Auditing Social Media Book
Score: 1
From 1 Ratings

Auditing Social Media


  • Author : Peter R. Scott
  • Publisher : John Wiley & Sons
  • Release Date : 2011-02-25
  • Genre: Business & Economics
  • Pages : 208
  • ISBN 10 : 1118063716

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Auditing Social Media Excerpt :

Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.

Social Media Audit Book

Social Media Audit


  • Author : Urs E. Gattiker
  • Publisher : Springer Science & Business Media
  • Release Date : 2012-10-28
  • Genre: Business & Economics
  • Pages : 106
  • ISBN 10 : 9781461436034

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Social Media Audit Excerpt :

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

Social Media Strategy Book

Social Media Strategy


  • Author : Keith A. Quesenberry
  • Publisher : Rowman & Littlefield Publishers
  • Release Date : 2020-09
  • Genre: Internet advertising
  • Pages : 496
  • ISBN 10 : 9781538138182

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Social Media Strategy Excerpt :

"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--

Social Media Audits Book

Social Media Audits


  • Author : Urs E Gattiker
  • Publisher : Chandos Publishing
  • Release Date : 2013-10-31
  • Genre: Computers
  • Pages : 310
  • ISBN 10 : 9781780634265

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Social Media Audits Excerpt :

Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional ‘shout marketing’ to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities. Offers guidance on the use of social media and measuring the success of social media in a business environment Provides practical information on what social media can do for business and how it can be used Aimed at those who use social media in their workplace

Audit Studies  Behind the Scenes with Theory  Method  and Nuance Book

Audit Studies Behind the Scenes with Theory Method and Nuance


  • Author : S. Michael Gaddis
  • Publisher : Springer
  • Release Date : 2018-02-20
  • Genre: Social Science
  • Pages : 198
  • ISBN 10 : 9783319711539

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Audit Studies Behind the Scenes with Theory Method and Nuance Excerpt :

This book offers practical instruction on the use of audit studies in the social sciences. It features essays from sociologists, economists, and other experts who have employed this powerful and flexible tool. Readers will learn how to implement an audit study to examine a variety of questions in their own research. The essays first discuss situations where audit studies are the most effective. These tools allow researchers to make strong causal claims and explore questions that are often difficult to answer with observational data. Audit studies also stand as the single best way to conduct research on discrimination. The authors highlight what these studies have uncovered about labor market processes in the past decade. The next section gives some guidance on how to design an audit study. The essays cover the difficult task of getting a study through an institutional review board, the technical setup of matching procedures, and statistical power and analysis techniques. The last part focuses on more advanced aspects. Coverage includes understanding context, what variables may signal, and the use of technology. The book concludes with a discussion of challenges and limitations with an eye towards the future of audit studies. “Field experiments studying and testing for housing and labor market discrimination have, rightly, become the dominant mode of discrimination-related research in economics and sociology. This book brings together a number of interesting and useful perspectives on these field experiments. Many different kinds of readers will find it valuable, ranging from those interested in getting an overview of the evidence, to researchers looking for guidance on the nuts and bolts of conducting these complex experiments.” David Neumark, Chancellor’s Professor of Economics at the University of California – Irvine “For decades, researchers have used experimental audit studies to uncover discrimination in a variety of markets. Although this approach ha

PR 2 0 Book
Score: 5
From 1 Ratings

PR 2 0


  • Author : Deirdre Breakenridge
  • Publisher : FT Press
  • Release Date : 2008-03-26
  • Genre: Business & Economics
  • Pages : 304
  • ISBN 10 : 0132703971

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PR 2 0 Excerpt :

Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.” Maura Mahoney, Senior Director, RCN Metro Optical Networks “P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn’t a book filled with simple tips and tricks--it’s an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results.” Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions “Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend.” Fraser P. Seitel, author of The Practice of Public Relations and coauthor of IdeaWise The New Future of Public Relations! In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s the good news: Powerful new tools offer you an unprecedented opportunity to

Audit Analytics Book

Audit Analytics


  • Author : J. Christopher Westland
  • Publisher : Springer Nature
  • Release Date : 2020-11-20
  • Genre: Business & Economics
  • Pages : 344
  • ISBN 10 : 9783030490911

