The 22 Immutable Laws of Marketing Book
Score: 5
From 2 Ratings

The 22 Immutable Laws of Marketing


  • Author : Al Ries
  • Publisher : Profile Books(GB)
  • Release Date : 1994
  • Genre: Marketing
  • Pages : 160
  • ISBN 10 : 1861976100

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The 22 Immutable Laws of Marketing Excerpt :

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

The 22 Immutable Laws of Marketing  Summary  Book
Score: 5
From 1 Ratings

The 22 Immutable Laws of Marketing Summary


  • Author : Jack Trout
  • Publisher : Unknown
  • Release Date : 2007
  • Genre: Uncategoriezed
  • Pages : null
  • ISBN 10 : OCLC:982113769

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The 22 Immutable Laws of Marketing Summary Excerpt :

getAbstract Summary: Get the key points from this book in less than 10 minutes.Using actual examples and sharp analysis, Al Ries and Jack Trout offer 22 "laws" that amount to a basic, concise distillation of their marketing experience and wisdom. Their examples are pithy enough to keep the most jaded marketing person engaged. And their lessons are embedded verities that would be hard to dispute. The only drawback is that this classic may be a bit dated, so it is interesting to see how surprisingly well some of their original observations have fared over the years. getAbstract recommends this classic to anyone seriously interested in marketing. After all, you can't ignore the law.Book Publisher:Profile Books

The 22 Immutable Laws of Marketing Book
Score: 5
From 1 Ratings

The 22 Immutable Laws of Marketing


  • Author : Al Ries
  • Publisher : Unknown
  • Release Date : 1994
  • Genre: Business enterprises
  • Pages : 143
  • ISBN 10 : 0006383459

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The 22 Immutable Laws of Marketing Excerpt :

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.

The 22 Immutable Laws of Branding Book
Score: 4.5
From 2 Ratings

The 22 Immutable Laws of Branding


  • Author : Al Ries
  • Publisher : Harper Collins
  • Release Date : 2009-10-06
  • Genre: Business & Economics
  • Pages : 272
  • ISBN 10 : 9780061983672

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The 22 Immutable Laws of Branding Excerpt :

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Focus Book
Score: 3
From 2 Ratings

Focus


  • Author : Al Ries
  • Publisher : Harper Collins
  • Release Date : 2005-09-27
  • Genre: Business & Economics
  • Pages : 320
  • ISBN 10 : 0060799900

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Focus Excerpt :

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

Bottom up Marketing Book

Bottom up Marketing


  • Author : Al Ries
  • Publisher : Plume
  • Release Date : 1990
  • Genre: Business & Economics
  • Pages : 226
  • ISBN 10 : 0452264189

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Bottom up Marketing Excerpt :

Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign

11 Immutable Laws of Internet Branding Book
Score: 2.5
From 2 Ratings

11 Immutable Laws of Internet Branding


  • Author : Al Ries
  • Publisher : Unknown
  • Release Date : 2003-02
  • Genre: Uncategoriezed
  • Pages : 181
  • ISBN 10 : 1861976003

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11 Immutable Laws of Internet Branding Excerpt :

Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the internet. The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. If the Internet is going to take its place alongside the other major media it will be because it exploits a powerful new attribute - interactivity. The Internet will make traditional forms of branding, such as conventional advertising, redundant. In order to succeed in branding on the net, the message to customers must be interactive. Al and Laura Ries examine this dilemma and explain how their other revolutionary principles can help your company to build a brand on the net. Like the 22 Immutable Laws of Marketing and the 22 Immutable Laws of Branding, this will be a smart snappy read full of practical advice and marketing savvy. The authors will use anecdotes from their own consulting business with top companies to illustrate how Internet branding really works.

The 22 Immutable Laws of Marketing Book
Score: 4.5
From 2 Ratings

The 22 Immutable Laws of Marketing


  • Author : Al Ries
  • Publisher : Harper Collins
  • Release Date : 2009-10-13
  • Genre: Business & Economics
  • Pages : 160
  • ISBN 10 : 9780061798177

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The 22 Immutable Laws of Marketing Excerpt :

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Marketing Warfare Book
Score: 4
From 2 Ratings

Marketing Warfare


  • Author : Al Ries
  • Publisher : McGraw Hill Professional
  • Release Date : 1997-11-22
  • Genre: Business & Economics
  • Pages : 216
  • ISBN 10 : 0071371125

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Marketing Warfare Excerpt :

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today

The Fall of Advertising and the Rise of PR Book
Score: 3
From 4 Ratings

The Fall of Advertising and the Rise of PR


  • Author : Al Ries
  • Publisher : Harper Collins
  • Release Date : 2009-03-17
  • Genre: Business & Economics
  • Pages : 320
  • ISBN 10 : 9780061742736

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The Fall of Advertising and the Rise of PR Excerpt :

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

Perennial Seller Book

Perennial Seller


  • Author : Ryan Holiday
  • Publisher : Penguin
  • Release Date : 2017-07-18
  • Genre: Business & Economics
  • Pages : 256
  • ISBN 10 : 9781101992142

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Perennial Seller Excerpt :

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the c

Hello  My Name Is Awesome Book

Hello My Name Is Awesome


  • Author : Alexandra Watkins
  • Publisher : Berrett-Koehler Publishers
  • Release Date : 2014-09-15
  • Genre: Business & Economics
  • Pages : 96
  • ISBN 10 : 9781626561885

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Hello My Name Is Awesome Excerpt :

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Differentiate Or Die Book

Differentiate Or Die


  • Author : Jack Trout
  • Publisher : John Wiley & Sons
  • Release Date : 2000-03-23
  • Genre: Business & Economics
  • Pages : 248
  • ISBN 10 : UCSC:32106011335244

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Differentiate Or Die Excerpt :

Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.

Aaker on Branding Book

Aaker on Branding


  • Author : David Aaker
  • Publisher : Morgan James Publishing
  • Release Date : 2014-07-15
  • Genre: Business & Economics
  • Pages : 220
  • ISBN 10 : 9781614488323

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Aaker on Branding Excerpt :

An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.

Laws of UX Book

Laws of UX


  • Author : Jon Yablonski
  • Publisher : O'Reilly Media
  • Release Date : 2020-04-21
  • Genre: Computers
  • Pages : 152
  • ISBN 10 : 9781492055280

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Laws of UX Excerpt :

An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles