Positioning  The Battle for Your Mind Book
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Positioning The Battle for Your Mind


  • Author : Al Ries
  • Publisher : McGraw Hill Professional
  • Release Date : 2001-01-03
  • Genre: Business & Economics
  • Pages : 213
  • ISBN 10 : 9780071705875

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Positioning The Battle for Your Mind Excerpt :

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Obviously Awesome Book

Obviously Awesome


  • Author : April Dunford
  • Publisher : Ambient Press
  • Release Date : 2019-05-14
  • Genre: Uncategoriezed
  • Pages : 202
  • ISBN 10 : 1999023005

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Obviously Awesome Excerpt :

You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.

Local Positioning Systems Book

Local Positioning Systems


  • Author : Krzysztof W. Kolodziej
  • Publisher : CRC Press
  • Release Date : 2017-12-19
  • Genre: Technology & Engineering
  • Pages : 488
  • ISBN 10 : 9781420005004

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Local Positioning Systems Excerpt :

Local Positioning Systems: LBS Applications and Services explores the possible approaches and technologies to location problems including people and asset tracking, mobile resource management, public safety, and handset location-based services. The book examines several indoor positioning systems, providing detailed case studies of existing applications and their requirements, and shows how to set them up. Other chapters are dedicated to position computation algorithms using different signal metrics and determination methods, 2D/3D indoor map data and location models, indoor navigation, system components and how they work, privacy, deployment issues, and standards. In detail, the book explains the steps for deploying a location-enabled network, including doing a site-survey, creating a positioning model and floor maps, and access point placement and configuration. Also presented is a classification for network-based and ad-hoc positioning systems, and a framework for developing indoor LBS services. This comprehensive guide will be invaluable to students and lecturers in the area of wireless computing. It will also be an enabling resource to developers and researchers seeking to expand their knowledge in this field.

Branding and Positioning in Base of the Pyramid Markets in Africa Book

Branding and Positioning in Base of the Pyramid Markets in Africa


  • Author : Charles Blankson
  • Publisher : Routledge
  • Release Date : 2019-09-10
  • Genre: Business & Economics
  • Pages : 152
  • ISBN 10 : 9781351038058

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Branding and Positioning in Base of the Pyramid Markets in Africa Excerpt :

Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.

Brand Positioning Book

Brand Positioning


  • Author : Erik Kostelijk
  • Publisher : Routledge
  • Release Date : 2020-02-18
  • Genre: Business & Economics
  • Pages : 254
  • ISBN 10 : 9781000025064

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Brand Positioning Excerpt :

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.

Positioning Identities Book

Positioning Identities


  • Author : Hazel K Platzer
  • Publisher : Routledge
  • Release Date : 2017-07-12
  • Genre: Social Science
  • Pages : 218
  • ISBN 10 : 9781315422312

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Positioning Identities Excerpt :

How do lesbians and gays negotiate their sexual identities in mental health care contexts? How do they manage the institutional homophobia and heterosexism embedded in health care practice and practitioners? Using interpretive phenomenology, Hazel Platzer overturns limiting dualisms to describe the ways in which lesbians and gays are silenced and pathologized in their mental health care encounters, how they resist, and how their resistance can restrict access to care. She highlights the difficulties of researching a sensitive topic with a relatively “hidden” population, and devises innovative techniques for handling bias and a multi-methods approach to the phenomenological study of experience and identities. She then offers proactive steps toward creating a health care environment in which lesbian and gay identities are normalized, improving both access to and quality of health care.

Positioning with GPS 1985 Book

Positioning with GPS 1985


  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1985
  • Genre: Artificial satellites
  • Pages : null
  • ISBN 10 : UIUC:30112075627080

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Positioning with GPS 1985 Excerpt :

Clark s Positioning in Radiography 12Ed Book

Clark s Positioning in Radiography 12Ed


  • Author : A. Stewart Whitley
  • Publisher : CRC Press
  • Release Date : 2005-08-26
  • Genre: Medical
  • Pages : 532
  • ISBN 10 : 9781444114607

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Clark s Positioning in Radiography 12Ed Excerpt :

First published in 1939, this is the definitive text on patient positioning for the diagnostic radiography student and practitioner. The experienced author team appreciates that there is no substitute for a good understanding of basic skills in patient positioning and an accurate knowledge of anatomy to ensure good radiographic practice. This 12th edition retains the book’s pre-eminence in the field, with hundreds of positioning photographs and explanatory line diagrams, a clearly defined and easy-to-follow structure, and international applicability. The book presents the essentials of radiographic techniques in a practical way, avoiding unnecessary technical complexity and ensuring that the student and practitioner can find quickly the information that they require regarding particular positions. All the standard positioning is included, accompanied by supplementary positions where relevant and illustrations of pathology where appropriate. Common errors in positioning are also discussed.

