Start at the End Book

Start at the End

  • Author : Matt Wallaert
  • Publisher : Penguin
  • Release Date : 2019-06-11
  • Genre: Business & Economics
  • Pages : 256
  • ISBN 10 : 9780525534433

Start at the End Excerpt :

Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.

Start at the End Book

Start at the End

  • Author : David Lavinsky
  • Publisher : John Wiley & Sons
  • Release Date : 2012-11-19
  • Genre: Business & Economics
  • Pages : 240
  • ISBN 10 : 9781118376768

Start at the End Excerpt :

Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps. Shows how to develop a realistic business and financial model based on market data Explains how to identify and pursue new opportunities, raise capital, and build growth strategies Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.

The End We Start From Book
Score: 3.5
From 18 Ratings

The End We Start From

  • Author : Megan Hunter
  • Publisher : Grove Press
  • Release Date : 2017-11-07
  • Genre: Fiction
  • Pages : 141
  • ISBN 10 : 9780802189066

The End We Start From Excerpt :

The universally acclaimed debut novel. “Extraordinary . . . a spare, futuristic fable about a brand-new mother navigating a flooded world.”— Pre-empted by publishers around the world within days of the 2016 London Book Fair, The End We Start From heralds the arrival of Megan Hunter, a dazzling and unique literary talent. Hunter’s debut is a searing original, a modern-day parable of rebirth and renewal, of maternal bonds, and the instinct to survive and thrive in the absence of all that’s familiar. As London is submerged below flood waters, a woman gives birth to her first child, Z. Days later, she and her baby are forced to leave their home in search of safety. They head north through a newly dangerous country seeking refuge from place to place, shelter to shelter, to a desolate island and back again. The story traces fear and wonder, as the baby’s small fists grasp at the first colors he sees, as he grows and stretches, thriving and content against all the odds. Written with poise and poeticism, The End We Start From is an indelible and elemental first book—a lyrical vision of the strangeness and beauty of new motherhood, and a portentous tale of endurance in the face of ungovernable change. “Strange and powerful, and very apt for these uncertain times. I was moved, terrified, uplifted—sometimes all three at once. It takes skill to manage that, and Hunter has a poet’s understanding of how to make each word count.”—Tracy Chevalier, New York Times bestselling author of The Girl with a Pearl Earring

Start at the End Book

Start at the End

  • Author : Dan Bigham
  • Publisher : Unknown
  • Release Date : 2022-03-31
  • Genre: Uncategoriezed
  • Pages : 272
  • ISBN 10 : 180279073X

Start at the End Excerpt :

Explains the power of applying reverse-engineering to all areas of your life, from a cycling champion who has proven its success.

Start At The End by Matt Wallaert  Summary  Book

Start At The End by Matt Wallaert Summary

  • Author : QuickRead
  • Publisher :
  • Release Date : 2022-05-28
  • Genre: Study Aids
  • Pages : null
  • ISBN 10 : 978186723xxxx

Start At The End by Matt Wallaert Summary Excerpt :

Do you want more free book summaries like this? Download our app for free at and get access to hundreds of free book and audiobook summaries. Learn how to Build Products that Create Change Modern companies today often look like an episode of Mad Men when deciding which products and services they should create. People throw around ideas until one sounds sexy enough to eventually implement. From there, they scale it up and launch it to the public, costing them tons of money in marketing to drive engagement. Even worse, these products and services aren’t what the people want and don’t do anything to positively impact the world. Therefore, Matt Wallaert aims to change the way you look at designing products and services and offers a framework based on his expertise in behavioral science. He believes that the purpose of everything should be behavioral change. The iPhone, for example, has changed the way humans behave and communicate and has impacted the world in ways we never thought possible. If you start with the outcomes instead of the processes and understand why people perform a certain behavior or don’t already perform it, you too can create something just as revolutionary. As you read, you’ll learn what the Intervention Design Process is and how it works, you’ll learn how to identify why your target population is behaving the way they do, and finally, you’ll learn how to design products and services that aim to change the world and the way we behave.

