Theory of Media Literacy Book

Theory of Media Literacy


  • Author : W. James Potter
  • Publisher : SAGE Publications
  • Release Date : 2004-04-29
  • Genre: Language Arts & Disciplines
  • Pages : 320
  • ISBN 10 : 9781452245409

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Theory of Media Literacy Excerpt :

Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.

Technology  Media Literacy  and the Human Subject Book
Score: 5
From 1 Ratings

Technology Media Literacy and the Human Subject


  • Author : Richard S. Lewis
  • Publisher : Open Book Publishers
  • Release Date : 2021-06-03
  • Genre: Computers
  • Pages : 264
  • ISBN 10 : 9781800641853

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Technology Media Literacy and the Human Subject Excerpt :

Media literacy is often focused on evaluating the message rather than reflecting on the medium. Bringing together postphenomenology, media ecology, posthumanism, and complexity theory, Richard Lewis’s book offers a method for such a reflection and shows how our everyday media environments constitute us as (post)human subjects: one that is becoming and constitutes through relations – also with our media technologies. An original interdisciplinary effort – including for example the term 'intrasubjective mediation' – and a must-read book for everyone interested in how we become with and through technologies. Prof Mark Coeckelbergh, University of Vienna Technology, Media Literacy, and the Human Subject is a clearly and concisely written book that employs a fruitful transdisciplinary approach. It at once offers an excellent grounding in the literature, whilst simultaneously developing a useful tool for students to reflect deeply and critically upon their own engagement with media. Thoroughly recommended. Alexander Thomas, University of East London What does it mean to be media literate in today’s world? How are we transformed by the many media infrastructures around us? We are immersed in a world mediated by information and communication technologies (ICTs). From hardware like smartphones, smartwatches, and home assistants to software like Facebook, Instagram, Twitter, and Snapchat, our lives have become a complex, interconnected network of relations. Scholarship on media literacy has tended to focus on developing the skills to access, analyze, evaluate, and create media messages without considering or weighing the impact of the technological medium—how it enables and constrains both messages and media users. Additionally, there is often little attention paid to the broader context of interrelations which affect our engagement with media technologies. This book addresses these issues by providing a transdisciplinary method that allows for both practical and t

Media Literacy Book

Media Literacy


  • Author : Kathleen Tyner
  • Publisher : Routledge
  • Release Date : 2009-12-04
  • Genre: Language Arts & Disciplines
  • Pages : 256
  • ISBN 10 : 9781135269722

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Media Literacy Excerpt :

This volume explores how educators can leverage student proficiency with new literacies for learning in formal and informal educational environments. It also investigates critical literacy practices that can best respond to the proliferation of new media in society. What sorts of media education are needed to deal with the rapid influx of intellectual and communication resources and how are media professionals, educational theorists, and literacy scholars helping youth understand the possibilities inherent in such an era? Offering contributions from scholars on the forefront of media literacy scholarhip, this volume provides valuable insights into the issues of literacy and the new forms of digital communication now being utilized in schools. It is required reading for media literacy scholars and students in communication, education, and media.

The Critical Media Literacy Guide Book

The Critical Media Literacy Guide


  • Author : Douglas Kellner
  • Publisher : Brill - Sense
  • Release Date : 2019
  • Genre: Education
  • Pages : 126
  • ISBN 10 : 9004404511

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The Critical Media Literacy Guide Excerpt :

The Critical Media Literacy Guide: Engaging Media and Transforming Education provides a theoretical framework and practical applications in which educators put these ideas into action in classrooms with students from kindergarten up through the university.

Media Literacy Education in Action Book

Media Literacy Education in Action


  • Author : Belinha S. De Abreu
  • Publisher : Routledge
  • Release Date : 2013-12-17
  • Genre: Language Arts & Disciplines
  • Pages : 244
  • ISBN 10 : 9781135123710

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Media Literacy Education in Action Excerpt :

Media Literacy Education in Action brings together the field’s leading scholars and advocates to present a snapshot of the theoretical and conceptual development of media literacy education—what has influenced it, current trends, and ideas about its future. Featuring a mix of perspectives, it explores the divergent ways in which media literacy is connected to educational communities and academic areas in both local and global contexts. The volume is structured around seven themes: • Media Literacy: Past and Present • Digital Media and Learning • Global Perspectives • Public Spaces • Civic Activism • Policy and Digital Citizenship • Future Connections Compelling, well-organized, and authoritative, this one-stop resource for understanding more about media literacy education across disciplines, cultures, and divides offers the fresh outlook that is needed at this point in time. Globally, as more and more states and countries call for media literacy education more explicitly in their curriculum guidelines, educators are being required to teach media literacy in both elementary and secondary education contexts.

Digital and Media Literacy Book

Digital and Media Literacy


  • Author : Renee Hobbs
  • Publisher : Corwin Press
  • Release Date : 2011-07-12
  • Genre: Education
  • Pages : 214
  • ISBN 10 : 9781412981583

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Digital and Media Literacy Excerpt :

Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.

Media Literacy Book

Media Literacy


  • Author : W. James Potter
  • Publisher : SAGE Publications, Incorporated
  • Release Date : 2001-02-23
  • Genre: Language Arts & Disciplines
  • Pages : 440
  • ISBN 10 : 0761923152

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Media Literacy Excerpt :

This updated Second Edition of Media Literacy introduces the fascinating world that operates behind visible media messages. This accessible edition includes updated figures and information about computers and the Internet. Media Literacy helps the reader to establish knowledge structures from which they can consciously filter out negative media effects, while acknowledging the positive instructional and entertainment value of media. The author provides the details necessary to facilitate media literacy, rather than merely surveying why it is needed; integrates theory with practice; includes exercises to help readers improve media literacy; emphasizes examples and exercises that support the key ideas of any media studies; and invites students to think like a psychologist, an economist, an advertiser, a journalist, a media critic, a producer, and a policy maker.

