Purple Cow Book
Score: 3.5
From 17 Ratings

Purple Cow


  • Author : Seth Godin
  • Publisher : Penguin UK
  • Release Date : 2005-01-27
  • Genre: Business & Economics
  • Pages : 160
  • ISBN 10 : 9780141924861

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Purple Cow Excerpt :

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Purple Cow  New Edition Book
Score: 3.5
From 16 Ratings

Purple Cow New Edition


  • Author : Seth Godin
  • Publisher : National Geographic Books
  • Release Date : 2009-11-12
  • Genre: Business & Economics
  • Pages : 0
  • ISBN 10 : 9781591843177

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Purple Cow New Edition Excerpt :

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

Evernote  A Success Manual for College Students Book

Evernote A Success Manual for College Students


  • Author : Stan Skrabut
  • Publisher : Stan Skrabut
  • Release Date : 2022-01-09
  • Genre: Education
  • Pages : 135
  • ISBN 10 : 9798985553734

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Evernote A Success Manual for College Students Excerpt :

In Evernote: A Success Manual for College Students, Stan Skrabut capitalizes on his decades of experience in higher education as an educator and student to share a tool that will help you become more successful in college. This tool is Evernote. Evernote can be used in all aspects of college life to make your experience less overwhelming. Skrabut not only provides a detailed overview of the Evernote application, you will learn strategies for using Evernote both in and out of the classroom. These strategies cover the many ways to take classroom notes along with best practices, conducting research, studying for exams, and tracking extracurricular activities. In this book, you will also learn how to integrate Evernote with other applications so that you can automate your research. Throughout the book, Skrabut offers detailed, concrete examples for using Evernote from setting up preferences, creating saved searches, and developing master study notes. These time saving strategies will help you spend more time focusing on learning. It is time to put your digital brain to work.

Free Prize Inside Book
Score: 2.5
From 2 Ratings

Free Prize Inside


  • Author : Seth Godin
  • Publisher : Penguin UK
  • Release Date : 2006-03-02
  • Genre: Business & Economics
  • Pages : 256
  • ISBN 10 : 9780141935751

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Free Prize Inside Excerpt :

Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.

The Purple Cow  Book

The Purple Cow


  • Author : Gelett Burgess
  • Publisher : Good Press
  • Release Date : 2019-12-03
  • Genre: Fiction
  • Pages : 2135
  • ISBN 10 : EAN:4057664581358

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The Purple Cow Excerpt :

"The Purple Cow!" by Gelett Burgess. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.

All Marketers are Liars Book
Score: 4
From 22 Ratings

All Marketers are Liars


  • Author : Seth Godin
  • Publisher : Penguin
  • Release Date : 2005
  • Genre: Business & Economics
  • Pages : 220
  • ISBN 10 : 1591841003

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All Marketers are Liars Excerpt :

Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.

I Saw a Purple Cow  and 100 Other Recipes for Learning Book

I Saw a Purple Cow and 100 Other Recipes for Learning


  • Author : Ann Cole
  • Publisher : Little Brown
  • Release Date : 1972
  • Genre: Juvenile Fiction
  • Pages : 96
  • ISBN 10 : 0316151750

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I Saw a Purple Cow and 100 Other Recipes for Learning Excerpt :

Describes games, crafts, field trips, and projects which encourage the creative and exploratory instincts of preschool children

I ve Never Seen a Purple Cow Book

I ve Never Seen a Purple Cow


  • Author : Anonim
  • Publisher : Janet Anderson
  • Release Date : 2023-02-03
  • Genre: Uncategoriezed
  • Pages : null
  • ISBN 10 : 978186723xxxx

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I ve Never Seen a Purple Cow Excerpt :

Whatcha Gonna Do With That Duck  Book

Whatcha Gonna Do With That Duck


  • Author : Seth Godin
  • Publisher : Penguin UK
  • Release Date : 2013-01-17
  • Genre: Business & Economics
  • Pages : 656
  • ISBN 10 : 9780670923007

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Whatcha Gonna Do With That Duck Excerpt :

Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new. 'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue' Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, innovation, creativity, and more. Much of his writing is inspirational and some is incendiary. Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include: -A marketing lesson from the Apocalypse -No, everything is not going to be okay -Organized bravery -Choose your customers, choose your future -Paying attention to the attention economy -Bandits and philanthropists Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us. Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Selling the Invisible Book
Score: 4
From 4 Ratings

Selling the Invisible


  • Author : Harry Beckwith
  • Publisher : Grand Central Publishing
  • Release Date : 1999-06-14
  • Genre: Business & Economics
  • Pages : 272
  • ISBN 10 : 9780446930031

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Selling the Invisible Excerpt :

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

The Day of the Purple Cow Book

The Day of the Purple Cow


  • Author : Richard Camden
  • Publisher : SCHOLASTIC
  • Release Date : 2003
  • Genre: Language arts (Elementary)
  • Pages : 44
  • ISBN 10 : 0439597773

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The Day of the Purple Cow Excerpt :

Max has his summer all planned out. His brother wears the purple cow costume at the local ice cream parlor. And he is going to give Max all the cold, yummy treats he wants. But then someone steals the purple cow costume. That means no free milk shakes for Max

Tribes Book
Score: 3.5
From 57 Ratings

Tribes


  • Author : Seth Godin
  • Publisher : Penguin
  • Release Date : 2008-10-16
  • Genre: Business & Economics
  • Pages : 164
  • ISBN 10 : 1591842336

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Tribes Excerpt :

The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.

The Oz Principle Book
Score: 4.5
From 25 Ratings

The Oz Principle


  • Author : Roger Connors
  • Publisher : Penguin
  • Release Date : 1998-10-01
  • Genre: Business & Economics
  • Pages : 256
  • ISBN 10 : 9781101216194

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The Oz Principle Excerpt :

The definitive book on workplace accountability by the New York Times bestselling authors of How Did That Happen? Since it was originally published in 1994, The Oz Principle has sold nearly 600,000 copies and become the worldwide bible on accountability. Through its practical and invaluable advice, thousands of companies have learned just how vital personal and organizational accountability is for a company to achieve and maintain its best results. At the core of the authors' message is the idea that when people take personal ownership of their organization's goals and accept responsibility for their own performance, they become more invested and work at a higher level to ensure not only their own success, but everyone's. Now more than ever, The Oz Principle is vital to anyone charged with obtaining results. It is a must have, must read, and must apply classic business book.

The Dip Book
Score: 4
From 34 Ratings

The Dip


  • Author : Seth Godin
  • Publisher : Penguin
  • Release Date : 2007-05-10
  • Genre: Business & Economics
  • Pages : 106
  • ISBN 10 : 1591841666

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The Dip Excerpt :

A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security. Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.