Website Visibility Book

Website Visibility


  • Author : Melius Weideman
  • Publisher : Elsevier
  • Release Date : 2009-09-22
  • Genre: Computers
  • Pages : 244
  • ISBN 10 : 9781780631790

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Website Visibility Excerpt :

The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed. Written by a well-respected academic and practitioner in the field of search engines Provides practical and real-world guidance for real-world situations Based on actual research in the field, which is often used to confirm or refute beliefs in the industry

50 Ways to Make Google Love Your Website Book

50 Ways to Make Google Love Your Website


  • Author : Liam McGee
  • Publisher : Random House
  • Release Date : 2010-05-06
  • Genre: Business & Economics
  • Pages : 256
  • ISBN 10 : 9781407088754

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50 Ways to Make Google Love Your Website Excerpt :

Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in Google's search results, giving specific and detailed instructions about the sort of priority issues you need to address. 50 Ways to Make Google Love Your Website will teach you how to: - Use Google to help you understand how people search for the sort of things you are offering - Create a website that your customers will quickly find in Google - Make your website irresistible to links from other sites - Help Google understand what your site is about - Think like Google and win more traffic

Blackwell s Five Minute Veterinary Practice Management Consult Book

Blackwell s Five Minute Veterinary Practice Management Consult


  • Author : Lowell Ackerman
  • Publisher : John Wiley & Sons
  • Release Date : 2013-08-13
  • Genre: Medical
  • Pages : 807
  • ISBN 10 : 9781118662182

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Blackwell s Five Minute Veterinary Practice Management Consult Excerpt :

Blackwell’s Five-Minute Veterinary Practice Management Consult, Second Edition has been extensively updated and expanded, with 55 new topics covering subjects such as online technologies, hospice care, mobile practices, compassion fatigue, practice profitability, and more. Carefully formatted using the popular Five-Minute Veterinary Consult style, the book offers fast access to authoritative information on all aspects of practice management. This Second Edition is an essential tool for running a practice, increasing revenue, and managing staff in today’s veterinary practice. Addressing topics ranging from client communication and management to legal issues, financial management, and human resources, the book is an invaluable resource for business management advice applicable to veterinary practice. Sample forms and further resources are now available on a companion website. Veterinarians and practice managers alike will find this book a comprehensive yet user-friendly guide for success in today’s challenging business environment.

New Directions in Human Information Behavior Book
Score: 3
From 1 Ratings

New Directions in Human Information Behavior


  • Author : Amanda Spink
  • Publisher : Springer Science & Business Media
  • Release Date : 2006-01-31
  • Genre: Computers
  • Pages : 270
  • ISBN 10 : 1402036671

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New Directions in Human Information Behavior Excerpt :

New Directions in Human Information Behavior, co-edited by Drs. Amanda Spink and Charles Cole provides an understanding of the new directions, leading edge theories and models in human information behavior. Information behavior is conceptualized as complex human information related processes that are embedded within an individual’s everyday social and life processes. The book presents chapters by an interdisciplinary range of scholars who show new directions that often challenge the established views and paradigms of information behavior studies. Beginning with an evolutionary framework, the book examines information behaviors over various epochs of human existence from the Palaeolithic Era and within pre-literate societies, to contemporary behaviors by 21st century humans. Drawing upon social and psychological science theories the book presents a more integrated and holistic approach to the understanding of information behaviors that include multitasking and non-linear longitudinal processes, individuals’ information ground, information practices and information sharing, digital behaviors and human information organizing behaviors. The final chapter of the book integrates these new approaches and presents an overview of the key trends, theories and models for further research. This book is directly relevant to information scientists, librarians, social and evolutionary psychologists. Undergraduate and graduate students, academics and information professionals interested in human information behavior will find this book of particular benefit.

Promotion and Marketing Communications Book

Promotion and Marketing Communications


  • Author : Umut Ayman
  • Publisher : BoD – Books on Demand
  • Release Date : 2020-07-08
  • Genre: Business & Economics
  • Pages : 208
  • ISBN 10 : 9781838802271

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Promotion and Marketing Communications Excerpt :

This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.

Orthodontic Pearls Book

Orthodontic Pearls


  • Author : Eliakim Mizrahi
  • Publisher : CRC Press
  • Release Date : 2015-04-01
  • Genre: Medical
  • Pages : 435
  • ISBN 10 : 9781482241952

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Orthodontic Pearls Excerpt :

Orthodontic Pearls: A Selection of Practical Tips and Clinical Expertise synthesizes a wealth of information gleaned from clinical and administrative experiences in orthodontic practice. The administration and running of an orthodontic practice is not often taught extensively or formally in most schools. This book fills that gap by providing tips,

Website Quality and Shopping Behavior Book

Website Quality and Shopping Behavior


  • Author : Tereza Semerádová
  • Publisher : Springer Nature
  • Release Date : 2020-04-03
  • Genre: Business & Economics
  • Pages : 129
  • ISBN 10 : 9783030444402

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Website Quality and Shopping Behavior Excerpt :

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.

Starting an Online Business All in One For Dummies Book

Starting an Online Business All in One For Dummies


  • Author : Joel Elad
  • Publisher : John Wiley & Sons
  • Release Date : 2020-03-05
  • Genre: Business & Economics
  • Pages : 896
  • ISBN 10 : 9781119648451

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Starting an Online Business All in One For Dummies Excerpt :

The tools you need to follow your dream of starting and running an online business! With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality. The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business. Fund your business for success and future growth Use SEO strategically to drive traffic to a well-designed site Market your business effectively as an entrepreneur Stand out, build customer relationships, and sell on social media Keep up with ecommerce trends to stay a step ahead With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.

