Predictable Revenue Book

Predictable Revenue

  • Author : Aaron Ross
  • Publisher : Lightning Source Incorporated
  • Release Date : 2011-05
  • Genre: Business & Economics
  • Pages : 208
  • ISBN 10 : 0984380213

Predictable Revenue Book Description :

Called "The Sales Bible of Silicon Valley" the sales specialization system and outbound sales process that, in just a few years, helped add $100 million in recurring revenue to, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or close deals. This is an entirely new kind of sales system for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? Predictable Revenue has the answers

From Impossible to Inevitable Book

From Impossible to Inevitable

  • Author : Aaron Ross
  • Publisher : John Wiley & Sons
  • Release Date : 2019-05-15
  • Genre: Business & Economics
  • Pages : 336
  • ISBN 10 : 9781119531722

From Impossible to Inevitable Book Description :

Break your revenue records with Silicon Valley’s “growth bible” “This book makes very clear how to get to hyper-growth and the work needed to actually get there” Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. Pinpoint why you aren’t growing faster Understand what it takes to get to hypergrowth Nail a niche (the #1 missing growth ingredient) What every revenue leader needs to know about building a scalable sales team There’s no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!

Predictable Prospecting  How to Radically Increase Your B2B Sales Pipeline Book

Predictable Prospecting How to Radically Increase Your B2B Sales Pipeline

  • Author : Marylou Tyler
  • Publisher : McGraw Hill Professional
  • Release Date : 2016-08-19
  • Genre: Business & Economics
  • Pages : 208
  • ISBN 10 : 9781259835650

Predictable Prospecting How to Radically Increase Your B2B Sales Pipeline Book Description :

The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a “sales bible” (Inc.) If your organization’s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline — whether you’re a sales or marketing executive, team leader, or sales representative. Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to: • Identify the prospects with the greatest potential • Clearly articulate your company’s competitive position • Implement account-based sales development using ideal account profiles • Refine your lead targeting strategy with an ideal prospect profile • Start a conversation with people you don’t know • Land meetings through targeted campaigns • Craft personalized e-mail and phone messaging to address each potential buyer’s awareness, needs, and challenges. • Define, manage, and optimize sales development performance metrics • Generate predictable revenue You’ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals—quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets—and generate more revenue than ever. That’s the power of Predictable Prospecting.

Predictable Revenue  Turn Your Business Into a Sales Machine with the  100 Million Best Practices of Salesforce com Book

Predictable Revenue Turn Your Business Into a Sales Machine with the 100 Million Best Practices of Salesforce com

  • Author : Aaron Ross
  • Publisher : Pebblestorm
  • Release Date : 2020-09-08
  • Genre: Business & Economics
  • Pages : 208
  • ISBN 10 : 0984380248

Predictable Revenue Turn Your Business Into a Sales Machine with the 100 Million Best Practices of Salesforce com Book Description :

Called "The Sales Bible of Silicon Valley" the sales specialization system and outbound sales process that, in just a few years, helped add $100 million in recurring revenue to, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or close deals. This is an entirely new kind of sales system for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? Predictable Revenue has the answers!

Lean Selling Book

Lean Selling

  • Author : Robert J. Pryor
  • Publisher : AuthorHouse
  • Release Date : 2015-01-29
  • Genre: Business & Economics
  • Pages : 334
  • ISBN 10 : 9781496955524

Lean Selling Book Description :

Excerpts of Advance Praise for Lean Selling “Lean Selling is the most important sales management book of the last 25 years. It shows us why 90% of today’s sales processes are broken. This book will change forever the way you sell and manage.” Al Davidson President, Strategic Sales & Marketing, Inc. “Most sales leaders struggle to get their entire sales team to perform at the level of their ‘A-Players.’ Too many sales books focus on trying to change a salesperson’s behavior to achieve this. Robert Pryor’s book focuses on defining a sales process to yield consistent sales results for your company’s product or solution. Lean Selling provides the tools you require to define then refine your sales process as market and competitive conditions change. The end result is achieving both predictable sales and customer satisfaction.” Craig Jack Former Managing Client Partner, Verizon Enterprise Solutions Former Managing Director, KPMG Consulting “Robert Pryor has written a book on a subject already covered by tons of books over the years but managed to give it a twist that makes it very engaging and relevant. The book is well written, insightful, and timely; the emergence of internet commerce has had a profound impact on the sales profession as we know it.” Ake Persson Retired CEO, Ericsson Wireless Communications, Inc. “Lean Selling, by Robert Pryor, really woke me up to how complacent some of us are about our sales processes, and how that complacency connects directly to those sub-optimal results. It’s a ‘must read.’ ” J. Jeffrey Campbell Brinker Executive in Residence and Director, Master of Science Program, San Diego State University School of Hospitality & Tourism Former Chairman and CEO, Burger King Corporation “Lean Selling? I love it. I’ve been using lean principles with my inside sales organization for a year now to improve customer fit and the buyer experience. The result has been astronomical growth in sales for my company. Kevin

Smash the Funnel Book

Smash the Funnel

  • Author : Eric Keiles
  • Publisher : Greenleaf Book Group
  • Release Date : 2019-04-02
  • Genre: Business & Economics
  • Pages : 308
  • ISBN 10 : 9781732510203

Smash the Funnel Book Description :

Your Sales Funnel Has a Fatal Flaw The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm? From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.

