The Essential Persona Lifecycle  Your Guide to Building and Using Personas Book

The Essential Persona Lifecycle Your Guide to Building and Using Personas


  • Author : Tamara Adlin
  • Publisher : Morgan Kaufmann
  • Release Date : 2010-03-20
  • Genre: Computers
  • Pages : 240
  • ISBN 10 : 0123814197

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The Essential Persona Lifecycle Your Guide to Building and Using Personas Excerpt :

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning — Basic ideas and a few tools that will help one get organized Conception and gestation — Step-by-step instructions to move from assumptions to completed personas Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

The Persona Lifecycle Book

The Persona Lifecycle


  • Author : John Pruitt
  • Publisher : Elsevier
  • Release Date : 2010-08-04
  • Genre: Computers
  • Pages : 744
  • ISBN 10 : 0080455735

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The Persona Lifecycle Excerpt :

The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals. This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries. This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers. Features * Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development. * A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. * Recommended best practices

The User is Always Right Book
Score: 4
From 5 Ratings

The User is Always Right


  • Author : Steve Mulder
  • Publisher : New Riders
  • Release Date : 2006-08-21
  • Genre: Computers
  • Pages : 305
  • ISBN 10 : 9780132798280

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The User is Always Right Excerpt :

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

Agile by Design Book

Agile by Design


  • Author : Rachel Alt-Simmons
  • Publisher : John Wiley & Sons
  • Release Date : 2015-10-12
  • Genre: Business & Economics
  • Pages : 288
  • ISBN 10 : 9781118905661

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Agile by Design Excerpt :

Achieve greater success by increasing the agility of analytics lifecycle management Agile by Design offers the insight you need to improve analytic lifecycle management while integrating the right analytics projects into different frameworks within your business. You will explore, in-depth, what analytics projects are and why they are set apart from traditional development initiatives. Beyond merely defining analytics projects, Agile by Design equips you with the information you need to apply agile methodologies in a way that tailors your approach to individual initiatives—and the needs of your projects and team. Lifecycle management is a complex subject area, and with the increasingly important integration of analytics into multiple facets of business models, understanding how to use agile tools while managing a product lifecycle is essential to maintaining a competitive edge in today's professional world. Gain an understanding of the principles, processes, and practices associated with effective analytic lifecycle management Discover techniques that will enable you to successfully initiate, plan, and execute analytic development projects with an eye for the opportunity to engage agile methodologies Understand agile development frameworks Identify which agile methodologies are best for different frameworks—and how to apply them throughout the analytic development lifecycle With analytics becoming increasingly important in today's business world, you need to understand and apply agile methodologies in order to meet rising standards of efficiency and effectiveness. Agile by Design is the perfect reference for project managers, CFOs, IT managers, and marketing managers who want to cultivate a relevant, forward-thinking lifecycle management style.

Block Print Magic Book

Block Print Magic


  • Author : Emily Louise Howard
  • Publisher : Rockport Publishers
  • Release Date : 2019-02-12
  • Genre: Art
  • Pages : 147
  • ISBN 10 : 9781631596155

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Block Print Magic Excerpt :

Block Print Magic is an essential guide to the techniques of linoleum block printing, with step-by-step images and a gallery of finished works for inspiration and visual demonstration. Block Print Magic is the perfect reference for a wide range of printmaking enthusiasts. The easy-to-follow illustrated instruction takes printmakers through every step of the process, beginning with choosing and caring for tools and setting up a studio, through design essentials, carving techniques, and printing techniques. Those techniques include multi-block printing, reduction cuts, puzzle blocks, and rainbow-roll printing. Advanced carving techniques for creating textures, crosshatching, and three-dimensional shading will give more experienced printers the opportunity to expand and strengthen their expertise. Along with author Emily Howard's own work, the book's gallery includes interviews with and examples of work by five other contemporary artists as a means of clarifying how each technique can be used in different ways. Block Print Magic is a must-have addition to any printmaker's bookshelf.