Developing Media Literacy in Cyberspace Book

Developing Media Literacy in Cyberspace


  • Author : Julie D. Frechette
  • Publisher : Greenwood Publishing Group
  • Release Date : 2002
  • Genre: Technology & Engineering
  • Pages : 147
  • ISBN 10 : 0275975789

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Developing Media Literacy in Cyberspace Excerpt :

Combines recent communication and educational scholarship on telecommunications technology with theoretical visions and pragmatic possibilities for the Internet-supported classroom.

Gramsci and Media Literacy Book

Gramsci and Media Literacy


  • Author : Erika Engstrom
  • Publisher : Rowman & Littlefield
  • Release Date : 2021-05-11
  • Genre: Social Science
  • Pages : 148
  • ISBN 10 : 9781793619860

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Gramsci and Media Literacy Excerpt :

This book offers a series of analyses of contemporary media texts that illustrate how Antonio Gramsci’s theory of hegemony can inform approaches to media literacy.

Media Literacy in a Disruptive Media Environment Book

Media Literacy in a Disruptive Media Environment


  • Author : William G. Christ
  • Publisher : Routledge
  • Release Date : 2020-03-23
  • Genre: Language Arts & Disciplines
  • Pages : 278
  • ISBN 10 : 9781000050851

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Media Literacy in a Disruptive Media Environment Excerpt :

This book, part of the BEA Electronic Media Research Series, brings together top scholars researching media literacy and lays out the current state of the field in areas such as propaganda, news, participatory culture, representation, education, social/environmental justice, and civic engagement. The field of media literacy continues to undergo changes and challenges as audiences are reconceptualized and reconfigured, media industries are transformed and replaced, and the production of media texts is available to anyone with a smartphone. The book provides an overview of these. It offers readers specific examples and recommendations to help others as they develop their own teaching and research agendas. Media Literacy in a Disruptive Media Environment will be of great interest to scholars and graduate students studying media literacy through the lens of broadcasting, communication studies, media and cultural studies, film, and digital media studies.

Introduction to Media Literacy Book

Introduction to Media Literacy


  • Author : W. James Potter
  • Publisher : SAGE Publications
  • Release Date : 2015-07-23
  • Genre: Language Arts & Disciplines
  • Pages : 296
  • ISBN 10 : 9781483379609

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Introduction to Media Literacy Excerpt :

Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered – from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence – in a concise format that keeps students focused on improving their media literacy skills as effectively and efficiently as possible.

Seven Skills of Media Literacy Book

Seven Skills of Media Literacy


  • Author : W. James Potter
  • Publisher : SAGE Publications
  • Release Date : 2019-08-12
  • Genre: Language Arts & Disciplines
  • Pages : 192
  • ISBN 10 : 9781544377049

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Seven Skills of Media Literacy Excerpt :

In Seven Skills of Media Literacy, best-selling author and renowned scholar W. James Potter provides readers with the practical guidance they need to make substantial improvements on seven major skills required to increase their media literacy. For each of these seven skills, Potter provides easy-to-follow algorithms and heuristics that structure the process of using the skill. Chapters also offer many exercises to help readers practice using these algorithms and heuristics while avoiding traps in thinking. The book is organized to guide readers progressively through the sequence of media literacy skills, starting with the most fundamental and building to the more complex skills. This book is a must read for those people serious about becoming more strategic in using the media to satisfy their own needs for information and entertainment and thereby avoid being exploited by media messages. INSTRUCTORS: Bundle Seven Skills of Media Literacy with Potter’s core text, Media Literacy, Ninth Edition, for only $5 more! Bundle ISBN: 978-1-5443-9525-8

Issues in Information and Media Literacy Book
Score: 5
From 2 Ratings

Issues in Information and Media Literacy


  • Author : Marcus Leaning
  • Publisher : Informing Science
  • Release Date : 2009-09
  • Genre: Information literacy
  • Pages : 256
  • ISBN 10 : 9781932886115

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Issues in Information and Media Literacy Excerpt :

The Teacher  s Guide to Media Literacy Book

The Teacher s Guide to Media Literacy


  • Author : Cyndy Scheibe
  • Publisher : Corwin Press
  • Release Date : 2011-11-08
  • Genre: Education
  • Pages : 245
  • ISBN 10 : 9781412997584

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The Teacher s Guide to Media Literacy Excerpt :

The authors provide concrete, innovative ways to integrate media literacy education across the curriculum. A companion Website provides tools for analyzing all kinds of media.

Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age Book

Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age


  • Author : Taskiran, Nurdan Oncel
  • Publisher : IGI Global
  • Release Date : 2019-11-29
  • Genre: Language Arts & Disciplines
  • Pages : 405
  • ISBN 10 : 9781799815365

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Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age Excerpt :

The fast pace of technology in this day and age has made it difficult for individuals to stay informed without becoming lost in the folds of an information overload. Methods used to narrow down information are becoming just as important as providing the information to be discovered. The Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age is a pivotal reference source that provides vital research on the significance of being literate in the age of speed and technology. While highlighting topics such as e-advertising, mobile computing, and visual culture, this publication explores the major issues society has in the information age and the methods of innovative achievements of public or private institutions. This book is ideally designed for researchers, academicians, teachers, and business managers seeking current research on a variety of social sciences in terms of the digital age.