The Medium Is the Massage Book

The Medium Is the Massage


  • Author : Marshall McLuhan
  • Publisher : Gingko PressInc
  • Release Date : 2011-06
  • Genre: Language Arts & Disciplines
  • Pages : 160
  • ISBN 10 : 1584234415

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The Medium Is the Massage Excerpt :

The Medium is the Massage remains Marshall McLuhan's most popular book, perhaps as influential as Understanding Media. With every technological and social advance, McLuhan's theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that 'the media work us over completely' becomes more evident every day. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.'

The Medium is the Massage Book
Score: 4
From 4 Ratings

The Medium is the Massage


  • Author : Marshall McLuhan
  • Publisher : Gingko Press Editions
  • Release Date : 2001
  • Genre: Art
  • Pages : 164
  • ISBN 10 : UCSC:32106019544524

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The Medium is the Massage Excerpt :

First published in 1967, this text is now more relevant than ever, as McLuhan's foresights about the impact of new media is actualized at unprecedented speeds via the Internet. It portrays technologies as an extension of man, illustrating how our senses are massaged and our perceptions altered as these devices become integral parts of our lives. The combination of artistic images, graphics and incisive statements create a representative work that not only explains human absorption of media, but visually diagrams it for the reader.

The Medium is the Massage Book
Score: 3.5
From 10 Ratings

The Medium is the Massage


  • Author : Marshall McLuhan
  • Publisher : Unknown
  • Release Date : 1967
  • Genre: Communication
  • Pages : 159
  • ISBN 10 : 0140028161

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The Medium is the Massage Excerpt :

MEDIA STUDIES. Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. "The Penguin on Design" series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series.

Understanding Media Book
Score: 4
From 7 Ratings

Understanding Media


  • Author : Marshall McLuhan
  • Publisher : Createspace Independent Publishing Platform
  • Release Date : 2016-09-04
  • Genre: Uncategoriezed
  • Pages : 396
  • ISBN 10 : 153743005X

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Understanding Media Excerpt :

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

The Medium and the Light Book

The Medium and the Light


  • Author : Michael McLuhan
  • Publisher : Wipf and Stock Publishers
  • Release Date : 2010-03-01
  • Genre: Social Science
  • Pages : 248
  • ISBN 10 : 9781606089927

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The Medium and the Light Excerpt :

Say the name Marshall McLuhan and you think of the great discover's explorations of the media. But throughout his life, McLuhan never stopped reflecting profoundly on the nature of God and worship, and on the traditions of the Church. Often other intellectuals and artists would ask him incredulously, Are you really a Catholic? He would answer, Yes, I am a Catholic, the worst kind -- a convert, leaving them more baffled than before. Here, like a golden thread lining his public utterances on the media, are McLuhan's brilliant probes into the nature of conversion, the church's understanding of media, the shape of tomorrow's church, religion and youth, and the God-making machines of the modern world. This fascinating collection, gathered from his many and scattered remarks, essays, and other writings, shows the deeply Christian side of a man widely considered the most important thinker of our time, a man whose insights into media and culture have revolutionized the field of media study and the way we see the world.

The Gutenberg Galaxy Book
Score: 3.5
From 6 Ratings

The Gutenberg Galaxy


  • Author : Marshall McLuhan
  • Publisher : University of Toronto Press
  • Release Date : 2017-06-22
  • Genre: Social Science
  • Pages : 336
  • ISBN 10 : 9781487516871

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The Gutenberg Galaxy Excerpt :

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous. This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan’s birth and the fifty-year anniversary of the book’s publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture. A must-read for those who inhabit today’s global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.

Understanding Me Book
Score: 5
From 1 Ratings

Understanding Me


  • Author : Herbert Marshall Mcluhan
  • Publisher : McClelland & Stewart
  • Release Date : 2010-06-25
  • Genre: Social Science
  • Pages : 344
  • ISBN 10 : 9781551994161

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Understanding Me Excerpt :

Unbuttoned McLuhan! An intimate exploration of Marshall McLuhan’s ideas in his own words In the last twenty years of his life, Marshall McLuhan published – often in collaboration with others – a series of books that established his reputation as the pre-eminent seer of the modern age. It was McLuhan who made the distinction between “hot” and “cool” media. It was he who observed that “the medium is the message” and who tossed off dozens of other equally memorable phrases from “the global village” and “pattern recognition” to “feedback” and “iconic” imagery. McLuhan was far more than a pithy-phrase maker, however. He foresaw – at a time when the personal computer was a teckie fantasy – that the world would be brought together by the internet. He foresaw the transformations that would be wrought by digital technology. He understood, before any of his contemporaries, the consequences of the revolution that television and the computer were bringing about. In many ways, we’re still catching up to him. In Understanding Me, Stephanie McLuhan and David Staines have brought together eighteen previously unpublished lectures and interviews by or involving Marshall McLuhan. They have in common the informality and accessibility of the spoken word. In every case, the text is the transcript taken down from the film, audio, or video tape of the actual encounters – this is not what McLuhan wrote but what he said. The result is a revelation: the seer who often is thought of as aloof and obscure is shown to be funny, spontaneous, and easily understood.

