The Neuroscientific Basis of Successful Design Book

The Neuroscientific Basis of Successful Design


  • Author : Marco Maiocchi
  • Publisher : Springer
  • Release Date : 2014-12-15
  • Genre: Technology & Engineering
  • Pages : 108
  • ISBN 10 : 3319028006

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The Neuroscientific Basis of Successful Design Excerpt :

The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.

The Neuroscientific Basis of Successful Design Book

The Neuroscientific Basis of Successful Design


  • Author : Marco Maiocchi
  • Publisher : Springer
  • Release Date : 2014-12-01
  • Genre: Technology & Engineering
  • Pages : 108
  • ISBN 10 : 9783319028019

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The Neuroscientific Basis of Successful Design Excerpt :

The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.

Emotional Design and the Healthcare Environment Book

Emotional Design and the Healthcare Environment


  • Author : Marco Maria Maiocchi
  • Publisher : Springer Nature
  • Release Date : 2022-06-17
  • Genre: Medical
  • Pages : 144
  • ISBN 10 : 9783030998462

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Emotional Design and the Healthcare Environment Excerpt :

For all of the tremendous advances in medicine and treatment the world has seen in the modern era, the human body’s ability to heal itself remains a (literally) vital and often overlooked facet of healthcare. Through the use of emotional design, aimed at transforming healthcare environments, such as waiting rooms, in such a way as to boost the emotional wellbeing of patients, and thus their general attitudes, including in regard to their own healing processes, medical institutions can improve outcomes for the people they treat while simultaneously lowering overall costs. Design, as an inherently transdisciplinary, problem-solving activity, is well-suited to this task. And when combined with a field of study such as neuroscience, which can literally map out the perceptions that lead to the experience of particular emotions, healthcare environments can be transformed into spaces (through such innovations as Kansei engineering) that then subsequently transform the people who rely on them the most, leading to more efficiency and less red ink.

Design is Power Book

Design is Power


  • Author : Francesco Galli
  • Publisher : Mimesis
  • Release Date : 2020-12-03T00:00:00+01:00
  • Genre: Design
  • Pages : 164
  • ISBN 10 : 9788869773174

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Design is Power Excerpt :

We are no longer used to critically examining the meaning of “design”, which maintains an unexplored dimension in terms of the Power that can be exercised through the cyclic act of creation, preservation and disruption. This assumption induce us focus on the contrast between the “visible” side of the act that involves all its conceptual and practical manifestations, and a hidden or “dark” side that deals with politics and power play, but that however has an major influence in the process and its hierarchical dynamics. This implies an order on the surface seems to be naturally stirred by the so-called “perceptions” that reflect the preferences of overall public opinions: however, looking deeper, all the production acts involves a carefully controlled disequillibrium influenced by social, ecological, economical and political interests. The power fl ow in the act of “design” takes into consideration the paradoxical contradiction between its potentiality and its preservation of power.

Leadership Coaching Book

Leadership Coaching


  • Author : Mike McLaughlin
  • Publisher : Routledge
  • Release Date : 2015-07-30
  • Genre: Business & Economics
  • Pages : 272
  • ISBN 10 : 9781317663522

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Leadership Coaching Excerpt :

Leadership Coaching offers a new model of coaching for leadership development. It explains how the brave model extends existing leadership theories, and includes specific coaching processes and sense-making techniques to allow the reader to understand how the model would work in practice. The book begins by asking why it is important for leaders to be brave. It provides an overview of existing leadership theories, and their limitations, as well as introducing the brave coaching approach and the elements that comprise the model. The book includes practical case studies that provide insights into the range of applications for the brave leadership coaching framework. Based on academic research, and written in an accessible scholarly style, this book shows how coaching can assist in decision making, leading to a different, braver form of personal and corporate leadership. It should be of interest to students of management, leadership, coaching and mentoring, as well as professional coaches and leaders.