Why High tech Products Drive Us Crazy and how to Restore the Sanity Book
Score: 4.5
From 14 Ratings

Why High tech Products Drive Us Crazy and how to Restore the Sanity


  • Author : Alan Cooper
  • Publisher : Unknown
  • Release Date : 2004
  • Genre: Consumers
  • Pages : 288
  • ISBN 10 : 0672326140

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Why High tech Products Drive Us Crazy and how to Restore the Sanity Excerpt :

Alan Cooper calls for a Software Revolution - his best-selling book now in trade paperback with new foreword and afterword.

Building Your Own Electronics Lab Book

Building Your Own Electronics Lab


  • Author : Dale Wheat
  • Publisher : Apress
  • Release Date : 2012-09-25
  • Genre: Computers
  • Pages : 178
  • ISBN 10 : 9781430243878

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Building Your Own Electronics Lab Excerpt :

What should an electronics hackerspace look like? Is it in your bedroom, garage, a classroom, or even a suitcase? And where do you start? What parts are essential, and which are just nice to have? And how do you organize it all? Dale Wheat, the author of Arduino Internals, will show you how to build your own electronics lab complete with tools, parts, and power sources. You'll learn how to create a portable lab, a small lab to save space, and even a lab for small groups and classrooms. You'll learn which parts and tools are indispensable no matter what type projects you're working on: which soldering irons are best, which tools, cables, and testing equipment you'll need. You'll also learn about different chips, boards, sensors, power sources, and which ones you'll want to keep on hand. Finally, you'll learn how to assemble everything for the type of lab best suited to your needs. If you need to carry everything to your local makerspace, you can build the Portable Lab. If you plan to tinker at home or in the garage, there is the Corner Lab. If you're going to run your own local makerspace or you need to set up a lab to teach others, there is the Small-Group Lab. No matter what your gadgeteering needs may be, Building Your Own Electronics Lab will show you exactly how to put it all together so you have what you need to get started.

The Lean Product Playbook Book

The Lean Product Playbook


  • Author : Dan Olsen
  • Publisher : John Wiley & Sons
  • Release Date : 2015-05-21
  • Genre: Business & Economics
  • Pages : 336
  • ISBN 10 : 9781118961025

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The Lean Product Playbook Excerpt :

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on r

Encyclopedia of Human Computer Interaction Book
Score: 3
From 1 Ratings

Encyclopedia of Human Computer Interaction


  • Author : Ghaoui, Claude
  • Publisher : IGI Global
  • Release Date : 2005-12-31
  • Genre: Computers
  • Pages : 780
  • ISBN 10 : 9781591407980

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Encyclopedia of Human Computer Interaction Excerpt :

Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras

Extra Bold Book

Extra Bold


  • Author : Ellen Lupton
  • Publisher : Chronicle Books
  • Release Date : 2021-06-25
  • Genre: Design
  • Pages : 224
  • ISBN 10 : 9781648960222

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Extra Bold Excerpt :

Extra Bold is the inclusive, practical, and informative (design) career guide for everyone! Part textbook and part comic book, zine, manifesto, survival guide, and self-help manual, Extra Bold is filled with stories and ideas that don't show up in other career books or design overviews. • Both pragmatic and inquisitive, the book explores power structures in the workplace and how to navigate them. • Interviews showcase people at different stages of their careers. • Biographical sketches explore individuals marginalized by sexism, racism, and ableism. • Practical guides cover everything from starting out, to wage gaps, coming out at work, cover letters, mentoring, and more. A new take on the design canon. • Opens with critical essays that rethink design principles and practices through theories of feminism, anti-racism, inclusion, and nonbinary thinking. • Features interviews, essays, typefaces, and projects from dozens of contributors with a variety of racial and ethnic backgrounds, abilities, gender identities, and positions of economic and social privilege. • Adds new voices to the dominant design canon. Written collaboratively by a diverse team of authors, with original, handcrafted illustrations by Jennifer Tobias that bring warmth, happiness, humor, and narrative depth to the book. Extra Bold is written by Ellen Lupton (Thinking with Type), Farah Kafei, Jennifer Tobias, Josh A. Halstead, Kaleena Sales, Leslie Xia, and Valentina Vergara.

