The Business of Fashion Book

The Business of Fashion


  • Author : Leslie Davis Burns
  • Publisher : Fairchild Books
  • Release Date : 2011-08-22
  • Genre: Business & Economics
  • Pages : 640
  • ISBN 10 : 1609011104

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The Business of Fashion Excerpt :

Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.

The Super Fashion Designer Book

The Super Fashion Designer


  • Author : Fashionary International Limited
  • Publisher : Unknown
  • Release Date : 2018-01-25
  • Genre: Uncategoriezed
  • Pages : null
  • ISBN 10 : 9887710970

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The Super Fashion Designer Excerpt :

The Super Fashion Designer is a visual guide of business practicing in the fashion industry. It applies beautiful graphic illustration to transform the complex theory into interesting read. The book provides a better understanding of the real world of fashion, from how to predict fabric usage to reading customers' body language, this book provide insights and knowledges for anyone who are in the fashion industry.

Fashion Entrepreneurship Book

Fashion Entrepreneurship


  • Author : Neri Karra
  • Publisher : Routledge
  • Release Date : 2021-11-29
  • Genre: Business & Economics
  • Pages : 256
  • ISBN 10 : 9781315458755

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Fashion Entrepreneurship Excerpt :

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries.

The End of Fashion Book
Score: 3
From 2 Ratings

The End of Fashion


  • Author : Teri Agins
  • Publisher : Harper Collins
  • Release Date : 2010-10-12
  • Genre: Business & Economics
  • Pages : 352
  • ISBN 10 : 9780062037503

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The End of Fashion Excerpt :

A solid, hard-hitting, and uncompromising journalistic look at the fashion industry. The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

Fashion Business Cases Book

Fashion Business Cases


  • Author : Leslie Davis Burns
  • Publisher : Fairchild Books
  • Release Date : 2020-12-10
  • Genre: Business & Economics
  • Pages : 353
  • ISBN 10 : 9781501362996

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Fashion Business Cases Excerpt :

Fashion Business Cases: A Student Guide to Learning with Case Studies allows students to apply what they are learning in the classroom to real-life situations in the global fashion industry. Adapted from the Bloomsbury Fashion Business Cases (BFBC) online resource, this text will aid instructors in providing high-quality examples from scholars around the world. A mix of introductory, intermediate, and advanced cases ensure that students of all levels can develop the business, communication, and problem-solving skills required of fashion industry professionals. Topics range from corporate social responsibility and sustainable fashion to transparent brand communication and cultural sensitivity. This book is designed to foster critical and ethical thinking as students enter the fashion industry. Key Features: - 40 cases studies, of introductory, intermediate, and advanced level - Learning Objectives and Business Questions included with each case - An introductory chapter teaching students how to use case studies effectively

The Anatomy of Fashion Book

The Anatomy of Fashion


  • Author : Colin McDowell
  • Publisher : Phaidon Press
  • Release Date : 2013-09-30
  • Genre: Art
  • Pages : 272
  • ISBN 10 : 0714849472

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The Anatomy of Fashion Excerpt :

Why do we dress the way we do? How has fashion changed and evolved over the centuries? How did the 3-piece suit come about? Why have hemlines risen and fallen over time? In The Anatomy of Fashion, respected fashion commentator Colin McDowell goes beyond standard fashion histories and narrative surveys to answer these questions and many more. The book's unique structure takes the reader from head to toe in sections such as `The Body Unclothed,? `Materials and Texture,? `Head to Waist,? `Hips to Feet,? `Looks and Themes in Dress,? and more. Visually rich, with over 500 photographs, illustrations, paintings, and film stills, the book includes work by designers and labels such as Ralph Lauren, Chanel, Yves Saint Laurent, Alexander McQueen, Versace, Carhartt, Diesel and more. The book's dynamic structure and layout are equally suited for browsing and for serious reference, but The Anatomy of Fashion is not simply a picture book. It is a sourcebook by one of the world's leading fashion scholars that seeks nothing less than a thorough analysis of the roots of every aspect of fashion today.