Principles of Neural Design Book

Principles of Neural Design


  • Author : Peter Sterling
  • Publisher : MIT Press
  • Release Date : 2017-06-09
  • Genre: Science
  • Pages : 568
  • ISBN 10 : 9780262534680

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Principles of Neural Design Excerpt :

Two distinguished neuroscientists distil general principles from more than a century of scientific study, “reverse engineering” the brain to understand its design. Neuroscience research has exploded, with more than fifty thousand neuroscientists applying increasingly advanced methods. A mountain of new facts and mechanisms has emerged. And yet a principled framework to organize this knowledge has been missing. In this book, Peter Sterling and Simon Laughlin, two leading neuroscientists, strive to fill this gap, outlining a set of organizing principles to explain the whys of neural design that allow the brain to compute so efficiently. Setting out to “reverse engineer” the brain—disassembling it to understand it—Sterling and Laughlin first consider why an animal should need a brain, tracing computational abilities from bacterium to protozoan to worm. They examine bigger brains and the advantages of “anticipatory regulation”; identify constraints on neural design and the need to “nanofy”; and demonstrate the routes to efficiency in an integrated molecular system, phototransduction. They show that the principles of neural design at finer scales and lower levels apply at larger scales and higher levels; describe neural wiring efficiency; and discuss learning as a principle of biological design that includes “save only what is needed.” Sterling and Laughlin avoid speculation about how the brain might work and endeavor to make sense of what is already known. Their distinctive contribution is to gather a coherent set of basic rules and exemplify them across spatial and functional scales.

Projective Processes and Neuroscience in Art and Design Book

Projective Processes and Neuroscience in Art and Design


  • Author : Zuanon, Rachel
  • Publisher : IGI Global
  • Release Date : 2016-07-13
  • Genre: Psychology
  • Pages : 290
  • ISBN 10 : 9781522505112

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Projective Processes and Neuroscience in Art and Design Excerpt :

Recent advances in neuroscience suggest that the human brain is particularly well-suited to design things: concepts, tools, languages and places. Current research even indicates that the human brain may indeed have evolved to be creative, to imagine new ideas, to put them into practice, and to critically analyze their results. Projective Processes and Neuroscience in Art and Design provides a forum for discussion relating to the intersection of projective processes and cognitive neuroscience. This innovative publication offers a neuroscientific perspective on the roles and responsibilities of designers, artists, and architects, with relation to the products they design. Expanding on current research in the areas of sensor-perception, cognition, creativity, and behavioral processes, this publication is designed for use by researchers, professionals, and graduate-level students working and studying the fields of design, art, architecture, neuroscience, and computer science.

Designing Successful e Learning  Michael Allen s Online Learning Library Book

Designing Successful e Learning Michael Allen s Online Learning Library


  • Author : Michael W. Allen
  • Publisher : John Wiley & Sons
  • Release Date : 2011-01-21
  • Genre: Business & Economics
  • Pages : 256
  • ISBN 10 : 1118047060

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Designing Successful e Learning Michael Allen s Online Learning Library Excerpt :

This is the second volume of six in Michael Allen’s e-Learning Library—a comprehensive collection of proven techniques for creating e-learning applications that achieve targeted behavioral outcomes through meaningful, memorable, and motivational learning experiences. This book examines common instructional design practices with a critical eye and recommends substituting success rather than tradition as a guide. Drawing from theory, research, and experience in learning and behavioral change, the author provides a framework for addressing a broader range of learner needs and achieving superior performance outcomes.

The Design of Experiments in Neuroscience Book

The Design of Experiments in Neuroscience


  • Author : Mary Harrington
  • Publisher : Cambridge University Press
  • Release Date : 2020-01-31
  • Genre: Medical
  • Pages : 300
  • ISBN 10 : 9781108492621

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The Design of Experiments in Neuroscience Excerpt :

A student guide to neuroscience research including how to select a topic, analyze data, and present research.