The Book of Probes Book
Score: 4
From 1 Ratings

The Book of Probes


  • Author : Marshall McLuhan
  • Publisher : Gingko PressInc
  • Release Date : 2003
  • Genre: Philosophy
  • Pages : 584
  • ISBN 10 : UOM:39015048090735

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The Book of Probes Excerpt :

"'The Book of Probes' is a collection of Marshall McLuhan's finest words culled from his books, his more than 200 speeches, his classes at the University of Toronto ... and from nearly 700 shorter writings he published between 1945 and 1980"--Dust jacket.

50 Philosophy Classics Book

50 Philosophy Classics


  • Author : Tom Butler-Bowdon
  • Publisher : Nicholas Brealey
  • Release Date : 2017-05-30
  • Genre: Philosophy
  • Pages : 336
  • ISBN 10 : 9781473644458

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50 Philosophy Classics Excerpt :

For over 2000 years, philosophy has been our best guide to the experience of being human, and the true nature of reality. From Aristotle, Plato, Epicurus, Confucius, Cicero and Heraclitus in ancient times to 17th century rationalists Descartes, Leibniz and Spinoza, from 20th-century greats Jean-Paul Sartre, Jean Baudrillard and Simone de Beauvoir to contemporary thinkers Michael Sandel, Peter Singer and Slavoj Zizek, 50 Philosophy Classics explores key writings that have shaped the discipline and had an impact on the real world. Philosophy can no longer be confined to academia, and 50 Philosophy Classics shows how powerful it can be as a tool for opening our minds and helping us think. Whether you are fascinated or daunted by the big questions of how to think, how to be, how to act and how to see, this is the perfect introduction to some of humanity's greatest minds and their landmark books.

Culture Is Our Business Book
Score: 4
From 1 Ratings

Culture Is Our Business


  • Author : Marshall McLuhan
  • Publisher : Wipf and Stock Publishers
  • Release Date : 2015-02-12
  • Genre: Business & Economics
  • Pages : 340
  • ISBN 10 : 9781725234260

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Culture Is Our Business Excerpt :

Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.

The Beauty of Everyday Things Book

The Beauty of Everyday Things


  • Author : Soetsu Yanagi
  • Publisher : Penguin UK
  • Release Date : 2019-01-31
  • Genre: Art
  • Pages : 320
  • ISBN 10 : 9780241366363

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The Beauty of Everyday Things Excerpt :

The daily lives of ordinary people are replete with objects, common things used in commonplace settings. These objects are our constant companions in life. As such, writes Soetsu Yanagi, they should be made with care and built to last, treated with respect and even affection. They should be natural and simple, sturdy and safe - the aesthetic result of wholeheartedly fulfilling utilitarian needs. They should, in short, be things of beauty. In an age of feeble and ugly machine-made things, these essays call for us to deepen and transform our relationship with the objects that surround us. Inspired by the work of the simple, humble craftsmen Yanagi encountered during his lifelong travels through Japan and Korea, they are an earnest defence of modest, honest, handcrafted things - from traditional teacups to jars to cloth and paper. Objects like these exemplify the enduring appeal of simplicity and function: the beauty of everyday things.

The Electric Information Age Book Book

The Electric Information Age Book


  • Author : Jeffrey Schnapp
  • Publisher : Princeton Architectural Press
  • Release Date : 2012-01-25
  • Genre: Design
  • Pages : 240
  • ISBN 10 : 1616890347

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The Electric Information Age Book Excerpt :

The Electric Information Age Book explores the nine-year window of mass-market publishing in the sixties and seventies when formerly backstage players-designers, graphic artists, editors-stepped into the spotlight to produce a series of exceptional books. Aimed squarely at the young media-savvy consumers of the "Electronic Information Age," these small, inexpensive paperbacks aimed to bring the ideas of contemporary thinkers like Marshall McLuhan, R. Buckminster Fuller, Herman Kahn, and Carl Sagan to the masses. Graphic designers such as Quentin Fiore (The Medium Is the Massage, 1967) employed a variety of radical techniques-verbal visual collages and other typographic pyrotechnics-that were as important to the content as the text. The Electric Information Age Book is the first book-length history of this brief yet highly influential publishing phenomenon.

