The Concept of the Book Book

The Concept of the Book


  • Author : Cynthia Johnston
  • Publisher : Unknown
  • Release Date : 2019
  • Genre: Uncategoriezed
  • Pages : null
  • ISBN 10 : 0992725747

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The Concept of the Book Excerpt :

The Advertising Concept Book Book
Score: 5
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The Advertising Concept Book


  • Author : Pete Barry
  • Publisher : Unknown
  • Release Date : 2012
  • Genre: Advertising
  • Pages : 296
  • ISBN 10 : 0500516235

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The Advertising Concept Book Excerpt :

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

The Concept of Indigenous Peoples in Asia Book

The Concept of Indigenous Peoples in Asia


  • Author : Christian Erni
  • Publisher : IWGIA
  • Release Date : 2008
  • Genre: History
  • Pages : 5
  • ISBN 10 : 9788791563348

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The Concept of Indigenous Peoples in Asia Excerpt :

The concept of indigenous peoples has not only been hotly debated within academic circles over the past two decades, it has been met with skepticism if not outright rejection among representatives of governments, especially in Asia and Africa. This book does not dwell or expand on the controversy on the applicability of the concept to Asia. Its point of departure is the fact that more and more groups in Asia identify themselves as indigenous peoples, and its ultimate purpose is to provide assistance in addressing the practical question of how the concept of indigenous peoples can be applied in the particular context of Asian nations. This volume includes key articles that directly or indirectly address the issue from historical, anthropological, legal and indigenous activistsâe(tm) perspectives, and at international, regional, national and local levels.

Issues in Bioethics and the Concept of Scale Book

Issues in Bioethics and the Concept of Scale


  • Author : William Andrew Cook
  • Publisher : Peter Lang
  • Release Date : 2008
  • Genre: Philosophy
  • Pages : 152
  • ISBN 10 : 1433101998

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Issues in Bioethics and the Concept of Scale Excerpt :

Issues in Bioethics and the Concept of Scale arose from the author's deep and committed interest in ecology, moral philosophy, and medicine, and how they are interrelated. William A. Cook expands on the recognition that spatial and temporal scale characteristics are factors in the understanding and modeling of ecological systems and in decision-making around ecological and environmental issues, and introduces this dynamic to the field of bioethics. The concept of scale, from hierarchy theory as it is used in ecology to deal with the complexity and interrelationships of systems, is explored and identified as a factor and potential source of conflict in the field of bioethics. This notion of scale is conceptually useful for considering the complexity of some bioethical issues.

The Concept of Religion Book

The Concept of Religion


  • Author : Anonim
  • Publisher : BRILL
  • Release Date : 2015-06-02
  • Genre: Religion
  • Pages : 204
  • ISBN 10 : 9789004299320

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The Concept of Religion Excerpt :

In The Concept of Religion Hans Schilderman edits a volume on the definition and empirical study of religious beliefs and practices within a variety of settings of schools, churches and society at large.

Lacan and the Concept of the  Real  Book

Lacan and the Concept of the Real


  • Author : T. Eyers
  • Publisher : Springer
  • Release Date : 2012-08-07
  • Genre: Psychology
  • Pages : 216
  • ISBN 10 : 9781137026392

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Lacan and the Concept of the Real Excerpt :

This is the first book in English to explore in detail the genesis and consequences of Lacan's concept of the 'Real', providing readers with an invaluable key to one of the most influential ideas of modern times.

The Concept of History Book

The Concept of History


  • Author : Dmitri Nikulin
  • Publisher : Bloomsbury Publishing
  • Release Date : 2017-01-26
  • Genre: Philosophy
  • Pages : 248
  • ISBN 10 : 9781474269131

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The Concept of History Excerpt :

The Concept of History reflects on the presuppositions behind the contemporary understanding of history that often remain implicit and not spelled out. It is a critique of the modern understanding of history that presents it as universal and teleological, progressively moving forward to an end. Although few contemporary philosophers and historians maintain the view that there is strict universality and teleology in history, the remnants of these positions still affect our understanding of history. But if history is not universal and singular, evolving toward an objective universal end, it should be possible to admit of multiple histories, some of which we appropriate as our own. An another important aspect of this book is that if provides an account of history that is itself both historical and rooted in attempts to narrate and explain history from its inception in antiquity. The book seeks to establish features or constituents of history that might be found in any historical account and might themselves be considered historical invariants in history.