Codependent No More Book
Score: 4
From 24 Ratings

Codependent No More

  • Author : Melody Beattie
  • Publisher : Simon and Schuster
  • Release Date : 2009-06-10
  • Genre: Self-Help
  • Pages : 276
  • ISBN 10 : 9781592857920

Codependent No More Excerpt :

The healing touchstone of millions, this modern classic by one of America's best-loved and most inspirational authors holds the key to understanding codependency and to unlocking its stultifying hold on your life. Is someone else's problem your problem? If, like so many others, you've lost sight of your own life in the drama of tending to someone else's, you may be codependent--and you may find yourself in this book--Codependent No More.The healing touchstone of millions, this modern classic by one of America's best-loved and most inspirational authors holds the key to understanding codependency and to unlocking its stultifying hold on your life.With instructive life stories, personal reflections, exercises, and self-tests, Codependent No More is a simple, straightforward, readable map of the perplexing world of codependency--charting the path to freedom and a lifetime of healing, hope, and happiness.Melody Beattie is the author of Beyond Codependency, The Language of Letting Go, Stop Being Mean to Yourself, The Codependent No More Workbook and Playing It by Heart.

Dark End of the Spectrum Book

Dark End of the Spectrum

  • Author : Anthony S. Policastro
  • Publisher : Outer Banks Publishing Group
  • Release Date : 2009-02-03
  • Genre: Fiction
  • Pages : null
  • ISBN 10 : 9781452402345

Dark End of the Spectrum Excerpt :

"The family elements in the story - the real struggles with marriage, raising a family, making a living, and just trying to enjoy life - have broadened the book's appeal to a wider audience, primarily women who are not into technology."DARK END OF SPECTRUM will make you think twice before turning on your cell phone or PDA!DARK END OF THE SPECTRUM is a frighteningly plausible and headline ripping tale of the real threats that loom in cyberspace and beyond with a Michael Crichton realism. Based on the author's years of research into the hacker culture.DARK END OF THE SPECTRUM is a thriller that will connect with everyone with a cell phone, PDA or wireless device.When a group of digital terrorists known as ICER take over the US power grid and the cell phone network, they give the government an ultimatum - bomb the borders of Afghanistan and Pakistan with nuclear weapons to put an end to Al-Quada or they will start downing commercial airliners. When the government refuses, ICER destroys most of the downed aircraft in airports all over the country. When ICER sends a pulse that will kill millions on the East Coast, only security expert Dan Riker can stop them, but ICER has kidnapped Dan's family.Will Dan save his family or will millions die?

The Beginning of the End Book

The Beginning of the End

  • Author : George Plowman
  • Publisher : Createspace Independent Publishing Platform
  • Release Date : 2014-12-03
  • Genre: Uncategoriezed
  • Pages : 96
  • ISBN 10 : 1503340945

The Beginning of the End Excerpt :

Marcus Abaddon has been "chosen" to carry out a corrupt United States government agenda by crime lord Devin Bolos. Alongside Charles, Bolos runs an illegal drug operation, which includes some "atypical" chemicals that begin to alter Abaddon's state of mind. However, throughout the book Abaddon cannot help but feel the pull of holy spirit within (God) as he fights a spiritual warfare before seeking the spiritual guidance needed from old classmate Josh Slothers. Josh has become a successful pastor of a large church near Abaddon. As the end draws near for a clueless Abaddon, he is duped into a catastrophic event that ignites the government's push for a new world order, a concept very prevalent in today's society. God's power, however, is unbreakable, and Christian's are reminded to keep the faith and push forward in a coming time of despair.

Start with the End Book

Start with the End

  • Author : Miriam Indries
  • Publisher : Unknown
  • Release Date : 2018-08-22
  • Genre: Self-Help
  • Pages : 178
  • ISBN 10 : 0648344762

Start with the End Excerpt :

START WITH THE END invites you to take a literary walk towards self-discovery, focusing on the contrast between being led by your ego and being guided by your true self. An inspirational read, and a reminder that the connection we have with ourselves and the source/our soul is the most important aspect in living with clarity and purpose.

It Starts with Us Book

It Starts with Us

  • Author : Colleen Hoover
  • Publisher : Unknown
  • Release Date : 2022-10-18
  • Genre: Fiction
  • Pages : 352
  • ISBN 10 : 1398518174

It Starts with Us Excerpt :

Before It Ends with Us, it started with Atlas. Colleen Hoover tells fan favourite Atlas' side of the story and shares what comes next in this long-anticipated sequel to the #1 Sunday Times bestseller It Ends with Us.