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Audit Analytics Excerpt :

Today, information technology plays a pivotal role in financial control and audit: most financial data is now digitally recorded and dispersed among servers, clouds and networks over which the audited firm has no control. Additionally, a firm’s data—particularly in the case of finance, software, insurance and biotech firms— comprises most of the audited value of the firm. Financial audits are critical mechanisms for ensuring the integrity of information systems and the reporting of organizational finances. They help avoid the abuses that led to passage of legislation such as the Foreign Corrupt Practices Act (1977), and the Sarbanes-Oxley Act (2002). Audit effectiveness has declined over the past two decades as auditor skillsets have failed to keep up with advances in information technology. Information and communication technology lie at the core of commerce today and are integrated in business processes around the world. This book is designed to meet the increasing need of audit professionals to understand information technology and the controls required to manage it. The material included focuses on the requirements for annual Securities and Exchange Commission audits (10-K) for listed corporations. These represent the benchmark auditing procedures for specialized audits, such as internal, governmental, and attestation audits. Using R and RStudio, the book demonstrates how to render an audit opinion that is legally and statistically defensible; analyze, extract, and manipulate accounting data; build a risk assessment matrix to inform the conduct of a cost-effective audit program; and more.

Social Media Success for Every Brand Book

Social Media Success for Every Brand


  • Author : Claire Diaz-Ortiz
  • Publisher : HarperCollins Leadership
  • Release Date : 2019-10-22
  • Genre: Business & Economics
  • Pages : 144
  • ISBN 10 : 9781400214976

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Social Media Success for Every Brand Excerpt :

Based on Donald Miller’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. This book teaches you how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. In Social Media Success for Every Brand, you will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model: Story How Audience Reach Excellence Social Media Success for Every Brand does not require you to be familiar with?Building a StoryBrand,?but provides enough foundation to prepare you for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

Auditing Ecosystem and Strategic Accounting in the Digital Era Book

Auditing Ecosystem and Strategic Accounting in the Digital Era


  • Author : Tamer Aksoy
  • Publisher : Springer Nature
  • Release Date : 2021-06-14
  • Genre: Business & Economics
  • Pages : 427
  • ISBN 10 : 9783030726287

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Auditing Ecosystem and Strategic Accounting in the Digital Era Excerpt :

This book examines current topics and trends in strategic auditing, accounting and finance in digital transformation both from a theoretical and practical perspective. It covers areas such as internal control, corporate governance, enterprise risk management, sustainability and competition. The contributors of this volume emphasize how strategic approaches in this area help companies in achieving targets. The contributions illustrate how by providing good governance, reliable financial reporting, and accountability, businesses can win a competitive advantage. It further discusses how new technological developments like artificial intelligence (AI), cybersystems, network technologies, financial mobility and smart applications, will shape the future of accounting and auditing for firms.​

Social Media Security Book

Social Media Security


  • Author : Michael Cross
  • Publisher : Newnes
  • Release Date : 2013-11-01
  • Genre: Computers
  • Pages : 346
  • ISBN 10 : 9781597499873

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Social Media Security Excerpt :

Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people’s lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers (e.g., Facebook, Ning); locating expertise (e.g., LinkedIn); providing new communication platforms (e.g., Twitter); and collaborating with a community, small or large (e.g., wikis). However, many organizations have stayed away from potential benefits of social networks because of the significant risks associated with them. This book will help an organization understand the risks present in social networks and provide a framework covering policy, training and technology to address those concerns and mitigate the risks presented to leverage social media in their organization. The book also acknowledges that many organizations have already exposed themselves to more risk than they think from social networking and offers strategies for "dialing it back" to retake control. Defines an organization's goals for social networking Presents the risks present in social networking and how to mitigate them Explains how to maintain continuous social networking security

Small Business Smarts  Building Buzz with Social Media Book

Small Business Smarts Building Buzz with Social Media


  • Author : Steve O'Leary
  • Publisher : ABC-CLIO
  • Release Date : 2011-06-14
  • Genre: Business & Economics
  • Pages : 184
  • ISBN 10 : 9780313394102

