Usability Testing for Survey Research Book

Usability Testing for Survey Research


  • Author : Emily Geisen
  • Publisher : Morgan Kaufmann
  • Release Date : 2017-02-15
  • Genre: Computers
  • Pages : 250
  • ISBN 10 : 9780128036815

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Usability Testing for Survey Research Excerpt :

Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools. Explains how to design and conduct usability tests and analyze and report the findings Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking

Usability Testing for Survey Research Book

Usability Testing for Survey Research


  • Author : Emily Geisen
  • Publisher : Unknown
  • Release Date : 2017
  • Genre: Social sciences
  • Pages : 0
  • ISBN 10 : OCLC:1336839425

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Usability Testing for Survey Research Excerpt :

Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools. Explains how to design and conduct usability tests and analyze and report the findings Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking

Advances in Questionnaire Design  Development  Evaluation and Testing Book

Advances in Questionnaire Design Development Evaluation and Testing


  • Author : Paul C. Beatty
  • Publisher : John Wiley & Sons
  • Release Date : 2019-10-24
  • Genre: Mathematics
  • Pages : 816
  • ISBN 10 : 9781119263647

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Advances in Questionnaire Design Development Evaluation and Testing Excerpt :

A new and updated definitive resource for survey questionnaire testing and evaluation Building on the success of the first Questionnaire Development, Evaluation, and Testing (QDET) conference in 2002, this book brings together leading papers from the Second International Conference on Questionnaire Design, Development, Evaluation, and Testing (QDET2) held in 2016. The volume assesses the current state of the art and science of QDET; examines the importance of methodological attention to the questionnaire in the present world of information collection; and ponders how the QDET field can anticipate new trends and directions as information needs and data collection methods continue to evolve. Featuring contributions from international experts in survey methodology, Advances in Questionnaire Design, Development, Evaluation and Testing includes latest insights on question characteristics, usability testing, web probing, and other pretesting approaches, as well as: Recent developments in the design and evaluation of digital and self-administered surveys Strategies for comparing and combining questionnaire evaluation methods Approaches for cross-cultural and cross-national questionnaire development New data sources and methodological innovations during the last 15 years Case studies and practical applications Advances in Questionnaire Design, Development, Evaluation and Testing serves as a forum to prepare researchers to meet the next generation of challenges, making it an excellent resource for researchers and practitioners in government, academia, and the private sector.

Advances in Questionnaire Design  Development  Evaluation and Testing Book

Advances in Questionnaire Design Development Evaluation and Testing


  • Author : Paul C. Beatty
  • Publisher : John Wiley & Sons
  • Release Date : 2019-12-05
  • Genre: Mathematics
  • Pages : 816
  • ISBN 10 : 9781119263623

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Advances in Questionnaire Design Development Evaluation and Testing Excerpt :

A new and updated definitive resource for survey questionnaire testing and evaluation Building on the success of the first Questionnaire Development, Evaluation, and Testing (QDET) conference in 2002, this book brings together leading papers from the Second International Conference on Questionnaire Design, Development, Evaluation, and Testing (QDET2) held in 2016. The volume assesses the current state of the art and science of QDET; examines the importance of methodological attention to the questionnaire in the present world of information collection; and ponders how the QDET field can anticipate new trends and directions as information needs and data collection methods continue to evolve. Featuring contributions from international experts in survey methodology, Advances in Questionnaire Design, Development, Evaluation and Testing includes latest insights on question characteristics, usability testing, web probing, and other pretesting approaches, as well as: Recent developments in the design and evaluation of digital and self-administered surveys Strategies for comparing and combining questionnaire evaluation methods Approaches for cross-cultural and cross-national questionnaire development New data sources and methodological innovations during the last 15 years Case studies and practical applications Advances in Questionnaire Design, Development, Evaluation and Testing serves as a forum to prepare researchers to meet the next generation of challenges, making it an excellent resource for researchers and practitioners in government, academia, and the private sector.

Basic Elements of Survey Research in Education Book

Basic Elements of Survey Research in Education


  • Author : Ulemu Luhanga
  • Publisher : IAP
  • Release Date : 2021-09-01
  • Genre: Education
  • Pages : 831
  • ISBN 10 : 9781648026041

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Basic Elements of Survey Research in Education Excerpt :

In this first book of the series Survey Methods in Educational Research, we have brought together leading authors and scholars in the field to discuss key introductory concepts in the creation, implementation, evaluation and dissemination of survey instruments and their resultant findings. While there are other textbooks that might introduce these concepts adequately well, the authors here have focused on the pragmatic issues that inevitably arise in the development and administration process of survey instruments. Drawing from their rich experiences, the authors present these potential speed bumps or road blocks a survey researcher in education or the social sciences might encounter. Referencing their own work and practice, the authors provide valuable suggestions for dealing with these issues “your advisor never told you about.” And all of the recommendations are aligned with standard protocols and current research on best practices in the field of research methodology. This book is broken into four broad units on creating survey items and instruments, administering surveys, analyzing the data from surveys, and stories of successful administrations modeling the entire research cycle. Each chapter focuses on a different concept in the survey research process, and the authors share their approaches to addressing the issues. These topics include survey item construction, scale development, cognitive interviewing, measuring change with self-report data, translation issues with surveys administered in multiple languages, working with school and program administrators when implementing surveys, a review of current software used in survey research, the use of weights, response styles, assessing validity of results, and effectively communicating your results and findings … and much more. The intended audience of the volume will be practitioners, administrators, teachers as researchers, graduate students, social science and education researchers not experienced in su