Positioning Research Book

Positioning Research


  • Author : Margaret Kumar
  • Publisher : SAGE Publishing India
  • Release Date : 2018-03-19
  • Genre: Reference
  • Pages : 312
  • ISBN 10 : 9789352806195

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Positioning Research Excerpt :

The availability of research methodologies and frameworks to facilitate different ways of gathering knowledge and performing research is often a matter of concern for early career researchers as well as advanced research scholars. Positioning Research, while identifying this gap, provides avenues that encompass differing cultural backgrounds and disciplines to enable exploration of research frameworks and shifting paradigms, considering the impact of social media and new forms of knowledge that assist real-time, global distribution of research. The book highlights the possibilities of transition into ‘the third space’, where negotiation and dialogue are central to positioning research. It upholds the principle that different research methodologies are equally valid and valued in contributing to new knowledge. The book focuses on the contexts in which research questions are conceptualised and designed, and highlights the implications of research for the various partners and communities that participate in the research. It thus provides a cutting-edge framework for conducting multidisciplinary research.

Workbook for Textbook of Radiographic Positioning and Related Anatomy Book

Workbook for Textbook of Radiographic Positioning and Related Anatomy


  • Author : Kenneth L. Bontrager
  • Publisher : Elsevier Health Sciences
  • Release Date : 2013-01-01
  • Genre: Medical
  • Pages : 557
  • ISBN 10 : 9780323088329

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Workbook for Textbook of Radiographic Positioning and Related Anatomy Excerpt :

Reinforce your knowledge of radiographic positioning and anatomy, and produce quality radiographs! Corresponding to the chapters in Bontrager and Lampignano's Textbook of Radiographic Positioning and Related Anatomy, 8th Edition,this practical workbook offers a wide variety of exercises including situation-based questions, film critique questions, laboratory activities, and self-evaluation tests. A wide variety of exercises include questions on anatomy, positioning critique, and image evaluation, with answers at the end of the workbook.Chapter competencies are formatted as a set of tasks that you should be able to perform after working through the material.Situational questions describe clinical scenarios, then ask you to apply your knowledge to real-life examples.Film critique questions prepare you to evaluate the quality of radiographs and ask what positioning corrections need to be made to improve the image.Laboratory exercises provide hands-on experience as you perform radiographs using phantoms, evaluate the images, and practice positioning.Self-tests at the ends of chapters help you assess your learning with multiple choice, labeling, short answer, and true/false questions. Updated content matches the revisions to the textbook.Stronger focus on computed and digital radiography in questions includes images from the newest equipment.Expanded coverage of computed tomography reflects changes in practice.

Merrill s Atlas of Radiographic Positioning and Procedures E Book Book

Merrill s Atlas of Radiographic Positioning and Procedures E Book


  • Author : Bruce W. Long
  • Publisher : Elsevier Health Sciences
  • Release Date : 2018-11-25
  • Genre: Medical
  • Pages : 592
  • ISBN 10 : 9780323640435

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Merrill s Atlas of Radiographic Positioning and Procedures E Book Excerpt :

With more than 400 projections, Merrill's Atlas of Radiographic Positioning & Procedures, 14th Edition makes it easier to for you to learn anatomy, properly position the patient, set exposures, and take high-quality radiographs. This definitive text has been reorganized to align with the ASRT curriculum — helping you develop the skills to produce clear radiographic images. It separates anatomy and positioning information by bone groups or organ systems — using full-color illustrations to show anatomical anatomy, and CT scans and MRI images to help in learning cross-section anatomy. Merrill's Atlas is not just the gold standard in radiographic positioning texts, and the most widely used, but also an excellent review in preparing for ARRT and certification exams! Comprehensive, full-color coverage of anatomy and positioning makes Merrill's Atlas the most in-depth text and reference available for radiography students and practitioners. Frequently performed essential projections identified with a special icon to help you focus on what you need to know as an entry-level radiographer. Summary of Pathology table now includes common male reproductive system pathologies. Coverage of common and unique positioning procedures includes special chapters on trauma, surgical radiography, geriatrics/pediatrics, and bone densitometry, to help prepare you for the full scope of situations you will encounter. Collimation sizes and other key information are provided for each relevant projection. Numerous CT and MRI images enhance comprehension of cross-sectional anatomy and help in preparing for the Registry examination. UPDATED! Positioning photos show current digital imaging equipment and technology. Summary tables provide quick access to projection overviews, guides to anatomy, pathology tables for bone groups and body systems, and exposure technique charts Bulleted lists provide clear instructions on how to correctly position the patient and body part when performing procedures.

