The Pursuit of New Product Development Book

The Pursuit of New Product Development


  • Author : Marc Annacchino
  • Publisher : Elsevier
  • Release Date : 2011-04-01
  • Genre: Technology & Engineering
  • Pages : 536
  • ISBN 10 : 0080468322

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The Pursuit of New Product Development Book Description :

Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. · Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle · Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance. · Shows how to better identify and target product value propositions in product line extensions and in securing new markets

New Product Development Book

New Product Development


  • Author : Marc A. Annacchino
  • Publisher : Butterworth-Heinemann
  • Release Date : 2003
  • Genre: Business & Economics
  • Pages : 567
  • ISBN 10 : 9780750677325

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New Product Development Book Description :

Covers the entire process of product development from idea to launch without missing a step!

Organizing Cross Functional New Product Development Projects Book

Organizing Cross Functional New Product Development Projects


  • Author : Tobias Huth
  • Publisher : Springer Science & Business Media
  • Release Date : 2008-03-06
  • Genre: Business & Economics
  • Pages : 185
  • ISBN 10 : 3834996424

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Organizing Cross Functional New Product Development Projects Book Description :

On the basis of a survey conducted with 133 project managers, Tobias Huth presents an empirical analysis of the organizational success drivers of cross-functional new product development projects. It is shown that certain antecedents should be permanently employed, while others should be managed dynamically.

Deep Data Analytics for New Product Development Book

Deep Data Analytics for New Product Development


  • Author : Walter R. Paczkowski
  • Publisher : Routledge
  • Release Date : 2020-02-19
  • Genre: Business & Economics
  • Pages : 266
  • ISBN 10 : 9780429666032

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Deep Data Analytics for New Product Development Book Description :

This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process from ideation through launching and tracking, each supported by information about customers. The second benefit is an understanding of the deep data analytics for extracting that information from data. These analytics, drawn from the statistics, econometrics, market research, and machine learning spaces, are developed in detail and illustrated at each stage of the process with simulated data. The stages of new product development and the supporting deep data analytics at each stage are not presented in isolation of each other, but are presented as a synergistic whole. This book is recommended reading for analysts involved in new product development. Readers with an analytical bent or who want to develop analytical expertise would also greatly benefit from reading this book, as well as students in business programs.

New Product Development Book

New Product Development


  • Author : J. O. Eastlack, Jr.
  • Publisher : Marketing Classics Press
  • Release Date : 2011-11-15
  • Genre: Business & Economics
  • Pages :
  • ISBN 10 : 9781613112557

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New Product Development Book Description :

New Product Development Book

New Product Development


  • Author : George Gruenwald
  • Publisher : N T C Business Books
  • Release Date : 1992
  • Genre: New products
  • Pages : 454
  • ISBN 10 : UCSD:31822015618267

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New Product Development Book Description :

Author is an alumnus of Evanston Township High School, class of 1940.

The Pursuit of Wow  Book

The Pursuit of Wow


  • Author : Tom Peters
  • Publisher : Vintage
  • Release Date : 2010-09-22
  • Genre: Business & Economics
  • Pages : 368
  • ISBN 10 : 9780307764737

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The Pursuit of Wow Book Description :

Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times. In The Pursuit of Wow!, Tom Peters offers readers the words, the tools, to survive in tumultuous business environments. In his groundbreaking book, In Search of Excellence changed the way business does business. Now it’s time to take the next leap into the cyberstage era. Getting to a place called excellence is no longer the idea. You’ve got to take that leap, then leap again—catapult their imaginations, blow their mindsets—in a word, wow! them. Once more the unconventional Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A must-read for every business person.