The Revenue Marketing Book Book

The Revenue Marketing Book

  • Author : Yaagneshwaran Ganesh
  • Publisher : Notion Press
  • Release Date : 2020-05-09
  • Genre: Business & Economics
  • Pages : 106
  • ISBN 10 : 9781648926204

The Revenue Marketing Book Book Description :

The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team. - Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness “A must-read operating manual for marketers who want to deliver exponential revenue.” - Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the world “All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag’s book gives you an approach to make your marketing count.” - Vinod Muthukrishnan, Chief Growth Officer at Cisco It doesn’t matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with. The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome. Make an impact. Build a predictable recurring revenue engine.

The Sales Acceleration Formula Book

The Sales Acceleration Formula

  • Author : Mark Roberge
  • Publisher : John Wiley & Sons
  • Release Date : 2015-02-03
  • Genre: Business & Economics
  • Pages : 224
  • ISBN 10 : 9781119047018

The Sales Acceleration Formula Book Description :

Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question

Ceoflow  Turn Your Employees Into Mini Ceos Book

Ceoflow Turn Your Employees Into Mini Ceos

  • Author : Aaron Ross
  • Publisher :
  • Release Date : 2010-02
  • Genre: Business & Economics
  • Pages : 144
  • ISBN 10 : 0984380205

Ceoflow Turn Your Employees Into Mini Ceos Book Description :

CEOFlow: How To Have More Freedom & Peace Of Mind While Making More Money By Creating A Team Of Employees That Run Your Business Like High-Level Executives.

More Sales  Less Time Book

More Sales Less Time

  • Author : Jill Konrath
  • Publisher : Penguin
  • Release Date : 2016-12-06
  • Genre: Business & Economics
  • Pages : 256
  • ISBN 10 : 9780698155602

More Sales Less Time Book Description :

"I felt like time was taunting me: 'Behind again? You'll never get it all done.' I worked harder and longer hours, sacrificing my limited personal time to stay ahead of the game. Still, it wasn't sufficient. My work just kept expanding, demanding more of me. I could never seem to call it a day. In my entire career, I'd never faced a sales problem of this magnitude." Sound familiar? If so, you're probably an overwhelmed seller. Your clients expect more, with faster turnarounds. Your quota keeps going up. You need to leverage social media, keep up-to-date on your industry, figure out how to sell new products and services, and learn all the latest technologies. The demands are never-ending. You could work nonstop around the clock and still not get it all done. It's a huge problem faced by experienced sales pros, busy entrepreneurs, and sales rookies. If you don't stay on top of your time, it's tough to make your numbers, let alone blow them away. Konrath, a globally recognized sales consultant and speaker, knew she needed help, but found that advice aimed at typical workers didn't work for her—or for others who needed to sell for a living. Salespeople need their own productivity guidelines adapted to the fast-paced, always-on sales world. So Konrath experimented relentlessly to discover the best time-savers and sales hacks in order to deliver the first productivity guide specifically for sales success. In More Sales, Less Time, Konrath blends cutting-edge behavioral research with her own deep knowledge of sales to teach you how to succeed in this age of distraction. You'll discover how to: • Reclaim a minimum of one hour per day by eliminating major time sucks and changing the way you tackle e-mail and social media. • Free up time to focus on activities that have the highest impact on your sales results, such as preparing, researching, strategizing, and connecting with customers. • Optimize your sales processes to eliminate redundancies and wasted time. • Tra

No Forms  No Spam  No Cold Calls Book

No Forms No Spam No Cold Calls

  • Author : Latané Conant
  • Publisher :
  • Release Date : 2020-07-15
  • Genre:
  • Pages :
  • ISBN 10 : 0578699451

No Forms No Spam No Cold Calls Book Description :