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Small Business Smarts Building Buzz with Social Media Excerpt :

This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. • Interviews with 25 small business owners and marketers detailing how they are using social media successfully right now • An evaluation tool and example spreadsheets for conducting a social media audit • Call-outs that show how different types of businesses can implement various marketing ideas • Action-item tips that can be used in online messaging today

Social Media and the New Academic Environment  Pedagogical Challenges Book

Social Media and the New Academic Environment Pedagogical Challenges


  • Author : P?tru?, Bogdan
  • Publisher : IGI Global
  • Release Date : 2013-01-31
  • Genre: Education
  • Pages : 511
  • ISBN 10 : 9781466628526

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Social Media and the New Academic Environment Pedagogical Challenges Excerpt :

As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social interaction. The benefits of these services have entered in the educational areas to become new means by which scholars communicate, collaborate, and teach. Social Media and the New Academic Environment: Pedagogical Challenges provides relevant theoretical frameworks and the latest research on social media and its challenges in the educational context. This book is essential for professionals aiming to improve their understanding of social media at different levels of education, as well as researchers in the fields of e-learning, educational science, information and communication sciences, and much more.

Social Media Marketing Book

Social Media Marketing


  • Author : Philip Kotler
  • Publisher : Unknown
  • Release Date : 2020-05-04
  • Genre: Uncategoriezed
  • Pages : 232
  • ISBN 10 : 9798643250623

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Social Media Marketing Excerpt :

Ranked among the best marketing/advertisement books in the world by Bookauthority Here comes the 4th edition of the global bestseller 'Social Media Marketing' by marketing guru Philip Kotler, Svend Hollensen and Marc Opresnik. Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has in the past. This completely revised and extended fourth edition of this guide, chosen by Bookauthority as one of the best marketing/advertising books in the world, leads readers through the maze of communities, platforms, and social media tools so that they can better decide which tools to use, and how to use them most effectively. For beginners overwhelmed by too many choices as well as experienced professionals eager to improve their game, this comprehensive book is full of tactics that have been proven to work in the real marketing world. This book will take you beyond the jargon to social media marketing mastery. Reviews 'This book is an indispensable guidance for 21st century professional marketers, who seek to leverage social media to win in consumer communication.' Kohzoh Takaoka, President & CEO, Nestlé Japan Ltd. 'This is the book that will help you master social media, the indispensable element in every marketing program.' Al Ries, Chairman, Ries & Ries 'This book is a comprehensive treatment of social media marketing where the principles and strategies laid out for the executives could result in a significant profitable growth for many firms.' V Kumar, Ph.D., Richard and Susan Lenny Distinguished Chair, & Regents' Professor of Marketing, Georgia State University, USA 'This guide provides a solid, succinct overview of social media, practical tips which marketers can feed into their social media strategies and which researchers can use to

Social Media Book

Social Media


  • Author : Regina Luttrell
  • Publisher : Rowman & Littlefield
  • Release Date : 2021-07-13
  • Genre: Business & Economics
  • Pages : 264
  • ISBN 10 : 9781538154434

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Social Media Excerpt :

Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media gives students a comprehensive understanding of the principles behind social media, allowing them to manage social media platforms, including TikTok and Clubhouse, and succeed in the changing field of public relations.

30 Minute Social Media Marketing  Step by step Techniques to Spread the Word About Your Business Book

30 Minute Social Media Marketing Step by step Techniques to Spread the Word About Your Business


  • Author : Susan Gunelius
  • Publisher : McGraw Hill Professional
  • Release Date : 2010-11-12
  • Genre: Business & Economics
  • Pages : 272
  • ISBN 10 : 9780071748650

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30 Minute Social Media Marketing Step by step Techniques to Spread the Word About Your Business Excerpt :

BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it. 30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of: Blogging and microblogging Social networking and bookmarking Audio and video E-books and webinars Direct and indirect marketing Brand and relationship building Word-of-mouth marketing Expanding your reach and establishing your position Integrating with traditional marketing Evaluating results By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.