Handbook of Bioentrepreneurship Book

Handbook of Bioentrepreneurship


  • Author : Holger Patzelt
  • Publisher : Springer Science & Business Media
  • Release Date : 2008-10-11
  • Genre: Business & Economics
  • Pages : 296
  • ISBN 10 : 0387483454

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Handbook of Bioentrepreneurship Book Description :

Providing an important and timely overview of research on the exciting area of entrepreneurship in biotechnology, The Handbook of Bioentrepreneurship examines one of the most promising industries of the 21st century. While genetically engineered food and biopharmaceuticals have made biotechnology part of our everyday life, starting a bioventure is among the most complex and risky entrepreneurial tasks given long development cycles, high technological and market uncertainty, and high capital intensity. Providing unparalleled in-depth and detailed analysis, this Handbook sheds light on business models and strategies, financing, cooperation networks between firms and universities, among other issues. With new developments in biotechnology increasingly in the news, this is an important source for readers interested in public policy, entrepreneurship, and business in the 21st century.

New Product Forecasting Book
Score: 3
From 1 Ratings

New Product Forecasting


  • Author : Kenneth B. Kahn
  • Publisher : M.E. Sharpe
  • Release Date : 2006
  • Genre: Business & Economics
  • Pages : 157
  • ISBN 10 : 0765616106

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New Product Forecasting Book Description :

Describing the tools and techniques of forecasting new product development, this book features real-world industry cases and examples covering the basic foundations and processes of new product forecasting, the techniques of new product forecasting and the other managerial considerations.

Handbook of Research in Mobile Business  Second Edition  Technical  Methodological and Social Perspectives Book
Score: 4
From 3 Ratings

Handbook of Research in Mobile Business Second Edition Technical Methodological and Social Perspectives


  • Author : Unhelkar, Bhuvan
  • Publisher : IGI Global
  • Release Date : 2008-12-31
  • Genre: Business & Economics
  • Pages : 688
  • ISBN 10 : 9781605661575

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Handbook of Research in Mobile Business Second Edition Technical Methodological and Social Perspectives Book Description :

"This book collects the latest research advances in the rapidly evolving field of mobile business"--Provided by publisher.

Innovation Management and New Product Development Book

Innovation Management and New Product Development


  • Author : Paul Trott
  • Publisher : Financial Times/Prentice Hall
  • Release Date : 2002
  • Genre: Business & Economics
  • Pages : 426
  • ISBN 10 : UOM:39015059987373

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Innovation Management and New Product Development Book Description :

This text offers advanced undergraduate and post-graduate students a contemporary view of innovation management that focuses on the links and overlaps between groups and disciplines. It takes a broad perspective, bringing together the various areas of business.

Product Lifecycle Management Book

Product Lifecycle Management


  • Author : Anselmi Immonen
  • Publisher : Springer Science & Business Media
  • Release Date : 2013-06-05
  • Genre: Business & Economics
  • Pages : 223
  • ISBN 10 : 9783540247999

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Product Lifecycle Management Book Description :

This is the first English-language book on Product Lifecycle Management (PLM) that introduces the reader to the basic terms and fundamentals of PLM. The text provides a solid foundation for starting a PLM development project. It gives ideas and examples how PLM can be utilized in various industries. In addition, it also offers an insight into how PLM can assist in creating new business opportunities and in making real eBusiness possible.

Competing for the Future Book

Competing for the Future


  • Author : Gary Hamel
  • Publisher : Harvard Business Press
  • Release Date : 1996-03-21
  • Genre: Business & Economics
  • Pages : 384
  • ISBN 10 : 9781422131800

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Competing for the Future Book Description :

New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete. In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for how today's executives can identify and accomplish no less than heroic goals in tomorrow's marketplace. Their masterful blueprint addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future.

Technical Editor s Handbook Book

Technical Editor s Handbook


  • Author : George Freedman
  • Publisher : Courier Corporation
  • Release Date : 1994-01-01
  • Genre: Science
  • Pages : 592
  • ISBN 10 : 0486280098

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Technical Editor s Handbook Book Description :

Clear coverage of technical editing addresses basics and advanced topics, with chapters on notation, techniques, and accurate representation of terminology of mathematics, computers, physics, chemistry, and electronics. Extensive editorial aids.