No Forms. No Spam. No Cold Calls. is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.Every organization wants to predictably grow revenue. The challenge facing sellers and marketers today is that B2B buyers have taken control of the buying journey, making it nearly impossible for business leaders to accurately predict anything, especially revenue growth.Prospects are being bombarded from all sides with forms, emails, and annoying phone calls as they try to research our solutions. So what do they do? They protect themselves by researching anonymously and not revealing themselves to us until their decision is made. That means that as sellers and marketers, we've lost our opportunity to influence the buying journey-that is, if we're still clinging to the traditional lead-based tools and strategies that we're used to. It's time for a new paradigm.Pioneering CMO Latané Conant delivers a step-by-step guide that will transform the way you think about marketing and selling in the modern age. Often challenging but never dull, No Forms. No Spam. No Cold Calls. delivers uncomfortable truths about the status quo-starting with Latané's first breakthrough that our old-school tactics not only treat our future customers like dirt, they also encourage the anonymous buying we're trying to combat. This book challenges sales and marketing leaders to engage customers the right way if you want to achieve predictable revenue growth.Latané lays out exactly how to enable your sales and marketing teams to take pride in the customer experience and finally align on how to put your prospects at the center of everything you do. In doing that, you'll learn to uncover customer demand, prioritize which accounts to work, engage the entire customer buying team, and measure real success. With this customer-first approach, you'll be able to confid

New Sales  Simplified  Book
Score: 5
From 1 Ratings

New Sales Simplified

  • Author : Mike Weinberg
  • Publisher : AMACOM
  • Release Date : 2012-09-04
  • Genre: Business & Economics
  • Pages : 240
  • ISBN 10 : 9780814431788

New Sales Simplified Book Description :

Selected by HubSpot as one of the Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to: * Identify a strategic, finite, workable list of genuine prospects * Draft a compelling, customer-focused "sales story" * Perfect the proactive telephone call to get face-to-face with more prospects * Use email, voicemail, and social media to your advantage * Overcome-even prevent-every buyer's anti-salesperson reflex * Build rapport, because people buy from people they like and trust * Prepare for and structure a winning sales call * Stop presenting and start dialoguing with buyers * Make time in your calendar for business development activities * And much more Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.

Selling With Noble Purpose Book

Selling With Noble Purpose

  • Author : Lisa Earle McLeod
  • Publisher : John Wiley & Sons
  • Release Date : 2020-08-21
  • Genre: Business & Economics
  • Pages : 336
  • ISBN 10 : 9781119700920

Selling With Noble Purpose Book Description :

Don’t let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas. Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you’re an executive, manager or aspiring sales leader, you’ll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers: How firms overcome ferocious competition and how you can do the same Why sales organizations with a clear NSP outperform traditional sales teams How to avoid the trap of behaving like a transactional salesperson Why well-intended leaders often unknowingly erode purpose and differentiation How to use your NSP to increase customer engagement Why an NSP gives you clarity during times of uncertainty In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative.

The Fallows Book
Score: 5
From 1 Ratings

The Fallows

  • Author : Aaron Ross
  • Publisher : Xlibris Corporation
  • Release Date : 2011-07-19
  • Genre: Poetry
  • Pages : 410
  • ISBN 10 : 9781465335036

The Fallows Book Description :

One man goes on a quest to find his lost love facing not only the gods themselves but also humanity and the forces of nature. In a spiritual adventure the man inspires not only the gods but also the people of the earth to save the world from global warming, war, famine, disease, and abuse. Together the gods and mankind join hands to call forth the evils of the world back into Pandora’s box, which was once released into the world by the mighty Zeus because Prometheus stole fire from Mount Olympus and gave it to man. I wish not to overwhelm the readers by stretching their consciousness beyond the boundaries of their own reason. But for you to gain the most out of your reading experience of The Fallows, you must know that I have worked hard to speak to its readers on three different intellectual levels. And I hope that you will enjoy this book, for in truth I cried tears with every line of poetry that was written, and it’s no lie: The Fallows was truly a remarkably healing experience for me as I hope that it will be as much a healing experience for you. The first intellectual level in which The Fallows speaks is primarily a poetic story. It is a tale about a man who was born into the world without knowing his true family, and after his quest to find them, he comes home to find he has lost the only woman that he loves. In metaphorical language, the man goes into the forest to call upon the birds of the air for love, symbolically representing humanity as John the Baptist in the Bible was once weeping in the wilderness. In the forest he is met by the great phoenix, and he is sent out on a quest to save the earth, and if he accomplishes the phoenix’s quest, the birds of the air will gather to find his love. Left alone and hungry after the phoenix and his kin fly away, the man eats a poisonous flower and perishes, representing the fall of humanity, as Adam and Eve once ate from the tree of the knowledge of good and evil, bringing death and sin into the world. From thi

Eat Their Lunch Book

Eat Their Lunch

  • Author : Anthony Iannarino
  • Publisher : Penguin
  • Release Date : 2018-11-06
  • Genre: Business & Economics
  • Pages : 240
  • ISBN 10 : 9780525537632

Eat Their Lunch Book Description :

The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent? It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like: * ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution. * understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns. * developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence. Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.