The Concept of Freedom in Anthropology Book

The Concept of Freedom in Anthropology


  • Author : David Bidney
  • Publisher : Walter de Gruyter GmbH & Co KG
  • Release Date : 2020-05-18
  • Genre: Language Arts & Disciplines
  • Pages : 291
  • ISBN 10 : 9783112319376

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Gregory of Nyssa and the Concept of Divine Persons Book

Gregory of Nyssa and the Concept of Divine Persons


  • Author : Lucian Turcescu
  • Publisher : Oxford University Press
  • Release Date : 2005-02-17
  • Genre: Religion
  • Pages : 186
  • ISBN 10 : 0198038836

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Gregory of Nyssa and the Concept of Divine Persons Excerpt :

The concept of personhood is central to a wide range of contemporary issues, ranging from reproductive rights to the death penalty and euthanasia. We may think that the concept of person is a modern development. In fact, however, this idea does not originate with our discovery of human rights, consciousness, and individuality. In this study Lucian Turcescu shows that the fourth-century theologian Gregory of Nyssa developed a very sophisticated concept of the person in the context of his attempts to clarify the paradox of the Trinity-a single God comprising three distinct persons. Turcescu offers the first in-depth analysis of Gregory's writings about the divine persons. He shows that Gregory understood personhood as characterized by uniqueness, relationality, and freedom. He reasoned that the three persons of the Trinity have distinctive properties that make them individuals, that is, capable of being enumerated and circumscribed. But this idea of individuation, inherited from the neo-Platonists, falls short of expressing a clear notion of personal uniqueness. By itself it would suggest that a person is merely a collection of properties. Gregory's great contribution was to perceive the importance of relationality to personhood. The three divine persons know and love each other, are in communion with each other, and freely act together in their common will. This understanding, argues Turcescu, adds up to a concept of personal uniqueness much like our modern one. Turcescu's work not only contributes to our knowledge of the history of Trinitarian theology but can be helpful to theologians who are dealing with issues in contemporary ethics.

The Concept of Justice and Equality Book

The Concept of Justice and Equality


  • Author : Eliane Saadé
  • Publisher : Walter de Gruyter GmbH & Co KG
  • Release Date : 2015-09-25
  • Genre: Philosophy
  • Pages : 235
  • ISBN 10 : 9783110448900

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The Concept of Justice and Equality Excerpt :

Unless considered on a practical level, where a precise distribution of social goods is chosen, John Rawls’s and Gerald Cohen’s approaches to social justice cannot be complementary. Their disagreement about justice and its principles calls for a choice, which opts either for the Rawlsian theory or for the Cohenian one. What is the more plausible approach to social justice? This work compares both approaches and aims to defend Cohen’s position in the light of two considerations. It answers the philosophical question about the analysis of the idea of justice, which puts the virtue of justice in its philosophical context. It, however, presents a method everyone can apply in order to arrive at the fundamental principles of justice by employing the power of reason. An analysis of the concept of justice based on the power of reason should seek to uncover the ultimate nature of justice, which is independent of facts and of other virtues. Once exposed, the understanding of justice arrived at should inform social institutions and determine people’s daily decisions. A just society is therefore a society where just persons and just institutions exhibit the virtue of justice.

The Concept of the Social Book

The Concept of the Social


  • Author : Malcolm Bull
  • Publisher : Verso Books
  • Release Date : 2021-10-12
  • Genre: Political Science
  • Pages : 257
  • ISBN 10 : 9781844672936

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The Concept of the Social Excerpt :

From here to utopia, new directions in political theory What does political agency mean for those who don't know what to do or can't be bothered to do it? This book develops a novel account of collective emancipation in which freedom is achieved not through knowledge and action but via doubt and inertia. In essays that range from ancient Greece to the end of the Anthropocene, Bull addresses questions central to contemporary political theory in novel readings of texts by Aristotle, Machiavelli, Marx, and Arendt, and shows how classic philosophical problems have a bearing on issues like political protest and climate change. The result is an entirely original account of political agency for the twenty-first century in which uncertainty and idleness are limned with utopian promise.

Jeff Wall and the Concept of the Picture Book

Jeff Wall and the Concept of the Picture


  • Author : Naomi Merritt
  • Publisher : Routledge
  • Release Date : 2020-12-30
  • Genre: Photography
  • Pages : 206
  • ISBN 10 : 9781000182705

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Jeff Wall and the Concept of the Picture Excerpt :

This book grapples with fundamental questions about the evolving nature of pictorial representation, and the role photography has played in this ongoing process. These issues are explored through a close analysis of key themes that underpin the photography practice of Canadian artist Jeff Wall and through examining important works that have defined his oeuvre. Wall’s strategic revival of ‘the picture’ has had a resounding influence on the development of contemporary art photography, by expanding the conceptual and technical frameworks of the medium and introducing a self-reflexive criticality. Naomi Merritt brings a new and original contribution to the scholarship on one of the most significant figures to have shaped the course of contemporary art photography since the 1970s and shines a light on the multilayered connections between photography and art. This book will be of interest to scholars in the history of photography, art and visual culture, and contemporary art history.