Positioning for Advantage Book

Positioning for Advantage


  • Author : Kimberly A. Whitler
  • Publisher : Columbia University Press
  • Release Date : 2021-09-07
  • Genre: Business & Economics
  • Pages : null
  • ISBN 10 : 9780231548113

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Positioning for Advantage Excerpt :

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

Bontrager s Handbook of Radiographic Positioning and Techniques   E BOOK Book

Bontrager s Handbook of Radiographic Positioning and Techniques E BOOK


  • Author : John Lampignano
  • Publisher : Elsevier Health Sciences
  • Release Date : 2020-09-22
  • Genre: Uncategoriezed
  • Pages : 344
  • ISBN 10 : 9780323797894

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Bontrager s Handbook of Radiographic Positioning and Techniques E BOOK Excerpt :

Get on-the-spot guidance for all the types of positioning you’ll need to perform during clinicals with Bontrager’s Handbook of Radiographic Positioning and Techniques, 10th Edition. With bulleted instructions and photos of properly-positioned patients, this portable and pocket-sized reference can help you safely, quickly, and confidently position for the most-commonly requested radiographic studies. Plus, this must-have radiographic positioning and anatomy handbook also provides suggested techniques and critique points to help you quickly and easily evaluate your own radiographs as you produce them in clinicals. 217 projections provide a snapshot of essential information in an easily accessible and portable format. Standard radiographic image and evaluation criteria are presented on each positioning page, demonstrating critical anatomy and a list for critique. Page number references for the text are included at the bottom of each positioning page to help you easily move back and forth between the text for greater detail and explanation concerning a particular position. Positioning presentations include positioning instructions, collimation field size, CR location and CR angle, suggested kVp ranges, space for writing in exposure factors, and more. Appendices offer additional quick-reference information on patient dose, abbreviations and acronyms, and various conversion charts, enabling you to locate important information quickly. NEW! Updated photographs visually demonstrate the latest digital technology used in radiography with new radiographs, positioning, and equipment images. NEW! Updated content reflecting the latest ARRT competencies prepares you for boards and clinical practice. NEW! Additional Bernageau and Zanca projections offer guidance on these important projections performed for shoulder pathology and trauma.

Positioning for Architecture and Design Firms Book

Positioning for Architecture and Design Firms


  • Author : Jack Reigle
  • Publisher : John Wiley & Sons
  • Release Date : 2011-03-23
  • Genre: Architecture
  • Pages : 224
  • ISBN 10 : 0470918713

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Positioning for Architecture and Design Firms Excerpt :

An essential guide for a firm of any size to effectively position itself in the marketplace For an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm's strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations. With a wealth of information targeting the subject of positioning, readers will learn: Why the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firm's success How the coming generational shift will change the design business What positioning is, and how it needs to be developed to support and implement your strategic vision How your firm can establish a robust identity and operating model The importance of your firm's essential purpose How to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machine Why it is important to engage in advanced research and open innovation initiatives Addressing issues of firm identity, including an understanding of how to create the market positioning desired, Positioning for Architecture and Design Firms shows how a design firm—large or small, new or well established—can position itself to gain greater control over its destiny, and reach loftier levels of achievement. Learn about firm types, and match the right type to a firm's goals Develop and maintain a firm's identity in the market

Positioning the Academic Library within the University Book

Positioning the Academic Library within the University


  • Author : Leo Appleton
  • Publisher : Routledge
  • Release Date : 2021-05-14
  • Genre: Language Arts & Disciplines
  • Pages : 332
  • ISBN 10 : 9781000352146

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Positioning the Academic Library within the University Excerpt :

Academic libraries are facing uncertain times. The international higher education environment is very volatile and academic libraries and librarians can play a major role in helping to strategically position their parent institution within it. In doing so, there needs to be clarity as to what the position of the academic library is with regard to the role and function it has within the university and how library leadership can have pan-institutional influence and impact. There are several ways in which the academic library can position itself and this collection demonstrates many of these. Strategic alignment with the university and its mission is a fundamental part of successful positioning, as is being flexible, adaptable and responsive to changing needs, requirements and expectations. Developments in research support and scholarly communications, as well as super-convergences with other academic support departments, are examples of such responsiveness. These topics along with other emerging themes, such as library functions and institutional partnerships and collaborations, are all discussed in the book and provide the reader with a rich variety of reflections and case studies on how academic libraries, from across the globe, have addressed their position within their institution. This book was originally published as a special issue of the journal New Review of Academic Librarianship.