Sales Engagement Book

Sales Engagement

  • Author : Manny Medina
  • Publisher : Wiley
  • Release Date : 2019-03-12
  • Genre: Business & Economics
  • Pages : 240
  • ISBN 10 : 9781119584346

Sales Engagement Book Description :

The Sales Engagement movement is here! Join the world's most innovative companies, and build a sales organization made for the future. "This is a new era—a time where there are more options for the buyer than ever before. More information at their fingertips. More companies doing similar things. More salespeople to contact them about it. Salespeople need to be ready. They need a whole new education and suite of technology to go with it. I'm here to tell you that it has arrived. It's time to be where the buyer is. It's time to be testing and optimizing your outreach. It's time to be relevant. It's time to be personal. It's time to embrace the modern era of Sales Engagement. Companies doing this right are growing revenues at rates never seen before. Read on to learn the secrets to how they're leveraging modern Sales Engagement." —From the Preface From the leaders at Outreach—the company that boasts the leading Sales Engagement software—comes an essential guide for adopting the proven strategies and tactics of Sales Engagement. The authors explore the 7 major pain points in business, and show how Sales Engagement can solve these challenges. The Sales Engagement strategies presented within help organizations meet the needs and demands of today's smart buyers by providing a detailed and actionable game plan to humanize an organization's sales process through data, science, and the new art of sales. Sales Engagement contains perspectives from the savviest revenue-acceleration-focused thought leaders, customers, partners, practitioners, and executives that represent a vast array of companies of various sizes and industries.

Eliminate Your Competition Book

Eliminate Your Competition

  • Author : Sean O'Shaughnessey
  • Publisher :
  • Release Date : 2018-05-14
  • Genre:
  • Pages : 298
  • ISBN 10 : 0692111921

Eliminate Your Competition Book Description :

Most salespeople lose the deal before they ever get started! It isn't uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don't you wish that you could be the preferred vendor in all of your opportunities? Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory. Typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship. In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. This book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect. In this book, I will show you how to eliminate your competition and maximize your commission.

Smart Selling on the Phone and Online Book
Score: 3
From 1 Ratings

Smart Selling on the Phone and Online

  • Author : Josiane Chriqui Feigon
  • Publisher : AMACOM/American Management Association
  • Release Date : 2009
  • Genre: Business & Economics
  • Pages : 254
  • ISBN 10 : 0814414656

Smart Selling on the Phone and Online Book Description :

The world of selling keeps changing, and inside sales professionals are on the front line. More than ever, they need powerful tools to open stronger, build trust faster, handle objections better, and close more sales. Based on the author's TeleSmart 10 System for Power Selling, Smart Selling on the Phone and Online pinpoints the ten skills essential to high-efficiency, high-success performance. Combining an accessible text with clear graphics and step-by-step processes, Smart Selling on the Phone and Online will help any rep master the world of "Sales 2.0" and become a true sales warrior!

YouthNation Book


  • Author : Matt Britton
  • Publisher : John Wiley & Sons
  • Release Date : 2015-04-02
  • Genre: Business & Economics
  • Pages : 320
  • ISBN 10 : 9781118982532

YouthNation Book Description :

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.

The Customer Culture Imperative  A Leader s Guide to Driving Superior Performance Book

The Customer Culture Imperative A Leader s Guide to Driving Superior Performance

  • Author : Linden Brown
  • Publisher : McGraw-Hill Education
  • Release Date : 2014-01-07
  • Genre: Business & Economics
  • Pages : 336
  • ISBN 10 : 0071821147

The Customer Culture Imperative A Leader s Guide to Driving Superior Performance Book Description :

BECOME THE ENVY OF YOUR INDUSTRY WITH A CUSTOMER-CENTRIC CULTURE Winner of Marketing Book of the Year 2015 by Marketing and Sales Books For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks, and It creates a guide for success based on three years of scientific study drawing insights from more than 100 businesses to identify seven key factors. When implemented together these factors have been proven to drive superior business performance. Customer culture is as fundamental to business performance as breathing is to living. It is the life force of your business. This applies no matter what your industry sector. And with the evidence-based methods in this book, you can replicate their success in your business! The Customer Culture Imperative reveals the key disciplines of customer culture that consistently predict enhanced, sustainable business results. Each one is linked to a particular strategy and drives predictable and measurable improvements in one or more business performance factors--from innovation and customer satisfaction to growth in sales and profits to higher rates of new-product success. It gives you the tools to: Inspire everyone in the company to embrace a customer-centric culture Unify efforts across units by creating a "common language" for change Collect and measure data from your efforts and benchmark your progress Make change long term so you leave a legacy of an enduring business Creating a customer-centric company takes more than making an investment in the customer service department and systems. It's about building a culture in which the customer is at the heart of all decisions made within every function and unit. What's best for the customer is what's best for business. Make that a part of the DNA of your organization, and you will lead your company to unprecedented success. Guaranteed. PRAISE FOR THE CUSTOMER CULTURE IMPERATIVE "Linden and Chris Brown have written the best