The Concept of Analytic Contact Book

The Concept of Analytic Contact


  • Author : Robert Waska
  • Publisher : Routledge
  • Release Date : 2007-08-07
  • Genre: Psychology
  • Pages : 264
  • ISBN 10 : 9781134099924

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The Concept of Analytic Contact Excerpt :

The Concept of Analytic Contact presents practitioners with new ways to assist the often severely disturbed patients that come to see them in both private and institutional settings. In this book Robert Waska outlines the use of psychoanalysis as a method of engagement that can be utilised with or without the addition of multiple weekly visits and the analytic couch. The chapters in this book follow a wide spectrum of cases and clinical situations where hard to reach patients are provided with the best opportunity for health and healing through the establishment of analytic contact. Divided into four parts, this book covers: the concept of analytic contact caution and reluctance concerning psychological engagement drugs, mutilation, and psychic fragmentation clinical reality, psychoanalysis and the utility of analytic contact. Analytic contact is demonstrated to be a valuable clinical approach to working analytically with a complicated group of patients in a successful manner. It will be of great interest to all practitioners in the field of psychoanalysis and psychotherapy.

Aristotle on the Concept of Shared Life Book

Aristotle on the Concept of Shared Life


  • Author : Sara Brill
  • Publisher : Oxford University Press
  • Release Date : 2020-05-21
  • Genre: Philosophy
  • Pages : 272
  • ISBN 10 : 9780192575975

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Aristotle on the Concept of Shared Life Excerpt :

According to the terms of Aristotle's Politics, to be alive is to instantiate a form of rule. In the growth of plants, the perceptual capacities and movement of animals, and the impulse that motivates thinking, speaking, and deliberating Aristotle sees the working of a powerful generative force come to expression in an array of forms of life, and it is in these, if anywhere, that one could find the resources needed for a philosophic account of the nature of life as such. Aristotle on the Concept of Shared Life explores this intertwining of power and life in Aristotle's thought, and argues that Aristotle locates the foundation of human political life in the capacity to share one's most vital activities with others. A comprehensive study of the relationality which shared life reveals tells us something essential about Aristotle's approach to human political phenomena; namely, that they arise as forms of intimacy whose political character can only be seen when viewed in the context of Aristotle's larger inquiries into animal life, where they emerge not as categorically distinct from animal sociality, but as intensifications of it. Tracing the human capacity to share life thus illuminates the interrelation between the zoological, ethical, and political lenses through which Aristotle pursues his investigation of the polis. In following this connection, this volume also examines — and critically evaluates — the reception of Aristotle's political thought in some of the most influential concepts of contemporary critical theory.

The Development of the Concept of SMELL in American English Book

The Development of the Concept of SMELL in American English


  • Author : Daniela Pettersson-Traba
  • Publisher : Walter de Gruyter GmbH & Co KG
  • Release Date : 2022-10-24
  • Genre: Language Arts & Disciplines
  • Pages : 291
  • ISBN 10 : 9783110792362

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The Development of the Concept of SMELL in American English Excerpt :

The last decades have witnessed a renewed interest in near-synonymy. In particular, recent distributional corpus-based approaches used for semantic analysis have successfully uncovered subtle distinctions in meaning between near-synonyms. However, most studies have dealt with the semantic structure of sets of near-synonyms from a synchronic perspective, while their diachronic evolution generally has been neglected. Against this backdrop, the aim of this book is to examine five adjectival near-synonyms in the history of American English from the understudied semantic domain of SMELL: fragrant, perfumed, scented, sweet-scented, and sweet-smelling. Their distribution is analyzed across a wide range of contexts, including semantic, morphosyntactic, and stylistic ones, since distributional patterns of this type serve as a proxy for semantic (dis)similarity. The data is submitted to various univariate and multivariate statistical techniques, making it possible to uncover fine-grained (dis)similarities among the near-synonyms, as well as possible changes in their prototypical structures. The book sheds valuable light on the diachronic development of lexical near-synonyms, a dimension that has up to now been relatively disregarded.