About Face 3 Book

About Face 3


  • Author : Alan Cooper
  • Publisher : John Wiley & Sons
  • Release Date : 2012-06-12
  • Genre: Computers
  • Pages : 650
  • ISBN 10 : 9781118079157

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About Face 3 Excerpt :

This completely updated volume presents the effective and practical tools you need to design great desktop applications, Web 2.0 sites, and mobile devices. You’ll learn the principles of good product behavior and gain an understanding of Cooper’s Goal-Directed Design method, which involves everything from conducting user research to defining your product using personas and scenarios. Ultimately, you’ll acquire the knowledge to design the best possible digital products and services.

Startup  Scaleup  Screwup Book

Startup Scaleup Screwup


  • Author : Jurgen Appelo
  • Publisher : John Wiley & Sons
  • Release Date : 2019-04-16
  • Genre: Business & Economics
  • Pages : 240
  • ISBN 10 : 9781119526797

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Startup Scaleup Screwup Excerpt :

Real-world tools to build your venture, grow your business, and avoid mistakes Startup, Scaleup, Screwup is an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. The contemporary marketplace is more dynamic than ever before—increased global competition, the impact of digital transformation, and disruptive innovation factors require businesses to implement agile management and business strategies to compete and thrive. This indispensable book provides business leaders and entrepreneurs the tools and guidance to meet growth and scalability challenges head on. Equal parts motivation and practical application, this book answers the questions every business leader asks from the startup ventures to established companies. Covering topics including funding options, employee hiring, product-market validation, remote team management, agile scaling, and the business lifecycle, this essential resource provides a solid approach to grow at the right pace and stay lean. This book will enable you to: Apply 42 effective tools to sustain and accelerate your business growth Avoid the mistakes and pitfalls associated with rapid business growth or organizational change Develop a clear growth plan to integrate into your overall business model Structure your business for rapid scaling and efficient management Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean & Agile Business Growth is a must-read for entrepreneurs, founders, managers, and senior executives. Author Jurgen Appelo shares his wisdom on the creative economy, agile management, innovation marketing, and organizational change to provide a comprehensive guide to business growth. Practical methods and expert advice make this book an essential addition to any business professional’s library.

Practical Web Inclusion and Accessibility Book

Practical Web Inclusion and Accessibility


  • Author : Ashley Firth
  • Publisher : Apress
  • Release Date : 2019-11-26
  • Genre: Computers
  • Pages : 489
  • ISBN 10 : 9781484254523

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Practical Web Inclusion and Accessibility Excerpt :

The web has to be inclusive. One in five people living in the UK have a disability. From Microsoft’s “inclusive design” movement - creating adaptive controllers for users with a range of disabilities - to Beyoncé’s site being sued for failure to be accessible, the importance of considering access needs is gaining mainstream attention. Recognizing and catering for a range of disabilities in our online platforms is key to achieving a truly inclusive web. You’ll be guided through a broad range of access needs, the barriers users often face, and provided practical advice on how your sites can help rather than hinder. Going beyond advice tailored solely for developers, this book offers potential improvements for designers, developers, user experience professionals, QA and testers, so that everyone involved in building a website can engage with the concepts without the need to understand how to code. Learn about the very latest technology - such as natural language processing and smart home tech - and explore its application accessibly. This book comes complete with practical examples you can use in your own sites and, for the first time in any web accessibility book, access needs experienced by those with mental health disorders and cognitive impairments are comprehensively covered. Applicable to both new projects and those maintaining existing sites and looking for achievable improvements on them, Practical Web Inclusion and Accessibility gives you all the information you need to ensure that your sites are truly accessible for the modern, inclusive web. What You Will Learn Understand the vast range of disabilities that have online access needs Apply the practical steps required to cater for those needs Use new technology to open up exciting avenues for the sites you create and maintain Approach accessibility from a full spectrum of online disciplines Start thinking about users with specific disabilities and how it impacts your work Who This Book Is For Anyone

Disciplined Entrepreneurship Book

Disciplined Entrepreneurship


  • Author : Bill Aulet
  • Publisher : John Wiley & Sons
  • Release Date : 2013-08-12
  • Genre: Business & Economics
  • Pages : 288
  • ISBN 10 : 9781118692288

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Disciplined Entrepreneurship Excerpt :

24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/