They Both Die at the End Book
Score: 4
From 33 Ratings

They Both Die at the End

  • Author : Adam Silvera
  • Publisher : HarperCollins
  • Release Date : 2017-09-05
  • Genre: Young Adult Fiction
  • Pages : 416
  • ISBN 10 : 9780062457813

They Both Die at the End Excerpt :

Adam Silvera reminds us that there’s no life without death and no love without loss in this devastating yet uplifting story about two people whose lives change over the course of one unforgettable day. #1 New York Times bestseller * 4 starred reviews * A School Library Journal Best Book of the Year * A Kirkus Best Book of the Year * A Booklist Editors' Choice * A Bustle Best YA Novel * A Paste Magazine Best YA Book * A Book Riot Best Queer Book * A Buzzfeed Best YA Book of the Year * A BookPage Best YA Book of the Year On September 5, a little after midnight, Death-Cast calls Mateo Torrez and Rufus Emeterio to give them some bad news: They’re going to die today. Mateo and Rufus are total strangers, but, for different reasons, they’re both looking to make a new friend on their End Day. The good news: There’s an app for that. It’s called the Last Friend, and through it, Rufus and Mateo are about to meet up for one last great adventure—to live a lifetime in a single day. In the tradition of Before I Fall and If I Stay, They Both Die at the End is a tour de force from acclaimed author Adam Silvera, whose debut, More Happy Than Not, the New York Times called “profound.” Plus don't miss The First to Die at the End: #1 New York Times bestselling author Adam Silvera returns to the universe of international phenomenon They Both Die at the End in this prequel. New star-crossed lovers are put to the test on the first day of Death-Cast’s fateful calls.

Summer s End Book

Summer s End

  • Author : Sally Henson
  • Publisher : Sally Henson
  • Release Date : 2016-10-04
  • Genre: Bildungsromans
  • Pages : 296
  • ISBN 10 : 069279011X

Summer s End Excerpt :

Sixteen year old Regan Stone has her life all mapped out. Every choice, from her dual credit classes to the out-of-state university she's selected is deliberate. She even has a no-romance stipulation to avoid dangerous distractions. What Regan didn't anticipate was the sudden change in her best friend, Lane, leaving only glimpses of the boy she grew up with. The bombshell Lane drops on her weeks before he leaves for college compels Reagan to come to terms with her own feelings. This summer may change everything.

Monday Book


  • Author : Darren Griffin
  • Publisher : CreateSpace
  • Release Date : 2015-03-07
  • Genre: Uncategoriezed
  • Pages : 66
  • ISBN 10 : 1508775885

Monday Excerpt :

As a child my appreciation for reading was greatly influenced by those books that allowed me to choose what happened to me. If I jumped and swung from the vine turn to page 13, but if I chose to fight the dragon turn to page 26. More often than not my decisions resulted in a messy end, but occasionally I would win through and find the treasure/rescue the princess/save the world from evil. As I have grown older (much older) I have kept my appreciation for those wonderfully innovative books. I present to you an adventure with alternate endings that may resonate with you. These are the kind of happy (or tragic) endings us grown ups can relate to.

Life Begins at the End of Your Comfort Zone Motivational Journal Diary Book

Life Begins at the End of Your Comfort Zone Motivational Journal Diary

  • Author : Ella Wright
  • Publisher : Createspace Independent Publishing Platform
  • Release Date : 2016-02-23
  • Genre: Uncategoriezed
  • Pages : 248
  • ISBN 10 : 1530201624

Life Begins at the End of Your Comfort Zone Motivational Journal Diary Excerpt :

"Life begins at the end of your comfort zone" Every day is an opportunity to live your dreams, and create new ones. Record your dreams, and your path towards them, in this journal. With 250 pages, half lined, half blank, there is plenty of space for you two write and draw to your heart's desire. Plus, every time you look at the journal and read the quote you'll be motivated to bigger and better things.

Dragon Born Book

Dragon Born

  • Author : Ela Lourenco
  • Publisher : Unknown
  • Release Date : 2015-06-22
  • Genre: Uncategoriezed
  • Pages : 192
  • ISBN 10 : 0692380485

Dragon Born Excerpt :

Far in the distant reaches of the universe is a world called Azmantium. A planet with lilac skies, jade green seas and fiery red suns. A planet where everything, from the tides of the sea to life itself, is rooted in magic. Children are assessed at an early age and trained according to their unique magical talents. Lara, an orphan who has no memory of her true origins, is unaware that she has a vital role to play in the ancient prophesies that are about to begin coming true. Older than most who are just beginning their magical training, Lara will soon find out that destiny waits for no one, especially when the fate of the world rests on their shoulders. With the help of her new friends, Lara will learn that in order to save the future, she must journey into the past - to a time when Dragons ruled the world! This is the first book in the upcoming Dragon Born series!