Encyclopedia of Survey Research Methods Book

Encyclopedia of Survey Research Methods


  • Author : Paul J. Lavrakas
  • Publisher : SAGE Publications
  • Release Date : 2008-09-12
  • Genre: Social Science
  • Pages : 1072
  • ISBN 10 : 9781452261478

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Encyclopedia of Survey Research Methods Excerpt :

In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.

The Sociolinguistics of Survey Translation Book

The Sociolinguistics of Survey Translation


  • Author : Yuling Pan
  • Publisher : Routledge
  • Release Date : 2019-07-09
  • Genre: Language Arts & Disciplines
  • Pages : 166
  • ISBN 10 : 9781000021691

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The Sociolinguistics of Survey Translation Excerpt :

The Sociolinguistics of Survey Translation presents an overview of challenges in survey translation, introduces a sociolinguistic framework to overcome these challenges, and demonstrates step-by-step how this framework works to guide and evaluate survey translation. Topics covered in the book include the relationship between linguistic rules, cultural norms, and social practices and their impact on survey translation, the role of orthography and semiotic symbols in translation, translation of different types of survey materials, and various stages of translation review and evaluation. This accessible book not only demonstrates how sociolinguistics can be a useful framework to address thorny survey translation problems but also provides practical and useful tools to guide survey translators and survey practitioners as they conduct and evaluate survey translations. Presenting an easy to implement yet comprehensive survey translation methodology and providing practical tools for survey translators, practitioners and students, this book is the essential guide to this fast-growing area.

Mixed Mode Official Surveys Book

Mixed Mode Official Surveys


  • Author : Barry Schouten
  • Publisher : CRC Press
  • Release Date : 2021-09-28
  • Genre: Mathematics
  • Pages : 326
  • ISBN 10 : 9780429865862

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Mixed Mode Official Surveys Excerpt :

Mixed-mode surveys have become a standard at many statistical institutes. However, the introduction of multiple modes in one design goes with challenges to both methodology and logistics. Mode-specific representation and measurement differences become explicit and demand for solutions in data collection design, questionnaire design, and estimation. This is especially true when surveys are repeated and are input to long time series of official statistics. So how can statistical institutes deal with such changes? What are the origins of mode-specific error? And how can they be dealt with? In this book, the authors provide answers to these questions, and much more. Features Concise introduction to all the key elements of mixed-mode survey design and analysis Realistic official statistics examples from three general population surveys Suitable for survey managers and survey statisticians alike An overview of mode-specific representation and measurement errors and how to avoid, reduce and adjust them

Migration Research in a Digitized World Book

Migration Research in a Digitized World


  • Author : Steffen Pötzschke
  • Publisher : Springer Nature
  • Release Date : 2022-07-02
  • Genre: Social Science
  • Pages : null
  • ISBN 10 : 9783031013195

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Migration Research in a Digitized World Excerpt :

This open access book explores implications of the digital revolution for migration scholars’ methodological toolkit. New information and communication technologies hold considerable potential to improve the quality of migration research by originating previously non-viable solutions to a myriad of methodological challenges in this field of study. Combining cutting-edge migration scholarship and methodological expertise, the book addresses a range of crucial issues related to both researcher-designed data collections and the secondary use of “big data”, highlighting opportunities as well as challenges and limitations. A valuable source for students and scholars engaged in migration research, the book will also be of keen interest to policymakers.

Methods for Testing and Evaluating Survey Questionnaires Book

Methods for Testing and Evaluating Survey Questionnaires


  • Author : Stanley Presser
  • Publisher : John Wiley & Sons
  • Release Date : 2004-08-16
  • Genre: Mathematics
  • Pages : 624
  • ISBN 10 : 9780471654735

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Methods for Testing and Evaluating Survey Questionnaires Excerpt :

The definitive resource for survey questionnaire testing and evaluation Over the past two decades, methods for the development, evaluation, and testing of survey questionnaires have undergone radical change. Research has now begun to identify the strengths and weaknesses of various testing and evaluation methods, as well as to estimate the methods’ reliability and validity. Expanding and adding to the research presented at the International Conference on Questionnaire Development, Evaluation and Testing Methods, this title presents the most up-to-date knowledge in this burgeoning field. The only book dedicated to the evaluation and testing of survey questionnaires, this practical reference work brings together the expertise of over fifty leading, international researchers from a broad range of fields. The volume is divided into seven sections: Cognitive interviews Mode of administration Supplements to conventional pretests Special populations Experiments Multi-method applications Statistical modeling Comprehensive and carefully edited, this groundbreaking text offers researchers a solid foundation in the latest developments in testing and evaluating survey questionnaires, as well as a thorough introduction to emerging techniques and technologies.

