : David Ogilvy
  • Publisher : Vintage
  • Release Date : 2013-09-11
  • Genre: Social Science
  • Pages : 224
  • ISBN 10 : 9780804170055

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Ogilvy on Advertising Excerpt :

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Ogilvy on Advertising Book
Score: 3.5
From 13 Ratings

Ogilvy on Advertising


  • Author : David Ogilvy
  • Publisher : Vintage
  • Release Date : 1985-03-12
  • Genre: Social Science
  • Pages : 226
  • ISBN 10 : 039472903X

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Ogilvy on Advertising Excerpt :

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Confessions of an Advertising Man Book
Score: 4
From 3 Ratings

Confessions of an Advertising Man


  • Author : David Ogilvy
  • Publisher : Southbank Pub
  • Release Date : 2011
  • Genre: Business & Economics
  • Pages : 190
  • ISBN 10 : 190491537X

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Confessions of an Advertising Man Excerpt :

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Scientific Advertising Book

Scientific Advertising


  • Author : Claude C. Hopkins
  • Publisher : Cosimo, Inc.
  • Release Date : 2007-12-01
  • Genre: Business & Economics
  • Pages : 92
  • ISBN 10 : 9781605200453

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Scientific Advertising Excerpt :

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: . how advertising laws are established . the importance of just salesmanship . why businesses must offer service . mail order advertising: what it teaches . what makes headlines effective . understanding customer psychology . how to use art in advertising . how to use samples . the best way to test campaigns . the impact of negative advertising . and much more.

Ogilvy on Advertising in the Digital Age Book

Ogilvy on Advertising in the Digital Age


  • Author : Miles Young
  • Publisher : Bloomsbury Publishing USA
  • Release Date : 2018-01-16
  • Genre: Education
  • Pages : 288
  • ISBN 10 : 9781635571479

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Ogilvy on Advertising in the Digital Age Excerpt :

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

The Art of Persuasion Book
Score: 4
From 2 Ratings

The Art of Persuasion


  • Author : Bob Burg
  • Publisher : Sound Wisdom
  • Release Date : 2011-09-20
  • Genre: Business & Economics
  • Pages : 175
  • ISBN 10 : 9780768487008

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The Art of Persuasion Excerpt :

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

Confessions of an Advertising Man Book
Score: 4
From 2 Ratings

Confessions of an Advertising Man


  • Author : David Ogilvy
  • Publisher : Unknown
  • Release Date : 2002
  • Genre: Advertising
  • Pages : 172
  • ISBN 10 : OCLC:1148602313

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Confessions of an Advertising Man Excerpt :

Pandeymonium Book

Pandeymonium


  • Author : Piyush Pandey
  • Publisher : Penguin UK
  • Release Date : 2016-01-27
  • Genre: Business & Economics
  • Pages : 244
  • ISBN 10 : 9789352140046

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Pandeymonium Excerpt :

What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.

Junior Book

Junior


  • Author : Thomas Kemeny
  • Publisher : Simon and Schuster
  • Release Date : 2019-11-26
  • Genre: Business & Economics
  • Pages : 180
  • ISBN 10 : 9781576879603

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Junior Excerpt :

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

Ogilvy on Advertising Summary and Analysis Book

Ogilvy on Advertising Summary and Analysis


  • Author : Adam Harrison
  • Publisher : Createspace Independent Publishing Platform
  • Release Date : 2017-10-07
  • Genre: Uncategoriezed
  • Pages : 26
  • ISBN 10 : 1978024592

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Ogilvy on Advertising Summary and Analysis Excerpt :

Ogilvy on Advertising was written in 1983 by David Ogilvy. He was a prominent advertiser who shared his knowledge about how to advertise, how to get a job in advertising, and described changes happening in the world of advertising at the time. One of the most important points of this book is that originality and creativity should not be sought after for its own sake: if a strategy works in advertising, then use it. Advertising is possibly one of the most stressful occupations and does not pay well unless you absolutely love it. The author is forthcoming about many mistakes he made in the advertising industry. Ogilvy opens by emphasizing that good advertising does not just simply make people admire your message for its creativity; it influences people to action. It's a simple adage, yet easy for many advertisers to forget.

The Advertising Concept Book Book
Score: 5
From 1 Ratings

The Advertising Concept Book


  • Author : Pete Barry
  • Publisher : Unknown
  • Release Date : 2012
  • Genre: Advertising
  • Pages : 296
  • ISBN 10 : 0500516235

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The Advertising Concept Book Excerpt :

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Hey  Whipple  Squeeze This Book
Score: 4.5
From 2 Ratings

Hey Whipple Squeeze This


  • Author : Luke Sullivan
  • Publisher : John Wiley & Sons
  • Release Date : 2008-04-11
  • Genre: Business & Economics
  • Pages : 347
  • ISBN 10 : 9780470267714

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Hey Whipple Squeeze This Excerpt :

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Reality In Advertising Book

Reality In Advertising


  • Author : Rosser Reeves
  • Publisher : Lulu.com
  • Release Date : 2017-06-09
  • Genre: Advertising
  • Pages : 123
  • ISBN 10 : 9781387028047

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Reality In Advertising Excerpt :

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

Hey  Whipple  Squeeze This Book

Hey Whipple Squeeze This


  • Author : Luke Sullivan
  • Publisher : John Wiley & Sons
  • Release Date : 2016-01-19
  • Genre: Business & Economics
  • Pages : 451
  • ISBN 10 : 9781119164029

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Hey Whipple Squeeze This Excerpt :

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

The Art of Writing Advertising Book

The Art of Writing Advertising


  • Author : Denis Higgins
  • Publisher : McGraw Hill Professional
  • Release Date : 2003
  • Genre: Business & Economics
  • Pages : 125
  • ISBN 10 : 0071410937

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The Art of Writing Advertising Excerpt :

A McGraw-Hill Advertising Classic "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.