The Extreme Self Book

The Extreme Self


  • Author : Shumon Basar
  • Publisher : Walther Konig Verlag
  • Release Date : 2021-06
  • Genre: Uncategoriezed
  • Pages : 256
  • ISBN 10 : 3960989733

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The Extreme Self Excerpt :

The Extreme Self is a new kind of graphic novel that shows how you've been morphing into something else. It's about the re-making of your interior world as the exterior world becomes more unfamiliar and uncertain.The sudden arrival of the pandemic pushed the world faster and further into the 21st century. Now, life is dictated by two forces you can't see: data and the virus. Are you really built for so much change so quickly?Basar/Coupland/Obrist's prequel, The Age of Earthquakes: A Guide to the Extreme Present, became an instant cult classic. It's been described as, "a mediation on the madness of our media," and, "an abstract representation of how we feel about our digital world."Like that book, The Extreme Self collapses comedy and calamity at the speed of swipe. Dazzling images are sourced from over 70 of the world's foremost artists, photographers, technologists and musicians, while Daly & Lyon's kinetic design elevates the language of memes into a manifesto. Over fourteen timely chapters, The Extreme Self tours through fame and intimacy, post-work and new crowds, identity crisis and eternity. This is an eye-opening, provocative portrait of what's really happening to YOUContributor's include: Michael Stipe, Jarvis Cocker, Miranda July, Agnieszka Kurant, Amalia Ulman, Amnesia Scanner, Ana Nicolaescu, Ania Soliman, Anna Uddenberg, Anne Imhof, Asad Raza, Barry Doupé, Bogosi Sekhukhuni, Cao Fei, Carsten Höller, Cécile B Evans, Chen Zhou, Christine Sun Kim, Craig Green, Dennis Kavelman, Dominique Gonzalez-Foerster, Emmanuel Iduma, Farah Al Qasimi, Fatima Al Qadiri, GCC, Goshka Macuga, Heman Chong, Ian Cheng, Isabel Lewis, Jenna Sutela, Johannes Paul Raether, John Menick, Jürgen Klauke, Koo Jeong A, Lawrence Abu Hamdan, Liam Gillick, Liam Young, Lorraine O'Grady, Lucy Raven, Lynn Hershman Leeson, Miles Gertler, Momus, Pamela Rosenkranz, Pan Daijing, Paul Mpagi Sepuya, Peter Saville & Yoso Mouri, Philippe Parreno, Pierre Huyghe, Precious Okoyomon, Rachel Rose, Raja

Essential McLuhan Book
Score: 4.5
From 2 Ratings

Essential McLuhan


  • Author : Eric McLuhan
  • Publisher : House of Anansi
  • Release Date : 1995
  • Genre: Social Science
  • Pages : 420
  • ISBN 10 : 0887845657

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Essential McLuhan Excerpt :

Marshall McLuhan's insights are more applicable today than when he first announced them to a startled world in the 1960s. Here, in one concise volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.

The Age of Earthquakes Book
Score: 4
From 1 Ratings

The Age of Earthquakes


  • Author : Douglas Coupland
  • Publisher : Penguin
  • Release Date : 2015-03-24
  • Genre: Social Science
  • Pages : 256
  • ISBN 10 : 9781101982419

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The Age of Earthquakes Excerpt :

A highly provocative, mindbending, beautifully designed, and visionary look at the landscape of our rapidly evolving digital era. 50 years after Marshall McLuhan's ground breaking book on the influence of technology on culture in The Medium is the Massage, Basar, Coupland and Obrist extend the analysis to today, touring the world that’s redefined by the Internet, decoding and explaining what they call the 'extreme present'. THE AGE OF EARTHQUAKES is a quick-fire paperback, harnessing the images, language and perceptions of our unfurling digital lives. The authors offer five characteristics of the Extreme Present (see below); invent a glossary of new words to describe how we are truly feeling today; and ‘mindsource’ images and illustrations from over 30 contemporary artists. Wayne Daly’s striking graphic design imports the surreal, juxtaposed, mashed mannerisms of screen to page. It’s like a culturally prescient, all-knowing email to the reader: possibly the best email they will ever read. Welcome to THE AGE OF EARTHQUAKES, a paper portrait of Now, where the Internet hasn’t just changed the structure of our brains these past few years, it’s also changing the structure of the planet. This is a new history of the world that fits perfectly in your back pocket. 30+ artists contributions: With contributions from Farah Al Qasimi, Ed Atkins, Alessandro Bavo, Gabriele Basilico, Josh Bitelli, James Bridle, Cao Fei, Alex Mackin Dolan, Thomas Dozol, Constant Dullaart, Cecile B Evans, Rami Farook, Hans-Peter Feldmann, GCC, K-Hole, Liam Gillick, Dominique Gonzalez-Foerster, Eloise Hawser, Camille Henrot, Hu Fang, K-Hole, Koo Jeong-A, Katja Novitskova, Lara Ogel, Trevor Paglen, Yuri Patterson, Jon Rafman, Bunny Rogers, Bogosi Sekhukhuni, Taryn Simon, Hito Steyerl, Michael Stipe, Rosemarie Trockel, Amalia Ulman, David Weir, Trevor Yeung.