Technology Trends Book

Technology Trends


  • Author : Miguel Botto-Tobar
  • Publisher : Springer
  • Release Date : 2018-12-29
  • Genre: Computers
  • Pages : 709
  • ISBN 10 : 9783030055325

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Technology Trends Excerpt :

This book constitutes the refereed proceedings of the 4th International Conference on Technology Trends, CITT 2018, held in Babahoyo, Ecuador, in August 2018. The 53 revised full papers presented were carefully reviewed and selected from 204 submissions. The papers are organized in topical sections on communications; security and privacy; computer and software engineering; computational intelligence; e-government and e-participation.

A Practical Guide to Usability Testing Book
Score: 4.5
From 2 Ratings

A Practical Guide to Usability Testing


  • Author : Joseph S Dumas
  • Publisher : Intellect Books
  • Release Date : 1999
  • Genre: Computers
  • Pages : 404
  • ISBN 10 : 1841500208

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A Practical Guide to Usability Testing Excerpt :

In this volume, the authors begin by defining usability, advocating and explaining the methods of usability engineering and reviewing many techniques for assessing and assuring usability throughout the development process. They then follow all the steps in planning and conducting a usability test, analyzing data, and using the results to improve both products and processes. This book is simply written and filled with examples from many types of products and tests. It discusses the full range of testing options from quick studies with a few subjects to more formal tests with carefully designed controls. The authors discuss the place of usability laboratories in testing as well as the skills needed to conduct a test. Included are forms to use or modify to conduct a usability test, as well as layouts of existing labs that will help the reader build his or her own.

The Palgrave Handbook of Survey Research Book

The Palgrave Handbook of Survey Research


  • Author : David L. Vannette
  • Publisher : Springer
  • Release Date : 2017-12-21
  • Genre: Political Science
  • Pages : 676
  • ISBN 10 : 9783319543956

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The Palgrave Handbook of Survey Research Excerpt :

This handbook is a comprehensive reference guide for researchers, funding agencies and organizations engaged in survey research. Drawing on research from a world-class team of experts, this collection addresses the challenges facing survey-based data collection today as well as the potential opportunities presented by new approaches to survey research, including in the development of policy. It examines innovations in survey methodology and how survey scholars and practitioners should think about survey data in the context of the explosion of new digital sources of data. The Handbook is divided into four key sections: the challenges faced in conventional survey research; opportunities to expand data collection; methods of linking survey data with external sources; and, improving research transparency and data dissemination, with a focus on data curation, evaluating the usability of survey project websites, and the credibility of survey-based social science. Chapter 23 of this book is open access under a CC BY 4.0 license at link.springer.com.

Web Survey Methodology Book

Web Survey Methodology


  • Author : Mario Callegaro
  • Publisher : SAGE
  • Release Date : 2015-05-07
  • Genre: Reference
  • Pages : 344
  • ISBN 10 : 9781473927308

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Web Survey Methodology Excerpt :

Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

The essential role of language in survey research Book

The essential role of language in survey research


  • Author : Mandy Sha
  • Publisher : RTI Press
  • Release Date : 2020-04-08
  • Genre: Social Science
  • Pages : 267
  • ISBN 10 : 9781934831236

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The essential role of language in survey research Excerpt :

Language users, such as survey respondents and interviewers, must speak the same language literally and figuratively to interact with each other. As diversity grows in the United States and globally, interviewers and respondents may speak a different language or speak the same language differently that reflects their own cultural norms of communication. This book discusses the role of language in survey research when comparisons across groups, cultures, and countries are of interest. Language use in surveys is dynamic, including words, symbols (e.g., arrows), and even emojis. The entire survey life cycle is carried out through language. Researchers write or translate questions and instructions that will address research questions and then pretest them using various techniques, including qualitative inquiry that focuses on context beyond just “the numbers.” Human or virtual data collectors use persuasive messages to communicate with survey respondents and encourage their survey participation. Respondents must comprehend and interpret survey questions and instructions to provide a response. All of these survey processes and products contribute to data quality, and the role of language is essential. Praise for The Essential Role of Language in Survey Research “This book highlights the importance of language issues for data quality, provides frameworks for conceptualizing the underlying processes, presents diverse methods for identifying problems at an early stage, and illustratesand evaluates potential solutions in the form of improved translation and pretesting procedures.” --Daphna Oyserman and Norbert Schwarz, University of Southern California “The role of language and issues of language are particularly salient for multinational, multiregional, or multicultural (3MC) comparative surveys that are designed to collect data and compare findings from two or more populations. This book highlights the critical need to consider a range ofissues pertaining to lang