Redefining Success Book

Redefining Success


  • Author : Patricia M. Flynn
  • Publisher : Routledge
  • Release Date : 2017-09-27
  • Genre: Business & Economics
  • Pages : 268
  • ISBN 10 : 9781351268783

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Redefining Success Excerpt :

Redefining Success: Integrating Sustainability into Management Education advocates incorporating sustainability concepts that go beyond the financial ‘bottom line’ into management education and business practice. Highlighting the UN Global Compact (UNGC), the Principles for Responsible Management Education (PRME) and the Sustainability Development Goals (SDGs), it explores conceptual and practical issues, presents case studies and other empirical evidence, and offers solutions that will both encourage and assist management educators in the incorporation of sustainability into their courses and research. incorporating sustainability into their courses and research. Written by 34 individuals from 17 countries, the book addresses these topics from a variety of theoretical, disciplinary, geographic and organizational perspectives. The authors demonstrate how management educators, collaborating with business and civic organizations, can be change agents for a better world. Written for educators, scholars and business practitioners, the volume concludes with lessons learned, challenges encountered, and implications for responsible management education.

Mobile Brain Body Imaging and the Neuroscience of Art  Innovation and Creativity Book

Mobile Brain Body Imaging and the Neuroscience of Art Innovation and Creativity


  • Author : Jose L. Contreras-Vidal
  • Publisher : Springer Nature
  • Release Date : 2019-11-15
  • Genre: Medical
  • Pages : 221
  • ISBN 10 : 9783030243265

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Mobile Brain Body Imaging and the Neuroscience of Art Innovation and Creativity Excerpt :

Mobile Brain–Body Imaging and the Neuroscience of Art, Innovation and Creativity is a trans-disciplinary, collective, multimedia collaboration that critically uncovers the challenges and opportunities for transformational and innovative research and performance at the nexus of art, science and engineering. This book addresses a set of universal and timeless questions with a profound impact on the human condition: How do the creative arts and aesthetic experiences engage the brain and mind and promote innovation? How do arts–science collaborations employ aesthetics as a means of problem-solving and thereby create meaning? How can the creative arts and neuroscience advance understanding of individuality and social cognition, improve health and promote life-long learning? How are neurotechnologies changing science and artistic expression? How are the arts and citizen science innovating neuroscience studies, informal learning and outreach in the public sphere? Emerging from the 2016 and 2017 International Conferences on Mobile Brain–Body Imaging and the Neuroscience of Art, Innovation and Creativity held in Cancun, Mexico and Valencia, Spain to explore these topics, this book intertwines disciplines and investigates not only their individual products—art and data—but also something more substantive and unique; the international pool of contributors reveals something larger about humanity by revealing the state of the art in collaboration between arts and sciences and providing an investigational roadmap projected from recent advances. Mobile Brain–Body Imaging and the Neuroscience of Art, Innovation and Creativity is written for academic researchers, professionals working in industrial and clinical centers, independent researchers and artists from the performing arts, and other readers interested in understanding emergent innovations at the nexus of art, science, engineering, medicine and the humanities. The book contains language, design features (illustrat

Methods in Social Neuroscience Book

Methods in Social Neuroscience


  • Author : Eddie Harmon-Jones
  • Publisher : Guilford Press
  • Release Date : 2012-05-09
  • Genre: Psychology
  • Pages : 353
  • ISBN 10 : 9781462506279

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Methods in Social Neuroscience Excerpt :

Straightforward and practical, this is the first book to provide detailed guidance for using neurobiological methods in the study of human social behavior, personality, and affect. Each chapter clearly introduces the method at hand, provides examples of the method's applications, discusses its strengths and limitations, and reviews concrete experimental design considerations. Written by acknowledged experts, chapters cover neuroimaging techniques, genetic measurement, hormonal methods, lesion studies, startle eyeblink responses, facial electromyography, autonomic nervous system responses, and modeling based on neural networks.

Design Thinking Book

Design Thinking


  • Author : Hasso Plattner
  • Publisher : Springer Science & Business Media
  • Release Date : 2010-12-13
  • Genre: Business & Economics
  • Pages : 238
  • ISBN 10 : 9783642137570

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Design Thinking Excerpt :