The Business of Fashion Book

The Business of Fashion


  • Author : Leslie Davis Burns
  • Publisher : Bloomsbury Publishing USA
  • Release Date : 2016-09-08
  • Genre: Business & Economics
  • Pages : 384
  • ISBN 10 : 9781501315213

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The Business of Fashion Excerpt :

Research-based content provides insight on the organization and operation of textiles, apparel, accesories and home fahion companies, as well as the effect of technological, organizational and global changes on every area of the business.

Marketing Fashion Footwear Book

Marketing Fashion Footwear


  • Author : Tamsin McLaren
  • Publisher : Bloomsbury Publishing
  • Release Date : 2020-11-05
  • Genre: Business & Economics
  • Pages : 208
  • ISBN 10 : 9781474262958

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Marketing Fashion Footwear Excerpt :

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog

How to Start a Home based Fashion Design Business Book

How to Start a Home based Fashion Design Business


  • Author : Angela Wolf
  • Publisher : Rowman & Littlefield
  • Release Date : 2012-12-04
  • Genre: Business & Economics
  • Pages : 240
  • ISBN 10 : 9780762792610

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How to Start a Home based Fashion Design Business Excerpt :

This book will be a priceless resource for those considering adventuring into the fashion industry, yet not knowing how or where to start. Comprised of detailed information, How to Start a Home-based Fashion Design Business will be a guide for the aspiring designer to plan and execute a successful home based business. This material will not only provide a fashion realm, but will show how to create additional revenue streams in the sewing field. This book will be the "one stop shop" for the small designer.

The Fashion Business Book

The Fashion Business


  • Author : Dario Golizia
  • Publisher : Routledge
  • Release Date : 2021-07-19
  • Genre: Business & Economics
  • Pages : 238
  • ISBN 10 : 9781000408904

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The Fashion Business Excerpt :

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.

Resurrecting Retail Book

Resurrecting Retail


  • Author : Doug Stephens
  • Publisher : Unknown
  • Release Date : 2021-05-04
  • Genre: Business & Economics
  • Pages : 256
  • ISBN 10 : 1773271431

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Resurrecting Retail Excerpt :

Few crises in modern history have so completely disrupted every aspect of daily life as has the Covid-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service, and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear in the global retail industry ground to a virtual halt. From two-time, international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry during this time of crisis but a roadmap for its rebirth. Meticulously researched in real time from inside the crisis, Resurrecting Retail provides a comprehensive and surprising vision of how Covid-19 will reshape every aspect of consumer life, including the very essence of why we shop. Above all, Resurrecting Retail provides an inspirational and actionable future vision for any business leader looking not only to survive but to thrive in a very different looking post-pandemic retail world.

Annual Series No  7 Book

Annual Series No 7


  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2020-05
  • Genre: Uncategoriezed
  • Pages : null
  • ISBN 10 : 1942953445

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Annual Series No 7 Excerpt :

Four Book Set: Business of Fashion by Paul Kooiker; Study by Mona Kuhn; The Nipple by Juergen Teller; Body Index by Carmen Winant

The History of Fashion Journalism Book

The History of Fashion Journalism


  • Author : Kate Nelson Best
  • Publisher : Bloomsbury Publishing
  • Release Date : 2017-02-09
  • Genre: Language Arts & Disciplines
  • Pages : 304
  • ISBN 10 : 9781474285179

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The History of Fashion Journalism Excerpt :

The History of Fashion Journalism is a uniquely comprehensive study of the development of the industry from its origins to the present day, and including professionals' such as Dylan Jones's vision of the future. Covering everything from early tailor's catalogues through to contemporary publications such as LOVE, together with blogs such as StyleBubble, and countries from France through to the United States, The History of Fashion Journalism explores the origins and influence of such well-known magazines as Nova, Vogue and Glamour. Combining an overview of the key moments in fashion journalism history with close textual analysis, Kate Nelson Best brings to life the evolving face of the fashion media and its relationship with the fashion industry, national politics, consumer culture and gender. This accessible and highly engaging book will be an invaluable resource not only for fashion studies students but also for those in media studies and cultural studies.