Marketing Essentials for Independent Lodgings Book

Marketing Essentials for Independent Lodgings


  • Author : Pamela Lanier
  • Publisher : Business Expert Press
  • Release Date : 2017-07-03
  • Genre: Business & Economics
  • Pages : 154
  • ISBN 10 : 9781631575976

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Marketing Essentials for Independent Lodgings Excerpt :

Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business’s name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.

Search Engine Optimization Book

Search Engine Optimization


  • Author : Andreas Veglis
  • Publisher : MDPI
  • Release Date : 2021-02-24
  • Genre: Technology & Engineering
  • Pages : 102
  • ISBN 10 : 9783039368181

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Search Engine Optimization Excerpt :

This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.

Altmetrics for Information Professionals Book

Altmetrics for Information Professionals


  • Author : Kim Johan Holmberg
  • Publisher : Chandos Publishing
  • Release Date : 2015-09-03
  • Genre: Language Arts & Disciplines
  • Pages : 170
  • ISBN 10 : 9780081002773

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Altmetrics for Information Professionals Excerpt :

The goal of any research assessment is to evaluate the value or quality of the research in comparison to other research. As quality is highly subjective and difficult to measure, citations are used as a proxy. Citations are an important part of scholarly communication and a significant component of research evaluation, with the assumption being that highly cited work has influenced the work of many other researchers and hence it is more valuable. Recently we have seen new online data sources being researched for this purpose and disruptive ideas with the power to change research assessment, and perhaps even science as a whole, have been born. Altmetrics is the new research area that investigates the potential of these new data source as indicators of the impact that research has made on the scientific community and beyond, and thus possibly also as indicators of the societal impact of research. This book will present some of these new data sources, findings from earlier altmetrics research, and the disruptive ideas that may radically change scholarly communication. Presents some of the key ideas and innovations in earlier research that have been driving the evolution from bibliometrics to webometrics, and with the advent of social media to altmetrics Discusses the shortcomings and pitfalls of bibliometrics in research evaluation and the potential of altmetrics to overcome some of these shortcomings Presents some of the most important data sources of altmetrics, the aggregators, and the different stakeholders Reviews current research about altmetrics and discusses possible future trends Presents a way to measure and aggregate altmetrics according to the level of impact or type of impact they represent

Run IT Book

Run IT


  • Author : Andreas Graesser
  • Publisher : Springer
  • Release Date : 2019-04-23
  • Genre: Business & Economics
  • Pages : 225
  • ISBN 10 : 9783030142193

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Run IT Excerpt :

This book describes the intrinsic factors of IT Operation and its set-up during the software implementation phase. Based on the author’s long-term experience in managing IT for more than 100 clients over nearly 25 years, the book examines the needed knowledge and execution management capabilities to implement and run IT environments successfully for all sizes of enterprises. Many real-world examples provide insight into typical IT challenges and recipes to turn common pitfalls of implementation and operation into best practices. In order to dominate information technology and not be dominated by it, readers will understand how to identify the most common risk factors during implementations and how to initiate successful risk-mitigation measures. The goal of this book is to arm the reader to completely prevent The 5 Pitfalls of Software Implementation by using the right programmatic design and execution. After an introduction to the book, individual chapters examine the vision of a Perfect IT and how Design Thinking and innovation contributes to it. The core chapters conveys The Five Pitfalls of Software Implementation, including Underestimation of System Performance Issues, Weak Program Governance and Leadership, and Operational Un-Readiness. The challenges surrounding implementations of cloud applications, are presented separately. Final chapters describe the preparation of the IT Operation along with a number of dos and don’ts (i.e. ‘Best Practices’ and ‘Worst Practices’). The book concludes by presenting some Digital Strategies of companies, to dominate information technology.

The McGraw Hill 36 Hour Course  Online Marketing Book
Score: 4
From 1 Ratings

The McGraw Hill 36 Hour Course Online Marketing


  • Author : Lorrie Thomas
  • Publisher : McGraw Hill Professional
  • Release Date : 2011-01-07
  • Genre: Business & Economics
  • Pages : 272
  • ISBN 10 : 0071750398

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The McGraw Hill 36 Hour Course Online Marketing Excerpt :

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

The Semantic Web  ESWC 2014 Satellite Events Book

The Semantic Web ESWC 2014 Satellite Events


  • Author : Valentina Presutti
  • Publisher : Springer
  • Release Date : 2014-10-15
  • Genre: Computers
  • Pages : 523
  • ISBN 10 : 9783319119557

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The Semantic Web ESWC 2014 Satellite Events Excerpt :

This book constitutes the thoroughly refereed post-conference proceedings of the Satellite Events of the 11th International Conference on the Semantic Web, ESWC 2014, held in Anissaras, Crete, Greece, in May 2014. The volume contains 20 poster and 43 demonstration papers, selected from 113 submissions, as well as 12 best workshop papers selected from 60 papers presented at the workshop at ESWC 2014. Best two papers from AI Mashup Challenge are also included. The papers cover various aspects of the Semantic Web.

Branding For Dummies Book

Branding For Dummies


  • Author : Bill Chiaravalle
  • Publisher : John Wiley & Sons
  • Release Date : 2014-12-31
  • Genre: Business & Economics
  • Pages : 384
  • ISBN 10 : 9781118958087

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Branding For Dummies Excerpt :

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.