“Everybody loves an innovation, an idea that sells.“ But how do we arrive at such ideas that sell? And is it possible to learn how to become an innovator? Over the years Design Thinking – a program originally developed in the engineering department of Stanford University and offered by the two D-schools at the Hasso Plattner Institutes in Stanford and in Potsdam – has proved to be really successful in educating innovators. It blends an end-user focus with multidisciplinary collaboration and iterative improvement to produce innovative products, systems, and services. Design Thinking creates a vibrant interactive environment that promotes learning through rapid conceptual prototyping. In 2008, the HPI-Stanford Design Thinking Research Program was initiated, a venture that encourages multidisciplinary teams to investigate various phenomena of innovation in its technical, business, and human aspects. The researchers are guided by two general questions: 1. What are people really thinking and doing when they are engaged in creative design innovation? How can new frameworks, tools, systems, and methods augment, capture, and reuse successful practices? 2. What is the impact on technology, business, and human performance when design thinking is practiced? How do the tools, systems, and methods really work to get the innovation you want when you want it? How do they fail? In this book, the researchers take a system’s view that begins with a demand for deep, evidence-based understanding of design thinking phenomena. They continue with an exploration of tools which can help improve the adaptive expertise needed for design thinking. The final part of the book concerns design thinking in information technology and its relevance for business process modeling and agile software development, i.e. real world creation and deployment of products, services, and enterprise systems.

Design Thinking Research Book

Design Thinking Research


  • Author : Christoph Meinel
  • Publisher : Springer Nature
  • Release Date : 2022-05-18
  • Genre: Electronic books
  • Pages : null
  • ISBN 10 : 9783030763244

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Design Thinking Research Excerpt :

The practice of design thinking has become widespread over the last several years, and an increasing number of individuals and institutions have come to recognize its innovative power. However, its success story has also meant that the term has evolved into something of an overused, or even misused, buzzword. The demand for an in-depth, evidence-based understanding of the way design thinking works has grown accordingly. This challenge is addressed by the Hasso Plattner Design Thinking Research Program. Summarizing the outcomes of the research program's 12th year, this book presents a broad range of scientific insights gained by researchers at the Hasso Plattner Institutes in Potsdam, Germany and Stanford University in California, in the course of their investigations, experiments and studies. Special focus is placed on the impact, accessibility and measurability of design thinking. The contributing authors seek to establish common ground, conduct modelling, and develop essential toolkits. The expanding field of neurodesign is also addressed in contributions that explore the neural basis for creativity and nonverbal actions. The results of this rigorous academic research are not meant to be discussed exclusively within the scientific community: they will hopefully find their way to those who seek to promote innovation through collaboration, be it at businesses or in society.

Programmed Cells from Basic Neuroscience to Therapy Book

Programmed Cells from Basic Neuroscience to Therapy


  • Author : Fred H. Gage
  • Publisher : Springer Science & Business Media
  • Release Date : 2013-05-13
  • Genre: Medical
  • Pages : 130
  • ISBN 10 : 9783642366482

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Programmed Cells from Basic Neuroscience to Therapy Excerpt :

The recent advances in Programming Somatic Cell (PSC) including induced Pluripotent Stem Cells (iPS) and Induced Neuronal phenotypes (iN), has changed our experimental landscape and opened new possibilities. The advances in PSC have provided an important tool for the study of human neuronal function as well as neurodegenerative and neurodevelopmental diseases in live human neurons in a controlled environment. For example, reprogramming cells from patients with neurological diseases allows the study of molecular pathways particular to specific subtypes of neurons such as dopaminergic neurons in Parkinson’s Disease, Motor neurons for Amyolateral Sclerosis or myelin for Multiple Sclerosis. Detecting disease-specific molecular signatures in live human brain cells, opens possibilities for early intervention therapies and new diagnostic tools. Importantly, once the neurological neural phenotype is detected in vitro, the so-called “disease-in-a-dish” approach allows for the screening of drugs that can ameliorate the disease-specific phenotype. New therapeutic drugs could either act on generalized pathways in all patients or be patient-specific and used in a personalized medicine approach. However, there are a number of pressing issues that need to be addressed and resolved before PSC technology can be extensively used for clinically relevant modeling of neurological diseases. Among these issues are the variability in PSC generation methods, variability between individuals, epigenetic/genetic instability and the ability to obtain disease-relevant subtypes of neurons . Current protocols for differentiating PSC into specific subtypes of neurons are under development, but more and better protocols are needed. Understanding the molecular pathways involved in human neural differentiation will facilitate the development of methods and tools to enrich and monitor the generation of specific subtypes of neurons that would be more relevant in modeling different neurological dis